Ruby Jean’s Juicery

What Ruby Jean’s Juicery does

Ruby Jean's Juicery is a Kansas City, Missouri-based for-profit company founded in 2015 by Chris Goode that produces and sells cold-pressed juices, juice cleanses, smoothies, wellness shots, coconut water lemonades, and a small line of branded apparel. The production technology is cold-press extraction using fresh produce that is "100% from the earth, organic when possible, and strenuously washed in house without any added water, sugars or preservatives," yielding juices that are marketed as gluten-free, GMO-free, and sugar-free. The company sells across four revenue streams: (1) direct retail from two physical locations — a flagship cafe at 3000 Troost Ave and an in-store counter inside Whole Foods Market at 301 E 51st Street; (2) direct-to-consumer e-commerce shipping nationwide through a Squarespace storefront, with juice cases priced at $72–$90 and multi-day cleanse programs at $135–$325; (3) wholesale distribution to Whole Foods in select cities, Loews Kansas City Hotel, Messenger Coffee, and St. Luke's Hospital; and (4) catering services for corporate and private events in Kansas City with a $350 delivery minimum. The customer base is primarily health-conscious individual consumers purchasing cleanses and daily juices, supplemented by wholesale and event-catering buyers; the brand is anchored on a health-equity mission tied to the founder's late grandmother. The company is privately held, founder-controlled, operates with 11–50 employees, has no disclosed institutional funding, and reports no revenue figures.

Name

Ruby Jean’s Juicery

Legal name

Ruby Jean's Juicery

Website

https://rubyjeansjuicery.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Ruby Jean's Juicery is a Kansas City-based cold-pressed juice company founded in 2015 that sells juices, cleanses, smoothies, and catering through two retail locations, nationwide e-commerce shipping, and wholesale to regional grocers, hotels, and hospitals.

Ownership category

akta.pro rank

Product category

Cold-Pressed Juice and Wellness Beverages

NAICS

Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080)

akta.pro primary industry

Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)

akta.pro secondary industries

Juice & Nectar Production (Including Juice Drinks) (AFAFABAC), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Cold-pressed juice
• Juice cleanse programs
• Wellness shots
• Coconut water lemonade
• Healthy food catering

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Retail Sales: Revenue from two physical locations in Kansas City - Troost Ave flagship store and Whole Foods 51st location. Customers purchase individual juices, smoothies, bowls, cleanses, and merchandise on-site.
2. E-commerce / Direct-to-Consumer Shipping: Online ordering platform for nationwide juice shipping. Customers purchase cases of cold-pressed juice, wellness shots, juice cleanse programs, and Fresh Wear merchandise. Ships fresh products directly to consumer doors.
3. Wholesale Distribution: Supplies Ruby Jean's cold-pressed juice to retail partners including Whole Foods in select cities, Loews Kansas City Hotel, Messenger Coffee, and St. Luke's Hospital. Business owners can request wholesale accounts.
4. Catering Services: Provides healthy catering for events with delivery and served buffet options. Menu includes appetizer trays, cold-pressed juice, breakfast and lunch trays, and boxed meals for corporate and private events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Ruby Jean's Juicery produces and sells cold-pressed juices made from fresh fruits and vegetables with no added water, sugars, or preservatives. Its core offerings include multi-day juice cleanse programs (3-, 5-, and 7-day options in beginner and intermediate tiers), individual cold-pressed juices sold in cases of 12 bottles, coconut water lemonades, wellness shots, smoothies, acai bowls, and catering menus, distributed through two Kansas City storefronts and nationwide e-commerce shipping.

Product overview

Ruby Jean's Juicery is a Kansas City-based cold-pressed juice and wellness company offering a portfolio of juice cleanses, individual cold-pressed juices, coconut water lemonades, wellness shots, smoothies, and catering services. The core product offering centers on juice cleanse programs (Beginner, Intermediate, and Advanced tiers) available in 1, 3, 5, and 7-day durations, each providing 6 bottles of cold-pressed juice per day. Individual juices include CTRL ALT DELETE, Goode Vibes Only, No Sweat, Tri Citrus, Gigi Splash, Vine Street Greens, and Veg Out, sold in cases of 12 bottles ($90). Add-on products include wellness shots (Dr. Visit at $4.50 single or $90 case), coconut water lemonades (Heartland Cherry, Lightning Blue, Mama's Sunshine at $72 per case), and a Build Your Own customizable case option. The company operates two physical locations (Troost Ave cafe and Whole Foods 51st) and offers nationwide shipping, along with catering services for events. Fresh Wear merchandise includes branded apparel items.

Differentiator

Problem solved

Functional benefit

Products and services

• Juice Cleanse Programs Structured multi-day juice cleansing programs in Beginner and Intermediate tiers (3, 5, and 7 days), each delivering 6 cold-pressed juice bottles per day. Designed to support digestive reset, increased energy, mental clarity, and overall well-being for individual consumers.
• Cold-Pressed Juice Cases Cases of 12 12oz bottles of cold-pressed juice in multiple flavors including greens-based, citrus, beet/carrot blends, and tropical fruit blends. Sold nationwide through the company's e-commerce platform and in retail locations for individual consumers seeking daily nutritional supplementation.
• Coconut Water Lemonades Coconut water-based lemonade beverages in three flavors (Heartland Cherry, Lightning Blue, Mama's Sunshine) sold in cases of 12 12oz bottles at $72 per case. Available nationwide via e-commerce and at retail locations for individual consumers.
• Dr. Visit Wellness Shot 2oz concentrated wellness shot combining grapefruit, ginger, lemon, honey, turmeric, echinacea, and cayenne. Sold individually for $4.50 or as a case of 20 for $90 to individual consumers seeking concentrated immunity and wellness support.
• Build Your Own Juice Case Customizable case of 12 cold-pressed juice bottles that lets individual consumers create any combination of juice flavors to suit their preferences. Available nationwide via e-commerce.
• Catering Services Event catering service for corporate and private events in the Kansas City area, offering appetizer trays, breakfast and lunch trays, boxed meals, cold-pressed juices, and dessert options. Includes delivery (with $350 minimum and setup fees) and served buffet options for businesses seeking healthy catering.
• Fresh Wear Merchandise Branded apparel merchandise including commemorative caps and shirts priced at $25 and $50 respectively, sold to consumers as brand extensions of the Ruby Jean's Juicery identity.
• Troost Cafe Menu (Handcrafted Juices, Smoothies, Bowls, and Food) In-store cafe offering at the Troost Ave flagship including handcrafted juices, smoothies, wellness shots, acai bowls, and breakfast and lunch items for walk-in customers. This location also serves as the pickup point for pre-ordered juice cleanse programs.
• Whole Foods 51st Counter Menu Counter-service offering inside Whole Foods Market on 51st Street including handcrafted juices, smoothies, performance shakes, acai bowls, avocado toast, grab-and-go bottled juices, and wellness shots for walk-in grocery shoppers.

Quantifiable outcome

• Juice cleansing supports consumption of 7-10 recommended daily servings of fruits and vegetables
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorRuby Jean's products are available for purchase at Whole Foods Market locations in Kansas City (301 E 51st St) and in select cities nationwide through Whole Foods' pre-bottled cold-pressed juice and wellness sips fridge section. Customers can also order online for pickup at the Whole Foods location.
• Loews Kansas City HotelminorChannel Partner/ Reseller/ DistributorRuby Jean's cold-pressed juice products are available to guests at Loews Kansas City Hotel, providing hospitality partners with healthy beverage options for their clientele.
• Messenger CoffeeminorChannel Partner/ Reseller/ DistributorLocal Kansas City coffee shop partner offering Ruby Jean's juice products to their customer base, supporting local business partnerships in the Kansas City food and beverage community.
• St. Luke's Hospital (SLHS)minorChannel Partner/ Reseller/ DistributorHealthcare partnership providing Ruby Jean's cold-pressed juice products to patients and visitors at St. Luke's Hospital, supporting wellness-focused healthcare environments.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Liquiteria: Liquiteria is a cold-pressed juice and cleanse brand with retail locations and DTC shipping in select U.S. markets. Highly comparable product portfolio and pricing structure to Ruby Jean's cleanse programs.
• Robeks: Robeks is a U.S. juice and smoothie franchise with locations nationwide. Comparable on cafe-format retail, juice/smoothie menu, and target demographic, though Robeks is broader on smoothies than on cold-pressed cleanses.
• Tropical Smoothie Cafe: Tropical Smoothie Cafe is a large U.S. franchise chain offering smoothies and cold-pressed juices in a fast-casual cafe format. Comparable on retail model and core beverage offerings, though it leans more smoothie-heavy than cleanse-heavy.
• Clean Juice: Clean Juice is a national certified-organic juice bar franchise offering cold-pressed juice, smoothies, and cleanses. Comparable on organic positioning, product mix, and franchise-based unit economics relevant to Ruby Jean's potential expansion.
• Pressed Juicery: Pressed Juicery is a leading national cold-pressed juice brand with its own retail stores and nationwide DTC shipping, offering juices and cleanses directly comparable to Ruby Jean's core lineup. Closest head-to-head competitor in product format, customer profile, and distribution model.
• Joe & The Juice: Joe & The Juice is a global juice bar and coffee chain offering fresh juices, smoothies, and shots in a cafe format similar to Ruby Jean's Troost and Whole Foods locations. Highly comparable on retail experience and product mix.
• Nekter Juice Bar: Nekter is a U.S. juice bar franchise offering cold-pressed juices, cleanses, smoothies, and acai bowls. Direct comparable on product mix and cafe-style retail, with significantly broader geographic footprint via franchising.
• Suja Juice: Suja is a national cold-pressed juice brand sold through grocery, DTC, and wholesale channels. Comparable in product (organic cold-pressed juice, cleanses, wellness shots) and in target consumer (health-conscious millennials), though at much greater scale and with venture backing.

Broad incumbents

• Evolution Fresh: Evolution Fresh is a cold-pressed juice brand owned by Starbucks, distributed primarily through grocery and Starbucks retail channels. Broad incumbent competitor with deeper capital and distribution, offering overlapping products.
• Jamba: Jamba is a large U.S. smoothie and juice chain with national retail presence and DTC/app ordering. Broad incumbent comparable on juice/smoothie retail format, though with a substantially larger footprint and broader menu.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rubyjeansjuice
• Facebookfacebook.com/rubyjeansjuicery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruby Jean’s Juicery