What Dickson Group does

Dickson Group is a privately held Singapore-based automotive solutions company operating since 1988. It serves three primary customer segments: individual car buyers purchasing certified pre-owned vehicles, corporate car dealers (over 100 partner dealers in Singapore) requiring floor stock and hire-purchase financing, and private hire vehicle (PHV) operators needing commercial vehicle financing and rest facilities. The group operates from a fully owned 4-storey Dickson Auto Centre at 29 Ubi Road 4, Singapore, which houses a showroom, corporate offices, the 17-bay Dickson Auto Care Centre (DACC) service facility, and a customer lounge (Salotto Centre).

The company's core products span vehicle sales (certified pre-owned cars passing a 58-point inspection under the Dickson 7-Guarantee), brand new and pre-owned car leasing, the Trade Fair Scheme for third-party vehicle purchases, dealer financing via Dickson Capital, consumer financing (in-house loans and bank-partnered HP loans), insurance brokerage through Dickson Insurance Broker Pte Ltd (motor, travel, home, personal accident, domestic helper), and an authorized BYD eT3 electric commercial vehicle dealership. More recently, the group has launched Dickson Live Auction (electronic dealer-to-dealer vehicle auction) and Dickson Marketplace (all-in-one vehicle transaction platform) in 2025.

Dickson Group makes money through a diversified mix of revenue streams: one-time vehicle sale margins, interest and fee spread on financing (both retail and corporate floor stock), recurring insurance brokerage commissions, subscription revenue from DACC memberships and leasing, pay-as-you-go servicing and collision repair fees, and transaction fees from auction and marketplace platforms. The business model is fundamentally a vertically integrated automotive services platform that monetizes a single customer across multiple touchpoints (purchase, finance, insure, service, trade-in), with the distribution backbone being direct field sales, a physical showroom, and an emerging digital channel.

Name

Dickson Group

Legal name

Dickson Insurance Broker Pte Ltd

Website

https://dicksoncapital.com.sg

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Dickson Group is a Singapore-based automotive solutions provider founded in 1988, operating across vehicle sales, financing, insurance brokerage, and aftersales services for individual car buyers, corporate car dealers, and private hire vehicle operators.

Ownership category

akta.pro rank

Product category

Pre-Owned Automotive Retail

NAICS

Used Car Dealers (441120), Automotive Equipment Rental and Leasing (5321), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Fire, Marine & Casualty Insurance (6331), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Pre-owned vehicle sales
• Automotive financing services
• Vehicle insurance brokerage
• Auto repair services
• Car leasing services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Vehicle Sales (Pre-Owned Cars): Dickson Group generates primary revenue from selling certified pre-owned vehicles. Cars are sourced through trade-ins, direct purchases, and consignment arrangements. The company offers a wide range of vehicle brands including BMW, Mercedes-Benz, Toyota, Honda, and luxury vehicles. Each sale includes warranty and aftersales support.
2. Automotive Financing: Dickson Group provides in-house financing solutions as well as facilitating bank financing for vehicle purchases. They earn interest/spread on loans arranged through their network of banking partners (DBS, OCBC, UOB, Maybank, Hong Leong, etc.) and their own in-house loan products.
3. Corporate Dealer Financing: Floor stock financing and hire purchase loans provided to over 100 dealer partners in Singapore, generating interest income and fees from automotive dealers.
4. Insurance Brokerage: Dickson Insurance Broker Pte Ltd (formerly Dickson Insurance Agency) operates as an independent general insurance broker since July 2023, earning commissions from insurance providers for motor, home, travel, personal accident, and domestic helper insurance policies.
5. Vehicle Servicing and Aftersales: Dickson Auto Care Centre provides vehicle servicing, repairs, spray painting, and collision repairs. Services include memberships offering 10% discount on servicing bills. Servicing starts from $108.
6. Car Leasing Schemes: Brand New Car Leasing Scheme and Pre-Owned Car Leasing Scheme providing vehicle leasing options to customers, generating recurring revenue from lease payments.
7. Auction and Marketplace Services: Live electronic vehicle auction and marketplace platform fees from sellers and buyers transacting on their platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Dickson Group sells certified pre-owned vehicles (each passing a 58-point inspection) and offers brand-new and pre-owned car leasing, Trade Fair consignment purchase support, in-house and bank-partnered vehicle financing, and corporate dealer financing under Dickson Capital. It operates a 17-bay Dickson Auto Care Centre for servicing, repairs, spray painting, and collision repairs, plus an Extended Warranty and DACC membership program. Through Dickson Insurance Broker, it brokers motor, travel, home, personal accident, and domestic helper insurance, and runs the Dickson Live Auction and Dickson Marketplace platforms for vehicle transactions.

Product overview

Dickson Group is a Singapore-based automotive company operating since 1988 with a multi-service platform model. The company offers four interconnected service pillars: (1) Automotive Solutions covering brand new and pre-owned car leasing plus the Trade Fair Scheme; (2) Buy/Sell including certified pre-owned cars with Dickson 7-Guarantee, the BYD eT3 electric van as authorized dealer, and Dickson Live Auction and Dickson Marketplace platforms; (3) Financing comprising Dickson Group In-House Loan, Hire Purchase loans from partner banks (DBS, OCBC, UOB, Maybank, HL Bank), In-Principle Approval, and COE Renewal Financing, plus dedicated Corporate Dealers Financing under Dickson Capital; and (4) Aftersales services including the 17-bay Dickson Auto Care Centre for servicing/repairs, Extended Warranty, DACC Membership, and Accident Reporting Centre. The company also operates as an insurance broker through Dickson Insurance Broker, offering motor, travel, home, personal accident, and domestic helper insurance. The portfolio is unified by the Dickson 7-Guarantee end-to-end support program covering pre-sales inspection (58-point check), warranty, and 24/7 roadside assistance.

Differentiator

Problem solved

Functional benefit

Brands

• Dickson 7-Guarantee: Comprehensive end-to-end car buying support program including warranty, financing, aftersales services, and buy-back scheme.
• BYD eT3
• Dickson Live Auction
• Dickson Marketplace

Products and services

• Brand New Car Leasing Scheme
• Pre-Owned Car Leasing Scheme
• Trade Fair Scheme
• Certified Pre-owned Cars
• BYD eT3 Electric Van
• Dickson Live Auction
• Dickson Marketplace
• Vehicle Servicing and Repairs
• Extended Warranty
• DACC Membership
• Accident Reporting Centre
• Dickson Group In-House Loan
• Hire Purchase (HP) Loan
• In-Principle Approval (IPA) Loan
• COE Renewal Financing
• Dickson Capital Corporate Dealers Financing
• Travel Insurance Brokerage
• Personal Accident Insurance Brokerage
• Home Insurance Brokerage
• Domestic Helper Insurance Brokerage

Quantifiable outcome

• 100+ dealer partners served over 30 years
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Lomen Insurance AgencyminorStrategic or Co-development Partner · 1 July 2023Lomen Insurance Agency merged into Dickson Insurance Broker Pte Ltd effective July 1, 2023. The existing team continues under the new entity, bringing additional expertise and customer relationships.
• D&S Auto AgencyminorStrategic or Co-development Partner · 1 July 2023D&S Auto Agency merged into Dickson Insurance Broker Pte Ltd effective July 1, 2023, expanding the company's insurance agency capabilities.
• BYD (Build Your Dreams)coreChannel Partner/ Reseller/ DistributorDickson Group is the authorized dealer for BYD eT3 electric commercial van in Singapore. They offer BYD vehicles including the BYD eT3 and BYD Sealion 7, with access to manufacturer warranties and support.
• Insurance Partners (Allianz, Direct Asia, ECICS, Etiqa, Income, India International Insurance, Liberty, Sompo, Tokio Marine)coreChannel Partner/ Reseller/ DistributorDickson Insurance Broker works with major insurance companies including Allianz, Direct Asia Insurance, ECICS, Etiqa, Income, India International Insurance, Liberty, Sompo, and Tokio Marine. They are also official Accident Report Centre for these insurers.
• Asia Care / QBE InsurancecoreChannel Partner/ Reseller/ DistributorDickson Group offers extended warranty protection underwritten by Asia Care with QBE Insurance as the insurer. This provides comprehensive component coverage for vehicle protection.
• Travel Insurance Providers (AIG, Income, Liberty, MSIG, QBE, Direct Asia)minorChannel Partner/ Reseller/ DistributorDickson Insurance Broker offers travel insurance products from AIG, Income Insurance, Liberty, MSIG, QBE, and Direct Asia Insurance through their brokerage platform.
• Home Insurance Providers (Income, MSIG, QBE)minorChannel Partner/ Reseller/ DistributorHome insurance products offered through partnerships with Income Insurance, MSIG, and QBE, including Enhanced Home Insurance, Home Ultimate Protect, and QBE Home Prestige.
• Domestic Helper Insurance Providers (Income, MSIG)minorChannel Partner/ Reseller/ DistributorDomestic helper insurance offered through Income Insurance and MSIG partnerships.
• Personal Accident Insurance Providers (Income, MSIG, QBE)minorChannel Partner/ Reseller/ DistributorPersonal accident insurance products from Income, MSIG, and QBE offered through the insurance brokerage.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Vincar Pte Ltd: Singapore-based used car dealer with parallel import and European luxury vehicle focus. Comparable to Dickson Group in pre-owned vehicle sales, in-house financing, and aftersales warranty/service offerings, competing for the same Singapore buyer pool.
• sgCarMart: Singapore's largest online car marketplace for new and used vehicles. Overlaps with Dickson Group on listing, lead generation, and marketplace liquidity, and is referenced directly in Dickson's Trade Fair Scheme as a competitor channel that Dickson helps buyers transact from safely.
• Carro: Singapore-headquartered digital used-car marketplace and dealership platform. Directly comparable to Dickson Group in pre-owned car sales, financing, and now increasingly in auction/marketplace services, but operates an asset-light digital-first model versus Dickson's physical showroom and service-centre footprint.

Broad incumbents

• Cycle & Carriage Singapore: Long-established Singapore automotive distributor (part of the Jardine Cycle & Carriage group) for multiple OEM brands including Mercedes-Benz, Kia, and Mitsubishi. A broader incumbent that competes with Dickson across new and used car sales, financing, and aftersales but at much larger scale and across franchised brand portfolios.
• Wearnes Automotive: Singapore-based automotive group representing luxury and mass brands (Volvo, Jaguar, Land Rover, Renault). Comparable to Dickson Group in multi-brand sales, financing facilitation, and aftersales, but operating as a franchised OEM dealer group rather than a focused pre-owned retailer.
• Borneo Motors (Singapore): Authorized distributor for Toyota, Lexus, and Daihatsu in Singapore under the Sime Darby group. A broader incumbent that overlaps with Dickson Group's used-car, financing, and aftersales business but with deep OEM franchise rights and national scale.
• ComfortDelGro Rent-A-Car: Singapore-listed transport conglomerate with vehicle leasing, rental, and corporate fleet services. Comparable to Dickson's Brand New and Pre-Owned Car Leasing Schemes and corporate dealer financing on the B2B side, but at much larger scale and with a transport-operations backbone.

Regional players

• BYD Singapore (E-Auto / Vantage Automotive): Other authorized BYD distributors or retailers in Singapore. As Dickson is the authorized dealer for the BYD eT3 commercial van and Sealion 7, other BYD channel partners are direct competitors in the EV sales segment and share the same manufacturer-supported product roadmap.

Emerging players

• Carousell Autos: Peer-to-peer marketplace with a large automotive vertical in Singapore. Comparable to Dickson's marketplace and Trade Fair Scheme ambitions but operates as a horizontal C2C platform with no in-house financing, insurance, or aftersales capabilities.
• Motorist Singapore: Singapore automotive platform offering used car listings, insurance, and road-tax renewal services. Overlaps with Dickson Group on used-car transactions and insurance brokerage, but built as a digital-first vertical platform rather than a physical dealership.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DicksonGroupSG
• LinkedInlinkedin.com/company/dicksongroup
• Instagraminstagram.com/dicksongroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dickson Group