What Depot does

Depot is a Sydney-based, founder-led boutique creative agency specializing in branding and packaging design for startups and visionary brands in the healthy food and drink, clean beauty and wellness, and kids and family categories. Founded in 2002 by Angela Spindler, who brings 38 years of design experience across four countries, the studio operates from Flourmill Studios in Newtown, NSW, and functions as a curated network of uncommonly talented collaborators drawn on per project rather than a large in-house team. Its core services span brand strategy, visual identity, structural packaging design, cardboard engineering, knifeline creation, illustration, photography art direction, 3D digital renders, artwork production, and end-to-end print procurement.

The studio's technical differentiator is its integration of structural design and cardboard engineering with brand strategy, applying proprietary sustainability principles (Collaboration + Creativity; Sensitivity + Innovation; Harmonise with our planet) to help brands transition from D2C to retail-ready packaging that is both commercially distinctive and environmentally responsible. Notable technical outputs include the half-box structural design for Jacob's Coffee and bespoke bottle engineering in partnership with Vert Design House for Baré Alchemy and Recreation. The firm has accumulated over 25 major international design awards since 2015, including A'Design Awards, Pentawards, Dieline Awards, German Design Awards, and Indigo Design Awards, with Angela Spindler named Designer of the Year in 2022.

Depot runs on a project-based professional services model with privately quoted fees. Its contact form captures budget tiers from under $15K to over $100K, indicating a mix of smaller engagements and larger enterprise-scale projects. The company is privately held, founder-owned, and bootstrapped, with no venture capital, private equity, or acquisition history. Its primary go-to-market is direct client engagement supported by a portfolio website, social media presence on Instagram, LinkedIn, and Pinterest, newsletter marketing, and earned media through industry award participation.

Name

Depot

Legal name

Depot Creative Pty Ltd

Website

https://wearedepot.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Depot is a Sydney-based boutique creative agency founded in 2002 by Angela Spindler, specializing in branding, packaging design, and structural engineering for startups in healthy food and drink, clean beauty, wellness, and kids' lifestyle categories, delivered as project-based professional services.

Ownership category

akta.pro rank

Headquarters

HQ city

Newtown

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based creative agency fees for branding and packaging design services. The contact form indicates budget tiers ranging from under $15K to over $100K, suggesting significant project values. Services include brand strategy, packaging design, structural design, illustration, print procurement, and production management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Depot is a full-service creative agency in Sydney that specialises in creating beautifully crafted branding and packaging for visionary brands and startups. The studio offers brand strategy, visual identity, structural and graphic packaging design, cardboard engineering, illustration, photography art direction, 3D digital renders, textile design, and end-to-end print procurement and production management. Its focus is refined to healthy food and drink, clean beauty, and wellness sectors, applying a philosophy of 'Creative Skill + Conscious Will'.

Product overview

Depot is a full-service creative agency and design studio specializing in creating beautifully crafted branding and packaging for brands. The studio offers a comprehensive suite of services including brand strategy, visual identity, packaging design, structural design, cardboard engineering, print procurement, art direction, photography, illustration, and textile design. Their focus is refined to working with healthy food and drink, clean beauty and wellness brands. They operate on a philosophy of 'Creative Skill + Conscious Will,' emphasizing both creative excellence and environmental responsibility. The studio works across Food/Beverage, Beauty, and Wellness industry categories, delivering solutions from D2C packaging to retail shelf-ready design.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services
• Packaging Design
• Print Procurement & Production
• Textile Design
• 3D Digital Renders

Quantifiable outcome

• Recognized with over 25+ major design awards across A'Design Awards, Pentawards, The Dieline Awards, German Design Awards, Indigo Design Awards, Transform Awards, and more since 2015.

Named customers23 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Vert Design HousecoreStrategic or Co-development PartnerCollaboration with Vert Design House on the Baré Alchemy luxury skincare project resulted in a distinctive teardrop-shaped frosted glass bottle with unique leaf-inspired dropper delivery system. This structural design partnership created a unique vessel that merges elegance with efficacy.
• Vert Industrial Design HousecoreStrategic or Co-development PartnerCollaborated with Vert Industrial Design House for the Recreation clean perfume bottle design, exploring intrinsic beauty of basic geometry with a softened hexagon shape. The bottle embodies simple beauty with comfortable grip, subtle vertical chime lines, and faceted sides.
• Brands to LifecoreStrategic or Co-development PartnerPartnered with Spriing and leveraged their bold and vibrant branding assets to create sustainable packaging solution for Arch Support Kits featuring reusable RPet pouch and cardboard concertina fold insert.
• Leticia Anne (Indigenous Artist)minorStrategic or Co-development PartnerIndigenous artist Leticia Anne created meaningful artwork for Yaala Sparkling packaging, incorporating Indigenous symbols such as gathering places, female figures, and essential ingredients, supporting cultural storytelling.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elmwood: Global brand design consultancy with offices in London, New York, Shanghai, and elsewhere. Comparable to Depot on packaging and brand design services across consumer and lifestyle verticals, though serving larger enterprise clients.
• Mousegraphics: Athens-based packaging design studio with an international reputation across consumer goods, beverages, and beauty. Closely comparable to Depot on boutique scale, packaging-design specialization, and global award recognition.
• Here Design: London creative studio focused on branding, packaging, and interior design for food, drink, and lifestyle clients. Highly comparable to Depot in vertical mix (food + lifestyle), boutique scale, and emphasis on craft-led packaging design.
• Pearlfisher: London- and New York-based brand design agency with strong packaging practice across beauty, food, and drinks. Comparable to Depot in boutique positioning and CPG packaging focus, though somewhat larger in scale and reach.
• Carter Wong Design Partners: London-based brand and packaging design practice with strong CPG portfolio across food, beverage, and lifestyle. Comparable to Depot in boutique scale, packaging-led offering, and London/global brief mix (though UK-based).
• Stranger & Stranger: London-based boutique creative agency specializing in packaging design for drinks and lifestyle brands. Closely comparable to Depot in size, packaging-only focus, and D2C/premium client mix (though more alcohol- and beverage-oriented than Depot's broader vertical mix).

Broad incumbents

• Pentagram: Multi-partner global design consultancy headquartered in New York with offices across the US, UK, and Asia. Pentagram competes in the same branding and packaging design space as Depot but at much larger scale and broader client remit, including CPG and consumer brands.
• MetaDesign: Berlin- and Beijing-headquartered brand consultancy with strong packaging-design practice across consumer goods and lifestyle. Comparable to Depot on brand and packaging design services but significantly larger and broader in geographic and client scope.
• Landor & Fitch: Global branding consultancy within WPP, operating across brand strategy, identity, packaging, and spatial design. Comparable to Depot in the packaging-design service line but serves enterprise and global accounts rather than start-ups.

Regional players

• For The People: Sydney-based creative brand design and packaging studio with a comparable 'good and the good' positioning. Direct regional peer to Depot — serves similar Australian consumer-goods brands but does not directly compete in Depot's startup niches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/we-are-depot
• Instagraminstagram.com/wearedepot
• Pinterestar.pinterest.com/wearedepot
• Xx.com/DepotCreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Depot