Rashtriya Lok Dal
Rashtriya Lok Dal is an Indian political party led by Jayant Chaudhary, rooted in the Chaudhary Charan Singh farmer-rights legacy, representing Jat and rural voters across western Uttar Pradesh through the BJP-led NDA.
- Company typePrivate
- Founded1967
- HeadquartersNew Delhi, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rashtriya Lok Dal does
Rashtriya Lok Dal (RLD) is an Indian political party headquartered at multiple Delhi offices and a state office in Lucknow, Uttar Pradesh. The party was constituted under its present form in 1996 and operates on a socialist and Gandhian ideological platform that draws political legitimacy from the legacy of former Prime Minister Chaudhary Charan Singh, the founder and a former champion of farmers' rights. Its current leadership is centered on Jayant Chaudhary (National President and Rajya Sabha MP), grandson of the founder and son of the late Chaudhary Ajit Singh, embedding a multi-generational family stewardship model.
RLD's core offerings are non-commercial civic products rather than technology platforms: party membership enrollment for Indian citizens above 18 years (via rashtriyalokdal.com), the Lok Sankalp 2022 election manifesto covering employment, agriculture, health, education, and social justice, and the Kisan Patrika agricultural bulletin. Distribution is electoral and representational rather than commercial: the party contests elections through the BJP-led NDA alliance (allocated Baghpat and Bijnor for 2024), holds 8 seats in the Uttar Pradesh legislature, and operates a Rajya Sabha seat via Jayant Chaudhary. Stakeholders are constituent personas rather than paying customers: Jat and Gurjar farmers in ~25 districts of western Uttar Pradesh (a demographic comprising ~40% of the local electorate), rural communities, women, and youth. RLD has no paid revenue model, no pricing structure, and no public financial disclosures; funding flows through voluntary donations, membership, and political contribution channels not quantified in the available data.
Rashtriya Lok Dal firmographics
Firmographics- Name
- Rashtriya Lok Dal
- Legal name
- Rashtriya Lok Dal
- Website
- https://rashtriyalokdal.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rashtriya Lok Dal is an Indian political party led by Jayant Chaudhary, rooted in the Chaudhary Charan Singh farmer-rights legacy, representing Jat and rural voters across western Uttar Pradesh through the BJP-led NDA.
- Ownership category
- akta.pro rank
Rashtriya Lok Dal industry classification
Industry- Product category
- Political Party
- NAICS
- Legislative Bodies (921120), Legislative Bodies (92112)
- akta.pro primary industry
- State Legislature/Regional Assembly Administration (BPAIABAB)
- akta.pro secondary industry
- Executive Office / Cabinet Secretariat (BPAIAAAA)
Keywords
Where Rashtriya Lok Dal is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Rashtriya Lok Dal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Distribution channels4 records
Marketing channels7 records
Rashtriya Lok Dal product offering
Product offeringCore offering
Rashtriya Lok Dal is an Indian political party that contests elections and represents constituents, primarily farmers, rural communities, and the Jat community of western Uttar Pradesh, in governance. The party provides political representation through elected officeholders in the Lok Sabha, Rajya Sabha, and UP State Legislature, and engages citizens through party membership, election manifestos (Lok Sankalp), and the Kisan Patrika agricultural publication.
Product overview
Rashtriya Lok Dal operates as a political party offering a unified set of political services and engagement mechanisms rather than a technology product platform. The core offerings consist of party membership enrollment, the Lok Sankalp 2022 election manifesto outlining policy positions, and the Kisan Patrika agricultural publication. These offerings work together to enable citizen participation in the party's political activities and disseminate the party's message on agricultural and social justice issues.
Differentiator
Problem solved
Functional benefit
Products and services
- Party Membership
- Lok Sankalp 2022 (Party Manifesto)
- Kisan Patrika
Quantifiable outcome
- NDA victory with BJP-RLD alliance in 2024 Lok Sabha elections
- +1 more outcomes
Companies that use Rashtriya Lok Dal
Customer profileSegments5 records
Ideal customer profiles2 records
Rashtriya Lok Dal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rashtriya Lok Dal partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and former core.
- Bharatiya Janata Party (BJP)coreRLD joined NDA alliance with BJP ahead of 2024 Lok Sabha elections. BJP allocated RLD two seats - Baghpat and Bijnor. This was RLD's first alliance with BJP since 1977. The alliance was seen as strategically important for BJP to secure Jat votes in western UP.
- Samajwadi Party (SP)former corePrior to joining NDA, RLD had alliance with Samajwadi Party for 2022 UP state elections. The alliance was formed to consolidate Muslim votes alongside RLD's Jat base. Jayant Chaudhary later separated from SP alliance to join BJP in 2024.
- Various Khaps (Caste Councils)coreStrong support from various khap councils across India. In September 2021, members from different khaps gathered in Chhaprauli town and 'coronated' Jayant Chaudhary as 'Bade Chaudhary', recognizing him as political representative of khaps.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Rashtriya Lok Dal competitors and assessment
Company assessmentDirect peers
- Samajwadi Party: Direct peer — UP-based regional party focused on backward classes and minorities; was RLD's alliance partner in 2022 UP elections before RLD switched to NDA in 2024. Competes for the same western UP voter base.
- Apna Dal (Kamerawadi): Direct peer — small UP-based BJP ally also courting backward-caste and Dalit voters in eastern UP; structurally analogous to RLD as a smaller caste-aligned party within the NDA architecture.
- Bahujan Samaj Party (BSP): Direct peer — UP-focused party with a similarly caste-aligned electoral strategy; draws support from Dalit and backward-caste voters that overlap with RLD's Jat-Gurjar base in western UP.
- Nationalist Congress Party (NCP): Direct peer — Maharashtra-rooted regional party with similar status as a smaller national coalition partner; comparable structure of family-led leadership and dependence on alliance politics.
- Janata Dal (United): Direct peer — NDA constituent party with comparable farmer-centric and backward-caste orientation; operates as a smaller alliance partner within BJP-led coalition, similar position to RLD in NDA.
Broad incumbents
- Indian National Congress: Broad incumbent — legacy national party operating in the same UP electoral arena; competing for similar rural and minority voter segments, though at a much wider geographic and demographic scale.
- Bharatiya Janata Party (BJP): Broad incumbent — India's dominant national party and RLD's NDA alliance partner; competes for the same western UP seats but at vastly greater scale and resources, and has historically contested directly against RLD.
Regional players
- Shiv Sena (Shinde faction): Regional player — Maharashtra-based party with regional caste-community politics similar to RLD's western UP identity; operates as a regional NDA partner with comparable alliance dynamics.
- All India Trinamool Congress (TMC): Regional player — West Bengal-rooted party that has attempted UP expansion; structurally comparable as a regional party with national ambitions competing in UP's fragmented political landscape.
Emerging players
- Aam Aadmi Party (AAP): Emerging player — newer party expanding into UP with anti-incumbent positioning; overlaps with RLD on anti-BJP sentiment among some voter segments but uses very different urban-focused messaging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Rashtriya Lok Dal social profiles
Digital presenceRashtriya Lok Dal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rashtriya Lok Dal leadership team
Management profileNumber of profiles
Profiles1 record
Rashtriya Lok Dal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rashtriya Lok Dal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rashtriya Lok Dal
What does Rashtriya Lok Dal do?
Rashtriya Lok Dal is an Indian political party that contests elections and represents constituents, primarily farmers, rural communities, and the Jat community of western Uttar Pradesh, in governance. The party provides political representation through elected officeholders in the Lok Sabha, Rajya Sabha, and UP State Legislature, and engages citizens through party membership, election manifestos (Lok Sankalp), and the Kisan Patrika agricultural publication.
Is Rashtriya Lok Dal a public or private company?
Rashtriya Lok Dal is a private company. It is classified as unknown and is currently operating.
When was Rashtriya Lok Dal founded?
Rashtriya Lok Dal was founded in 1967. It employs 1 to 10 people.
Where is Rashtriya Lok Dal based?
Rashtriya Lok Dal is headquartered in New Delhi, India, in the Asia region.
Who are Rashtriya Lok Dal's main competitors?
Direct peers on record are Samajwadi Party, Apna Dal (Kamerawadi), Bahujan Samaj Party (BSP), Nationalist Congress Party (NCP) and Janata Dal (United). Broad incumbents are Indian National Congress and Bharatiya Janata Party (BJP). Regional players are Shiv Sena (Shinde faction) and All India Trinamool Congress (TMC). Aam Aadmi Party (AAP) is listed as an emerging player.
Does Rashtriya Lok Dal have an API?
No public API is recorded for Rashtriya Lok Dal.
What industry is Rashtriya Lok Dal in?
Rashtriya Lok Dal's product category is Political Party. Its primary akta.pro industry code is BPAIABAB, State Legislature/Regional Assembly Administration, with a secondary code of BPAIAAAA, Executive Office / Cabinet Secretariat. Its NAICS code is 921120.