Bloomsbury Farm

What Bloomsbury Farm does

Bloomsbury Farm is a fifth-generation family farm in Atkins, Iowa, roughly 15 miles west of Cedar Rapids, that has operated as an agritourism destination since 1995 under the ownership of the Petersen family. The business runs a portfolio of seasonal festivals on the farm's 170+ year homesteaded land, headlined by a Fall Festival featuring an 18-acre pumpkin patch, a 10-acre corn maze, and 30+ attractions, and supported by the Iowa Tulip Festival (500K+ tulips), Baby Animal Festival, Fields of Flight Kite Festival, Bunny Bash, and the Scream Acres haunted attraction. Customer segments include Eastern Iowa families visiting on general admission or season passes ($38.95-$49.95), plus schools, corporate groups, and birthday parties booking through group and corporate packages.

The business model is a consumer-gate-driven seasonal entertainment operation with secondary B2B revenue from group bookings, corporate team-building events (including wine tasting), and an Employee Gift Voucher Program. Ticket purchasing runs through TicketSpice, the marketing site is built on Wix, client workflows are managed in Dubsado, and traffic is measured with Google Analytics — all commodity SaaS tools with no proprietary technology layer. The farm is a private LLC with 11-50 employees, indicating a lean year-round core supplemented by seasonal labor.

Operationally, the company relies on partnerships to extend its programming, notably a partnership with Great American Kites & Events for the kite festival and membership in The MAiZE network for corn-maze design and industry benchmarking. No AI/ML capabilities, no proprietary software, and no outside capital are disclosed, and all growth to date has been organic through new event launches rather than acquisitions or geographic expansion.

Name

Bloomsbury Farm

Legal name

Bloomsbury Farm LLC

Website

https://bloomsburyfarm.com

Company type

Private

Founded year

1856

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloomsbury Farm is a fifth-generation family farm in Atkins, Iowa that has operated seasonal agritourism festivals since 1995, serving Eastern Iowa families with a fall festival, tulip festival, haunted attraction, and group/corporate events.

Ownership category

akta.pro rank

Product category

Agritourism & Family Entertainment

NAICS

Nature Parks and Other Similar Institutions (71219), Zoos and Botanical Gardens (71213), Floriculture Production (111422)

SIC

Services-Amusement & Recreation Services (7900), Agricultural Production-Crops (100)

akta.pro primary industry

Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL)

akta.pro secondary industry

Farm Stays & Agritourism Lodges (THAMADAH)

Keywords

• Agritourism destination
• Seasonal farm festivals
• Corn maze attractions
• Family farm venue
• Group event hosting

Headquarters

HQ city

Atkins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. General Admission & Season Passes: Visitors pay for admission to seasonal festivals (Fall Festival, Tulip Festival, Baby Animal Festival, etc.). Season passes offer unlimited admission to Fall Festival daytime events during the 2026 season. Children 2 and under do not need a pass.
2. Group Bookings & Corporate Events: The farm offers corporate outings (casual outings, wine tasting, team building), school field trips, birthday party packages, and church/scout group bookings with discounted admission for qualifying group sizes (20+ for field trips, 25+ for groups). Birthday packages include admission for up to 20 people plus loft space access for 2 hours.
3. Concession & Food Sales: On-site concession stands sell food and beverages. Two concession stands operate during farm hours. Additional purchases such as food, beverages, gifts, pumpkins, and flowers are not included in admission cost.
4. Employee Gift Voucher Program: Corporate clients can purchase admission vouchers for employees and families through a dedicated Employee Gift Voucher Program, providing discounted bulk admission tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bloomsbury Farm operates a seasonal agritourism destination in Atkins, Iowa, hosting multiple recurring on-site festivals throughout the year. Its flagship offering is the Iowa Fall Festival (an 18-acre u-pick pumpkin patch, 10-acre corn maze, and 30+ family attractions), complemented by the Iowa Tulip Festival, Baby Animal Festival, Fields of Flight Kite Festival, Bunny Bash Easter event, and the adjacent Scream Acres haunted attraction. The farm also books group experiences including corporate outings, school field trips, birthday parties, and church/scout group events.

Product overview

Bloomsbury Farm is a seasonal agritourism destination in Atkins, Iowa (homesteaded 1856, fifth-generation family owned since 1995) offering multiple themed festivals and attractions. The portfolio consists of the Iowa Fall Festival (18-acre u-pick pumpkin patch, 10-acre corn maze, 30+ attractions) as the primary offering, complemented by seasonal festivals including the Iowa Tulip Festival (500,000 tulips), Baby Animal Festival, Fields of Flight Kite Festival, Bunny Bash Easter event, and the adjacent Scream Acres horror attraction. The farm generates revenue through general admission, Fall Season Passes (unlimited visits), group/event packages (birthday parties for up to 20 guests, corporate outings, field trips), on-site food/beverage sales (concessions, wine tasting), and merchandise (pumpkins, flowers, gift shop items).

Differentiator

Problem solved

Functional benefit

Brands

• Scream Acres: A haunted attraction at Bloomsbury Farm offering scary experiences for daring guests during the fall season.
• Iowa Tulip Festival
• Baby Animal Festival
• Fields of Flight Kite Festival
• Bunny Bash

Products and services

• Iowa Fall Festival Seasonal fall agritourism event featuring an 18-acre u-pick pumpkin patch, 10-acre corn maze, and 30+ family attractions including photo ops, slides, animal encounters, and food concessions. Runs September 11 - October 31, Fridays - Sundays.
• Iowa Tulip Festival Spring event featuring half a million tulips in over 30 varieties, tulip bouquets, baby farm animals, and springtime photo opportunities.
• Baby Animal Festival Spring event featuring baby farm animals, baby chicks, bunnies, ducklings, tractor displays, tulip bulb digs, and family attractions including Super Slide, Barrel Train, and Jumping Pillow.
• Fields of Flight Kite Festival Spring kite festival featuring giant kites from Great American Kites & Events, baby animals, and family attractions.
• Bunny Bash Easter event featuring the Easter Bunny, all-day egg hunt, baby bunny holding, Easter photo ops, and spring attractions.
• Scream Acres Halloween/horror-themed nighttime attraction adjacent to Bloomsbury Farm for daring guests seeking scares during the fall season.
• Fall Season Pass Unlimited admission pass to Fall Festival daytime events, valid for one person aged 3+ during the 2026 fall season (September 11 - October 31) with photo verification required. Available at flash sale ($38.95) or regular ($49.95) pricing.
• Corporate Outings Corporate event packages including casual outings (use of Party Barn with tables/chairs and farm attractions), wine tasting experiences with three wine samplings and one complimentary glass per guest, team building activities, and employee gift voucher programs. Minimum 25 guests; booked via Dubsado inquiry form.
• Birthday Party Package Party package including admission for up to 20 people, access to upstairs Loft space for 2 hours, and all standard farm activities (Hayrack Rides, Jumping Pillow, Barrel Train Rides, Animal Town Petting Zoo, 10-Acre Corn Maze, Super Slides, and more).
• Field Trips Educational group visits for school groups, home schools, and other organizations with 20+ participants, featuring agriculture education combined with fun activities. Available Wed-Fri during Spring (May 6 - July 31) and Fall (Sept 9 - Oct 30) seasons; home schools must provide proof of affiliation.
• Church, Scout & Group Discount Program Discounted admission for churches, scout troops, and other community organizations with groups of 25 or more. Multiple 2-hour reservable locations are available and catering options can be arranged.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supporting.

• The MAiZEcoreStrategic or Co-development PartnerBloomsbury Farm is a member of The MAiZE network, an organization connecting agritourism corn maze operators. This membership provides access to design resources, operational support, and a broader network of corn maze enthusiasts and operators.
• Great American Kites & EventscoreStrategic or Co-development PartnerGreat American Kites & Events provides professional kite displays and kite festival programming for the annual Fields of Flight Kite Festival at Bloomsbury Farm. This partnership delivers the signature giant kites that fill the farm's sky during the spring event.
• TicketSpicesupportingTechnology or IntegrationTicketSpice provides event ticketing software for season pass sales. The platform handles online transactions, payment processing, and event waivers.
• Audience Media GroupsupportingTechnology or IntegrationAudience Media Group provides website hosting and digital infrastructure for the Bloomsbury Farm website (www.bloomsburyfarm.com).
• DubsadosupportingTechnology or IntegrationDubsado provides the client management and form system used for group booking inquiries, contact forms, and employment applications.
• Google AnalyticssupportingTechnology or IntegrationGoogle Analytics is used for web analytics to collect anonymous traffic data and analyze how users interact with the Bloomsbury Farm website.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Great Country Farms: Virginia agritourism farm with seasonal festivals, pick-your-own produce, and family attractions. Shares Bloomsbury's farm-based event programming and direct-to-consumer ticket model.
• Bengston's Pumpkin Farm: Illinois pumpkin farm and fall festival featuring a corn maze, pumpkin patch, and family entertainment. Comparable Midwestern agritourism operator with overlapping fall-festival programming.
• Center Grove Orchard: Iowa-based apple orchard and pumpkin farm offering fall festivals and seasonal attractions in the same Eastern Iowa regional market as Bloomsbury Farm, making it a direct regional competitor.
• Kelsay Farms: Indiana dairy farm operating a fall pumpkin patch, corn maze, and seasonal agritourism attractions. Mirrors Bloomsbury's working-farm-with-public-events model in a similar Midwestern market.
• Siegel's Cottonwood Farm: Illinois pumpkin farm operating a large-scale fall festival, corn maze, and family attractions. Comparable family-owned Midwest agritourism operator with overlapping pumpkin-patch and corn-maze programming.
• Dewberry Farm: Texas family farm offering a seasonal fall festival, corn maze, pumpkin patch, and 30+ family attractions. Closely comparable to Bloomsbury's mixture of crop-based attractions and ticketed event programming.
• Gallrein Farms: Shelbyville, Kentucky agritourism farm with a pumpkin patch, corn maze, and fall festival. Operates a similar mid-sized, family-style agritourism event model in the broader Midwest region.
• Huber's Orchard, Winery & Vineyard: Indiana farm, winery, and agritourism destination with seasonal festivals, u-pick produce, and on-site events including wine tasting. Comparable mix of agricultural production, ticketed events, and group event programming.
• Eckert's: Multi-generational family farm with Illinois and Missouri locations offering pick-your-own produce, seasonal festivals, and on-site events. Comparable long-standing family-owned agritourism destination with diversified event programming.
• Cox Farms: Established Virginia agritourism destination running a fall festival, corn maze, pumpkin patch and family attractions. Operates a multi-season, family-owned event model comparable to Bloomsbury Farm's festival-and-attractions structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BloomsburyFarm/featured
• Facebookfacebook.com/BloomsburyFarm
• Instagraminstagram.com/bloomsburyfarm1856
• TikToktiktok.com/@bloomsburyfarm
• Xx.com/bloomsburyfarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomsbury Farm