Jason Universe

What Jason Universe does

Jason Universe is the dedicated brand under Horror, Inc. that manages and commercializes the Friday the 13th horror franchise, including its iconic character Jason Voorhees. Founded as a corporate brand in 2024 and headquartered in Los Angeles, the company is family-owned by the Barsamian family (third-generation stewards of the property) and operates with a small core team (1-10 employees). Its remit spans franchise rights administration, content production partnerships, merchandise, and experiential entertainment built around a single high-recognition IP with 45+ years of cultural history.

The business model is asset-light and licensing-driven. Jason Universe monetizes the IP through royalty and partnership agreements with major entertainment counterparties — premium streaming content (Crystal Lake via A24 and Peacock), AAA video game integrations (Fortnite, Call of Duty, Dead by Daylight) plus a new Friday the 13th standalone title in development, and themed experiences (Universal's Halloween Horror Nights). Direct-to-consumer merchandise sales provide a secondary revenue stream. The company does not own distribution infrastructure; instead, revenue mechanics depend on the volume and commercial success of partner-led releases and activations.

Strategically, the brand is in a coordinated multi-platform expansion phase, building an ecosystem that links streaming, gaming, theatrical, experiential, and consumer products around a single IP. The company is pursuing new content (prequel series, sequel film), new gaming verticals, international distribution via Sky (UK/Ireland), and recurring theme park placements — indicating a deliberate shift from sporadic franchise exploitation toward systematic, year-round IP monetization.

Name

Jason Universe

Legal name

Horror, Inc.

Website

https://jasonuniverse.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Jason Universe is the brand entity under Horror, Inc. that manages and licenses the Friday the 13th horror franchise. It monetizes the Jason Voorhees IP through streaming, gaming, experiential entertainment, and merchandise partnerships with major entertainment counterparties.

Ownership category

akta.pro rank

Product category

Horror entertainment and franchise licensing

NAICS

Amusement Parks and Arcades (7131), Hobby, Toy, and Game Retailers (45912)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads) (FSAPAGAK)

akta.pro secondary industry

Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts) (MPAFAIAI)

Keywords

• Horror entertainment
• Franchise IP licensing
• Licensed merchandise
• Film production
• Experiential attractions

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Licensing & Franchise Rights: Revenue generated from licensing the Friday the 13th IP to gaming companies (Dead by Daylight, Call of Duty, Fortnite), entertainment studios (A24, Peacock), and merchandise manufacturers (Funko, NECA, Youtooz).
2. Merchandise Sales: Direct sales of branded merchandise including collectibles, apparel, costumes, and accessories through JasonUniverse.com shop.
3. Content Production: Revenue from producing and distributing Friday the 13th content including the Crystal Lake prequel series, Sweet Revenge short film, and upcoming theatrical movies.
4. Experiential Entertainment: Partnership revenue from immersive experiences at Halloween Horror Nights attractions.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Jason Universe is a cross-platform brand operated by Horror, Inc. that manages and expands the Friday the 13th franchise through entertainment content (TV series, short films, theatrical movies), licensed character integrations in video games, licensed collectibles and apparel, and immersive theme-park experiences. The company monetizes the franchise through IP licensing to gaming and entertainment partners, direct-to-consumer merchandise sales, and content production partnerships.

Product overview

Jason Universe is a cross-platform brand and entertainment ecosystem launched by Horror, Inc. in 2024 to oversee expansion of the Friday the 13th franchise. The portfolio comprises entertainment properties (Crystal Lake prequel series on Peacock, Sweet Revenge short film, and upcoming theatrical sequel), gaming integrations (character appearances in Dead by Daylight, Call of Duty, and Fortnite), experiential offerings (Universal Halloween Horror Nights haunted houses), and licensed merchandise (Funko POP!, NECA figures, Youtooz collectibles, apparel). The offering functions as a unified brand platform coordinating film, television, gaming, experiences, and consumer products under the Jason Universe umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Crystal Lake A24 and Peacock produced prequel series to the Friday the 13th franchise, executive produced by Horror, Inc., starring Linda Cardellini as Pamela Voorhees. Premieres October 15, 2026 on Peacock with Sky broadcast rights for UK and Ireland.
• Sweet Revenge 13-minute short film introducing the Jason Universe brand and a new Jason Voorhees character redesign, celebrating 45 years of the Friday the 13th franchise. Directed by Mike P. Nelson.
• Friday the 13th franchise films The catalog of 12 theatrical Friday the 13th films including the 1980 original, Parts 2 through 9, Jason Goes to Hell, Jason X, Freddy vs. Jason, and the 2009 reboot, made available through streaming distribution deals.
• Jason Universe branded merchandise Licensed merchandise including Funko POP! figures (Savini Jason, Jason with Axe, Jason with Machete, Waterlogged Jason, Jason with Axe in Head, Pop! Nooks Camp Crystal Lake), NECA action figures (Friday the 13th: The Game series, Toony Terrors Retro Jason, Pamela Shrine Diorama, Ben Cooper Costume Kids), Youtooz collectibles (Bloody Jason X Dead by Daylight, Call of Duty Jason, Jason Universe Plush), Gutter Garbs apparel, costumes, and accessories, sold via JasonUniverse.com and retail partners.
• Halloween Horror Nights haunted house experience Immersive haunted house experience at Universal Studios Halloween Horror Nights in Orlando and Hollywood, featuring Jason scenarios from movies 1-8 set at Camp Crystal Lake. Named the #1 house at Halloween Horror Nights 2025.

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Behaviour Interactive (Dead by Daylight)coreStrategic or Co-development Partner · 16 June 2026Jason Voorhees joins Dead by Daylight as a playable character on June 16, featuring gameplay that blends stealth scares with brutal force, embodying the relentless power that has defined his 45-year legacy.
• Activision (Call of Duty)coreStrategic or Co-development PartnerJason Voorhees appears in Call of Duty's 'The Haunting' Halloween event featuring Slasher Deathmatch mode with cold precision stalking mechanics.
• Epic Games (Fortnite)coreStrategic or Co-development PartnerJason Voorhees featured in annual Fortnitemares event with character skin and medallion granting stealth-based perks.
• Peacock & A24coreStrategic or Co-development PartnerCrystal Lake prequel series premiering October 15, 2026 on Peacock, executive produced by Horror Inc., starring Linda Cardellini as Pamela Voorhees. Sky acquired UK/Ireland broadcast rights.
• Universal Studios Halloween Horror NightscoreStrategic or Co-development PartnerJason Universe #1 haunted house at Halloween Horror Nights 2025 featuring Orlando and Hollywood houses depicting Jason scenarios from movies 1-8 at Camp Crystal Lake.
• NECAmajorOEM/ Whitelabel/ Licensing PartnerAction figures including Friday the 13th: The Game series figures, Toony Terrors Retro Jason, Pamela Shrine Diorama, and Ben Cooper Costume Kids Collection.
• FunkomajorOEM/ Whitelabel/ Licensing PartnerFunko Pop! vinyl figures including Savini Jason, Jason Universe Doodle, Jason with Axe, Jason with Machete, Waterlogged variant, Axe in Head, and Pop! Nooks Camp Crystal Lake.
• YoutoozminorOEM/ Whitelabel/ Licensing PartnerCollectible figures including Bloody Jason X Dead by Daylight, Call of Duty Jason, and Jason Universe Plush.
• Mike P. NelsoncoreStrategic or Co-development PartnerFilmmaker behind Sweet Revenge short film. Described as understanding what makes Friday the 13th 'tick' by Variety.
• Harry ManfrediniminorOthersOriginal franchise composer creating music for Jason Universe brand including the 45th anniversary teaser.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Scream (Spyglass Media Group): Spyglass owns the Scream franchise, another peer slasher IP with recurring film releases, merchandise, and Halloween seasonal monetisation similar to Friday the 13th.
• Twisted Pictures (Saw franchise): Producer of the Saw franchise, a comparable legacy horror IP with recurring films, gaming partnerships, and immersive experience monetisation.
• Texas Chainsaw Massacre (Vladar Films): Leatherface/Texas Chainsaw Massacre is a similarly aged 1970s slasher franchise with comparable licensing, gaming, and upcoming film/series remakes.
• Halloween (Trancas International Films): Holds the Michael Myers/Halloween franchise rights, the most direct comparable to Jason Universe as a long-running slasher IP with recurring film, gaming, and merchandise revenue streams.

Others

• NECA (National Entertainment Collectibles Association): Manufacturer of licensed horror/slasher collectibles including Friday the 13th figures, making NECA a relevant ecosystem peer in horror IP monetisation.
• Funko: Listed as a Jason Universe licensing partner, Funko is a comparable collectibles/consumer products company monetising third-party IP through licensed merchandise.

Emerging players

• Liverwort Productions (Terrifier): Creator of the rising Terrifier franchise, illustrating the indie/family-built horror IP model that competes for the same audience mindshare as Friday the 13th.

Broad incumbents

• Blumhouse Productions: Blumhouse is a leading horror production studio with a portfolio of franchise IP (Halloween, Insidious, The Purge). Comparable as a specialty horror entertainment company, though broader in portfolio.
• Chucky / Child's Play (Universal): Universal holds the Chucky franchise, a peer horror IP with active TV series, gaming appearances, and merchandise programmes operating in the same slasher category.
• A Nightmare on Elm Street (New Line Cinema): Wes Craven's Freddy Krueger franchise is owned by New Line Cinema, a comparable legacy slasher IP under a larger studio umbrella with similar gaming, merchandise, and remake potential.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jasonuniverse13
• YouTubeyoutube.com/@JasonUniverse13
• Facebookfacebook.com/JasonUniverse13
• Instagraminstagram.com/JasonUniverse13
• TikToktiktok.com/@JasonUniverse13
• LinkedInlinkedin.com/company/horror-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jason Universe