Green GSM
Green GSM is the Philippine subsidiary of Vingroup's Green and Smart Mobility (GSM), operating an all-electric ride-hailing service using VinFast vehicles across Metro Manila and other Philippine cities. It serves individual consumers, businesses (via Green4Biz), and transport cooperatives through app-based booking, partnership fleet deployment, and B2B corporate transport solutions.
- Company typePrivate
- Founded2023
- HeadquartersPasay City, Philippines
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Green GSM does
Green GSM (legal name Green And Smart Mobility Philippines Inc.) is the Philippine operating entity of Green and Smart Mobility Joint Stock Company (GSM), a Vietnam-headquartered subsidiary of Vingroup founded on March 6, 2023. The company operates an all-electric ride-hailing service exclusively using VinFast-manufactured electric vehicles, with a current operational fleet of approximately 2,500 taxis in Metro Manila and a planned expansion to 18,497 vehicles across 11 Philippine cities and provinces through partnerships with 75 transport companies and cooperatives. Its product portfolio includes the core Green GSM Car consumer taxi service, the Green GSM mobile app (iOS and Android with 2M+ monthly active users), the Green4Biz B2B corporate transport platform offering centralized trip monitoring and expense management, and the Green SM Limo premium sub-brand using VinFast Limo Green seven-seater SUVs.
The technology stack combines an app-based booking platform with real-time driver tracking, cashless and digital payment systems, AI-powered interior/exterior cameras in the Secure-to-Safe safety system, and digitized driver onboarding integrated with Philippine National Bank's Corporate Account Portal. Green GSM also retails VinFast EVs directly to consumers through its own platform. Revenue is generated primarily through transaction fees on ride-hailing fares (distance- and time-based with provincial fixed rates, VAT and insurance included), with secondary revenue from B2B corporate accounts, VinFast vehicle sales, and partnership fleet deployment arrangements. The 75-company partnership model combines Green GSM's technology platform and operational standards with local execution capabilities, with operators reportedly achieving 75-87% per-kilometer cost reductions versus combustion vehicles.
Green GSM serves two primary customer segments: individual consumers (B2C) seeking eco-friendly urban transportation across daily commute, family trips, business meetings, and airport transfers, and businesses and organizations (B2B) via Green4Biz. It also serves a third channel: transport companies and cooperatives deploying EV fleets through direct investment or long-term leasing. Distribution is multi-channel: direct-to-consumer app, B2B field sales, driver partner network recruitment, and aggregator integration via Grab Philippines. Globally, GSM operates across Vietnam, Laos, Indonesia, the Philippines, and India with 80,000+ employees and a claimed 25 million cumulative customers, with the Philippine entity headquartered in Pasay City at the Five E-Com Center, Mall of Asia Complex.
Green GSM firmographics
Firmographics- Name
- Green GSM
- Legal name
- Green And Smart Mobility Philippines Inc.
- Website
- https://greengsm.ph
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Green GSM is the Philippine subsidiary of Vingroup's Green and Smart Mobility (GSM), operating an all-electric ride-hailing service using VinFast vehicles across Metro Manila and other Philippine cities. It serves individual consumers, businesses (via Green4Biz), and transport cooperatives through app-based booking, partnership fleet deployment, and B2B corporate transport solutions.
- Ownership category
- akta.pro rank
Green GSM industry classification
Industry- Product category
- Electric Ride-Hailing Services
- NAICS
- Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Sustainable / Low-Emission Ground Transportation Programs (THACAIAL)
- akta.pro secondary industry
- Corporate Mobility & Ground Transport Management (THALANAI)
Keywords
Where Green GSM is headquartered
LocationHeadquarters
- HQ city
- Pasay City
- HQ country
- Philippines
- HQ region
- Asia
Offices2 records
Markets served
Green GSM business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ride-hailing commissions: Green GSM operates an all-electric taxi service generating revenue through ride bookings. The platform charges fares for transportation services using VinFast electric vehicles, with pricing based on distance and time. The company also generates revenue through partnerships with transport companies for fleet deployment arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard taxi service with app-based fixed rates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Green GSM product offering
Product offeringCore offering
Green GSM is an all-electric ride-hailing taxi service that uses VinFast electric vehicles to provide clean, zero-emission transportation. The service is accessed through the Green GSM mobile app, offering quick car booking, cashless payments, scheduled rides, and real-time driver tracking. The platform serves individual consumers via the Green GSM Car service and businesses via the Green4Biz corporate transport solution.
Product overview
Green GSM operates as a multi-platform electric mobility ecosystem consisting of four interconnected offerings: the core Green GSM Car taxi service (consumer ride-hailing), the Green GSM App (consumer-facing booking and payment platform), Green4Biz (B2B fleet management and corporate transportation), and Green SM Limo (premium segment sub-brand). The company is Vietnam-based, established in March 2023 by Vingroup, and operates entirely on VinFast electric vehicles. The platform serves both individual consumers (B2C) and businesses (B2B) through a unified technology stack, with operations spanning Vietnam, Laos, Indonesia, Philippines, and India.
Differentiator
Problem solved
Functional benefit
Products and services
- Green GSM Car All-electric taxi service using VinFast vehicles, offering 5-star rated rides with features including advanced safety systems with 6 airbags, app-based booking, and eco-friendly zero-emission transportation. Includes fixed taxi rates with VAT and passenger insurance.
- Green GSM App Mobile application for booking electric taxi rides with quick car booking, cashless payments (cash, debit/credit cards, e-wallets), promo code application, scheduled rides up to 30 days in advance, real-time driver tracking, and emergency support functionality. Available on Google Play and App Store with over 2 million monthly users.
- Green4Biz B2B corporate transport management platform providing centralized trip monitoring through a secure dashboard, flexible budget allocation at company/department/employee levels, expense transparency, cost control features, on-demand reporting for finance and audits, and automated processes. Includes car transportation with monthly booking/billing management and premium solutions for executives.
- Green SM Limo Premium fully electric taxi service launched in India using VinFast Limo Green seven-seater SUV. Offers 'Ride 5 Star' service commitment with amenities including drinking water, wet tissues, Secure-to-Safe safety system with AI-powered interior/exterior cameras and emergency support buttons. Serves daily commuting, family trips, business meetings, and airport transfers.
Quantifiable outcome
- 75-87% reduction in per-kilometer costs for taxi operators switching from combustion engines to EVs
- +3 more outcomes
Companies that use Green GSM
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Green GSM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Green GSM partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor, core and flagship.
- Green Alliance Frontier (India partners)minorFive local partners from mobility, travel, technology, and service sectors joined the Green Alliance Frontier in India - a global platform connecting pioneering green businesses committed to sustainable development.
- 75 Transport Companies and Cooperatives (Philippines)coreGreen SM signed MOUs and deposit agreements with 75 transport companies and cooperatives across the Philippines to deploy up to 18,497 VinFast electric vehicles for passenger transport operations. Markets include Metro Manila, Cebu, Davao, Iloilo, Cagayan de Oro, Cavite, Pampanga, Bacolod, Batangas, Baguio, and Ozamiz. Deployment through direct investment and long-term leasing arrangements.
- Grab PhilippinescoreGreen GSM electric taxis deployed through Grab's platform, with Green GSM commanding over 80% of the estimated 3,000 electric taxis in Metro Manila. Smaller EV players secured 80% of daily bookings via Grab's platform.
- Xentro Group / Green XentroflagshipStrategic partnership launched a 2,500-unit fully electric taxi fleet in Rizal province, Philippines, representing one of the largest BEV taxi rollouts in the country. This was the first large-scale implementation of a partner-led expansion model designed to accelerate electric mobility adoption across emerging markets.
Scale indicators8 records
Recent moves8 records
Expansion highlights7 records
Green GSM competitors and assessment
Company assessmentBroad incumbents
- Uber: Uber is the global ride-hailing incumbent operating in many of Green GSM's markets (including India and Southeast Asia). Comparable on the core consumer ride-hailing product, though Uber spans multiple mobility verticals beyond EV-only service.
- FreeNow: FreeNow is a multi-country ride-hailing and mobility aggregator, particularly strong in Europe and Latin America. Comparable on taxi-hailing aggregation and corporate mobility offerings.
- Bolt: Bolt is a European-headquartered ride-hailing and mobility platform expanding into emerging markets. Comparable on app-based ride-hailing and B2B platform play, with similar city-by-city rollout cadence.
- Careem: Careem (owned by Uber) is a ride-hailing and delivery super-app in the Middle East, North Africa, and South Asia. Comparable on app-based ride-hailing in emerging markets with multi-service platform strategy.
- DiDi: DiDi is one of the world's largest ride-hailing platforms with operations across Latin America and Asia-Pacific. Comparable on consumer ride-hailing at scale, with a broader service portfolio including driver financing.
- Lyft: Lyft is a large North American ride-hailing platform with a similar asset-light marketplace model for connecting riders and drivers. Comparable on core ride-hailing mechanics, though geographic focus and EV-only positioning differ.
Direct peers
- Grab: Grab is the dominant Southeast Asian ride-hailing super-app and an active distribution partner for Green GSM's EV fleets in the Philippines. It is directly comparable on consumer ride-hailing in the same geography with overlapping driver supply.
- BluSmart: BluSmart is an all-electric ride-hailing service operating in India, the exact market Green GSM entered in June 2026. Same EV-only ride-hail model, similar premium positioning, and overlapping target cities make it the closest functional peer.
- Gett: Gett is a global ground transportation platform focused on corporate taxi and ride-hail spend with B2B enterprise offerings. Comparable on the B2B corporate ground transport value proposition analogous to Green4Biz.
Emerging players
- Revel: Revel operates an all-electric ride-hailing and EV charging service in New York City, sharing Green GSM's EV-only positioning and driver-employment model. Comparable as a niche emerging player in the EV taxi category.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Green GSM social profiles
Digital presenceGreen GSM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green GSM leadership team
Management profileNumber of profiles
Profiles3 records
Green GSM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green GSM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green GSM
What does Green GSM do?
Green GSM is an all-electric ride-hailing taxi service that uses VinFast electric vehicles to provide clean, zero-emission transportation. The service is accessed through the Green GSM mobile app, offering quick car booking, cashless payments, scheduled rides, and real-time driver tracking. The platform serves individual consumers via the Green GSM Car service and businesses via the Green4Biz corporate transport solution.
Is Green GSM a public or private company?
Green GSM is a private company. It is classified as corporate owned and is currently operating.
When was Green GSM founded?
Green GSM was founded in 2023. It employs 101 to 250 people.
Where is Green GSM based?
Green GSM is headquartered in Pasay City, Philippines, in the Asia region.
How does Green GSM make money?
One revenue line is on record: ride-hailing commissions.
Who are Green GSM's main competitors?
Broad incumbents on record are Uber, FreeNow, Bolt, Careem, DiDi and Lyft. Direct peers are Grab, BluSmart and Gett. Revel is listed as an emerging player.
Does Green GSM have an API?
No public API is recorded for Green GSM.
What industry is Green GSM in?
Green GSM's product category is Electric Ride-Hailing Services. Its primary akta.pro industry code is THACAIAL, Sustainable / Low-Emission Ground Transportation Programs, with a secondary code of THALANAI, Corporate Mobility & Ground Transport Management. Its NAICS code is 485310 and its SIC code is 7510.