Vivos Holdings

What Vivos Holdings does

Vivos Holdings is a St. Louis-based consumer packaged goods holding company, formed in January 2024 through the strategic reorganization of Vi-Jon Holding and operating as a portfolio company of Emprise Group Inc., a 100% employee-owned ESOP. The platform aggregates multiple operating subsidiaries serving the household and personal care categories: Consumer Product Partners (private brand liquid-fill household and personal care manufacturing with two complexes in St. Louis and Nashville, producing 3,500+ products for 200+ retail and industrial customers), Nice-Pak Products and Nice-Pak International (private-brand and branded wet wipes manufacturing including the Original Wet-Nap® foodservice franchise and the first resealable baby wipes travel pack), Surefil (premium contract manufacturing of OTC and personal care liquids, lotions, creams and gels in Grand Rapids, MI), UpLift Brands (asset-light branded business behind Germ-X®, Citroma®, Sonoma Spa®, Mountain Falls® and Alpine Extreme®), and INSPR Labs (in-house R&D and microbiological/analytical testing).

The business model combines B2B private-brand and contract manufacturing with a smaller branded consumer products stream. Revenue is generated primarily through direct sales of private label and co-manufactured products to retail and industrial buyers, supplemented by contract manufacturing services for other consumer products companies and consumer-channel sales of branded personal care items, with distribution partly through broker/sales agent networks. The combined company, post-Nice-Pak combination, is described as one of the world's largest solutions partners supporting brand owners and retailers with healthful living products and employs over 1,200 people across U.S. operations plus 1,500 through Nice-Pak in the U.S. and Europe.

Strategic direction is explicitly platform-led: the company has articulated inorganic-plus-organic growth, cash-flow over accounting-earnings discipline, and portfolio optimization, executed through the Surefil acquisition (October 2024), the Nice-Pak combination (announced July 2025, closed August 2025), and the announced January 2026 integration of its U.S. subsidiaries (Consumer Product Partners, Surefil, and U.S. Nice-Pak operations) under the unified Nice-Pak Products brand.

Name

Vivos Holdings

Legal name

Vivos Holdings, LLC

Website

https://vivosholdings.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vivos Holdings is a St. Louis-based consumer packaged goods holding company (formed 2024 from Vi-Jon Holding) operating subsidiaries in private-brand liquid-fill personal care, wet wipes, OTC contract manufacturing, and branded health/beauty products, serving 200+ retail and industrial customers globally under Emprise Group employee ownership.

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Health and Personal Care Retailers (456)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Pharmaceutical Preparations (2834)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE), Specialty Pharmaceutical Distributors (HLAIAJAB), Specialty Care Pharmaceuticals (HLAIAAAB)

Keywords

• Private label manufacturing
• Personal care products
• Wet wipes production
• Consumer packaged goods
• Contract manufacturing services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Private Brand Manufacturing: Manufacturing and selling private brand liquid-fill household and personal care products to retail and industrial customers, including over 3,500 different private brand products
2. Contract Manufacturing Services: Providing contract manufacturing services to other consumer products companies for personal care and OTC products including shampoo, body wash, bubble bath, hand soap, lotions, mouthwash, and liquid supplements
3. Branded Health, Beauty and Personal Care Products: Sale of branded products under proprietary brands including Germ-X®, Citroma®, Sonoma Spa®, Mountain Falls® and Alpine Extreme® through asset-light business model with contract manufacturing partners
4. Wet Wipes Manufacturing: Production and sale of innovative wet wipes including baby wipes, sanitizing wipes, and foodservice wipes under Nice-Pak brand

Go-to-market motion2 records

Distribution channels4 records

Marketing channels1 record

Core offering

Vivos Holdings manufactures and distributes private brand and contract manufactured household and personal care products through operating subsidiaries including Consumer Product Partners (liquid-fill), Nice-Pak Products (wet wipes), Surefil (OTC and personal care liquids/lotions), and Vi-Jon (dry goods bath products). It also markets branded health, beauty and personal care products under Germ-X®, Citroma®, Sonoma Spa®, Mountain Falls® and Alpine Extreme® through UpLift Brands using an asset-light model. R&D and laboratory services for the personal care industry are provided through INSPR Labs.

Product overview

Vivos Holdings is a consumer packaged goods holding company that operates as a platform of multiple subsidiary companies focused on household and personal care products. The portfolio includes Consumer Product Partners (private brand liquid-fill products), Nice-Pak Products and Nice-Pak International (wet wipes manufacturing including Original Wet-Nap®), Surefil (contract manufacturing of OTC liquids and personal care products), UpLift Brands (branded products including Germ-X®, Citroma®, Sonoma Spa®, Mountain Falls®, Alpine Extreme®), INSPR Labs (R&D and laboratory services), and Vi-Jon (dry goods bath products). Following the January 2026 integration, Consumer Product Partners, Surefil, and U.S. Nice-Pak operations will unify under the Nice-Pak Products brand to create a streamlined, customer-centric business serving the health, hygiene, and personal care sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Germ-X: Hand sanitizer and health products brand under UpLift Brands
• Citroma
• Sonoma Spa
• Mountain Falls
• Alpine Extreme
• Original Wet-Nap
• Consumer Product Partners
• Surefil
• Nice-Pak
• Nice-Pak International

Products and services

• Private Brand Liquid-Fill Household and Personal Care Products (Consumer Product Partners) Leading private brand liquid-fill household and personal care products manufacturer serving retail, industrial and distributor customers with over 3,500 different products sold to more than 200 customers across North America through manufacturing and distribution complexes in St. Louis, MO and Nashville, TN.
• Contract Manufacturing Services (Surefil) Premium contract manufacturer dedicated to filling personal care and OTC liquids, lotions, creams and gels for other consumer products companies, based in Grand Rapids, Michigan; offers products including shampoo, body wash, bubble bath, hand soaps, lotions, mouthwash and liquid supplements.
• Wet Wipes Manufacturing (Nice-Pak Products) Leading North American producer of innovative wet wipes including baby wipes, sanitizing wipes and foodservice wipes such as the Original Wet-Nap®, founded in 1957 with headquarters in Pearl River, NY and employing over 1,500 people in the United States.
• European Wet Wipes Manufacturing (Nice-Pak International) UK-based wet wipe business serving customers across the EU by partnering with retailers and brand owners to deliver quality and meet consumer value across European markets.
• Branded Health, Beauty and Personal Care Products (UpLift Brands) Branded health, beauty and personal care products offered under proprietary brands including Germ-X®, Citroma®, Sonoma Spa®, Mountain Falls® and Alpine Extreme®, distributed through retail channels via an asset-light business model using contract manufacturing partners.
• R&D, Analytical and Laboratory Services (INSPR Labs) Research and development, analytical and microbiological testing services including chemistry analysis for the health, beauty, personal care and household products industries.
• Private Brand Dry Goods Bath and Personal Care Products (Vi-Jon) Provider of private brand dry goods bath and personal care products including Epsom salts, sold through a network of brokers and other sales agents.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Consumer Product PartnerscoreOthersA leading manufacturer of private brand liquid-fill household and personal care products, operating two manufacturing complexes in St. Louis, MO and Nashville, TN, producing over 3,500 products for 200+ customers.
• SurefilcoreOthersAcquired in October 2024, Surefil is a premium contract manufacturer dedicated to filing personal care and OTC liquids, lotions, creams and gels. Based in Grand Rapids, Michigan.
• Nice-Pak ProductscoreOthersFounded in 1957, Nice-Pak is the leading global producer of innovative wet wipes including Original Wet-Nap for foodservice. Combined with Vivos in August 2025, with US operations being integrated into unified Nice-Pak Products brand effective January 1, 2026.
• UpLift BrandscoreOthersBranded health, beauty and personal care company offering products under Germ-X, Citroma, Sonoma Spa, Mountain Falls and Alpine Extreme brands through asset-light business model.
• INSPR LabssupportingOthersProvider of research and development, analytical and laboratory services including chemistry analysis and microbiological testing for health, beauty, personal care and household products industries.
• Nice-Pak International LimitedsupportingOthersUK-based wet wipe business serving customers in Europe, partners with retailers and brand owners to deliver quality and meet consumer value.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Prestige Consumer Healthcare: Public OTC and personal care company (Monistat, Dramamine, Clear Eyes). Overlaps with Vivos's OTC and personal care portfolio and follows a similar branded rollup strategy, though focused more on OTC than private brand manufacturing.
• Church & Dwight: Public CPG company with personal care, household, and OTC products (Arm & Hammer, Trojan, Batiste, OxiClean). Overlaps with Vivos's household cleaners, personal care, and OTC adjacencies, with a stronger branded focus.
• The Clorox Company: Major CPG company with household cleaning, personal care, and health/wellness brands (Clorox, Burt's Bees, Pine-Sol). Overlaps with Vivos in sanitizing wipes, household cleaners, and selected personal care categories.
• Kimberly-Clark Corporation: Global manufacturer of personal care and hygiene products (Kleenex, Huggies, Cottonelle, Depend). Comparable to Vivos in wipes and personal care categories, but operates on a far larger branded scale rather than private label focus.
• Henkel AG & Co. KGaA: Global CPG company with Beauty Care, Laundry & Home Care, and Adhesive Technologies. Comparable across liquid-fill personal care and household cleaning categories, and one of Vivos's direct competitors for shelf space in European and global retail.
• Reckitt Benckiser Group: Global hygiene and personal care company (Lysol, Dettol, Finish, Mucinex). Overlaps with Vivos's sanitizing wipes, household cleaners, and personal care categories, especially after the Nice-Pak combination.
• The Procter & Gamble Company: Largest global CPG company with leading personal care, hygiene, and household brands (Pampers, Gillette, Tide, Charmin). Sells into the same retail accounts and competes indirectly with Vivos's branded and private label offerings across multiple categories.
• Edgewell Personal Care: Public personal care company with brands including Schick, Banana Boat, Playtex, Wet Ones. Comparable in personal care product breadth and personal hygiene categories, but branded-led rather than private brand-led.

Direct peers

• Diamond Wipes International: U.S. contract manufacturer of wet wipes and personal care products for retail and industrial customers. Closely comparable to Nice-Pak in product category and private label / co-manufacturing go-to-market.
• Rockline Industries: Privately held U.S. manufacturer of private label wet wipes and personal care products. Directly comparable to Vivos's Nice-Pak and Consumer Product Partners businesses across wipes and liquid-fill private brand contract manufacturing, serving the same retailers with similar scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivos Holdings