What Vert Design does

Vert Design is an Australian industrial design studio headquartered in Sydney (Redfern, NSW), founded in 2005, with approximately 23 employees. The firm operates as a B2B project-based consultancy delivering end-to-end product development services — concept design, CAD modelling, prototyping, material development, manufacturing oversight, and production handoff — for enterprise brands, government agencies, and startups. Its client portfolio spans public infrastructure (Sydney Metro station furniture and Help Points), consumer goods (HuskeeCup, Bolo, Zero Co ForeverFill, MECCA sample pots), beverage packaging (Nespresso Loop Collection, CINCA Tequila, Latitude 16 Gin), automotive accessories (Volkswagen RooBadge, BMW CE 04 fender), and bespoke public art installations.

Core technical capabilities include deep expertise in sustainable materials (recycled ocean plastics, recycled fishing nets, coffee husk composites, rice husk polymers, sugarcane bagasse), large-format 3D printing (used for installations such as the Sydney Swans 42-Day Guernsey in PET), specialised glass packaging design for spirits and coffee, and prototyping through injection and compression moulding. The studio operates through direct client engagement and agency partnerships with creative firms including M+C Saatchi, DDB, Frost Design, Squad Ink, and One and One Studio.

Revenue is generated through project-based professional-services fees; pricing is not publicly disclosed. The firm is privately held, founder-led, with no disclosed external investment or parent company. Marketing is conducted via a Squarespace portfolio website, LinkedIn, Instagram, and a Substack newsletter, supplemented by industry awards (Good Design Australia, World Brand Design Society, CODAworx, SCA, Telstra Best of Business) and design press coverage.

Name

Vert Design

Legal name

Vert Design Studio

Website

https://vertdesign.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vert Design is a Sydney-based Australian industrial design consultancy with ~23 employees, delivering end-to-end product design and development services in sustainable materials, packaging, and public infrastructure for enterprise, government, and startup clients.

Ownership category

akta.pro rank

Product category

Industrial Design Services

NAICS

Industrial Design Services (54142), Industrial Design Services (541420), Other Specialized Design Services (541490)

SIC

Services-Engineering Services (8711), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industry

Design-for-Additive (DfAM) & Prototype Optimization (IMAAAFAC)

Keywords

• Industrial design services
• Product design consultancy
• Sustainable packaging design
• Consumer product development
• Brand identity design

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Design Consulting Services: Project-based industrial design consulting fees for concept development, product design, engineering, and manufacturing handoff support for B2B clients across consumer products, infrastructure, and government sectors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Vert Design is an Australian industrial design consultancy providing end-to-end product design and development services, from initial concept and research through CAD design, prototyping, sustainable material development, and manufacturing handoff. The studio serves B2B clients across consumer products, public infrastructure, automotive, and sustainability-focused brands, with deep expertise in sustainable materials such as recycled ocean plastics, rice husk composites, coffee husk, and plant-based polymers.

Product overview

Vert Design Studio is an Australian industrial design house that operates both as a design consultancy for external clients and as a product developer with its own branded products. The core portfolio spans sustainable consumer goods (Huskee Cup, HuskeeRenew, Bolo, Zero Co ForeverFill, RePlated), premium beverage packaging (CINCA Tequila, Latitude 16 Gin, Papa Salt Gin), personal care and wellness products (Full Lume, Lactamo, Formi, Swiggee), pet products (SABI Beton Collection), outdoor and sporting equipment (Ecto Moonrider, Scaled Outdoors Gillotine, Eirwaves), and musical instruments (Hyperion Saxophone Tools). The company's in-house product line is complemented by extensive client work across furniture, lighting, packaging, and industrial design projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Design Consulting End-to-end industrial design services for B2B clients covering concept development, CAD design, prototyping, material development, manufacturing oversight, and production handoff across consumer products, public infrastructure, automotive, and sustainability-focused sectors.
• Sustainable Materials Design and Development Specialized design expertise in sustainable materials including recycled ocean plastics, recycled fishing nets, coffee husk composites, rice husk materials, and plant-based polymers, developed through years of product development projects for B2B clients.
• Packaging Design Design of glass and sustainable packaging for beverages, personal care, and consumer goods clients, including glass bottle design for spirits and gin with manufacturing specifications and supplier oversight.
• Brand Identity Design Development of visual identity, packaging, and brand guidelines for clients including consumer goods, lifestyle, and sustainability-focused brands, often integrated with product design engagements.
• Public Furniture and Infrastructure Design Design of public-facing assets including transit platform seating, precinct furniture, bus shelters, bins, drinking fountains, and lifeguard towers for government and infrastructure clients such as Sydney Metro.
• Prototyping and Manufacturing Handoff Support Rapid prototyping services including in-house 3D printing, low- and high-fidelity prototype testing, injection molding, compression molding, and manufacturing handoff support to take client products to production.

Quantifiable outcome

• 30 tons of plastic removed from environment through client products (Heliograf Light Soy lamps)
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• HuskeecoreStrategic or Co-development PartnerLong-term collaboration since January 2017 supporting Huskee's vision for beautiful and practical products transitioning towards a waste-free world. Projects include HuskeeCup (world's first coffee cup from husk material), HuskeeRenew (50% post-consumer recycled material), and Loop Collection for Nespresso.
• Tilt Industrial Design HouseflagshipStrategic or Co-development PartnerPartnership on the Everchange kinetic sculpture by Ben Shine - Tilt managed engineering, fabrication, and installation while Vert provided design visualization and prototyping. Both teams committed to preserving artistic vision while addressing technical challenges.
• Fleetwood UrbancoreImplementation/ SI/ Consulting PartnerContinued detailing for manufacture, producing prototypes and managing production for the full suite of Sydney Metro Northwest public furniture including benches, bus shelters, bins, and drinking fountains.
• Defy DesigncoreImplementation/ SI/ Consulting PartnerLocal manufacturer specializing in products made from plastic destined for landfill. Manufacturing partner for Back Saver shovel handles (4 recycled hard hats converted into 5 handles) and Ecto Moonrider handplanes (230g post-consumer plastic waste per unit).
• Composite SydneyminorImplementation/ SI/ Consulting PartnerEngaged for large-format 3D printing of the Sydney Swans 42-Day Guernsey sculpture in PET material, enabling scale, detail and translucency required for the blood-filled installation.
• Soft Serve StudiominorImplementation/ SI/ Consulting PartnerRefined design and manufacturing support for Formi Footstool and assisted with Joyrolla bag design refinement. Design refinement and product development partnership.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• frog (now part of Capgemini Engineering): Iconic industrial design and engineering firm serving consumer, automotive, and tech clients. Similar B2B model with project-based consulting and an emphasis on cross-industry work, but operates at much larger scale and with a global delivery footprint.
• Designworks (a BMW Group company): Strategic design consultancy owned by BMW Group with cross-industry reach (automotive, mobility, consumer). Vert has worked with BMW Motorrad, making Designworks a directly adjacent comparator in the automotive and premium consumer design space.
• IDEO: Global design and innovation consultancy offering industrial design, branding, and product development across consumer, government, and healthcare. Comparable as a B2B industrial design firm serving enterprise clients, but vastly larger and broader in scope than Vert Design.

Direct peers

• Smart Design: Independent industrial design consultancy with similar size, B2B project model, and focus on consumer products, packaging, and brand-driven product experiences. Comparable in structure (boutique, senior-designer-led) and client mix to Vert Design.
• Lunar Design: Boutique product design and development firm working across consumer, medical, and consumer electronics. Comparable in boutique scale, B2B model, and end-to-end concept-through-manufacturing capability.
• PDD (Product Development Design): Independent product design and innovation consultancy with similar cross-industry reach (consumer, medical, industrial) and end-to-end concept-to-manufacturing services. Comparable in size tier and B2B model to Vert Design.

Regional players

• Design + Industry: Australia-based industrial design and product development consultancy. Closest geographic peer to Vert Design, operating in the same Sydney/Australia market with similar B2B project services across consumer goods, medical, and consumer products.
• Gecko Group (Industrial Design): Australian product design and engineering consultancy working on consumer products, packaging, and medical devices. Comparable in regional footprint, B2B project model, and end-to-end industrial design capabilities.
• Blue Sky Design: Australian industrial design firm with comparable boutique size, project-based B2B model, and focus on consumer product, packaging, and brand-led design work. Closely aligned to Vert's positioning in the Australian market.
• WorkStory: Sydney-based design and brand strategy studio covering industrial design, packaging, and brand identity. Comparable in boutique scale, Sydney location, and B2B services for consumer brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vert-design

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vert Design