Apna Dal S

What Apna Dal S does

Apna Dal (Sonelal), commonly abbreviated Apna Dal S, is a registered regional political party headquartered at 1-A Mall Avenue in Lucknow, Uttar Pradesh, India. Founded in 2009 by Dr. Sonelal Patel to represent the interests of Other Backward Classes (OBC), Dalits, scheduled tribes, farmers, and other marginalized communities, the party is now led by his daughter Anupriya Patel as National President, who concurrently serves as Member of Parliament and Minister of State for Commerce and Industry in the central government. The party's core product is political representation and social-justice advocacy — it contests Lok Sabha, state Assembly, bye-elections, and Legislative Council races, and operates an election cycle-driven go-to-market built around public rallies (jan sabhas), district visit programs, and an eight-tiered booth-to-national organizational hierarchy with 17 thematic forums (mandal) targeting youth, women, farmers, laborers, traders, students, minorities, SC/ST, intellectual, legal, panchayat, cooperation, cultural, teachers, medical, and IT segments.

The party monetizes through voluntary contributions and membership enrollment rather than a commercial revenue model. The public-facing donation portal exposes fixed-amount tiers from ₹100 to ₹10,000 (with a ₹100 floor and no decimal values), and the platform claims 80GGB/80GGC tax-exemption treatment under the Indian Income Tax Act. Membership registration is offered free of charge via a mobile-number-and-password self-serve portal. Marketing and outreach rely on a mix of organic social (Facebook, X, YouTube, Public App), the apnadal.in website for news, events, candidate disclosures, and grievance submission, supplemented by rally-based field events and earned regional media coverage. Branded identity elements include the Kesariya-Neela party flag, founder Dr. Sonelal Patel's portrait, and the 'Cup Plate' (Kapaal Plat) election symbol.

The party's strategic posture is anchored inside the National Democratic Alliance (NDA), under which it contests elections and supports allied candidates in constituencies like Barabanki, Basti, Domariyaganj, and Faizabad. As of the 2024 cycle it holds 2 Lok Sabha seats, 9 UP Legislative Assembly seats, and 1 UP Legislative Council seat; ministerial representation extends to Anupriya Patel at the central level and additional UP ministers (e.g., MoS Prisons, Board/Council chairs) at the state level. Operating footprint remains single-state (Uttar Pradesh), and direct disclosed headcount is in the 11–50 range, consistent with a small party headquarters and volunteer-led field operations. No technology product line, AI/ML capability, API surface, or commercial revenue disclosure exists in the dataset.

Name

Apna Dal S

Legal name

Apna Dal (Sonelal)

Website

https://apnadal.in

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Apna Dal (Sonelal) is a regional Indian political party headquartered in Lucknow, Uttar Pradesh, founded in 2009 by Dr. Sonelal Patel and now led by his daughter Anupriya Patel. It represents OBC, Dalit, farmer, and marginalized communities through an NDA alliance, running booth-to-national cadre operations across 17 thematic forums.

Ownership category

akta.pro rank

Headquarters

HQ city

Lucknow

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Political Donations: The party accepts donations from supporters and members. Donation options include fixed amounts: ₹100, ₹200, ₹500, ₹1000, ₹2000, ₹5000, and ₹10000. The donation page states that donations are tax-exempt under Section 80GGB/80GGC of the Income Tax Act.
2. Membership Fees: Party collects membership fees through its online join/register portal where members can sign up with mobile number and password.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Apna Dal S is a political party that fundamentally delivers political representation and advocacy for Other Backward Classes (OBC), Scheduled Castes/Tribes, Dalits, farmers, and marginalized communities in Uttar Pradesh, India. The party contests state and national elections, organizes public rallies and member engagement campaigns, and operates an extensive multi-tiered organizational structure with 17 thematic forums. It also provides digital services including online member registration, donation collection, election candidate information, news, and event management through its official website apnadal.in.

Product overview

Apna Dal (S) operates primarily as a political party rather than a technology product company. The organization's main digital presence is its official website at apnadal.in, which serves as a comprehensive portal for party activities. The website provides election candidate information, latest news and updates, event calendars, member registration/login functionality, donation collection, complaint/feedback submission forms, media galleries, and organizational structure information. The platform does not appear to offer distinct product modules or a platform-plus-modules architecture typical of technology companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Apna Dal (S) Official Website (apnadal.in) Official digital platform of Apna Dal (S) political party providing election candidate information, latest news and updates, event calendars, member registration/login functionality, donation collection, complaint/feedback submission forms, media galleries, and organizational structure information to party members and supporters across Uttar Pradesh.
• Online Donation Platform Digital donation collection platform accepting predefined contributions of ₹100, ₹200, ₹500, ₹1000, ₹2000, ₹5000, and ₹10,000 from supporters and members. Donations are tax-exempt under Section 80GGB/80GGC of the Income Tax Act. Minimum donation is ₹10 with no decimal values allowed.
• Online Member Registration Portal Self-serve member enrollment platform where new members can register with mobile number and password to join the Apna Dal (S) party and access party services, events, and updates.

Quantifiable outcome

• 2 MPs in Parliament, 9 MLAs in UP Assembly, 1 MLC in UP Legislative Council

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Democratic Alliance (NDA)coreStrategic or Co-development Partner · 17 May 2024Apna Dal S is an alliance partner of the National Democratic Alliance (NDA). The party supports NDA candidates in elections, including Lok Sabha elections 2024. Party President Anupriya Patel campaigns for NDA candidates in constituencies like Barabanki, Basti, Domariyaganj, and Faizabad.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rashtriya Lok Dal (RLD): RLD is a western UP-based regional party with overlapping voter base among OBC communities, farmers, and Jat-backward class blocs. Both parties operate at a similar scale within the broader UP political ecosystem and rely on NDA-style alliance frameworks.
• Nishad Party: Nishad Party is a smaller UP-based party representing fishing and boatman communities (Nishad/Mallah) that also falls under OBC categorization. Both parties compete in UP's caste-based electoral landscape, contest similar assembly segments, and pursue alliance-level partnerships with larger coalitions.
• Apna Dal (K): Apna Dal (K), led by Krishna Patel, is a breakaway faction of the original Apna Dal that contests elections in overlapping eastern UP constituencies. Both factions share ideological roots and target the same OBC and Dalit voter segments, making them the most directly comparable counterpart in the same niche.
• Samajwadi Party: Samajwadi Party is a major UP-based regional party with overlapping OBC and Dalit voter base in eastern Uttar Pradesh. Both parties contest the same assembly and Lok Sabha seats, propose similar social justice platforms, and have historically competed as principal rivals for backward class votes.
• Suheldev Bharatiya Samaj Party (SBSP): SBSP is an eastern UP-based party that contests OBC and Dalit votes in districts like Ghazipur, Azamgarh, and Ballia—core operating areas for Apna Dal S. Both are mid-sized alliance partners operating in overlapping caste and geography segments of UP politics.
• Bahujan Samaj Party (BSP): BSP is a UP-rooted party that competes directly with Apna Dal S for Dalit and OBC votes across Uttar Pradesh. Both parties champion social justice, representation for marginalized communities, and caste-based affirmative action, making them direct competitors in the same constituencies.

Broad incumbents

• Bharatiya Janata Party (BJP): BJP is the dominant national political party and the lead partner of the NDA alliance that Apna Dal S belongs to. Both compete and cooperate in Uttar Pradesh, contesting overlapping OBC and Dalit voter segments, with BJP as the much larger incumbent that shapes coalition seat-sharing dynamics.
• Indian National Congress: Congress is a national-level party contesting elections across Uttar Pradesh, including seats where Apna Dal S fields candidates. While operating at vastly larger scale, it competes for the same OBC and Dalit voter segments through competing social justice narratives and welfare promises.

Emerging players

• Jan Adhikar Party: Jan Adhikar Party is a smaller UP-based party with a Dalit and backward class focus that overlaps with Apna Dal S's core constituency. Both parties operate in similar caste-based advocacy niches within UP and may ally or compete for the same vote banks.

Others

• All India Forward Bloc: All India Forward Bloc is a smaller national party that historically has allied with left-leaning coalitions but is also active in UP among OBC and backward class voters. It operates at a comparable organizational scale and shares the broader Indian political party's nonprofit, membership-based structure relevant for benchmarking.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/apnadalofficial
• YouTubeyoutube.com/channel/UChsiArcNzKv9dDeV1S_zv-w
• Facebookfacebook.com/ApnaDal.Official

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Apna Dal S