What Givelify does

Givelify is a U.S.-based mobile-first donation platform that connects donors with churches, places of worship, and nonprofit organizations. Founded in 2013 and headquartered in Indianapolis, the company operates a two-sided marketplace serving over 80,000 organizations and nearly 2 million donors, with cumulative donations processed exceeding $1 billion in 2023. The platform comprises a native mobile giving app on iOS and Android (rated 4.9 stars from 135,000+ reviews), an organization-facing web dashboard, an organization directory called Find a Cause, and the Launchpad onboarding portal. Core features include 24/7 mobile and online giving, social giving links, digital giving envelopes for designated campaigns, donor management, and reconciliation integrations with church management and accounting systems. Payment processing is handled through a partnership with WorldPay from FIS, and the company maintains PCI-DSS compliance.

The platform monetizes primarily through transaction-based fees charged to recipient organizations (Donees), while remaining free for individual donors; donors may optionally opt in to a Voluntary Platform Cost Donation to cover platform costs. Analytics Studio, an AI-powered donor insights and engagement module offered free to organizations, represents a secondary product dimension providing predictive analytics on giving habits, anomaly detection, and one-on-one donor messaging tools. GTM motion is product-led and self-serve, with organizations signing up directly through signup.givelify.com and content marketing targeting faith-based and nonprofit audiences through blog content, seasonal campaigns (Easter, Mother's Day, GivingTuesday), and downloadable toolkits. Givelify is a private LLC domiciled in Indiana, with all Donees required to be U.S.-based.

Name

Givelify

Legal name

Givelify LLC

Website

https://givelify.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Givelify is a mobile-first donation platform serving U.S. churches, places of worship, and nonprofits. It connects over 80,000 organizations with nearly 2 million donors via iOS/Android apps and web, monetizing through transaction fees paid by recipient organizations.

Ownership category

akta.pro rank

Product category

Online Donation Platform

NAICS

Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Group Gifting & Registry Fulfillment (HSACANAL)

Keywords

• Mobile giving platform
• Online donation processing
• Church giving software
• Nonprofit fundraising tools
• Donor management system

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Transaction/Payment Processing Fees: Givelify charges fees to organizations (Donees) for processing donations. The fees are deducted from each payment before settling to the organization. Organizations may elect to offer a Voluntary Platform Cost Donation option where donors can opt-in to cover a portion of fees. Givelify is free for donors.
2. Payment Processing Services: Facilitates payments via WorldPay from FIS and Bill Pay Processors, charging organizations for the service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Givelify provides a mobile and web-based donation platform that enables donors to give to churches and nonprofits 24/7, while offering receiving organizations donor management, AI-powered donor insights through its Analytics Studio, and reconciliation with church management and accounting systems. The platform is free for donors; organizations pay transaction-based fees for payment processing services integrated via WorldPay from FIS.

Product overview

Givelify is a mobile-first donation platform connecting donors with churches and nonprofits. The core offering consists of the Givelify Mobile Giving App (iOS/Android) for donors and the Givelify for Organizations platform for receiving donations. Key modules include Analytics Studio (AI-powered donor insights, free), Giving Solution (24/7 online donations), and Donor Management tools. Additional offerings include Find a Cause (organization directory), Launchpad (onboarding resources), and seasonal campaign toolkits such as the GivingTuesday Toolkit and Easter Toolkit. The platform serves over 80,000 organizations and 2 million donors.

Differentiator

Problem solved

Functional benefit

Products and services

• Givelify Mobile Giving App Native iOS and Android mobile application that allows individual donors to discover organizations, make charitable contributions, and manage giving 24/7. Free for donors and rated 4.9 stars across app stores.
• Givelify for Organizations Comprehensive donation management platform that enables churches and nonprofits to accept online and mobile donations 24/7, manage donor relationships, and reconcile transactions with accounting systems. Pricing is transaction-based and disclosed at sign-up.
• Analytics Studio AI-powered analytics module that delivers insights into donors' giving habits, supports one-on-one donor messaging and social media engagement, and provides bookkeeping features built around actual organizational needs. Offered free to organizations on the platform.

Quantifiable outcome

• Organizations raised over $1 billion in 2023
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• WorldPay from FIScoreTechnology or IntegrationWorldPay from FIS serves as the primary payment processor for the Givelify platform. Located at 601 Riverside Avenue, Jacksonville, FL 32204. Handles credit card transaction processing for all donations made through the platform. Organizations processing over $1 million in credit card transactions annually must enter into a Sub-Merchant Agreement with WorldPay.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pushpay (ResiMedia): Pushpay is a leading digital giving and church engagement provider, recently combined with ResiMedia. It targets the same U.S. faith-based organizations as Givelify with comparable mobile giving, donor management, and engagement tools.
• Subsplash: Subsplash (formerly Kindrid) provides a church engagement and giving platform spanning mobile apps, online giving, and media. It directly overlaps with Givelify's mobile giving and faith-based organization focus.
• Tithe.ly: Tithe.ly is a mobile-first giving and church engagement platform focused on tithing, donations, and church apps for places of worship — directly competing with Givelify in the same faith-based digital giving category.

Emerging players

• Funraise: Funraise is a nonprofit fundraising and CRM platform focused on donor management, online giving, and campaign analytics. It overlaps with Givelify's donor management and Analytics Studio capabilities in the nonprofit vertical.
• Network for Good: Network for Good provides online fundraising and donor management software tailored to small and mid-sized nonprofits. It is comparable to Givelify as an end-to-end donation platform for the broader nonprofit segment.
• Donorbox: Donorbox is a recurring online donation platform for nonprofits with embedded forms and integrations. It targets many of Givelify's secondary nonprofit customers and competes on ease of donor onboarding and recurring giving.
• Givebutter: Givebutter is a modern, donor-centric fundraising platform for nonprofits offering online giving, events, and peer-to-peer campaigns. It competes with Givelify for the same nonprofit and faith-adjacent organization segment with a more campaign-led approach.

Broad incumbents

• Stripe (Charitable / Nonprofit): Stripe offers general-purpose payment processing widely used by nonprofits and churches for online donations. As a broad incumbent, it competes on developer-friendly tooling and lower take rates, putting pressure on Givelify's pricing.
• Bonterra (formerly Network for Good / CyberGrants): Bonterra is a larger social-good software suite covering giving, grants, and employee engagement. It is comparable to Givelify as a broader incumbent with overlapping nonprofit donation and donor management capabilities.
• PayPal Giving Fund: PayPal Giving Fund is a broad incumbent charitable giving platform enabling donations across millions of merchants and charities. It overlaps with Givelify on donor-facing donation flows and benefits from PayPal's enormous consumer reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/givelify
• YouTubeyoutube.com/givelify
• Facebookfacebook.com/givelify
• LinkedInlinkedin.com/company/givelify
• Instagraminstagram.com/givelify

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Givelify