New Birth Missionary Baptist Church

What New Birth Missionary Baptist Church does

New Birth Missionary Baptist Church is a nonprofit religious organization headquartered on a 33.1-acre campus at 6400 Woodrow Road in Stonecrest, Georgia, serving a 25,000+-member congregation under Senior Pastor Dr. Jamal Bryant. Founded in 1939 as Travelers Rest Baptist Church, it was renamed and relocated in 1984 before experiencing transformative growth under Bishop Eddie L. Long (1987-2017), whose leadership produced the $50 million, 10,000-seat New Birth Cathedral and a member base that grew from 150 to over 23,000 by 1999.

The organization operates an integrated ministry ecosystem spanning spiritual (Sunday worship, Tuesday Group Therapy, Small Groups, Adult Sunday School, Senior Bible Study, Celebrate Recovery, prayer calls reaching nearly 4 million participants across 97 countries), economic (New Birth Village 33.1-acre mixed-use development, Black Ground six-pillar economic empowerment initiative, Employment Network Job Connection ATS with employer partnerships including FedEx and Uber), physical wellness (79,000 sq. ft. Samson Health & Fitness Center), social support (Care Ministry, The King's Table food distribution), educational (New Birth University, Emerging Generations Kids), and retail (Called to Conquer online store) functions.

Revenue is diversified across subscription/recurring streams (tithes and offerings via Kindrid Giving, PushPay, Givelify, Zelle, and text-to-give; Samson Fitness memberships) and transactional streams (event and retreat fees spanning Essential through Elite VIP tiers, bookstore sales, background-check processing). Distribution combines in-person worship at the 10,000-seat cathedral, global live streaming, a branded mobile app on iOS/Android, and community outreach partnerships with organizations such as HandsOn Atlanta. The church is privately governed with no parent company, public shareholders, or external investment identified.

Name

New Birth Missionary Baptist Church

Legal name

New Birth Missionary Baptist Church

Website

https://newbirth.org

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

51–100 employees

Short description

New Birth Missionary Baptist Church is a Stonecrest, Georgia-based nonprofit religious organization serving a 25,000+-member congregation with integrated ministries spanning worship, fitness, food security, homeownership, employment, education, and economic empowerment under Senior Pastor Dr. Jamal Bryant.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Religious worship services
• Community ministry programs
• Faith-based wellness
• Economic empowerment
• Food distribution outreach

Headquarters

HQ city

Georgia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tithes and Offerings: Primary revenue stream from congregation member contributions including online giving, text-to-give, mail donations, and mobile app giving
2. Samson Fitness Memberships: State-of-the-art 79,000 sq. ft. fitness facility offering memberships with access to cardio, weights, basketball courts, pickleball, and group fitness classes
3. Event Registration and Retreat Fees: Revenue from The King's Table Gala, Reinvigorate Retreat packages (Elite VIP, Signature, Essential), and other special events
4. Called to Conquer Bookstore: Online bookstore selling books including monthly book selections, quarterly book sets, and church merchandise

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

New Birth Missionary Baptist Church provides Christian worship services, spiritual development programs, and a portfolio of community ministries including food distribution (The King's Table), faith-based fitness (Samson Health & Fitness), career services (Employment Network Job Connection), educational programming (New Birth University), and economic empowerment initiatives (Black Ground, New Birth Village). Revenue is generated through member tithes/offerings, fitness memberships, event registrations, and retail sales of books and merchandise.

Product overview

New Birth Missionary Baptist Church offers a diverse portfolio of spiritual, community, and wellness programs centered around its core mission of EQUIP.EMPOWER.ENGAGE. The church provides a unified ecosystem of ministry offerings including mobile app technology for digital engagement, physical fitness through Samson Health & Fitness (79,000 sq ft facility), community support via The King's Table food ministry and Care Ministry, economic development through Black Ground and New Birth Village (33.1-acre development), educational programming via New Birth University and Emerging Generations Kids, employment services through Job Connection, and retail through Called to Conquer bookstore. These products work together to serve the congregation's spiritual growth while addressing practical community needs.

Differentiator

Problem solved

Functional benefit

Brands

• The King's Table: Food ministry outreach program providing free groceries on first and third Saturdays
• Samson Fitness
• New Birth University (NBU)
• Emerging Generations Kids
• Black Ground

Products and services

• Samson Health & Fitness Center A 79,000 sq. ft. faith-based fitness center on the New Birth Stonecrest campus marketed as the largest faith-based fitness center and largest indoor pickleball facility in the Southeast, offering memberships with unlimited access to cardio, weights, basketball courts, pickleball, saunas, group fitness classes, one-on-one training, and Atlanta's largest Senior Fitness Class.
• The King's Table Food Distribution Ministry Drive-through food distribution ministry providing free groceries on the first and third Saturdays of each month at the Bishop Eddie L. Long Family Life Center, with no income or household requirements, serving community members facing food insecurity in the greater Atlanta area.
• Employment Network / Job Connection Career ministry connecting job seekers with employers through an ATS-based online platform offering over 150 career resources including automatic job alerts, direct job applications, resume builder, interest profiler, career tips, networking, Dress for Success clothing, and job fair management, with partnerships including FedEx, Uber, Chime Solutions, Waffle House, WorkSource DeKalb, Randstad Hire Hope Women's Initiative, and Metro Atlanta Industry Workforce Partners.
• Called to Conquer Online Bookstore Online retail store selling books including monthly book selections (e.g., James Baldwin's 'Go Tell It On The Mountain'), quarterly book sets, and church merchandise, accessible via calledtoconquer.netviewshop.com.
• Reinvigorate Retreat 2026 Annual women's leadership, wellness, and empowerment retreat held at Secrets Cap Cana Resort & Spa (AAA Five Diamond adults-only resort) in Cap Cana, Dominican Republic, with tiered packages including Elite VIP Package (First Ladies/Senior Pastors, single occupancy luxury suite, 4 days/3 nights, personal butler, private transfers, spa, VIP dinner with Dr. Karri Bryant), Signature Package (single occupancy, 3 days/2 nights), and Essential Package (double occupancy, 3 days/2 nights), with deposits and monthly payment plans available.
• New Birth University (NBU) Educational and growth hub offering spiritual development and practical skills training with three focal areas: Christian Education, Career Skills and Development, and Ecclesial Leadership.
• Care Ministry Support services including rental/mortgage assistance, shelter placement, prayer support, visitation for sick and shut-in, funeral support, and counseling referrals for congregation members and community members in need.
• Celebrate Recovery A Christ-centered recovery program providing healing for people navigating hurts, habits, and hang-ups through a 12-step based ministry approach.
• Emerging Generations Kids Children's ministry serving ages 1-12 with Bible-based teaching, worship, and interactive activities, including the NextGen StoryLab program featuring young published authors.
• Black Ground Economic Empowerment Initiative Comprehensive economic empowerment initiative with six pillars: Home Ground (homeownership), Common Ground (food security), Higher Ground (education/civic engagement), Economic Ground (entrepreneurship), Firm Ground (financial literacy), and Holy Ground (church community), including a goal of 1 million Black businesses by 2030 and the 33.1-acre New Birth Village mixed-use development.

Quantifiable outcome

• Served thousands of job seekers through Employment Network with over 150 career resources
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• HandsOn AtlantacoreChannel Partner/ Reseller/ DistributorHandsOn Atlanta serves as the volunteer management partner for The King's Table food distribution program. Volunteers register through the HandsOn Atlanta platform to support the drive-through food distribution that occurs on first and third Saturdays at New Birth's campus.
• Signature ToursminorChannel Partner/ Reseller/ DistributorSignature Tours handles travel arrangements for New Birth's international trips including the South Africa tour (Nov 7-15, 2026). The tour company manages booking and logistics for church-organized travel experiences.
• FedExminorOthersLarge-scale employer partner connecting job seekers with employment opportunities through the New Birth Employment Network Job Connection platform.
• UberminorOthersLarge-scale employer partner connecting job seekers with employment opportunities through the New Birth Employment Network Job Connection platform.
• Chime SolutionsminorOthersLarge-scale employer partner connecting job seekers with employment opportunities through the New Birth Employment Network Job Connection platform.
• Waffle HouseminorOthersLarge-scale employer partner connecting job seekers with employment opportunities through the New Birth Employment Network Job Connection platform.
• WorkSource DeKalbcoreStrategic or Co-development PartnerWorkSource DeKalb partners with New Birth Employment Network to host Workforce Wednesday and Citywide Career Expo events connecting DeKalb County residents with workforce training, employers, and WIOA eligibility resources.
• Randstad; Hire Hope Women's InitiativeminorStrategic or Co-development PartnerPartnership with Randstad's Hire Hope Women's Initiative provides employment support and job placement services specifically for women through the New Birth Employment Network.
• Metro Atlanta Industry Workforce Partners (MAIP)minorStrategic or Co-development PartnerMAIP partnership focuses on understanding and responding to employer workforce needs by connecting employers with regional workforce development programs and services.
• Factory AtlantaminorChannel Partner/ Reseller/ DistributorFactory Atlanta serves as the venue for The King's Table 6th Anniversary Gala on July 18, 2026, hosting the celebration of community impact, fellowship, and service.
• Secrets Cap Cana Resort & SpacoreChannel Partner/ Reseller/ DistributorAAA Five Diamond adults-only luxury resort in Cap Cana, Dominican Republic serving as the venue for Reinvigorate Retreat 2026. The all-inclusive resort provides accommodations, spa services, and meeting facilities for the women's leadership and wellness retreat.
• Kindrid GivingcoreTechnology or IntegrationThird-party online giving platform enabling secure tithes, offerings, and donations through the New Birth website with options for one-time and recurring giving.
• PushPaycoreTechnology or IntegrationMobile giving platform integrated with New Birth for convenient church donations via the PushPay application.
• GivelifycoreTechnology or IntegrationMobile giving platform enabling New Birth members and visitors to make secure donations and tithes through the Givelify application.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Lakewood Church: Largest megachurch in the US with extensive broadcasting, diversified ministries, and global reach; comparable in operational scale, infrastructure footprint, and multi-stream revenue model, though denominationally distinct and broader demographically.
• The Potter's House: Massive non-denominational megachurch in Dallas with diversified programming (conferences, broadcasting, community services, bookstore) operating at similar scale to New Birth, though serving a broader demographic and with less geographic concentration.

Direct peers

• Abyssinian Baptist Church: Historic Black Baptist church in Harlem with extensive social services, economic development programs, and cultural significance in the African American community; operates a similarly diversified ministry ecosystem anchored by a high-profile pastor.
• Friendship-West Baptist Church: Large Black Baptist megachurch in Dallas with diversified ministries including education, social services, and community development, comparable in operating model, demographic focus, and emphasis on African American economic empowerment.
• West Angeles Church of God in Christ: Large Black Pentecostal megachurch with extensive community development, economic empowerment, and social justice programming serving a similar African American congregation across broadcast, education, and real estate initiatives.
• Ebenezer Baptist Church: Historic Atlanta-based Black Baptist church, the geographically closest peer, with overlapping demographic focus and similarly diversified community ministries. Both serve as spiritual, social, and economic anchors within the African American community of metro Atlanta.
• First Baptist Church of Glenarden: One of the largest historically Black Baptist megachurches in the US, operating a comparable diversified ministry model spanning spiritual, educational, workforce, and community development programs with national reach.
• Antioch Baptist Church: Historically Black Baptist congregation with diversified ministries serving a similar African American demographic with comparable emphasis on community empowerment, social justice, and economic development programming.
• Alfred Street Baptist Church: Large historically Black Baptist megachurch in the Mid-Atlantic region with diversified programming spanning worship, education, community services, and economic empowerment for an African American congregation.
• Reid Temple AME Church: Large historically Black AME church in the DC metro with diversified ministries, workforce development initiatives, and community programming serving a similar African American demographic with comparable economic empowerment emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NewBirthMBC1
• LinkedInlinkedin.com/company/new-birth-missionary-baptist-church
• Xx.com/NewBirthMBC

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about New Birth Missionary Baptist Church