Solar Ray
Solar-Ray, Inc. is a privately held Orlando-based solar installer founded in 2003 that designs, installs, and maintains photovoltaic systems for residential and commercial customers across Central Florida, serving homeowners, utilities, schools, and institutions with NABCEP-certified installation services.
- Company typePrivate
- Founded2003
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Solar Ray does
Solar-Ray, Inc. is a privately held solar energy company founded in 2003 and headquartered in Orlando, Florida. The company designs, installs, and maintains photovoltaic (PV) systems for residential and commercial customers across Central Florida, with a service area spanning Orange, Osceola, Polk, Lake, Seminole, Brevard, Volusia, Sumter, Hillsborough, and Pinellas counties. Solar-Ray's core offering is end-to-end PV system delivery — including system design, engineering, jurisdictional permitting, installation, and commissioning — using certified third-party equipment from manufacturers such as Tesla (solar panels and Powerwall battery storage), SMA (inverters), Enphase (microinverters), and LG Chem (RESU10H battery storage). The company employs NABCEP-certified installers and holds the distinction of being Florida's first NABCEP Accredited PV Installation Company, with over 100 megawatts of cumulative installed capacity and 800+ residential customers across 22+ years of operation.
The business model is direct-to-customer solar installation with quote-based pricing, free consultations, and project-based engagement rather than subscription, leasing, or PPA structures. Revenue is generated primarily from one-time system sales (modules, inverters, mounting, wiring, design, permitting, and installation labor) supplemented by ongoing service and maintenance contracts. Solar-Ray maintains preferred service provider relationships with Duke Energy, Orange County Public Schools, Orlando Utility Commission, and the University of Central Florida, providing institutional channel access alongside its consumer-facing direct sales motion. The company markets through its website (solar-ray.net), social media profiles, customer testimonials, and a referral program. Go-to-market is sales-led: free estimates, 15-minute site surveys, system design, and installation typically completed in 4-8 hours for residential projects.
Solar-Ray is a small operation with 1-10 employees and no disclosed external funding, acquisitions, or ownership changes. Notable commercial projects include a 60.25 kW roof-mounted PV array for Magnify Credit Union in Lakeland, Florida — designed to produce 85,717 kWh per year and qualify as the first Zero Energy Building (ZEB) in the state of Florida under DOE definitions. The company holds certifications from NABCEP, FSEC, USGBC, and ASES, and is an SMA Factory Certified Installer. There is no evidence of AI/ML capabilities, software products, or proprietary technology beyond the installation expertise and certification credentials.
Solar Ray firmographics
Firmographics- Name
- Solar Ray
- Legal name
- Solar-Ray Inc.
- Website
- https://solar-ray.net
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Solar-Ray, Inc. is a privately held Orlando-based solar installer founded in 2003 that designs, installs, and maintains photovoltaic systems for residential and commercial customers across Central Florida, serving homeowners, utilities, schools, and institutions with NABCEP-certified installation services.
- Ownership category
- akta.pro rank
Solar Ray industry classification
Industry- Product category
- Solar Installation Services
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC), Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts) (EUAMABAF), Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH)
Keywords
Where Solar Ray is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Solar Ray business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Solar Panel System Sales and Installation: One-time sale and installation of photovoltaic systems for residential and commercial customers. Includes system design, permitting, installation, and commissioning. Revenue is generated from the upfront cost of complete solar PV systems including modules, inverters, mounting systems, wiring, design, engineering, jurisdictional permitting and installation.
- Service and Maintenance: Ongoing service and support for installed solar systems including troubleshooting and repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom solar system design based on energy needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Solar Ray product offering
Product offeringCore offering
Solar-Ray, Inc. is a Central Florida solar installation company that designs, installs, and services grid-tied photovoltaic (PV) systems for homeowners and commercial/institutional customers. They are certified installers of leading equipment brands (Tesla, SMA, Enphase, LG Chem) and are Florida's first NABCEP-accredited PV installation company, with more than 100 MW of PV systems installed over 22+ years.
Product overview
Solar-Ray is a solar installation company offering photovoltaic (PV) systems for residential and commercial customers. Their core offering consists of complete solar electric system design, installation, and maintenance services. For residential clients, they provide systems ranging from 25 kW that replace traditional grid electricity. For commercial clients, they offer larger-scale installations such as the 60.25 kW Magnify Credit Union system. The company also installs and services equipment from certified brand partners including Tesla solar products, SMA inverters, Enphase microinverter systems, and LG Chem RESU10H battery storage. Solar-Ray provides supplementary services including comprehensive solar site evaluation and holds NABCEP accreditation as Florida's first certified PV installation company. With over 100 megawatts installed, the company serves customers in Central Florida including Orange, Osceola, Polk, Lake, Seminole, Brevard, Volusia, Hillsborough, Pinellas counties and beyond.
Differentiator
Problem solved
Functional benefit
Products and services
- Solar-Ray Residential PV System Installation Design, permitting, installation, and commissioning of residential grid-tied photovoltaic systems (modules, inverters, mounting, wiring). Delivered for Central Florida homeowners seeking to reduce or eliminate monthly electricity bills, with systems fully permitted and inspected.
- Solar-Ray Commercial PV System Installation Design and installation of commercial-scale rooftop photovoltaic arrays for businesses, credit unions, schools, and institutions. Includes system engineering, jurisdictional permitting, balance-of-system components, and grid interconnection, delivered for organizations pursuing net-zero energy status and operational energy cost reduction.
Companies that use Solar Ray
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Solar Ray technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Solar Ray partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- TeslacoreCertified installer of Tesla solar products including Powerwall battery storage systems
- SMAcoreCertified installer of SMA inverters and solar systems. Long-standing partnership dating back to 2006 with multiple certifications.
- EnphasecoreCertified installer of Enphase microinverters for residential and commercial solar systems
- Duke EnergycorePreferred service provider status for Duke Energy customers seeking solar installation services
- Orlando Utility CommissioncorePreferred contractor status with Orlando Utility Commission (OUC) for solar installations
- Orange County Public SchoolsmajorPreferred service provider for solar installations at Orange County Public Schools
- UCF (University of Central Florida)majorPreferred service provider for solar installations at University of Central Florida
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Solar Ray competitors and assessment
Company assessmentDirect peers
- ADT Solar: ADT Solar (formerly Sunpro Solar) is a national residential solar installer operating across multiple states including Florida. Direct competitor offering similar full-service design, permitting, installation, and service.
- Momentum Solar: Momentum Solar is a residential and commercial solar installer with Florida operations using a direct-sales approach with in-house installation crews. Closely comparable business model to Solar-Ray.
- Trinity Solar: Trinity Solar is one of the largest privately-held residential solar installers in the US with active operations in Florida. Direct competitor serving homeowners with PV and battery solutions.
- Freedom Forever: Freedom Forever is a residential solar installer operating in Florida and other Sun Belt states with a direct-sales model. Closely comparable to Solar-Ray in operating approach, customer segment, and product offering.
- SunPower: SunPower designs, manufactures, and installs high-efficiency residential and commercial solar systems in Florida. Competes directly with Solar-Ray on premium residential PV installations, often through dealer networks.
- Sunrun: Sunrun is the largest US residential solar installer with significant Florida operations, offering design, installation, and financing of PV systems with optional battery storage. Directly competes with Solar-Ray in Central Florida residential solar.
Others
- Enphase Energy: Enphase Energy is a leading microinverter manufacturer whose products Solar-Ray is certified to install. Supplier-partner with significant ecosystem influence on installer-level adoption.
- SMA Solar Technology: SMA is a global inverter manufacturer and Solar-Ray's longest-standing partner (since 2006). Industry-adjacent supplier rather than competitor, but a key enabler of Solar-Ray's commercial and residential installations.
Regional players
- Baker Electric Solar: Baker Electric Solar (now Baker Home Energy) is a Florida-based residential and commercial solar installer primarily serving the Orlando and Central Florida market. Highly comparable regional competitor to Solar-Ray.
Broad incumbents
- Tesla Energy: Tesla Energy sells and installs its own solar roof, solar panels, and Powerwall battery nationwide. As a vertically integrated national player whose hardware Solar-Ray is certified to install, Tesla is both a supplier-partner and a major competitor.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Solar Ray social profiles
Digital presenceSolar Ray compliance and trust
Trust signalCompliance5 records
Solar Ray financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solar Ray leadership team
Management profileNumber of profiles
Solar Ray funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solar Ray M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solar Ray
What does Solar Ray do?
Solar-Ray, Inc. is a Central Florida solar installation company that designs, installs, and services grid-tied photovoltaic (PV) systems for homeowners and commercial/institutional customers. They are certified installers of leading equipment brands (Tesla, SMA, Enphase, LG Chem) and are Florida's first NABCEP-accredited PV installation company, with more than 100 MW of PV systems installed over 22+ years.
Is Solar Ray a public or private company?
Solar Ray is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solar Ray founded?
Solar Ray was founded in 2003. It employs 1 to 10 people.
Where is Solar Ray based?
Solar Ray is headquartered in Orlando, United States, in the North America region.
How does Solar Ray make money?
Two revenue lines are on record. Solar Panel System Sales and Installation is the primary driver. The others are service and Maintenance.
Who are Solar Ray's main competitors?
Direct peers on record are ADT Solar, Momentum Solar, Trinity Solar, Freedom Forever, SunPower and Sunrun. Others are Enphase Energy and SMA Solar Technology. Baker Electric Solar is listed as a regional player. Tesla Energy is listed as a broad incumbent.
Does Solar Ray have an API?
No public API is recorded for Solar Ray.
What industry is Solar Ray in?
Solar Ray's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUACAGAC, PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations). Its NAICS code is 221114 and its SIC code is 3600.