Makelaars van Amsterdam

What Makelaars van Amsterdam does

Makelaars van Amsterdam is a residential real estate brokerage based in Amsterdam, Netherlands, operating as a network of 12 self-employed brokers (zelfstandige makelaars) under the legal entity PRO Vastgoedgroep B.V. Founded in 2018 and headquartered at Valkenburgerstraat 67A/B, the firm serves individual home buyers, sellers, landlords, and renters across the Amsterdam metropolitan area, including a dedicated expat housing offering via estate-agents-of-amsterdam.nl. Each broker specializes in a specific Amsterdam neighborhood (e.g., De Baarsjes, Watergraafsmeer, Weesperbuurt/Plantage), providing hyperlocal market expertise.

The company's service portfolio covers the full residential transaction lifecycle: home buying brokerage (aankoopbemiddeling), home selling via a structured 9-step plan (huis verkopen), rental management via a 7-step process (huis verhuren), property valuation (taxatie), and a pre-qualified home-seekers matching service (woningzoekers). Supporting services include mortgage advisory referrals through a partnership with De Hypotheekshop, digital tenant screening, and online viewing scheduling. Technology is limited to a standard brokerage website with listings, blog content, neighborhood/district SEO pages, social media channels, and a Move.nl dossier integration — no proprietary platform or AI capability is disclosed.

The firm operates a transaction-based commission revenue model on completed buy, sell, rent, and let mandates, with no public pricing. Distribution is anchored by listings on Funda (the dominant Dutch property portal), where the firm holds a 9.4/10 Verkoopgemiddelde sales rating, supplemented by organic social, content marketing, and client referrals. The firm is a member of Vastgoed Nederland and CEPI, anchoring its positioning within Dutch and European real estate professional associations.

Name

Makelaars van Amsterdam

Legal name

PRO Vastgoedgroep B.V.

Website

https://makelaars-in-amsterdam.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Makelaars van Amsterdam is a residential real estate brokerage in Amsterdam, operating a network of 12 self-employed neighborhood-specialist brokers who provide buying, selling, rental, and valuation services to individual consumers across the Amsterdam metropolitan area, including expats.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: The company earns commissions on the sale, purchase, rental, and letting of residential properties in Amsterdam. Services include buying mediation (aankoopbemiddeling), selling (huis verkopen), renting out (huis verhuren), and property valuation (taxatierapport, woning waarde advies).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Makelaars van Amsterdam is a residential real estate brokerage that mediates the buying, selling, renting, and letting of homes in the Amsterdam metropolitan area through a network of 12 self-employed, neighborhood-specialist brokers. It also provides property valuation services, buyer representation (aankoopbemiddeling), and mortgage advisory referrals in partnership with De Hypotheekshop. Revenue is generated via transaction-based commissions on completed residential property deals.

Product overview

Makelaars van Amsterdam is a traditional real estate brokerage operating as a network of independent real estate agents under PRO Vastgoedgroep B.V. The company offers a comprehensive suite of residential real estate services centered around buying, selling, and renting properties in Amsterdam and surrounding areas. Core services include home buying brokerage (aankoopbemiddeling), home selling brokerage (huis verkopen), and rental management (huis verhuren). Supporting services include property valuation/taxatie, mortgage advisory (hypotheekadvies via De Hypotheekshop partnership), and expat housing assistance. The company operates across numerous Amsterdam neighborhoods with specialized local agents and participates in the Funda real estate listing platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Huis Kopen (Home Buying)
• Huis Verkopen (Home Selling)
• Huis Verhuren (Rental Management)
• Woningzoekers (Home Seekers)
• Aankoopbemiddeling (Purchase Mediation)
• Taxatie (Property Appraisal)
• Hypotheekadvies (Mortgage Advisory)
• Gratis Haalbaarheidscheck (Free Feasibility Check)
• Expat Housing

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Vastgoed NederlandcoreOthersMakelaars van Amsterdam is a member of Vastgoed Nederland, the Dutch real estate association. Membership provides professional standards, industry representation, and credibility for the brokerage.
• CEPI (European Association of Real Estate Professions)coreOthersMakelaars van Amsterdam is a member of CEPI, the European Association of Real Estate Professions, demonstrating adherence to European professional standards in real estate brokerage.
• De HypotheekshopminorStrategic or Co-development PartnerA mortgage advisory firm co-branded on the Makelaars van Amsterdam website, providing referral-based mortgage advice services to the brokerage's real estate clients.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Rotsvast: Rotsvast is a Dutch firm specializing in residential rental management and tenant placement, directly overlapping with Makelaars van Amsterdam's 'huis verhuren' rental service line.
• Kuijs Reinder Kakes: Kuijs Reinder Kakes is a well-established Amsterdam-headquartered real estate brokerage with deep coverage of the Amsterdam metropolitan market. Closely comparable in geography, service portfolio, and target customer.
• Makelaarsland: Makelaarsland is one of the largest low-cost, digitally-led Dutch real estate brokerages, operating across the Netherlands. Comparable as a residential brokerage with a sales-led, digital funnel approach serving individual buyers and sellers.
• Eefje Voogd Makelaars: Eefje Voogd is an Amsterdam-based boutique residential brokerage with a strong local brand. Comparable as a competitor focused on the same Amsterdam neighborhoods and premium residential segment.
• ERA Contour: ERA Contour is a Dutch real estate brokerage chain with multiple offices in the Randstad region, offering residential sales, rental, and valuation services. Directly comparable to Makelaars van Amsterdam in core service mix and Dutch consumer target market.
• Van der Sande Makelaars: Van der Sande is a multi-office Dutch residential brokerage covering the Randstad including Amsterdam. Comparable in full-service residential brokerage offerings and customer segments.

Others

• Funda: Funda is the dominant Dutch residential property listing platform where Makelaars van Amsterdam (and all peers) distribute listings. Not a direct competitor, but a critical distribution channel whose algorithms and policies shape peer visibility.
• NVM: NVM is the Dutch Real Estate Agents Association, representing the majority of Dutch brokerages. Relevant as the broader industry body of which comparable Amsterdam brokerages are members, shaping professional standards and listings.
• De Hypotheekshop: De Hypotheekshop is a Dutch mortgage advisory franchise network and an active referral partner of Makelaars van Amsterdam. Relevant as an adjacent service provider in the same residential transaction ecosystem.

Broad incumbents

• VBO Makelaars: VBO is a Dutch nationwide association and brand platform for independent real estate brokers. Comparable as an incumbent ecosystem of independent brokerages that overlap with the Makelaars van Amsterdam network model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/makelaars_van
• Facebookfacebook.com/MakelaarsvanAmsterdam
• LinkedInlinkedin.com/company/makelaars-van-amsterdam
• Instagraminstagram.com/makelaarsvan.amsterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makelaars van Amsterdam