What Steinel Tools does

STEINEL Tools GmbH is a privately held German manufacturer of professional-grade thermal tools, founded in 1959 and headquartered in Herzebrock-Clarholz, Germany, with 501–1,000 employees. The company specializes in two core product families — hot air/heat guns and hot-melt glue guns — supplemented by the wholly-owned ARROW brand of fastening tools (tackers and rivet tools). Its portfolio is organized into four tiered product series (Series 1 through Series 7) targeting hobbyists, DIY enthusiasts, professional craftsmen, and heavy industrial users respectively, and spans corded and cordless form factors across gun-type and barrel-type heat guns, plus glue guns from entry-level LT (85°C) child-safe models to professional 35 g/min digital units.

The company's underlying technology centers on precision thermal management, including proprietary low-temperature (LT) hot melt technology at 85°C for temperature-sensitive materials and child-safe crafting, multi-temperature systems up to 230°C, and fast heat-up times (sub-15 seconds on cordless MobileGlue 1007-S). Cordless products integrate with three of Europe's largest 18V battery platform alliances — BOSCH POWER FOR ALL (PFA), Metabo Cordless Alliance System (CAS), and AMPShare powered by Bosch — enabling cross-brand battery compatibility with over 100 to 400+ compatible machines depending on the alliance. The accessories ecosystem includes specialized nozzles, plastic welding rods, heat-shrink tubing, batteries and chargers, and an extensive glue stick range in 7mm and 11mm diameters across formulations (Ultra-Power, Crystal, Fast, Flex, Acrylate, Low Melt, PUR, and Low Temperature).

Steinel generates revenue primarily through one-time hardware sales of thermal tools and tool kits, supplemented by repeat-purchase consumables revenue from glue sticks, nozzles, and welding consumables. Distribution is multi-channel: direct e-commerce via steinel-tools.de, general retail and hardware stores, and partner-led distribution through BOSCH, Metabo, and AMPShare alliance networks. Customer segments are diversified across professional trades (roofers, electricians, car repair, construction), ambitious DIY users, and families with children (LT products), with no reliance on named enterprise accounts or single-customer concentration.

Name

Steinel Tools

Legal name

STEINEL Tools GmbH

Website

https://steinel-tools.de

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

501–1,000 employees

Short description

STEINEL Tools GmbH is a German manufacturer (founded 1959) of professional-grade heat guns, hot-melt glue guns, and ARROW fastening tools, serving tradespeople, DIY enthusiasts, and families through tiered product series (Series 1–7) and cordless variants integrated with major battery alliances.

Ownership category

akta.pro rank

Product category

Power Tools

NAICS

Power-Driven Handtool Manufacturing (333991), Saw Blade and Handtool Manufacturing (332216)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)

akta.pro secondary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

Keywords

• Heat gun manufacturing
• Hot glue applicators
• Thermal power tools
• Cordless professional tools
• Fastening tools

Headquarters

HQ city

Herzebrock

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Power Tools Hardware Sales: Primary revenue from sale of heat guns, glue guns, tackers, and rivet tools. Products sold as standalone tools and in kits with accessories. Revenue is one-time per unit sale with no recurring subscription component.
2. Consumables and Accessories: Ongoing revenue from glue sticks (various types including Ultra-Power, Crystal, Low-Temp, PUR), nozzles, batteries, chargers, welding rods, and shrink tubing. Consumables provide repeat purchase revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Steinel Tools manufactures and sells thermal and fastening power tools, primarily heat guns (corded and cordless), hot-melt glue guns (corded, cordless, and low-temperature variants), ARROW-brand tackers, and ARROW rivet tools. Its offerings are organized into series tiers (Series 1, 3, 5, 7) addressing both professional tradespeople and DIY/crafting consumers, with consumables such as glue sticks and interchangeable nozzles sold alongside the tools.

Product overview

Steinel Tools is a manufacturer of professional-grade thermal tools organized into two core product families — hot air/heat guns and hot-melt glue guns — supported by comprehensive accessories, consumables, and a separate ARROW fastening tools line. The portfolio spans four clearly defined product series (Series 1 through Series 7) targeting hobbyists, DIY enthusiasts, professional craftsmen, and heavy industrial users respectively. Heat guns are offered in gun-type, barrel-type, and cordless form factors, while glue guns are available in corded (GlueMatic series) and cordless (MobileGlue and PRO MobileGlue series) variants. The cordless tools leverage three leading battery platform alliances — BOSCH PowerForAll, METABO Cordless Alliance System (CAS), and BOSCH AMPShare — enabling cross-brand battery compatibility. Accessories include specialized nozzles, heat-shrink tubing, plastic welding rods, and a full range of 7mm and 11mm glue sticks in multiple formulations (Ultra-Power, Cristal, Fast, Flex, Acrylate, Low Melt, PUR, Low Temperature). The company also sells ARROW-branded tackers and rivet tools under the same product ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• ARROW: Brand for tacker range and rivet range products including hand tackers, hammer tackers, cordless tackers, electric staple guns, and blind rivet tools
• MobileHeat
• MobileGlue
• GlueMatic
• Gluematic
• PRO Line

Products and services

• Heat Guns (Corded)
• Heat Guns (Cordless)
• Hot-Melt Glue Guns (Corded)
• Hot-Melt Glue Guns (Cordless)
• GlueFix Low-Temperature Glue Gun
• ARROW Tacker Range
• ARROW Rivet Range
• Glue Sticks (Consumables)

Quantifiable outcome

• Up to 90 minutes cordless runtime with 18V battery systems
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• BOSCH POWER FOR ALL (PFA) AlliancecoreTechnology or IntegrationSteinel Tools is a member of the BOSCH POWER FOR ALL Alliance, a cross-brand cordless battery system. Steinel's cordless heat guns and glue guns (e.g., MobileHeat 1, MobileGlue 3011) are powered by 18V PFA batteries. The alliance comprises 12 partners, 11 brands, and over 100 compatible tools. This partnership enables Steinel's cordless tools to use Bosch PFA batteries while providing Bosch users access to Steinel's thermal tool expertise.
• Metabo Cordless Alliance System (CAS)coreTechnology or IntegrationSteinel Tools is integrated with the Metabo Cordless Alliance System (CAS), providing 100% compatibility with over 400 machines in the 18V class. Professional cordless products like PRO MobileGlue 5011 CAS utilize Metabo CAS batteries, enabling tradespeople to use a single battery system across multiple brand tools. The CAS alliance includes over 40 partner brands.
• AMPShare powered by BoschcoreTechnology or IntegrationSteinel Tools participates in the AMPShare alliance powered by BOSCH Professional. This cross-brand battery system enables professionals in trade and industry to use a single battery system across professional tools and brands. AMPShare has sold over 80 million batteries and maintains a rapidly growing community. PRO MobileGlue 5011 AMP is an example product utilizing this alliance.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stanley Black & Decker: Parent of DeWalt, Stanley, Black+Decker, Porter-Cable, and other tool brands, Stanley Black & Decker is one of the largest global tool conglomerates. It represents a major competitive force across all of Steinel's product lines through multiple brand portfolios and broad retail distribution.
• Metabo: Metabo is a German manufacturer of professional power tools and the operator of the Cordless Alliance System (CAS), in which Steinel participates. While Metabo's portfolio is far broader, it overlaps in professional cordless tools and provides direct competitive and partnership context for Steinel's cordless strategy.
• Ryobi (Techtronic Industries): Ryobi is a leading DIY-focused power tools brand under Techtronic Industries, offering an 18V ONE+ platform. It competes with Steinel's Series 1 and Series 3 DIY heat gun and glue gun SKUs at lower price points in retail and online channels.
• Milwaukee Tool: Milwaukee Tool is a major professional cordless tool brand owned by Techtronic Industries with a dominant M18 battery platform. It overlaps with Steinel in professional trade channels and represents the gold standard for cordless ecosystem loyalty that Steinel's alliance strategy attempts to leverage.
• 3M: 3M sells heat guns and thermal tools as part of its broader industrial adhesives, tapes, and electrical consumables portfolio. Overlap with Steinel is in industrial heat shrink, plastic welding, and electrical installation use cases.
• Makita: Makita is a global leader in professional cordless and corded power tools with a broad LXT 18V platform. While Makita does not focus specifically on thermal tools, its scale, professional channel presence, and battery ecosystem represent the competitive benchmark Steinel's PRO line is positioned against.
• DeWalt (Stanley Black & Decker): DeWalt is a leading professional power tools brand under Stanley Black & Decker with a comprehensive cordless platform (20V/60V FlexVolt). It competes with Steinel's professional cordless glue gun and heat gun SKUs in the trade channel and sets pricing expectations for professional-grade thermal tools.

Direct peers

• Tesa (Beiersdorf): Tesa is a major manufacturer of industrial and consumer adhesive tapes and hot melt adhesive products, and competes with Steinel in hot melt consumables for crafting and industrial bonding applications. Strong direct overlap in glue sticks and adhesive consumables.
• Bosch (Robert Bosch Power Tools): Bosch manufactures heat guns, hot air tools, and cordless glue guns across its DIY (green) and Professional (blue) lines, and is the architect of two battery alliances (PowerForAll and AMPShare) in which Steinel participates. Direct overlap in core thermal tool categories and battery platform strategy makes Bosch Steinel's most relevant comparable.
• Wagner (Wagner SprayTech): Wagner is a leading manufacturer of heat guns, paint removers, and thermal stripping tools for DIY and professional users. Steinel competes head-to-head in the heat gun category, particularly in paint stripping and shrink-wrapping applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/steinel-tools

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steinel Tools