Scream

What Scream does

Scream Mediabyrå AB is a Stockholm-headquartered, privately held Swedish media agency (Swedish corporate registration 556636-5671) operating as a subsidiary of the Media Family conglomerate. The firm provides professional communication and media consulting services — including media planning, communication strategy, and campaign development — translating that capability into "business value" rather than purely media schedules for clients. Service delivery is relationship-driven and consultancy-led, with offices in Stockholm (Humlegårdsgatan 17) and Gothenburg (Kyrkogatan 17).

The company's offerings are built around people-driven media expertise rather than proprietary technology: the stated core technology is communication planning itself, with no patented systems, APIs, or productized platform disclosed. Scream distributes its services directly to enterprise buyers in Sweden via its in-house sales team, supported by top-of-funnel marketing channels including social media, email newsletter, and hosted events/seminars. Its stated differentiators are creative passion for communication, audience targeting discipline, and external credibility (50+ industry awards, 20+ years' experience).

Scream is organized as part of a broader media services group (Media Family), with sibling entities Loudly, The Foundation, and a specialized Scream B2B unit providing internal referral and complementary capability. The customer portfolio spans roughly 100 corporate relationships (~40 active), including blue-chip Nordic enterprises in banking (Swedbank), retail (Coop, Kicks), insurance (Folksam), beverage (Spendrups), automotive services (Carglass), energy (Preem), entertainment (SF Studios), and manufacturing (Yamaha, Ryobi). Revenue is not publicly disclosed.

Name

Scream

Legal name

Scream Mediabyrå AB

Website

https://scream.se

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Scream Mediabyrå AB is a privately held Swedish media agency, part of the Media Family conglomerate, providing communication and media planning consulting to enterprise clients across Sweden from offices in Stockholm and Gothenburg.

Ownership category

akta.pro rank

Product category

Advertising & Media Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Media consulting services
• Communication strategy
• Media planning
• Advertising agency
• Media buying

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication/Media Consulting Services: Professional services providing media advice and communication planning. The company positions itself as making it easy for clients to create successful communication, offering more than just media plans - they create business value.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Scream is a Swedish media agency (Scream Mediabyrå AB) providing B2B media consulting and communication planning services. The agency advises corporate clients on where and when to place advertising, matching senders with receivers across channels to create business value beyond traditional media plans. It operates with 90+ employees from offices in Stockholm and Gothenburg as part of the Media Family conglomerate.

Product overview

Scream is a Swedish media agency (Scream Mediabyrå AB) offering communication and media consulting services. The company is part of the Media Family conglomerate alongside sister companies Loudly, The Foundation, and Scream B2B. Services include media planning, communication strategy, and business utility creation for clients across various sectors including retail, insurance, automotive, and entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Consulting Services Professional advisory service that helps Swedish and Nordic enterprise brands navigate the advertising landscape and identify channels that reach the right audiences at the right time. Intended for marketing and brand decision-makers at enterprise clients.
• Communication Planning Services Strategic communication planning service that translates business objectives into media and channel recommendations, creating business value beyond traditional media plans. Targeted at enterprise marketing and brand teams.

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Media FamilycoreOthersParent company/conglomerate that Scream is part of. Benefits include being part of a group with multiple companies that develop together, inspire and complement each other in their offerings.
• LoudlyminorOthersSister company under Media Family. Referenced as a sibling company that Scream collaborates with within the conglomerate.
• The FoundationminorOthersSister company under Media Family. Referenced as a sibling company that Scream collaborates with within the conglomerate.
• Scream B2BminorOthersSister company under Media Family. Specialized B2B division that Scream collaborates with within the conglomerate.

Scale indicators5 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• MediaCom: Global media agency network (WPP/GroupM) operating in the Swedish market. Directly comparable as a full-service media planning and buying agency serving enterprise clients in Sweden.
• PHD Media: Global media agency (Omnicom) with a Swedish presence. Competes directly with Scream for media planning business from Swedish enterprise brands.
• OMD: Omnicom's flagship media agency network, active in Sweden. Directly comparable full-service media planning and buying offering for Swedish marketers.
• Carat: Dentsu's global media agency brand with Swedish operations. Competes with Scream on enterprise media planning mandates in the Nordic market.
• Mindshare: WPP/GroupM global media agency with a Swedish office. Offers comparable media strategy, planning and buying services to enterprise clients in Sweden.
• Starcom: Publicis media agency network with Swedish operations. Direct competitor for media planning and buying mandates from Swedish enterprise advertisers.
• Initiative: IPG Mediabrands global media agency with Scandinavian operations. Directly comparable media planning and buying offering for enterprise clients in the same target region.

Broad incumbents

• Dentsu: Japan-headquartered global advertising holding company with significant Nordic media operations (Carat, dentsu X). Larger incumbent operating broadly across Sweden via multiple agency brands that overlap with Scream's services.
• GroupM: WPP's media investment arm housing Mindshare, MediaCom, Wavemaker and Essence in Sweden. Large incumbent providing integrated media services that overlap with Scream's portfolio.
• Publicis Groupe: Global advertising holding company with significant Swedish operations via Starcom, Zenith, Publicis and other agency brands. Larger incumbent with broader service portfolio than Scream.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Scream.Mediabyra
• LinkedInlinkedin.com/company/scream-mediabyra
• Instagraminstagram.com/scream_mediabyra
• Xx.com/screammediaswe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scream