Tushek

What Tushek does

Tushek d.o.o is a privately-held Slovenian luxury hypercar manufacturer founded in 2008 by racing veteran Aljo\u0161a Tu\u0161ek, headquartered in Slovenj Gradec with a showroom in Pesnica Pri Mariboru. The company produces exclusive, limited-edition hypercars sold directly to ultra-high-net-worth individuals, with each vehicle individually tailored to its owner. The current product portfolio comprises the AEON series (AEON H plug-in hybrid at 1,930 HP / 1.3:1 power-to-weight; AEON E all-electric at over 2,500 HP / 1.7:1 power-to-weight), the TS 900 series (Apex street-legal limited to 36 units; Racer Pro track-only limited to 12 units with a 2024 aero update), legacy models TS 600 and T 500 Renovatio, and an announced TS X000 full-electric concept targeted for 2027 production.

The company's core technology is the proprietary Tushek Direct Electric Drive (TDED), a drivetrain architecture using two axial flux motors mounted side-by-side and connected directly to the wheel without any transmission, reducing mechanical losses and simplifying control. Vehicles are positioned around industry-leading power-to-weight ratios (1:1 for TS 900 Apex, 1.13:1 for Racer Pro, 1.3:1 for AEON H, 1.7:1 for AEON E) and a heavily customized in-cabin experience (nearly 3 million parameter combinations for handling, plus per-owner interior tailoring). Patent protection spans granted filings on TDED and TS 900 drivetrain systems plus pending filings on hybrid and TS X000 electric drivetrain technologies. The Racer Pro aero package adds 20% more downforce, 51% greater brake cooling airflow, and a 145 KG weight reduction versus the Apex.

Revenue is dominated by one-time hypercar sales via direct engagement (quote-based pricing through [email protected]), supplemented by licensing royalties from gaming integrations with Gameloft (Asphalt 9 Legends, 2021) and Codemasters/EA (GRID Legends, 2022), and a small services stream from the ARES simulator platform developed with Motion Systems (2022). The go-to-market is exclusively direct-to-consumer, supported by luxury automotive event presence (Top Marques Monaco, Salon Prive London), owned social channels (Instagram, YouTube, LinkedIn, Facebook), and gaming placements as top-of-funnel brand surface area. The company is investing in higher-volume assembly lines and R&D centers to support expansion beyond its current boutique footprint.

Name

Tushek

Legal name

Tushek d.o.o

Website

https://tushek.eu

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Tushek is a Slovenian boutique manufacturer of exclusive limited-edition hybrid and electric hypercars (TS 900 and AEON series) using proprietary TDED axial flux drivetrain technology. The company sells directly to ultra-high-net-worth individuals, with each vehicle individually tailored and produced in runs of 12 to 36 units.

Ownership category

akta.pro rank

Product category

Luxury Hypercar Manufacturing

NAICS

Motor Vehicle Manufacturing (3361), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310)

SIC

Motor Vehicles & Passenger Car Bodies (3711), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)

akta.pro secondary industry

Passenger Vehicle Transmission & Drivetrain Systems Manufacturing (ICE) (IMACAAAG)

Keywords

• Limited edition hypercars
• Hybrid hypercar manufacturing
• Performance drivetrain technology
• Electric supercar production
• Track focused vehicles

Headquarters

HQ city

Maribor

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Hypercar Sales: Sale of exclusive limited-edition hypercars (TS 900 Apex - 36 units, TS 900 Racer Pro - 12 units, AEON models in exclusive limited editions) with high degree of customer personalization options
2. Licensing Royalties: Licensing of Tushek brand and technology for gaming (Asphalt 9 Legends, GRID Legends) and potential future applications in e-mobility and other industries
3. ARES Simulator Services: Advanced Racing Experience Simulator platform services for Tushek hypercar owners including driver training and drivetrain fine-tuning

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Tushek is a Slovenian manufacturer of exclusive limited-edition hypercars, producing both V8 plug-in hybrid and all-electric variants in strictly limited production runs (12 to 36 units per model). Each vehicle is individually tailored to its owner with full interior customization and built around the company's proprietary Tushek Direct Electric Drive (TDED) axial flux motor technology that connects directly to the wheels without transmission. The company also operates an ARES motion simulator platform for owner training and drivetrain tuning.

Product overview

Tushek is a Slovenian manufacturer of exclusive, limited-series, high-performance hypercars and innovative drivetrain technologies. The company builds race-bred hypercars with key focus on low weight and pure balance of power-to-weight ratio. The product portfolio includes the AEON series (AEON H hybrid and AEON E electric hypercars launched 2023), the TS 900 series (Apex street-legal and Racer Pro track-only), the TS X000 electric concept, and legacy models (TS 600, T 500 Renovatio). All vehicles feature proprietary patented drivetrain technology (TDED) and are produced in strictly limited editions with high degree of customer personalization. The company also offers the ARES advanced racing simulator for hypercar owners.

Differentiator

Problem solved

Functional benefit

Brands

• AEON: Revolutionary hypercar model line introduced in 2023, available in two versions: V8 Plug-In Hybrid (AEON H) and all-electric (AEON E). Features unprecedented power-to-weight ratios and full customer personalization.
• TS 900
• ARES (Advanced Racing Experience Simulator)

Products and services

• AEON H V8 Plug-in Hybrid 4WD hypercar delivering 1930 HP at 1480 kg with a 1.3:1 power-to-weight ratio. Limited edition with fully customizable interior tailored to each owner.
• AEON E All-electric hypercar with over 2500 HP weighing under 1600 kg, achieving a 1.7:1 power-to-weight ratio. Limited edition with full interior customization.
• TS 900 Apex Street-legal hybrid hypercar known as the 'World's Lightest Hybrid Hypercar' with a 1:1 power-to-weight ratio, over 1350 HP at under 1350 kg, featuring patented Tushek Direct Electric Drive (TDED) technology.
• TS 900 Racer Pro Track-only hybrid hypercar strictly limited to 12 units worldwide, with a 1.13 HP:1 KG power-to-weight ratio, 145 kg weight reduction versus the TS 900 Apex, and carbon ceramic brakes with 51% improved cooling airflow from the new aero pack.
• T 500 Renovatio Tushek's first supercar (TS 500 Renovatio), name meaning 'rebirth', 70% different from the previous K1 Attack design; built and showcased 2008–2012.
• TS 600 Second-generation Tushek supercar exhibited at Top Marques Monaco in 2014, ranked fourth among Autocar's Top 10 Supercars of 2014, a ranking that persists to this day.
• ARES Advanced Racing Experience Simulator Full-cabin motion simulation platform developed with Motion Systems, exclusively reserved for Tushek hypercar owners to train on track-specific driving characteristics and fine-tune all parameters of the patented electric drivetrain.

Quantifiable outcome

• 1930 HP at 1480 kg weight with 1.3:1 power-to-weight ratio for AEON V8 Plug-In Hybrid
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• Motion SystemscoreTechnology or Integration · 1 June 2022Partnership with Motion Systems, the technological leader in motion simulation industry in Europe (based in Poland), to develop ARES - Advanced Racing Experience Simulator. This full cabin simulation platform is exclusively reserved for Tushek hypercar owners. Motion Systems provides 2DoF to 6DoF motion platforms, unlimited 3-axis 360-degree motion systems, and military VR training solutions. The collaboration enables customers to train on track-specific driving characteristics and fine-tune all parameters of the Tushek patented electric drivetrain.
• CodemastersflagshipGTM or Marketing Partner · 1 January 2022Collaboration with Codemasters (EA Games) for GRID Legends racing game. Tushek TS 900 featured in the Man.Machine trailer and game, showcasing the hypercar to a global gaming audience. This partnership extends brand visibility beyond traditional automotive marketing.
• Gameloft (Asphalt 9 Legends)minorGTM or Marketing Partner · 1 January 2021Tushek TS 900 Racer Pro featured in Asphalt 9 Legends mobile racing game, allowing players to drive the hypercar in the game.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hennessey Performance Engineering: American boutique hypercar and performance vehicle manufacturer (Venom GT, Venom F5, Dark Matter). Directly comparable to Tushek on low-volume American/European production targeting UHNWI collectors seeking record-setting performance.
• Pagani Automobili: Italian boutique hypercar manufacturer (Huayra, Utopia) producing highly limited, ultra-premium hypercars with bespoke customer personalization. Closely comparable to Tushek on exclusivity model, founder-led craftsmanship, and direct-to-UHNWI sales approach.
• Rimac Automobili: Croatian electric hypercar and high-performance EV technology company (Concept_One, Nevera, now part of Bugatti Rimac). The closest direct competitor to Tushek's electric hypercar ambitions (AEON E, TS X000 concept) and a likely competitor for the same UHNWI EV-hypercar segment.
• Koenigsegg: Swedish boutique hypercar manufacturer producing extremely limited-edition hybrid hypercars (Regera, Jesko, Gemera). Directly comparable to Tushek in boutique scale, low-volume limited editions, founder-led innovation, and proprietary drivetrain technology targeting UHNWI collectors.
• SSC North America: American boutique hypercar manufacturer (Tuatara, Tuatara Aggressor) producing extremely low-volume, record-chasing hypercars. Comparable to Tushek in boutique scale, founder-driven engineering ethos, and focus on extreme top-speed and power-to-weight performance.

Broad incumbents

• Aston Martin Valkyrie: Aston Martin's limited-edition hypercar program co-developed with Red Bull Advanced Technologies and Adrian Newey. A broader luxury-sports incumbent whose Valkyrie competes in the same hybrid hypercar segment as Tushek's TS 900 and AEON H.
• Ferrari: Italian luxury sports car incumbent whose limited-edition hypercars (LaFerrari, F80, 296 GTB hybrid) and Icona series compete in adjacent premium segments. A larger incumbent that captures spillover UHNWI demand that Tushek also targets.
• Bugatti Automobiles: French hypercar manufacturer (Chiron, Mistral, Bolide) and now part of the Rimac-led Bugatti Rimac joint venture. A larger incumbent competing in the same ultra-premium hypercar category with broader brand recognition and substantially greater financial backing.
• Lamborghini: Italian luxury sports car manufacturer whose limited-edition programs (Revuelto, Sián hybrid, Countach LPI 800) compete in adjacent hybrid hypercar territory. Broader incumbent with greater scale and brand recognition competing for the same UHNWI buyer segment.
• Lotus Cars: British sports and EV manufacturer (Evija all-electric hypercar, Emira). A broader incumbent with a direct EV hypercar program (Evija, ~2000 HP) competing for the same ultra-premium electric hypercar customer segment as Tushek's AEON E and TS X000.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDjdCJQR7KsFJ-zdXyDnRaQ
• Facebookfacebook.com/tushekofficial
• LinkedInlinkedin.com/company/tushek
• Instagraminstagram.com/tushek
• Xx.com/tushekofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tushek