Johnson Farms Plants and Pumpkins
Johnson Farms Plants and Pumpkins is a third-generation family-owned seasonal agritourism destination in Belton, MO, serving Kansas City families with U-Pick apples, pumpkins, sunflowers, and vegetables, plus 30+ attractions, retail, and food service via direct-to-consumer ticketing.
- Company typePrivate
- Founded1999
- HeadquartersBelton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Johnson Farms Plants and Pumpkins does
Johnson Farms Plants and Pumpkins is a third-generation family-owned seasonal agritourism business operating from a single site at 17701 Holmes Road in Belton, Missouri, just outside Kansas City. The company's core offering is a U-Pick experience anchored by a 5,000-tree apple orchard and a 50-acre pumpkin patch, supplemented by U-Cut sunflower and zinnia fields, a U-Pick vegetable field, and over 30 on-site attractions including a corn maze, hayride, jumping pillows, pig races, a paintball gallery, and various play areas. A year-round retail store and on-site food service (apple cider donuts, cider slushies, coffee, and a full seasonal menu) round out the destination. Founded as a farm operation serving the Kansas City community for 25 years, with family farming roots exceeding 40 years, the business employs 11-50 staff on a seasonal basis with a minimum hiring age of 16.
The revenue model is direct-to-consumer and diversified across five streams: per-visitor admission tickets (with children under 3 free and season passes available), U-Pick produce priced by weight or unit, group bookings for organizations of 50+ at a 20% discount, retail store sales of mums, decor, and farm products without admission fee, and on-site food service. Pricing is posted seasonally with military discounts available via direct contact. Online ticketing is processed through ticketspice.com, and group bookings require advance reservation with deposit. Marketing relies on organic social media (Facebook, Instagram, TikTok) for real-time crop availability updates and community engagement, with the company website serving as the primary information and ticketing portal.
Technology is not a differentiator: the company operates without proprietary technology systems, no mobile app, no disclosed AI capabilities, and no API or integration infrastructure. The competitive positioning rests on physical scale (orchard, pumpkin acreage, and attraction breadth), family heritage and 25-year brand recognition in the Kansas City market, and the largest homegrown mum selection in the metro. Operations are seasonal — the website indicates 'CLOSED FOR THE SEASON' outside the operating window — and the business is bootstrapped with no external investors, parent company, or subsidiaries identified.
Johnson Farms Plants and Pumpkins firmographics
Firmographics- Name
- Johnson Farms Plants and Pumpkins
- Legal name
- Johnson Farms Plants and Pumpkins
- Website
- https://johnsonfarms.net
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Johnson Farms Plants and Pumpkins is a third-generation family-owned seasonal agritourism destination in Belton, MO, serving Kansas City families with U-Pick apples, pumpkins, sunflowers, and vegetables, plus 30+ attractions, retail, and food service via direct-to-consumer ticketing.
- Ownership category
- akta.pro rank
Johnson Farms Plants and Pumpkins industry classification
Industry- Product category
- Agritourism
- NAICS
- Fruit and Tree Nut Farming (1113)
- SIC
- Agricultural Production-Crops (100)
- akta.pro industry
- Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots)Agriculture & Food Production/Crop Farming/Fruit & Tree Nut Orchards (Citrus, Apples, Berries, Almonds, Walnuts)
Keywords
Where Johnson Farms Plants and Pumpkins is headquartered
LocationHeadquarters
- HQ city
- Belton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Johnson Farms Plants and Pumpkins business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Admission Tickets: Visitors purchase tickets for farm admission. Children under 3 admitted free. Season passes available for repeat visitors. Online ticket purchasing with potential for discounted rates.
- Group Bookings: Group bookings for organizations (50+ people) receive 20% discount on tickets. Advance booking required with deposit. Special group events for homeschool groups, corporate events, scout troops, and large gatherings.
- Retail Store Sales: Year-round retail store selling mums, lantana, fall decor, Halloween decorations, jarred goods, honey products, children's farm toys, straw bales, corn stalks, donuts, and other farm products. No admission fee required for retail shopping.
- Food Service: On-site food service including apple cider donuts, cider slushies, coffee, water, and full menu items on weekends starting September 20. Pre-ordered food add-ons available for groups.
- U-Pick Produce: Visitors pick their own produce including apples (August-October), pumpkins (mid-September through Halloween), sunflowers, zinnias, and vegetables. Pricing based on weight or unit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Admission Ticket |
| Unit Pricing | Multi-year contract | Group Discount (50+ people) |
| Subscription | Annual | Season Pass |
| Unit Pricing | Pay-as-you-go | Military Discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Johnson Farms Plants and Pumpkins product offering
Product offeringCore offering
Johnson Farms Plants and Pumpkins operates as a third-generation family-owned seasonal agritourism destination near Kansas City, featuring a 5,000-tree U-Pick apple orchard, a 50-acre pumpkin patch, U-Cut sunflower and zinnia fields, U-Pick vegetable fields, and over 30 family attractions. The farm also operates a retail store and garden mum center offering mums, fall decor, jarred goods, honey, and seasonal items, plus on-site food service featuring apple cider donuts and cider slushies.
Product overview
Johnson Farms Plants and Pumpkins operates as a 3rd-generation family-owned seasonal agritourism destination near Kansas City, offering a unified portfolio of U-Pick experiences (apples, pumpkins, sunflowers, zinnias, vegetables), a retail store specializing in mums and fall decor, on-site food service, and over 30 farm attractions. The core offering centers on the U-Pick orchard (5,000-tree apple orchard) and pumpkin patch (50 acres), complemented by seasonal attractions including a corn maze, hayrides, and family games. Group event booking and online ticketing serve as service add-ons for visitors planning larger gatherings.
Differentiator
Problem solved
Functional benefit
Products and services
- U-Pick Apples
- U-Pick Pumpkins
- U-Pick Sunflowers and Zinnias
- U-Pick Vegetables
- Retail Store
- Garden Mums
- Farm Food Service
- Farm Attractions
- Group Event Booking
- Online Tickets and Season Passes
Companies that use Johnson Farms Plants and Pumpkins
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Johnson Farms Plants and Pumpkins technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Johnson Farms Plants and Pumpkins partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Johnson Farms Plants and Pumpkins competitors and assessment
Company assessmentDirect peers
- Tanaka Farms: Family-owned Southern California farm operating U-Pick produce, pumpkin patch, and seasonal agritourism events. Comparable in family-run operating model and combined U-Pick + attractions offering, though in a far different climate and market.
- Richardson Adventure Farm: Large Midwest agritourism operation featuring a corn maze, pumpkin patch, U-Pick apples, and extensive fall attractions. Overlaps with Johnson Farms on virtually every product line including produce U-Pick, group bookings, and on-site food service.
- Great Country Farms: Virginia family farm offering U-Pick produce, pumpkin patch, corn maze, and play areas. Comparable in offering breadth (produce, attractions, retail) though operating in a different regional market.
- Lyman Orchards: Established multi-generational New England apple orchard with U-Pick, farm market, and seasonal events. Comparable as a large multi-generational orchard operation with retail store and produce-driven agritourism model.
- Stade's Farm & Market: Midwest family farm offering U-Pick apples, pumpkins, corn maze, and other fall attractions. Directly comparable in seasonal agritourism model, retail store, and event hosting, though located in the Chicago suburbs rather than Kansas City.
- Dollinger Family Farm: Family-operated Illinois farm with pumpkin patch, corn maze, hayrides, and children's attractions. Closely comparable in size, family ownership structure, and fall-season agritourism orientation.
- Eckert's Country Store and Farms: Family-owned Midwest farm with U-Pick apples, pumpkins, and seasonal attractions across multiple locations. Operates a comparable mix of pick-your-own produce, on-site food, retail store, and family entertainment — making it the closest like-for-like peer in scale and offering mix.
- Bloomsbury Farm: Iowa agritourism destination offering pumpkin patch, corn maze, sunflower field, and seasonal events. Direct peer in product mix (U-Cut flowers, pumpkins, attractions) and family-run operating model, with a geographic footprint closer to Johnson Farms' Midwest market.
- Hardy Farms: Family-owned agritourism destination featuring pumpkin patch, corn maze, and seasonal attractions. Direct peer in the family-run fall entertainment and produce U-Pick model, operating in a different regional market.
Regional players
- Mt. View Orchards: Oregon-based family apple orchard with U-Pick and farm stand. Comparable in orchard-led U-Pick and family ownership but focused exclusively on apples rather than a multi-crop agritourism destination.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Johnson Farms Plants and Pumpkins social profiles
Digital presenceJohnson Farms Plants and Pumpkins financial estimates
Financial estimateRevenue estimate
Valuation estimate
Johnson Farms Plants and Pumpkins leadership team
Management profileNumber of profiles
Johnson Farms Plants and Pumpkins funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Johnson Farms Plants and Pumpkins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Johnson Farms Plants and Pumpkins
What does Johnson Farms Plants and Pumpkins do?
Johnson Farms Plants and Pumpkins operates as a third-generation family-owned seasonal agritourism destination near Kansas City, featuring a 5,000-tree U-Pick apple orchard, a 50-acre pumpkin patch, U-Cut sunflower and zinnia fields, U-Pick vegetable fields, and over 30 family attractions. The farm also operates a retail store and garden mum center offering mums, fall decor, jarred goods, honey, and seasonal items, plus on-site food service featuring apple cider donuts and cider slushies.
Is Johnson Farms Plants and Pumpkins a public or private company?
Johnson Farms Plants and Pumpkins is a private company. It is classified as family owned and is currently operating.
When was Johnson Farms Plants and Pumpkins founded?
Johnson Farms Plants and Pumpkins was founded in 1999. It employs 1 to 10 people.
Where is Johnson Farms Plants and Pumpkins based?
Johnson Farms Plants and Pumpkins is headquartered in Belton, United States, in the North America region.
How does Johnson Farms Plants and Pumpkins make money?
Five revenue lines are on record. Admission Tickets are the primary driver. The others are group Bookings, retail Store Sales, food Service and U-Pick Produce.
Who are Johnson Farms Plants and Pumpkins's main competitors?
Direct peers on record are Tanaka Farms, Richardson Adventure Farm, Great Country Farms, Lyman Orchards, Stade's Farm & Market, Dollinger Family Farm, Eckert's Country Store and Farms, Bloomsbury Farm and Hardy Farms. Mt. View Orchards is listed as a regional player.
Does Johnson Farms Plants and Pumpkins have an API?
No public API is recorded for Johnson Farms Plants and Pumpkins.
What industry is Johnson Farms Plants and Pumpkins in?
Johnson Farms Plants and Pumpkins's product category is Agritourism. Its primary akta.pro industry code is AFAGACAC, Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots). Its NAICS code is 1113 and its SIC code is 100.