Penn Global
Penn Global Marketing is a privately held, Integrity Marketing Group-affiliated insurance marketing organization that recruits, trains, and supports a network of licensed independent agents distributing Life, Medicare, Supplemental, Annuity, and ACA products across 43 states plus DC.
- Company typePrivate
- Founded1890
- HeadquartersTown And Country, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Penn Global does
Penn Global Marketing, LLC is a privately held, Missouri-incorporated insurance marketing organization (LLC) headquartered at 425 S Woods Mill Rd #170 in Town and Country, MO (St. Louis metro). The company traces its roots to 1890 and operates under the corporate umbrella of Integrity Marketing Group as an 'Integrity Company.' Its core function is to recruit, train, and support a network of independent, licensed insurance agents who distribute Life Insurance, Medicare Advantage and Supplement plans, Prescription Drug (Part D) plans, Supplemental Insurance, Annuities, Short Term Home Health Care, and Affordable Care Act marketplace plans on behalf of 20+ insurance carriers including Aetna, Humana, Mutual of Omaha, Nationwide, Anthem Blue Cross, Ambetter, Athene, American Equity, and WellCare.
The company distributes products through a multi-tier field structure organized into roughly a dozen regional territories (5 Star, Atlantic, Capital, Great Lakes East/West, Great West, Mid America, Mid South, Midwest, Sunbelt, Sun Coast), each overseen by regional, district, branch, and field managers who recruit and mentor working agents. Distribution is supplemented by an inside sales / call-center operation and a self-serve agent portal. The technology platform consists of a CRM, agent portal, and proprietary tools (MedicareCENTER quoting/enrollment, LeadCENTER lead management, Turning 65 consumer app, exclusive quoting/enrollment engines). Customer acquisition is hybrid: agents self-sourced leads, company-provided lead programs (advertised up to $2,000 in leads per trained representative), and third-party lead vendors passing TCPA-consented inquiries.
Monetization is commission-based: agents earn transaction-style commissions on new business plus vested lifetime renewal commissions on prior production, paid weekly through the agent portal. The financial model is two-sided: insurance carriers pay commissions on placed policies, and a portion of that flow is shared with agents while Penn Global retains override/lead and back-office economics. The company is BBB A+ accredited, holds no patents or trademarks of record, and maintains active social channels on Facebook, LinkedIn, and Instagram. Direct financial metrics (revenue, headcount, agent count, commission yield) are not publicly disclosed.
Penn Global firmographics
Firmographics- Name
- Penn Global
- Legal name
- Penn Global Marketing, LLC
- Website
- https://pennglobalmarketing.com
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Penn Global Marketing is a privately held, Integrity Marketing Group-affiliated insurance marketing organization that recruits, trains, and supports a network of licensed independent agents distributing Life, Medicare, Supplemental, Annuity, and ACA products across 43 states plus DC.
- Ownership category
- akta.pro rank
Penn Global industry classification
Industry- Product category
- Insurance Marketing and Distribution Services
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
Keywords
Where Penn Global is headquartered
LocationHeadquarters
- HQ city
- Town And Country
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Penn Global business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Product Commissions: Penn Global agents earn commissions for selling insurance products including life insurance, Medicare products, supplemental insurance, and annuities. Agents receive compensation for cultivating new client relationships and are further rewarded for maintaining long-term client satisfaction through renewal commissions. Payment is made on a weekly basis through the agent portal.
- Lead Program Fees: The company provides lead generation programs to agents, with the Sales Representative opportunity mentioning up to $2000 in leads provided to trained professionals who manage the lead system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Weekly | Commission-based agent compensation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Penn Global product offering
Product offeringCore offering
Penn Global is an insurance marketing organization that distributes life insurance, Medicare (Advantage, Part D, Supplement), supplemental, annuity, short-term home health care, and Affordable Care Act products through a nationwide network of licensed independent agents. The company provides agents with proprietary technology tools (MedicareCENTER, LeadCENTER, Turning 65 App, Agent Portal), lead generation programs, multi-carrier access, training, mentorship, and weekly commission payments.
Product overview
Penn Global is an insurance marketing organization that offers a portfolio of insurance products including Life Insurance, Supplemental Insurance, Annuities, Medicare Products (Medicare Advantage, Part D, and Medicare Supplement), Short Term Home Health Care, and Affordable Care Act insurance. The company provides agents with access to internal tools including an Agent Portal for managing client relationships, leads, commissions, and marketing resources. Penn Global operates as part of Integrity Marketing Group and serves clients across 43 states and the District of Columbia through a network of independent insurance agents.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Insurance Life insurance products offered to individual consumers and families to cover final expenses such as medical bills, credit card debts, and funeral costs, underwritten by carrier partners including Mutual of Omaha, Assurity, Protective, and North American. Distributed through Penn Global's licensed career agents across 43 states plus DC.
- Supplemental Insurance Supplemental insurance products designed to provide financial assistance during unexpected emergencies or crises, including coverage for hospitalizations, accidents, and other supplemental health costs. Guidance is provided by licensed career agents to help consumers select suitable plans from multiple carrier partners.
- Annuities Annuity products that safeguard retirement savings against market uncertainty and establish a reliable income stream throughout retirement, offered through carrier partners including American Equity Investment Life Insurance Company, Athene, F&G Annuities & Life, and Great Western Insurance Company. Distributed through Penn Global's licensed agents across 43 states plus DC.
- Medicare Products Medicare-related insurance products including Medicare Advantage plans, Medicare Part D Prescription Drug Plans, Medicare Supplement (Medigap) plans, and prescription drug coverage underwritten by carriers such as Aetna, Humana, Mutual of Omaha, Anthem Blue Cross, Devoted Health Plans, WellCare, and Molina Healthcare. Licensed agents provide one-on-one guidance using the proprietary MedicareCENTER quoting and enrollment platform.
- Short Term Home Health Care Short term home health care coverage for individuals recovering from illness or injury at home. The product covers deductibles and co-payments regardless of any other insurance the policyholder may have, acting as a stop-gap to support home-based recovery. Distributed through Penn Global's licensed career agents.
- Affordable Care Act Insurance Affordable Care Act marketplace health insurance plans offered with guidance from Penn Global's professional licensed agents, helping consumers identify suitable coverage options. Underwritten by carrier partners including Molina Healthcare, Ambetter, and Anthem Blue Cross. Distributed through Penn Global's agent network across 43 states plus DC.
Companies that use Penn Global
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Penn Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Penn Global partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Integrity Marketing GroupcorePenn Global is a proud partner of Integrity Marketing Group, an 'Integrity Company.' This partnership provides Penn Global with national-level technology, resources, and support while maintaining the personal service and culture of a relationship-driven company. The partnership enables access to Integrity's tools including MedicareCENTER, LeadCENTER, and exclusive quoting/enrollment tools.
- AetnaminorInsurance carrier partner offering health insurance and Medicare products through Penn Global's agent network.
- HumanaminorInsurance carrier partner offering Medicare and health insurance products through Penn Global's agent network.
- Mutual of OmahaminorInsurance carrier partner offering life insurance, supplemental insurance, and Medicare products through Penn Global's agent network. Multiple Mutual of Omaha entities represented including Omaha Insurance Company and United World Life Insurance Company.
- NationwideminorInsurance carrier partner offering various insurance products through Penn Global's agent network.
- Anthem Blue CrossminorInsurance carrier partner offering health insurance and Medicare products through Penn Global's agent network.
- AmbetterminorInsurance carrier partner offering health insurance marketplace products through Penn Global's agent network.
- American Equity Investment Life Insurance CompanyminorInsurance carrier partner offering annuity products through Penn Global's agent network.
- Assurity Life Insurance CompanyminorInsurance carrier partner offering life insurance and supplemental products through Penn Global's agent network.
- AtheneminorInsurance carrier partner offering annuity products through Penn Global's agent network.
- Devoted Health PlansminorMedicare Advantage carrier partner through Penn Global's agent network.
- F&G Annuities & LifeminorInsurance carrier partner offering annuity and life insurance products through Penn Global's agent network.
- Great Western Insurance CompanyminorInsurance carrier partner through Penn Global's agent network.
- Guarantee Trust LifeminorInsurance carrier partner offering supplemental insurance products through Penn Global's agent network.
- Molina HealthcareminorHealth insurance carrier partner offering Medicare and marketplace products through Penn Global's agent network.
- North American Company for Life and Health InsuranceminorInsurance carrier partner offering life and health insurance products through Penn Global's agent network.
- Protective Life CorporationminorInsurance carrier partner offering life insurance products through Penn Global's agent network.
- Shared Health MississippiminorRegional health insurance carrier partner serving Mississippi through Penn Global's agent network.
- Wellabe (Medico)minorInsurance carrier partner (formerly Medico) offering health and life insurance products through Penn Global's agent network.
- WellCareminorMedicare Advantage and prescription drug plan carrier partner through Penn Global's agent network.
- Lead VendorsminorThird-party companies that collect inquiries from consumers interested in insurance products and pass such inquiries to Penn Global agents and representatives. Lead vendors must obtain appropriate consent from consumers before sharing their information.
- Medico Insurance CompanyminorInsurance carrier partner offering health and life insurance products through Penn Global's agent network.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Penn Global competitors and assessment
Company assessmentDirect peers
- The Brokerage Inc. Independent insurance marketing organization offering Medicare, life, and supplemental products through a captive and independent agent network with multi-carrier access.
- Senior Market Sales: FMO specializing in senior-market Medicare and retirement products distributed through independent agents. Closely comparable business model, carrier portfolio breadth, and agent-support tooling.
- HealthMarkets: National insurance distribution company selling Medicare, ACA, life, and supplemental products through a nationwide agent network. Direct competitor for the same consumer segments and carrier relationships.
- Ritter Insurance Marketing: Large independent FMO distributing Medicare, life, and annuity products through a network of independent agents across the U.S. Operates the same carrier-agnostic, agent-recruitment-and-support model as Penn Global.
- National Western Life Insurance Group: Insurance carrier and distributor focused on annuities and life insurance sold through independent agents. Comparable in agent-driven life and annuity distribution, though vertically integrated as a carrier.
Broad incumbents
- GoHealth: Public Medicare-focused insurance distribution platform using telesales and digital channels. Competes for the same Medicare Advantage/Supplement consumer with an inside-sales rather than field-agent model.
- SelectQuote: Public insurance distribution company focused primarily on senior Medicare products, using both inside-sales call centers and an agent-style model. Operates in the same end market with broader telesales orientation.
- QuoteWizard (LendingTree): Insurance lead-generation and comparison marketplace that connects consumers with agents and carriers. Operates adjacent in the lead-vendor and distribution value chain that Penn Global relies on.
- eHealth: Public Medicare and individual health insurance marketplace that enrolls consumers online and via call centers. Adjacent competitor pursuing the same Medicare shopper with a more digital, less field-driven approach.
Others
- MediaAlpha: Public advertising marketplace specializing in insurance lead transactions between carriers and lead buyers. Not a direct competitor but a key infrastructure provider in the lead-vendor ecosystem Penn Global depends on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Penn Global social profiles
Digital presencePenn Global compliance and trust
Trust signalCompliance1 record
Penn Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Penn Global leadership team
Management profileNumber of profiles
Profiles14 records
Penn Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Penn Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Penn Global
What does Penn Global do?
Penn Global is an insurance marketing organization that distributes life insurance, Medicare (Advantage, Part D, Supplement), supplemental, annuity, short-term home health care, and Affordable Care Act products through a nationwide network of licensed independent agents. The company provides agents with proprietary technology tools (MedicareCENTER, LeadCENTER, Turning 65 App, Agent Portal), lead generation programs, multi-carrier access, training, mentorship, and weekly commission payments.
Is Penn Global a public or private company?
Penn Global is a private company. It is classified as corporate owned and is currently operating.
When was Penn Global founded?
Penn Global was founded in 1890. It employs 101 to 250 people.
Where is Penn Global based?
Penn Global is headquartered in Town And Country, United States, in the North America region.
How does Penn Global make money?
Two revenue lines are on record. Insurance Product Commissions are the primary driver. The others are lead Program Fees.
Who are Penn Global's main competitors?
Direct peers on record are The Brokerage Inc., Senior Market Sales, HealthMarkets, Ritter Insurance Marketing and National Western Life Insurance Group. Broad incumbents are GoHealth, SelectQuote, QuoteWizard (LendingTree) and eHealth. MediaAlpha is listed as an others.
Does Penn Global have an API?
No public API is recorded for Penn Global.
What industry is Penn Global in?
Penn Global's product category is Insurance Marketing and Distribution Services. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs). Its NAICS code is 524292 and its SIC code is 6411.