Consumer Product Partners

What Consumer Product Partners does

Consumer Product Partners, now operating under the unified Nice-Pak Products, LLC brand, is a B2B designer and manufacturer of OEM consumer goods specializing in private-label and co-manufactured wipes for the health, hygiene, and personal care sectors. Its product portfolio spans four categories — Baby, Beauty, Home & Health, and Personal Care — covering the full lifecycle from raw material selection through formulation, packaging, and distribution for retailer store brands and brand owners.

The company earns revenue primarily through private-label manufacturing and contract manufacturing engagements (with co-manufacturing services as a supporting stream). Customers are retailers seeking store-brand wipes and brand owners seeking production capacity across personal and environmental care; sales are handled via direct B2B enterprise relationships. R&D emphasizes next-generation formulas and sustainably-sourced ingredients, with sustainability governance and a published Sustainability 2025 Report serving as material customer-facing assets. The company is employee-owned, operates globally through direct sales, and maintains certifications including California Supply Chain Act compliance and MSDS documentation on the Sphera platform.

In 2025, Vivos Holdings (itself a portfolio company of Emprise Group) completed a combination with Nice-Pak and consolidated three U.S. subsidiaries under the single Nice-Pak Products brand, positioning the resulting entity as "one of the world's largest solution providers in health and wellness." Headcount is reported in the 1,001-5,000 range, and the head entity is domiciled in the United States as a private LLC. The pre-combination Consumer Product Partners legal name is retained in firmographic registries while the operating brand has shifted fully to Nice-Pak Products.

Name

Consumer Product Partners

Legal name

Nice-Pak Products, LLC

Website

https://consumerproductpartners.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Consumer Product Partners (operating as Nice-Pak Products) is a U.S. B2B manufacturer of private-label and co-manufactured wipes, serving retailers and brand owners across baby, beauty, home & health, and personal care categories.

Ownership category

akta.pro rank

Product category

Consumer Wipes Manufacturing

NAICS

Sanitary Paper Product Manufacturing (322291), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Papers & Allied Products (2600)

akta.pro primary industry

Wipes (Baby, Flushable, Household, Personal) (CRADALAH)

akta.pro secondary industries

Wet Wipes & Flushable Wipes (Nonwoven-based) (IMAMAGAC), Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ)

Keywords

• Private label wipes
• Contract manufacturing
• Consumer wipes OEM
• Personal care manufacturing
• Co-manufacturing services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Private Brand Manufacturing: Manufacturing of store brand/private brand wipes for retailers - from raw material selection to packaging and distribution
2. Contract Manufacturing: Contract manufacturing services for brand owners and retailers in health, hygiene, and personal care sectors
3. Co-manufacturing Services: Co-manufacturing solutions for brand owners and retailers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Consumer Product Partners (operating as Nice-Pak Products) designs and manufactures private brand and co-manufactured wipes for retailers and brand owners in the health, hygiene, and personal care sectors. The company handles raw material selection, formulation, manufacturing, packaging, and distribution across four product categories — Baby, Beauty, Home & Health, and Personal Care — and offers contract manufacturing and co-manufacturing services to brand owners and retailers.

Product overview

Nice-Pak Products is a co-manufacturer of private brand and store-brand wipes across four product categories: Baby, Beauty, Home & Health, and Personal Care. The company provides contract manufacturing services to brand owners and retailers, focusing on next-generation formulas and sustainably-sourced ingredients. The portfolio includes hygiene, personal care, and wellness products with recent consolidation through Vivos Holdings combining three subsidiaries into a unified Nice-Pak Products brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Baby Wipes Private brand baby care wipes for infants, manufactured through co-manufacturing partnerships with retailers and brand owners.
• Beauty Wipes Private label beauty and cosmetic wipe products manufactured for retail store brands, supporting personal care product lines.
• Home & Health Wipes Hygiene and cleaning wipe products for home and health applications, manufactured through contract manufacturing services.
• Personal Care Wipes Personal hygiene and care wipe products for private label and contract manufacturing, serving brand owners and retailers.
• Contract Manufacturing Services Co-manufacturing services for brand owners and retailers in the health, hygiene, and personal care sectors, covering formulation, manufacturing, packaging, and distribution.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Vivos HoldingscoreStrategic or Co-development PartnerVivos Holdings combined operations with Nice-Pak, bringing together two industry leaders in private brand and co-manufactured hygiene and personal care products. The transaction creates one of the world's largest solution providers in health and wellness.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ontex Group: European-headquartered personal hygiene manufacturer with a strong private-label wipes and baby care business. Comparable in private-label wipes manufacturing and contract manufacturing for retailers across hygiene categories.
• Rockline Industries: Privately held U.S. contract manufacturer of wet wipes and personal care products for retail store brands. Most direct comparable to Nice-Pak in private-label wipes manufacturing scope, scale, and category mix.

Broad incumbents

• Kimberly-Clark: Major manufacturer of branded baby wipes (Huggies, Kleenex) and household/personal care products. Comparable end-market exposure to Nice-Pak across baby, household, and personal care wipes, though distributed through owned brands.
• The Clorox Company: Manufacturer of branded disinfecting and household cleaning wipes (Clorox, Lysol). Comparable in home & health/household cleaning wipes but competing through strong consumer brands rather than private-label manufacturing.
• Edgewell Personal Care: Producer of personal care products including wet wipes (Wet Ones, Carefree) across feminine hygiene and family care. Comparable in personal care and feminine hygiene wipes manufacturing; competing more through branded SKUs than pure contract manufacturing.
• Procter & Gamble: Global CPG incumbent producing branded baby wipes (Pampers), household wipes (Mr. Clean, Swiffer), and personal care wipes. Overlaps with Nice-Pak across multiple wipe categories but competes via owned brands and outsources some private-label production to companies like Nice-Pak.

Emerging players

• The Honest Company: Consumer brand focused on sustainable baby wipes, personal care, and household products, often using third-party contract manufacturers. Comparable end-categories (baby wipes, personal care) and shared emphasis on sustainability, but competes as a branded buyer rather than manufacturer.

Others

• Berry Global Group: Large global supplier of nonwoven materials, films, and packaging serving hygiene and personal care customers. Comparable as an input/adjacent supplier into the same wet-wipe manufacturing ecosystem.
• Suominen: Global manufacturer of nonwoven fabrics used as the substrate in wet wipes. Closely comparable as an upstream input supplier to the wipes manufacturing value chain that Nice-Pak operates in.

Regional players

• PDI Healthcare: U.S.-focused manufacturer of professional hygiene and disinfectant wipes (Sani-Cloth, Sani-Hands). Comparable in wipe-based hygiene products but focused on healthcare/professional channels rather than retail store brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/JoinNicePak
• Facebookfacebook.com/NicePak
• LinkedInlinkedin.com/company/consumer-product-partners

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consumer Product Partners