home-insurance

What home-insurance does

Home-Insurance.co is a U.S.-based online lead aggregation platform that connects consumers seeking home insurance with licensed insurance agents and carriers. The company operates a single product, the Home Insurance Quotes Service, which routes inbound and outbound phone inquiries from homeowners and prospective home buyers to licensed agents who assist with comparing coverage amounts and rates across multiple providers. The platform is accessible 24/7 through a free quote hotline and an informational website that drives calls into the funnel.

The business operates on an affiliate referral model, earning commissions when consumer leads convert into sales of home insurance products with partner carriers, and fees from distributing qualified leads to home insurance lead aggregators. Pricing is set by the underlying insurance carriers, not by Home-Insurance.co; the company positions itself as an information and referral intermediary rather than an insurance producer, as disclosed in its FTC-compliant disclaimer. Its GTM motion is direct-to-consumer, anchored by phone-based direct response marketing and supported by a content/SEO-style web presence.

The entity was founded in 2017, is headquartered at 1255 Treat Blvd, Suite 300, Walnut Creek, California, and is privately held with no disclosed parent company, institutional investors, or management team. There are no disclosed funding rounds, no headcount data, no mobile applications, no proprietary technology components, and no AI/ML capabilities referenced. The business is characterized by a narrow product surface, an owner-operated structure, and reliance on the broader home insurance affiliate marketing ecosystem for revenue.

Name

home-insurance

Legal name

Home-Insurance.co

Website

https://home-insurance.co

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Home-Insurance.co is a U.S. online lead aggregator that connects homeowners and prospective buyers with licensed insurance agents and carriers via a 24/7 phone-based quote comparison service, earning affiliate commissions on referred policy sales.

Ownership category

akta.pro rank

Product category

Insurance Lead Generation & Comparison

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)

akta.pro secondary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Home insurance quotes
• Insurance lead generation
• Affiliate insurance marketing
• Insurance comparison service
• Consumer insurance marketplace

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Affiliate Marketing Commissions: Home-Insurance.co generates revenue through affiliate marketing, earning commissions on sales of home insurance products or services advertised on the website. The company acts as an affiliate to independent home insurance services and carriers, connecting consumers with these providers and receiving referral compensation.
2. Lead Generation Fees: Revenue is generated by connecting consumers with home insurance carriers and lead aggregators. The company aggregates consumer interest and passes qualified leads to insurance providers in exchange for compensation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Home-Insurance.co operates a phone-based home insurance quote comparison service that connects consumers with licensed insurance agents and home insurance carriers. Consumers call a toll-free hotline, answer a few questions, and are matched with quotes from multiple providers to compare coverage amounts and pricing. The company monetizes the consumer connections through affiliate/referral commissions from carriers and lead aggregators.

Product overview

Home-Insurance.co is a single-service lead aggregator platform that connects consumers seeking home insurance with licensed insurance agents and carriers. The platform operates as a quotes comparison service where users call a hotline to speak with agents who help match them with appropriate coverage from multiple insurance providers. The sole product offering is the Home Insurance Quotes Service, which facilitates the connection between consumers and insurance carriers through phone-based assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Quotes Service A lead aggregation and quote comparison service that connects consumers seeking home insurance coverage with licensed insurance agents and multiple carriers by phone. Consumers call a toll-free hotline, answer questions about their coverage needs, and receive quotes from multiple providers to compare rates and coverage amounts at no cost.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Home Insurance CarrierscoreChannel Partner/ Reseller/ DistributorHome-Insurance.co partners with multiple home insurance carriers to provide consumers with quotes and coverage options. The company acts as a distributor of insurance products, earning commissions when consumers purchase insurance through the referral.
• Lead AggregatorsminorChannel Partner/ Reseller/ DistributorThe company works with lead aggregators in the home insurance space to generate consumer leads and distribute them to insurance carriers, functioning within the affiliate marketing ecosystem.

Recent moves3 records

Expansion highlights4 records

Direct peers

• SelectQuote: Direct-to-consumer insurance distributor generating leads and selling policies across life, auto, home and health. Comparable in operating a phone and digital acquisition funnel that aggregates consumer demand for carriers.
• Policygenius: Online insurance marketplace that aggregates life, home, auto and disability coverage from multiple carriers, with both self-serve and agent-assisted flows. Most directly comparable to Home-Insurance.co in business model (multi-carrier comparison/lead aggregation) and customer base (U.S. insurance shoppers).
• The Zebra: Insurance comparison marketplace focused on home and auto, providing instant online quotes from multiple carriers. Comparable as a digital-first home insurance aggregator targeting the same consumer pain point (comparing coverage and price across carriers).
• SmartFinancial: Insurance comparison platform that lets consumers compare home, auto and other personal lines quotes from multiple carriers. Closely comparable in multi-carrier aggregation, vertical focus, and affiliate/lead-generation revenue model.
• EverQuote: Public insurance marketplace that connects consumers with carriers and agents across auto, home and other personal lines. Comparable in operating an insurance lead aggregation marketplace monetized via carrier and agent payouts.
• QuoteWizard: Insurance comparison and lead-generation platform (owned by LendingTree) that distributes home and auto leads to carriers and agents. Directly comparable multi-carrier aggregator with affiliate/lead-gen economics.
• Insurance.com: Online insurance comparison site offering quotes from multiple carriers across home, auto and other personal lines. Comparable as a digital insurance aggregator targeting consumers shopping for coverage.
• NetQuote: Lead-generation platform that routes consumer insurance requests (home, auto, life) to carriers and agents. Comparable in lead aggregation and affiliate-style monetization in personal lines insurance.

Broad incumbents

• NerdWallet: Broad personal finance comparison platform with insurance (home, auto, life) as one of several verticals. Overlapping consumer-comparison model and affiliate revenue approach, though insurance is a subset of a wider content and comparison portfolio.
• LendingTree: Large multi-vertical comparison marketplace historically focused on lending and now including insurance via QuoteWizard. Comparable in operating lead-generation businesses monetized through referrals to multiple providers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about home-insurance