The Lavish Goat

What The Lavish Goat does

The Lavish Goat is a women-owned, WBENC-certified natural bath and body care manufacturer based in Sugar Land, Texas, operating with a 1-10 person team. The company produces shower steamers, bath bombs, goat milk soaps, solid shampoo and conditioner bars, foaming scrubs, and gift sets using in-house proprietary manufacturing assets, including custom-built U.S.-manufactured high-compression press machines, flow wrap packaging equipment, and a patented "bath art" formulation technique. A patent-pending GlamourDim Self Tan Erasing Bath Bomb extends the IP portfolio. Stated production capacity exceeds one million units per month.

The company runs three go-to-market motions: (1) direct-to-consumer e-commerce via a Shopify storefront, with subscription pricing of $15 per month (Subscribe & Save at 25% off) and individual SKUs priced from $5 to $20; (2) a wholesale program on Faire.com targeting boutiques, spas, and gift shops, with bulk pricing as low as $1.98 per bath bomb; and (3) contract manufacturing and private label services for other beauty and wellness brands, with minimum order quantities of 5,000 to 25,000 units.

The customer base is fragmented across individual self-care consumers, small wholesale retailers, and brand clients, with no single named anchor account. Distribution is U.S.-only and the company is restricted from shipping to the EU. The Lavish Goat has been recognized as a Top 10 finalist in the 2025 H-E-B Quest for Texas Best competition and maintains a 4.97 to 4.98-star verified rating across more than 100 customer reviews.

Name

The Lavish Goat

Legal name

The Lavish Goat LLC

Website

https://thelavishgoat.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Lavish Goat is a women-owned, WBENC-certified natural bath and body care brand based in Sugar Land, Texas, that manufactures shower steamers, bath bombs, soaps, and scrubs for direct-to-consumer, wholesale, and private-label contract manufacturing customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Sugar Land

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through their Shopify-powered website selling bath bombs, shower steamers, goat milk soaps, and gift sets directly to individual consumers. Offers subscription options with 25% savings.
2. Wholesale/Bulk Sales: Wholesale program for boutiques, spas, and gift shops. Bulk ordering options for shower steamers and bath bombs at discounted unit prices. Also offers raw materials for DIY manufacturers.
3. Contract Manufacturing/Private Label: Manufacturing services for brands wanting custom private-label products. Clients receive assistance with logo design, packaging, and product development. Volume discounts offered. Monthly capacity of 1+ million units.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

The Lavish Goat manufactures and sells handmade natural bath and body care products, including foaming bath bombs, aromatherapy shower steamers, goat milk bar soaps, solid shampoo/conditioner bars, foaming scrubs, and gift sets. Products are made in Texas using goat milk, essential oils, coconut oil, and other natural ingredients (sulfate, paraben, and phthalate free). The company also operates a wholesale program for retailers (boutiques, spas, gift shops) and a USA-based contract manufacturing/private label service with custom scents, shapes, logos, and packaging.

Product overview

The Lavish Goat is a women-owned e-commerce brand offering a portfolio of premium handmade bath and body care products, with a specialty in 'bath art' products. The core product line consists of Shower Steamers (aromatherapy tablets for showers), Bath Bombs (foaming, colorful bathing products in various shapes including donuts and popsicles), Goat Milk Bar Soaps, Solid Shampoo/Conditioner Bars, Foaming Scrubs, and Gift Sets. The company also operates B2B extensions including a Wholesale Program for retailers and spas, and Private Label/Contract Manufacturing Services for businesses wanting custom-manufactured bath and body products. Manufacturing capabilities include production of shower steamers, bath bombs, jelly soaps, and various other fizzy products, with production capacities of up to 100,000 shower steamers per day and 10,000 bath bombs per day.

Differentiator

Problem solved

Functional benefit

Products and services

• Shower Steamers Aromatherapy shower steamer tablets that dissolve in shower steam to release essential oil fragrances. Each 1 oz floral tablet contains menthol crystals and essential oils (eucalyptus, peppermint, lavender, grapefruit, bergamot, orange, tea tree) for sinus relief, relaxation, and aromatherapy benefits. Priced from $20 per pack with subscription options available.
• Bath Bombs Handmade foaming bath bombs made with plant-based oils, butters, essential oils, and goat milk. Proprietary 'bath art' formulation produces colorful, swirling foam without oily residue. Available in round, donut, and popsicle shapes. Sulfate, paraben, and phthalate free. Priced individually and in bundles up to 100 units.
• Goat Milk Bar Soap Handmade natural goat milk bar soaps enriched with skin-loving oils and butters, designed to be gentle on dry, sensitive, and acne-prone skin. Available in scents including oatmeal milk & honey, eucalyptus peppermint, coconut, grapefruit, honeysuckle gardenia, and lavender vanilla.
• Solid Shampoo/Conditioner Bars Sustainable solid hair care bars for shampooing and conditioning, packaged in eco-friendly format with reduced plastic footprint.
• Foaming Scrubs Foaming body scrubs for exfoliation and skin care, listed on the website as coming soon.
• Gift Sets Pre-packaged gift collections combining bath bombs, shower steamers, and soaps for special occasions, including Ultimate Spa Set, Bombs and Bliss, Sugar Pop Bundle, and Mermaid Bundle.
• Wholesale Program Bulk purchasing program for retailers, boutiques, spas, and gift shops to resell The Lavish Goat products at wholesale pricing. Partners complete an application form for access to wholesale pricing on bath bombs, shower steamers, soaps, and other products.
• Private Label / Contract Manufacturing Services USA-based contract manufacturing service for custom bath and body products including shower steamers (25,000 unit MOQ), bath bombs (5,000 unit MOQ), jelly soaps, shampoo/conditioning bars, foaming hand soap tablets, and pool tabs. Offers custom scents, shapes, sizes, logos, graphics, and packaging design with monthly capacity exceeding 1 million units and 5-25 day lead times.
• Raw Materials Bulk raw materials for bath and body product manufacturing, sold to DIY manufacturers and small-scale producers.

Quantifiable outcome

• 4.97-4.98 out of 5 star average rating across 100+ verified customer reviews
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store. Provides the infrastructure for product sales, payment processing, and order management. Shopify handles fraud prevention with limited automated decision-making.
• Facebook, Instagram, Pinterest, TikTokminorGTM or Marketing PartnerSocial media advertising partners used for targeted advertisements and marketing campaigns. Shop audiences feature used to reach similar customer profiles.
• Private Label Clients (Unnamed)coreOEM/ Whitelabel/ Licensing PartnerBoutiques, spas, gift shops, and emerging beauty brands using The Lavish Goat's contract manufacturing services for custom private-label products. Partners receive logo design, packaging, and formulation development assistance.
• Trusted Design PartnersminorStrategic or Co-development PartnerTrusted partners who assist with logo and graphic design as well as packaging for private label clients, ensuring cohesive and professional brand appearance.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hempz: Established bath and body care brand with broad lotion, scrub, and soap portfolio sold through mass retail and salons. Overlaps with TLG in body care, scrubs, and natural-ingredient positioning at mainstream retail scale.
• Dr Teal's: Major bath and body brand known for Epsom salt products and aromatherapy line including shower steamers. Overlaps directly with TLG's menthol shower steamer category at mass-market price points and retail scale.
• Bath & Body Works: Largest US specialty retailer of personal care and bath products with broad assortment and dominant retail footprint. Defines the mainstream price/quality benchmark that TLG competes against in the premium-natural niche.

Direct peers

• Tree Hut: Mass-market bath and body brand offering scrubs, soaps, and bath products at accessible price points. Comparable in product category (body care, scrubs, bath products) and natural ingredient positioning.
• Lush Fresh Handmade Cosmetics: Global bath and body care brand famous for bath bombs, soaps, and shower products with a handmade, natural positioning. Direct competitor in the premium handmade bath bomb category with overlapping channels (DTC, wholesale).
• Da Bomb Bath Fizzers: US-based indie brand specializing in colorful bath bombs and fizzers with strong Instagram-led DTC presence. Directly comparable product mix (bath bombs, novelty shapes), pricing tier, and target demographic.
• Earth Therapeutics: Mid-sized bath and body care brand offering bath bombs, soaps, and aromatherapy products at accessible price points. Comparable product mix, wholesale distribution model, and self-care consumer targeting.
• Oregon Soap Company: US-based contract and private label soap/bath product manufacturer serving emerging brands. Direct peer in the B2B private label manufacturing services segment where TLG operates with its custom OEM offering.
• Indigo Wild (Zum): Natural bath and body brand with goat milk-based soap bar line and aromatherapy products. Closely comparable in natural ingredient positioning, goat milk soap category, and DTC/wholesale channel mix.

Emerging players

• Native (Schmidt's): DTC-first natural personal care brand that expanded from deodorant into broader bath/body categories. Comparable natural-ingredient positioning and e-commerce-led growth trajectory, though currently at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thelavishgoat
• Instagraminstagram.com/thereallavishgoat
• Pinterestpinterest.com/thelavishgoat
• Xx.com/Thelavishgoat
• LinkedInlinkedin.com/company/the-lavish-goat

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lavish Goat