Armourx
ArmouRx designs and distributes prescription-capable safety eyewear frames compliant with ANSI Z87.1 and CSA Z94.3, selling wholesale through a network of optical laboratory channel partners and direct orders from its Concord, Ontario headquarters across Canada and the United States.
- Company typePrivate
- Founded2012
- HeadquartersConcord, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Armourx does
ArmouRx (stylized as Armourx) is a Canadian prescription safety eyewear specialist headquartered at 2-344 North Rivermede Road, Concord, Ontario. The company designs, manufactures and distributes safety eyewear frames engineered to accommodate prescription lenses while meeting ANSI Z87.1 and CSA Z94.3 impact-protection standards, with select models also carrying EN166 F (Model 6006) and D3 splash protection (Model 6020) certifications. Its 72-SKU catalog is organized into five collections — Basic, Classic, Metro, Titanium, and Wrap-Rx — plus a side-shield accessories line. Frames are offered across multiple materials (metal, plastic, combination, titanium, stainless steel, cellulose acetate, Trogamid CX) and fit profiles (Male, Female, Unisex, Asian-fit, small-head-fit) with both permanent and removable side-shield configurations. The company employs between 11 and 50 people and was founded around 2012, with continuous website operations since at least 2017.
The core technology is mechanical frame engineering rather than software: side shields are molded onto metal temples or riveted onto plastic temples, or supplied as removable accessories, and are third-party tested for impact resistance and chemical durability. Notable product features include spring hinges, comfort bridges, removable foam cushions, removable foam dust bars, removable rubber face seals, ventilated side shields, and adjustable temples (140-147mm) on select models. No AI, ML, API, SDK or digital platform components are part of the product offering; the company does not publish research, maintain patents, or disclose any software or data assets.
ArmouRx operates a hybrid B2B / direct-to-consumer wholesale model. Pricing is account-gated — accounts are issued via phone (1-877-938-2100) and prices are visible only after login — with most frames list-priced at $20.00 USD and premium SKUs ranging from $10 to $95. Distribution flows through four named channel-partner optical laboratories (ChaosRXoptics, Safety Rx Services & Supply Corp., Eye Save Optical / ESO Laboratories, CRX Laboratories) plus direct phone, fax and email ordering from HQ and an annual PDF catalogue. The company is privately held, bootstrapped (no disclosed funding rounds), operates across Canada and the United States, and is led by President Ryan Nadler with no other management team disclosed.
Armourx firmographics
Firmographics- Name
- Armourx
- Legal name
- ArmouRx
- Website
- https://armourxsafety.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ArmouRx designs and distributes prescription-capable safety eyewear frames compliant with ANSI Z87.1 and CSA Z94.3, selling wholesale through a network of optical laboratory channel partners and direct orders from its Concord, Ontario headquarters across Canada and the United States.
- Ownership category
- akta.pro rank
Armourx industry classification
Industry- Product category
- Prescription Safety Eyewear
- NAICS
- Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Prescription Eyewear Frames (Optical) (CRAAAKAA)
- akta.pro secondary industry
- Safety & Industrial Protective Eyewear (CRAAAKAF)
Keywords
Where Armourx is headquartered
LocationHeadquarters
- HQ city
- Concord
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Armourx business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale / B2B frame sales to optical labs and resellers: Unit-priced sales of prescription safety glass frames to account-holding optical labs and safety eyewear resellers. Prices are not publicly displayed and require an ArmouRx account number; frames carry a standard $20 price point across most models with premium SKUs ranging from $10 to $95.
- Accessory and side-shield sales: Sale of accessories and replacement side shields (model-specific side shields such as 210, 211, 212, etc.) as separate SKUs alongside frames, enabling recurring component replenishment for installed eyewear.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard safety frame: $20.00 list price |
| Unit Pricing | Pay-as-you-go | Premium / specialty frames: $10–$95 unit pricing |
| Other | Pay-as-you-go | B2B account-gated pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Armourx product offering
Product offeringCore offering
Armourx designs and sells prescription-capable safety eyewear frames and compatible side-shield accessories, organized into five collections (Basic, Classic, Metro, Titanium, Wrap-Rx). All frames are third-party tested and certified to ANSI Z87.1 and CSA Z94.3 workplace safety standards, with select models also meeting EN166 F and D3 splash protection. Frames are available in metal, plastic, stainless steel, titanium, cellulose acetate, and Trogamid CX materials, in male, female, unisex, Asian-fit, and small-head-fit variants.
Product overview
Armourx operates a single unified product family — prescription safety eyewear frames — rather than a modular platform-plus-add-on architecture. The core offering is organized into five named collections (Basic, Classic, Metro, Titanium, and Wrap-Rx), each containing individual numbered frame models (e.g., 3000P, 5001, 6001, 7003, 8001). Frames are available in metal, plastic, and combination frame types, and across male, female, and unisex sizing. A Side Shields accessories line complements every frame model with removable or permanent side protection. All ArmouRx frames and side shields are certified to ANSI Z87.1 and/or CSA Z94.3 standards, with select models also meeting EN166 F (e.g., Model 6006) and D3 Splash Protection (e.g., Model 6020).
Differentiator
Problem solved
Functional benefit
Products and services
- ArmouRx Prescription Safety Glasses Frames Flagship product family of prescription-ready safety eyewear frames designed for use in industrial, construction, manufacturing, and laboratory workplaces. Frames combine ANSI Z87.1 / CSA Z94.3 impact-rated protection with side-shield options (permanent or removable), accessories (foam cushions, dust bars, rubber face seals, straps), and style/fit variants for men, women, unisex, Asian-fit, and small-head wearers.
- Basic Collection Entry-level ArmouRx safety eyewear frame line, including models 5001, 5002, 5003, 5004, 5005, 5006, 5007, 5009, 5010, 7012, 7013, 7014, 7700, 7701, and 7702 in metal and plastic frame types, certified to ANSI Z87.1 and CSA Z94.3.
- Classic Collection Traditional-style ArmouRx safety eyewear frames including models 7005, 7006, 7007, 7400, 7401, 7402, 7501, and 7502, featuring spring hinges and removable side protection.
- Metro Collection Contemporary, fashion-forward ArmouRx safety eyewear frames including models 7000, 7001, 7002, 7003, 7004, 7008, 7009, 7010, 7015, 7016, 7017, 7018, and 7100–7109, combining plastic and combination frame types with integrated side shields.
- Titanium Collection Lightweight titanium ArmouRx safety eyewear frames, models 8001 and 8002, featuring titanium front and temple material with spring hinges.
- Wrap-Rx Collection Wrap-around ArmouRx safety eyewear frames including models 3000P, 3001P, 3002P, 4000, 6001, 6002, 6005–6020, 7900, 7901, and Asian-fit variants 6014A and 6015A, featuring integrated side shields and accessories such as foam cushions, dust bars, rubber face seals, and straps.
- ArmouRx Side Shields Companion side-shield accessories for ArmouRx frames, available in removable, permanent-molded (metal temples), and permanent-riveted (plastic temples) configurations. Side shields are third-party tested and certified to ANSI Z87.1 and/or CSA Z94.3 standards and sold as model-specific SKUs (e.g., 210, 211, 212) for replacement and replenishment.
Quantifiable outcome
- 110% customer satisfaction reported by Safety Rx Services & Supply Corp. across their customer base using ArmouRx frames
- +2 more outcomes
Companies that use Armourx
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Armourx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Armourx partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- ChaosRXopticsflagshipLong-standing reseller of ArmouRx safety frames led by Richard Thomas (V.P. of Sales). Testimonial states customer praise for the breadth of ArmouRx color/size/dust-bar configurations and the availability of styles specifically designed for women — addressing jobsite-wide safety eyewear needs.
- Safety Rx Services & Supply Corp.flagshipCEO/President Matt Thomas publicly endorses ArmouRx as 'an incredible addition to our product line,' citing 110% customer satisfaction and market versatility across the safety industry. Functions as a stocking distributor of ArmouRx frames.
- Eye Save Optical Laboratories (ESO Laboratories)coreOptical laboratory partner stewarded by Stewart Cage. Testimonial highlights ArmouRx as the first safety-frame line that lets ECPs offer fashion-forward styling — including feminine-fit styles — while remaining compliant.
- CRX LaboratoriescoreOptical laboratory led by President Warren A. Herron. Long-term ArmouRx reseller citing consistent in-stock availability, quality, and positive customer reception of new styles over multiple years.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Armourx competitors and assessment
Company assessmentDirect peers
- MCR Safety: U.S. PPE manufacturer offering a broad safety eyewear line including ANSI Z87.1-certified prescription-capable frames. Comparable to ArmouRx in serving industrial and construction end-customers through a multi-collection catalog.
- Bolle Safety: Specialist safety eyewear brand offering ANSI and EN-certified protective frames, including prescription-ready options across multiple collections. Closely mirrors ArmouRx's prescription safety eyewear positioning with comparable compliance-led go-to-market.
- Radians: Safety eyewear and PPE specialist offering ANSI-certified frames including prescription-capable models. Comparable to ArmouRx in targeting industrial and construction workforces with a broad SKU portfolio.
- Pyramex Safety Products: U.S.-based safety eyewear and PPE manufacturer offering prescription and non-prescription safety glasses with ANSI Z87.1 compliance. Directly comparable to ArmouRx as a multi-collection safety eyewear specialist targeting industrial and construction end-customers.
- Titmus Optical (HOYA): Specialist prescription safety eyewear brand, now part of HOYA Vision Care. Closely comparable to ArmouRx as a prescription-safety-only specialist serving optical laboratories and workplace safety programs.
- Wiley X: Performance and safety eyewear brand offering ANSI Z87.1-certified frames including prescription-ready models. Comparable to ArmouRx in combining certified impact protection with fashion-forward styling and a multi-collection product portfolio.
Broad incumbents
- 3M Safety (Personal Safety Division): Global PPE giant offering ANSI Z87.1-certified safety eyewear including prescription-capable frames via brands such as SecureFit and Virtua. Comparable product category but vastly larger scale and broader portfolio than ArmouRx.
- Kimberly-Clark Professional (KleenGuard eyewear): Global PPE manufacturer whose KleenGuard line includes ANSI Z87.1 safety eyewear. Comparable product category but operated as one line within a much larger safety and hygiene portfolio at significant scale.
- Uvex by Honeywell: Established German-origin safety eyewear brand now part of Honeywell's PPE portfolio. Overlaps with ArmouRx in ANSI/EN-certified safety frames but operates as part of a much broader industrial safety portfolio at global scale.
Emerging players
- Phillips Safety Products: Specialist in prescription safety eyewear, laser protection, and occupational eyewear. Comparable to ArmouRx in the prescription-safety niche, though with a stronger emphasis on specialty radiation and laser applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Armourx social profiles
Digital presenceArmourx compliance and trust
Trust signalCompliance5 records
Armourx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Armourx leadership team
Management profileNumber of profiles
Profiles1 record
Armourx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Armourx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Armourx
What does Armourx do?
Armourx designs and sells prescription-capable safety eyewear frames and compatible side-shield accessories, organized into five collections (Basic, Classic, Metro, Titanium, Wrap-Rx). All frames are third-party tested and certified to ANSI Z87.1 and CSA Z94.3 workplace safety standards, with select models also meeting EN166 F and D3 splash protection. Frames are available in metal, plastic, stainless steel, titanium, cellulose acetate, and Trogamid CX materials, in male, female, unisex, Asian-fit, and small-head-fit variants.
Is Armourx a public or private company?
Armourx is a private company. It is classified as unknown and is currently operating.
When was Armourx founded?
Armourx was founded in 2012. It employs 11 to 50 people.
Where is Armourx based?
Armourx is headquartered in Concord, Canada, in the North America region.
How does Armourx make money?
Two revenue lines are on record. Wholesale / B2B frame sales to optical labs and resellers are the primary driver. The others are accessory and side-shield sales.
Who are Armourx's main competitors?
Direct peers on record are MCR Safety, Bolle Safety, Radians, Pyramex Safety Products, Titmus Optical (HOYA) and Wiley X. Broad incumbents are 3M Safety (Personal Safety Division), Kimberly-Clark Professional (KleenGuard eyewear) and Uvex by Honeywell. Phillips Safety Products is listed as an emerging player.
Does Armourx have an API?
No public API is recorded for Armourx.
What industry is Armourx in?
Armourx's product category is Prescription Safety Eyewear. Its primary akta.pro industry code is CRAAAKAA, Prescription Eyewear Frames (Optical), with a secondary code of CRAAAKAF, Safety & Industrial Protective Eyewear. Its NAICS code is 339115 and its SIC code is 3851.