George Washington Academy Casablanca

What George Washington Academy Casablanca does

George Washington Academy (GWA) is a private, non-profit international American school operating in Casablanca, Morocco, under the US-Morocco Bilateral Agreement of 2012 as one of only five official American schools in the country. Founded in 1998 by Jack Rusenko and governed as a foreign non-profit association (Association Etrangère à But Non-Lucratif) registered in Morocco, GWA serves approximately 800 students from Pre-K through Grade 12, representing 36+ nationalities, with a faculty of 115 academic staff from 22 countries (52% expatriate). The school delivers an American curriculum aligned with Common Core, Next Generation Science Standards, and AERO Social Studies, culminating in the International Baccalaureate (IB) Diploma Programme for Grades 11-12, supplemented by trilingual instruction in English, French, and Arabic from Grade 1.

The school's product portfolio spans core academic programs (Primary School using Amplify Literacy and HMH Into Math; Secondary School with project-based learning and three IB pathways), enrichment programs (Jumpstart Summer Program, After School Activities with FIRST LEGO League robotics), and support services (University Counseling via Unifrog, Learning Support with MTSS framework and speech therapy, athletics competing in MASAC league). The five-hectare purpose-built campus, established in 2005, houses 60+ classrooms, the largest children's library in Morocco (800m²), science labs, sports facilities, and on-site teacher housing. Technology infrastructure relies on licensed third-party platforms — OpenApply for admissions, ManageBac for academic management, ClassLink for SSO, Unifrog for career planning, and WeGlot for multilingual web access.

GWA's revenue model is a recurring subscription tuition model with annual membership fees ranging from 94,450 MAD (Discovery/Pre-K) to 168,700 MAD (Grade 9-12), augmented by one-time entry fees (20,000-40,000 MAD), registration, lunch, and bus add-ons. Sibling discounts (5%-10%) and an annual prepayment discount (3%) are offered. The school holds dual accreditation from Middle States Association (MSA) and IB, plus Moroccan Ministry of Education recognition, and operates under a self-perpetuating Board governance with no parent company, external ownership, or disclosed funding rounds.

Name

George Washington Academy Casablanca

Legal name

George Washington Academy

Website

https://gwa.ac.ma

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

George Washington Academy is a non-profit international American school in Casablanca, Morocco, serving ~800 Pre-K through Grade 12 students from 36+ nationalities under one of only five official American school designations in Morocco, delivering American curriculum with IB Diploma and trilingual instruction.

Ownership category

akta.pro rank

Product category

International K-12 Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• K-12 international education
• American curriculum school
• International Baccalaureate program
• Trilingual education services
• College preparatory schooling

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition / Membership Fees: GWA charges annual membership fees (tuition) by grade level, from Discovery through Grade 12, payable in quarterly installments or with discounts for annual prepayment. Additional fees include registration, entry fees, program advancement fees, and parent club fees. Lunch and bus programs are optional add-on fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

George Washington Academy is a non-profit American international school in Casablanca, Morocco offering American curriculum education from Pre-K through Grade 12, including the International Baccalaureate (IB) Diploma Programme for Grades 11-12. The school delivers trilingual instruction in English, French, and Arabic, holds dual accreditation from Middle States Association and IB, and is one of only five official American schools in Morocco recognized under the 2012 US-Morocco Bilateral Agreement. The school serves approximately 800 students from over 36 nationalities on a five-hectare purpose-built campus.

Product overview

George Washington Academy is a non-profit international American school in Casablanca, Morocco, offering a comprehensive educational program from Pre-K through Grade 12. The school's portfolio includes a core American curriculum aligned with Common Core and Next Generation Science Standards, supplemented by the International Baccalaureate (IB) Diploma Programme for Grades 11-12. The Primary School program (Discovery through Grade 5) uses Amplify literacy and HMH Into Math curricula alongside multilingual instruction in English, French, and Arabic. The Secondary School program (Grades 6-12) offers integrated learning with multiple graduation pathways. Additional offerings include the Jumpstart Summer Program for new students, an extensive After School Activities (ASA) program featuring robotics, arts, and athletics, university counseling services, and learning support with speech therapy. The school operates a 5-hectare purpose-built campus with modern facilities including science labs, library, gymnasiums, and athletic fields.

Differentiator

Problem solved

Functional benefit

Products and services

• American Curriculum Program (Pre-K to Grade 12)
• International Baccalaureate (IB) Diploma Programme
• Primary School Program
• Secondary School Program
• Multilingual Language Learning Program
• Jumpstart Summer Program
• After School Activities (ASA) Program
• University Counseling Services
• Learning Support Services
• Athletics Program
• Transportation Service
• Dining Services

Quantifiable outcome

• 97% of GWA graduates attend university in the USA, Canada, UK, or other European countries
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Play & Code AcademyminorStrategic or Co-development PartnerGWA partners with Play & Code Academy to provide after-school coding and technology education programs for students, enhancing STEM offerings in the ASA program.
• Mad Science MarocminorStrategic or Co-development PartnerMad Science Maroc delivers hands-on science experiments and activities through GWA's after-school program, sparking curiosity and imagination in scientific exploration.
• Académie de Théâtre Helen O' GradyminorStrategic or Co-development PartnerGWA partners with the Helen O' Grady Drama Academy to provide structured drama and theatre education through after-school activities, building student confidence and communication skills.
• Le Petit ChampionminorStrategic or Co-development PartnerGWA partners with Le Petit Champion for sports-related after-school activities, supporting the athletics program.
• GINGA SPORTminorStrategic or Co-development PartnerGWA partners with GINGA SPORT for sports programming, contributing to the diverse athletic offerings available to students through after-school activities.
• Association TIBU MarocminorStrategic or Co-development PartnerPartnership with Association TIBU Maroc supports inclusive sports and athletic programming at GWA.
• Sol Meliá MarrakechminorOthersSol Meliá Marrakech offers GWA families exclusive all-inclusive rates designed for relaxing getaways. The resort features activities for both adults and children with specially designed programs.
• Mövenpick Hotels (Tangier & Casablanca)minorOthersMövenpick Hotel Tangier & Casablanca offer GWA families special rates on accommodations. Families benefit by including their child's school certificate with booking requests.
• Gold Coast ClinicminorOthersFirst alumni partnership. Gold Coast Clinic is a multidisciplinary health and wellness center offering services for children, adolescents, and adults with a special discount on all services for the GWA community.
• Anytime FitnessminorOthersGWA community receives an exclusive 32% discount on annual membership rates at Anytime Fitness, including global access, free coaching, and customizable group classes.
• New-You Beauty CenterminorOthersGWA ladies receive an exclusive 15% discount on all salon services at New-You Beauty Center.
• Mazagan Beach & Golf ResortminorOthersExclusive partnership offering GWA community special preferential rates at one of Morocco's most luxurious seaside destinations. School certificate required for booking.
• Atlas Group HotelsminorOthersAtlas Group Hotels offers GWA families access to special preferential rates across their wide range of hotels in multiple cities throughout Morocco.
• Fun Art PlaceminorStrategic or Co-development PartnerFun Art in Casablanca offers exclusive artistic experiences and preferential rates for GWA families including creative workshops, painting sessions, and more than 14 activities for kids and adults.
• Morocco-American Schools Athletic Conference (MASAC)coreChannel Partner/ Reseller/ DistributorGWA student-athletes compete in MASAC league across three seasons each year in badminton, basketball, soccer, track and field, volleyball, and swimming. This is GWA's primary athletic competition framework.
• Recruiting Partners (International School Recruiting Platforms)coreChannel Partner/ Reseller/ DistributorGWA partners with international recruiting platforms and services (logos displayed include international HR/recruiting organizations) to attract and hire expatriate faculty and staff globally.
• Association of International Schools in Africa (AISA)minorOthersAISA membership provides GWA with access to advanced teaching resources, leadership development, and collaborative opportunities across Africa. Membership connects GWA to a network fostering excellence in international education.

Scale indicators9 records

Recent moves9 records

Expansion highlights4 records

Regional players

• Rabat American School: American international school in Rabat serving a similar expat and Moroccan affluent population. Same American curriculum positioning and US-Morocco bilateral license framework, but operates in the capital rather than Casablanca.
• Tangier American School: American international school in Tangier serving a similar mix of expat and Moroccan families. Comparable American curriculum model but smaller scale and in a different Moroccan city.

Broad incumbents

• Nord Anglia Education: Global operator of premium international schools including in North Africa. Same premium positioning, IB and college-prep curriculum mix, and affluent family target segment, but at global portfolio scale.
• Inspired Education Group: Global premium schools group with a strong presence in Europe, Africa, and the Middle East. Operates K-12 international schools with the same college-prep, IB, and multilingual positioning that targets globally mobile affluent families.
• Cognita Schools: International school group operating premium private and international schools across multiple geographies. Same K-12 international school business model with comparable tuition positioning and IB/college-prep pathways.
• GEMS Education: Largest operator of premium international schools globally, including in Morocco. Same premium-K-12 international school business model and target customer, but operates as a global portfolio across many brands and curricula.

Direct peers

• Casablanca American School: Long-established American international school in Casablanca offering US curriculum from Pre-K through Grade 12 with college-prep focus. Competes head-to-head with GWA for the same Casablanca enrollment pool.
• International School of Rabat: International school in Rabat offering IB and college-preparatory curricula to a similar expat/Moroccan affluent demographic. Operates the same nonprofit association model and competes for the same Moroccan international-school market.
• American International School of Casablanca: Direct Casablanca competitor offering an American college-preparatory curriculum through Grade 12. Targets the same expat and affluent Moroccan families with a comparable tuition tier and US-aligned credentials.

Emerging players

• British International School of Casablanca: Premium international school in Casablanca offering British curriculum. Competes for the same expatriate and globally-minded Moroccan families but with a UK-aligned credential pathway rather than American/IB.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gwa.ac.ma
• LinkedInlinkedin.com/company/george-washington-academy
• Instagraminstagram.com/gwacasablanca/?hl=en

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about George Washington Academy Casablanca