New Circle
NewCircle is a privately owned eating disorder treatment center in Birmingham, Alabama, offering Residential, PHP, and IOP care for adolescents and adults across anorexia, bulimia, binge eating disorder, ARFID, and OSFED, reimbursed primarily through insurance with sales-led admissions and referral partnerships.
- Company typePrivate
- Founded2025
- HeadquartersBirmingham, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What New Circle does
NewCircle is a privately owned eating disorder treatment center headquartered in a single facility in Birmingham, Alabama. It operates a three-tier continuum of care—Residential (24/7 immersive, typical stay 30–45 days), Partial Hospitalization Program (PHP, full days 5–6 days per week, minimum ~5 weeks), and Intensive Outpatient Program (IOP, 3–4 days per week, minimum ~6 weeks)—delivered to adolescents (13+) and adults across the full diagnostic spectrum including anorexia nervosa, bulimia nervosa, binge eating disorder, ARFID, and OSFED. The clinical model is multidisciplinary, integrating physicians, psychiatric nurse practitioners, licensed therapists, a registered dietitian, and a board-certified music therapist, with evidence-based modalities (CBT, DBT, ACT, EMDR, CBT-E, Motivational Interviewing) and adjunctive creative and movement-based therapies.
The underlying technology stack is standard healthcare marketing infrastructure (WordPress CMS, Google Analytics, Microsoft Clarity, Google/Microsoft Ads, CloudFlare CDN, social media embeds) rather than a proprietary clinical platform; the facility itself is positioned as a differentiating asset, built to feel residential rather than institutional. NewCircle holds Joint Commission Gold Seal of Approval for Behavioral Health Care and Human Services (May 2026) and is a member of the National Eating Disorders Association, and it runs dedicated identity-affirming programs for LGBTQIA+ and BIPOC clients.
The business model is fee-for-service healthcare reimbursement, with revenue collected primarily through insurance payors after the admissions team verifies benefits and coordinates intake. Go-to-market is sales-led: a direct admissions team manages inbound phone inquiries and clinical assessments, while a National Outreach Director cultivates referral partnerships with therapists, physicians, dietitians, school counselors, and pediatricarians. The company also uses content marketing, paid search, and social channels for top-of-funnel demand. No funding rounds, parent company, M&A activity, or revenue figures are disclosed, and the firm is not affiliated with a larger behavioral health network.
New Circle firmographics
Firmographics- Name
- New Circle
- Legal name
- NewCircle
- Website
- https://newcircle.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NewCircle is a privately owned eating disorder treatment center in Birmingham, Alabama, offering Residential, PHP, and IOP care for adolescents and adults across anorexia, bulimia, binge eating disorder, ARFID, and OSFED, reimbursed primarily through insurance with sales-led admissions and referral partnerships.
- Ownership category
- akta.pro rank
New Circle industry classification
Industry- Product category
- Eating Disorder Treatment
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Eating Disorder Treatment Programs (HLAFACAK)
- akta.pro secondary industry
- Eating Disorder Recovery Nutrition Support (HSADAFAM)
Keywords
Where New Circle is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Circle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Healthcare Services Revenue: NewCircle generates revenue through providing eating disorder treatment services across Residential, PHP, and IOP levels of care. Revenue is primarily collected through insurance reimbursements from major insurance providers, with the admissions team verifying benefits and handling coordination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Insurance-based treatment with benefit verification |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
New Circle product offering
Product offeringCore offering
NewCircle operates a single-location, privately owned eating disorder treatment center in Birmingham, Alabama, providing a three-level continuum of care (Residential, PHP, and IOP) for adults and adolescents (13+). Clinical care is delivered by an in-house multidisciplinary team using evidence-based modalities (CBT, DBT, CBT-E, ACT, EMDR, Motivational Interviewing) alongside nutritional rehabilitation, family therapy, and creative and movement-based therapies, with specialized tracks for LGBTQIA+ and BIPOC clients. Revenue is generated through insurance-reimbursed clinical services, with the admissions team handling benefit verification and intake coordination.
Product overview
NewCircle is a privately owned eating disorder treatment center offering a comprehensive continuum of care with three main program levels: Residential Treatment (24/7 immersive care), Partial Hospitalization Program (PHP - full-day treatment 5-6 days per week with evenings at home), and Intensive Outpatient Program (IOP - flexible 3-4 hour sessions 3-5 days per week). The center provides specialized treatment for anorexia nervosa, bulimia nervosa, binge eating disorder, ARFID, and OSFED, along with dedicated adolescent programming (ages 13+), LGBTQIA+ programming, and BIPOC programming. Therapeutic services include individual and group therapy (using CBT, DBT, ACT, EMDR), nutritional counseling with meal support, creative therapies (art, music, ceramics), and movement therapies (yoga, dance). Family involvement is built into all programs. The facility is located in Birmingham, Alabama, serving clients across Alabama and from out of state.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Treatment Program 24/7 immersive eating disorder care for individuals who need greater support, with clients staying in private suites with walk-in showers in a home-like setting. Includes daily therapy, group sessions, supported meals, and creative activities; most clients stay 30-45 days.
- Partial Hospitalization Program (PHP) Day treatment providing approximately six hours of therapeutic services, five to six days per week, with clients returning home each evening. Includes individual and group therapy, family counseling, medication management, expressive therapies, and supported meals; PHP typically runs a minimum of 5 weeks.
- Intensive Outpatient Program (IOP) Structured therapeutic support three to five days per week with sessions lasting three to four hours, designed for clients stepping down from higher levels of care or needing more than weekly therapy while maintaining work, school, or family commitments; IOP typically runs a minimum of 6 weeks.
- Adolescent Eating Disorder Treatment Specialized eating disorder treatment for adolescents starting at age 13, with programming completely separate from the adult track. Includes developmentally appropriate clinical approach, family involvement, and school coordination.
- LGBTQIA+ Program Dedicated programming for LGBTQIA+ communities with therapists trained in identity-affirming care, addressing the unique experiences of LGBTQ+ individuals in eating disorder recovery.
- BIPOC Program Dedicated programming for Black, Indigenous, and People of Color communities with culturally responsive care addressing unique experiences in eating disorder recovery.
- Anorexia Nervosa Treatment Treatment for anorexia nervosa across Residential, PHP, and IOP levels of care, addressing restrictive eating, fear of weight gain, and distorted body image with evidence-based approaches including CBT, DBT, ACT, and EMDR.
- Bulimia Nervosa Treatment Treatment for bulimia nervosa across Residential, PHP, and IOP levels of care, addressing binge-purge cycles using evidence-based approaches including CBT, DBT, ACT, EMDR, and nutritional counseling.
- Binge Eating Disorder Treatment Treatment for binge eating disorder across Residential, PHP, and IOP levels of care, addressing binge episodes without compensatory behaviors using weight-neutral, evidence-based approaches.
- ARFID Treatment Treatment for Avoidant/Restrictive Food Intake Disorder using CBT-AR principles, graded exposure work, and person-centered nutrition support addressing sensory sensitivity, fear-based avoidance, and low interest in eating.
- OSFED Treatment Treatment for Other Specified Feeding or Eating Disorder including atypical anorexia, purging disorder, and night-eating presentations, using CBT-E, DBT, ACT, and individualized care plans.
Quantifiable outcome
- Most residential clients stay 30-45 days
- +2 more outcomes
Companies that use New Circle
Customer profileSegments4 records
Ideal customer profiles3 records
New Circle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
New Circle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Eating Disorders Association (NEDA)coreNewCircle is a member of the National Eating Disorders Association, providing organizational credibility and access to field resources, training, and recognition.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
New Circle competitors and assessment
Company assessmentDirect peers
- Eating Disorder Center of Denver: Eating Disorder Center of Denver provides specialized eating disorder treatment at multiple levels of care in Colorado. Directly comparable to NewCircle in clinical model, evidence-based approaches, and target populations, with similar regional single-market focus.
- Alsana: Alsana is an eating disorder treatment provider offering Residential, PHP, and IOP care with a weight-inclusive, trauma-informed philosophy similar to NewCircle's. Comparable in clinical approach and target populations including LGBTQIA+ affirming care.
- Monte Nido & Affiliates: Monte Nido operates a national network of eating disorder treatment programs across Residential, PHP, and IOP levels of care, including the former Eating Recovery Center. Directly comparable to NewCircle in clinical model, levels of care, and target population, with significantly larger geographic footprint and PE backing.
- Center for Discovery: Center for Discovery operates a national network of eating disorder treatment facilities across all levels of care including Residential, PHP, and IOP. Directly comparable in clinical offerings, target population, and insurance-based revenue model, with established multi-state presence.
- The Emily Program: The Emily Program is a multi-site eating disorder treatment provider offering Residential, PHP, IOP, and outpatient care across the Midwest and beyond. Closely comparable to NewCircle in treatment philosophy, evidence-based modalities, and identity-affirming programming, with broader geographic reach.
- McCallum Place: McCallum Place provides eating disorder treatment at Residential, PHP, and IOP levels with multidisciplinary teams. Directly comparable clinical model and target populations to NewCircle, operating in the Midwest with similar insurance-based billing.
- Veritas Collaborative: Veritas Collaborative offers specialized eating disorder treatment including Residential and outpatient programming with weight-inclusive, identity-affirming care. Comparable clinical philosophy and target demographic to NewCircle, particularly in serving adolescents and LGBTQ+ populations.
Regional players
- Carolina House: Carolina House provides eating disorder treatment at Residential, PHP, and IOP levels in North Carolina, with a home-like residential setting and multidisciplinary clinical model. Comparable to NewCircle in facility philosophy and clinical offering, serving a different geographic market in the Southeast.
Broad incumbents
- Rogers Behavioral Health: Rogers Behavioral Health is a national behavioral health system providing specialized treatment including eating disorders across Residential, PHP, and IOP levels. Comparable levels of care and clinical rigor, with significantly broader geographic footprint and specialty areas beyond ED.
- Walden Behavioral Care: Walden Behavioral Care is a larger behavioral health provider offering eating disorder treatment alongside broader psychiatric services across the Northeast. Comparable in eating disorder programming but with broader portfolio of behavioral health services and academic hospital affiliations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New Circle social profiles
Digital presenceNew Circle compliance and trust
Trust signalCompliance2 records
New Circle financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Circle leadership team
Management profileNumber of profiles
Profiles7 records
New Circle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Circle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Circle
What does New Circle do?
NewCircle operates a single-location, privately owned eating disorder treatment center in Birmingham, Alabama, providing a three-level continuum of care (Residential, PHP, and IOP) for adults and adolescents (13+). Clinical care is delivered by an in-house multidisciplinary team using evidence-based modalities (CBT, DBT, CBT-E, ACT, EMDR, Motivational Interviewing) alongside nutritional rehabilitation, family therapy, and creative and movement-based therapies, with specialized tracks for LGBTQIA+ and BIPOC clients. Revenue is generated through insurance-reimbursed clinical services, with the admissions team handling benefit verification and intake coordination.
Is New Circle a public or private company?
New Circle is a private company. It is classified as unknown and is currently operating.
When was New Circle founded?
New Circle was founded in 2025. It employs 51 to 100 people.
Where is New Circle based?
New Circle is headquartered in Birmingham, United States, in the North America region.
How does New Circle make money?
One revenue line is on record: healthcare Services Revenue.
Who are New Circle's main competitors?
Direct peers on record are Eating Disorder Center of Denver, Alsana, Monte Nido & Affiliates, Center for Discovery, The Emily Program, McCallum Place and Veritas Collaborative. Carolina House is listed as a regional player. Broad incumbents are Rogers Behavioral Health and Walden Behavioral Care.
Does New Circle have an API?
No public API is recorded for New Circle.
What industry is New Circle in?
New Circle's product category is Eating Disorder Treatment. Its primary akta.pro industry code is HLAFACAK, Eating Disorder Treatment Programs, with a secondary code of HSADAFAM, Eating Disorder Recovery Nutrition Support. Its NAICS code is 621420 and its SIC code is 8093.