Separuh Interactive
Separuh Interactive is an Indonesian indie game studio that develops psychological survival horror games, with AGNI: Village of Calamity as its Steam-launched flagship, and additionally offers B2B animation, 3D asset, and art consultation services.
- Company typePrivate
- Founded-
- HeadquartersJakarta, Indonesia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Separuh Interactive does
Separuh Interactive (legally PT. Separuh Multimedia Interaktif) is an Indonesian indie game studio headquartered in South Jakarta that develops psychological survival horror games rooted in Indonesian cultural settings. Its flagship product, AGNI: Village of Calamity, is a fixed-camera survival horror title released on Steam in 2024 in which the player controls Agni, an investigator from a covert Indonesian police unit exploring a remote Javanese village. The game features inspection mechanics, stalker-style enemy AI, resource management, branching narrative consequences, and a "Lynchian" storytelling style drawing on Indonesian (Javanese) cultural references.
The studio builds on a standard game engine architecture and complements its consumer product with B2B professional services, including animation and video production for trailers and cinematics, concept art and 3D asset outsourcing, and art consultation and training for external clients. Revenue is generated through two streams: one-time Steam license sales of AGNI directly to consumers worldwide, and bespoke B2B outsourcing engagements sourced via the company's website contact form. Distribution leverages Steam's global marketplace, an X (Twitter) handle (@SeparuhGames) for community engagement, and a Squarespace-hosted corporate website as the primary information hub.
The company is bootstrapped and founder-owned, with six identified core team members across creative, technical, business, marketing, operations, and narrative design functions. It serves two distinct customer segments: indie gaming enthusiasts globally who consume the game through Steam, and external game studios and companies seeking outsourced animation and art production services. No institutional funding, parent entity, or named enterprise customers are disclosed in available sources.
Separuh Interactive firmographics
Firmographics- Name
- Separuh Interactive
- Legal name
- PT. Separuh Multimedia Interaktif
- Website
- https://separuhinteractive.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Separuh Interactive is an Indonesian indie game studio that develops psychological survival horror games, with AGNI: Village of Calamity as its Steam-launched flagship, and additionally offers B2B animation, 3D asset, and art consultation services.
- Ownership category
- akta.pro rank
Separuh Interactive industry classification
Industry- Product category
- Indie Game Development
- NAICS
- Software Publishers (513210)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Narrative/Adventure & RPG Game Studios (MPAFAAAL)
- akta.pro secondary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where Separuh Interactive is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Separuh Interactive business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Sales: Direct-to-consumer sales of AGNI: Village of Calamity through Steam digital distribution platform. Players purchase the game as a one-time transaction.
- Outsourcing Services: B2B services including video/animation production for trailers and cinematics, outsourcing concept art and 3D assets, and company training/art consultation for external clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Separuh Interactive product offering
Product offeringCore offering
Separuh Interactive is an indie game studio that develops and self-publishes a psychological survival horror video game, AGNI: Village of Calamity, distributed globally via Steam. The studio also sells B2B creative services including animation/video production for trailers and cinematics, 3D asset and concept art outsourcing, and art consultation or training for external clients.
Product overview
Separuh Interactive is an Indonesian indie game studio that creates games blending animation with interactive gameplay. Their primary product is AGNI: Village of Calamity, a psychological survival horror game available on Steam. In addition to their game development, the company offers outsourcing services focused on animation/video production for trailers and cinematics, concept art and 3D asset outsourcing, and company training/art consultation.
Differentiator
Problem solved
Functional benefit
Products and services
- AGNI: Village of Calamity A psychological survival horror video game in which players control Agni, an investigator from a covert Indonesian police unit who defies orders to investigate a remote village. The game offers inspection mechanics, combat, exploration puzzles, inventory/resource management, and stalker enemy AI, and is aimed at indie horror gaming enthusiasts who enjoy culturally rooted, narrative-driven horror.
- Animation & Video Production Services B2B outsourcing service producing video/animation work for trailers and cinematics for external clients such as game studios and content producers.
- Concept Art & 3D Asset Outsourcing B2B outsourcing service producing concept art and 3D assets for external clients, particularly game development studios needing additional art production capacity.
- Art Consultation & Training Services B2B service offering art consultation and training to external companies, leveraging the studio's internal art and animation expertise.
Quantifiable outcome
- Game available on Steam platform with wishlist functionality enabling market validation and demand measurement
Companies that use Separuh Interactive
Customer profileSegments2 records
Ideal customer profiles2 records
Separuh Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Separuh Interactive partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Separuh Interactive competitors and assessment
Company assessmentDirect peers
- Mojiken Studio: Indonesian indie studio (When the Past was Around, Afterlove EP) — peer in the same geography and indie narrative/cultural game segment, with overlapping B2B art/illustration services.
- Digital Happiness: Indonesian indie studio behind the DreadOut and DreadOut 2 horror games — directly comparable as a small Indonesian team building horror IP rooted in local folklore, targeting global Steam audiences.
- Red Barrels: Montreal-based indie studio behind the Outlast series — directly comparable as a focused small-team horror developer targeting PC/console with strong Steam distribution.
- Kinetic Games: UK indie studio behind Phasmophobia — comparable as a very small team that broke through in the horror genre on Steam via organic community-driven marketing.
- Toge Productions: Indonesian indie game publisher/developer (Coffee Talk, When the Past was Around) — peer in the Indonesian indie ecosystem, publishing culturally rooted narrative titles to global Steam audiences.
- Bloober Team: Polish horror-focused studio (Layers of Fear, The Medium, Observer) — comparable as a specialist developer whose entire portfolio centers on atmospheric, narrative-driven psychological horror.
Others
- Lemon Sky Studios: Malaysia-based art and animation outsourcing studio serving AAA game developers — adjacent peer to Separuh's B2B 3D asset, concept art, and animation outsourcing revenue stream.
Broad incumbents
- Tango Gameworks: Japan/US studio behind The Evil Within and Hi-Fi Rush — broader incumbent in psychological survival horror; demonstrates the genre ceiling but operates at significantly greater scale and budget than Separuh.
- Supermassive Games: UK studio behind Until Dawn and The Dark Pictures anthology — broader incumbent specializing in narrative horror with branching choices, directly aligned with AGNI's design language but at materially greater scale.
Regional players
- Agate International: Indonesia's largest game developer (Valthirian Arc, international co-development) — regional peer demonstrating the scale-up trajectory available to Indonesian studios that successfully combine B2B co-development services with their own IP.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Separuh Interactive social profiles
Digital presenceSeparuh Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Separuh Interactive leadership team
Management profileNumber of profiles
Profiles6 records
Separuh Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Separuh Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Separuh Interactive
What does Separuh Interactive do?
Separuh Interactive is an indie game studio that develops and self-publishes a psychological survival horror video game, AGNI: Village of Calamity, distributed globally via Steam. The studio also sells B2B creative services including animation/video production for trailers and cinematics, 3D asset and concept art outsourcing, and art consultation or training for external clients.
Is Separuh Interactive a public or private company?
Separuh Interactive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Separuh Interactive founded?
Separuh Interactive was founded in -1. It employs 1 to 10 people.
Where is Separuh Interactive based?
Separuh Interactive is headquartered in Jakarta, Indonesia, in the Asia region.
How does Separuh Interactive make money?
Two revenue lines are on record. Game Sales are the primary driver. The others are outsourcing Services.
Who are Separuh Interactive's main competitors?
Direct peers on record are Mojiken Studio, Digital Happiness, Red Barrels, Kinetic Games, Toge Productions and Bloober Team. Lemon Sky Studios is listed as an others. Broad incumbents are Tango Gameworks and Supermassive Games. Agate International is listed as a regional player.
Does Separuh Interactive have an API?
No public API is recorded for Separuh Interactive.
What industry is Separuh Interactive in?
Separuh Interactive's product category is Indie Game Development. Its primary akta.pro industry code is MPAFAAAL, Narrative/Adventure & RPG Game Studios, with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 513210 and its SIC code is 7812.