Command51

What Command51 does

Command51 Pty Ltd is a privately held Australian facilities services company founded in 2013 by Damian Martyr, Matthew Madden, and Sam Saliba. Headquartered in St Leonards, NSW, the company delivers outsourced cleaning, grounds and garden maintenance, and disinfection services to over 1,200 active clients across all Australian states and territories, with regional offices in Queensland, Victoria, South Australia, and Western Australia. Service delivery is segmented by vertical, including hospitality and events, education, retail, commercial, leisure, and specialised cleaning, with tailored multi-year contracts and dedicated State Operations Managers overseeing each region.

The company's core technology is its proprietary MYC51 platform, comprising a client portal and a mobile app used by the field workforce. MYC51 provides QR-code task verification, photographic inspection reports, scope-of-works tracking, cleaners' checklists, and real-time reporting visible to clients. Services are delivered as quote-based tailored packages, with recurring contracted cleaning and grounds maintenance representing the primary revenue stream, supplemented by hospital-grade disinfection using TGA-registered products and one-time specialised cleaning services. Command51 has built an operational and compliance stack including ISO 9001, ISO 14001, ISO 45001, HACCP (NSW), and CM3 prequalification, supporting eligibility for government and healthcare tenders.

The business operates an enterprise and mid-market direct sales model with no external resellers or marketplaces, supported by a leadership team largely promoted internally from frontline roles. Recent strategic activity includes triple ISO certification in 2025, active pilot testing of the Pudubot autonomous cleaning robot through the Innovation Committee, and ongoing development of the MYC51 platform. The company remains founder-led and self-funded, with no disclosed institutional investors, M&A activity, or external funding rounds.

Name

Command51

Legal name

Command51 Pty Ltd

Website

https://command51.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Command51 is an Australian facilities services company that provides outsourced cleaning, grounds maintenance, and disinfection services to over 1,200 clients across hospitality, education, retail, commercial, leisure, and government sectors nationally.

Ownership category

akta.pro rank

Product category

Facility Management Services

NAICS

Janitorial Services (561720), Facilities Support Services (5612)

SIC

Services-Facilities Support Management Services (8744), Sanitary Services (4950)

akta.pro primary industry

General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)

akta.pro secondary industries

Disinfection, Sanitation & Vector-Borne Disease Control Services (IMAIAHAA), Industrial & Warehouse Cleaning (Degreasing, Machine/Plant Cleaning) (BPABABAG), Commercial Office & Corporate Janitorial (IMAIADAA)

Keywords

• Commercial cleaning services
• Grounds maintenance services
• Facility hygiene services
• Disinfection and sanitisation
• Specialised industrial cleaning

Headquarters

HQ city

Saint Leonards

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Contract Cleaning Services: Recurring contracted cleaning services for commercial, retail, hospitality, education, and leisure facilities. Services include daily cleaning, periodic deep cleaning, and specialized cleaning. Revenue is generated through long-term service contracts with tailored packages.
2. Grounds & Gardens Maintenance: Routine grounds maintenance including mowing, tree work, fertilisation, and landscaping services for schools, commercial properties, and public areas. Provided as part of integrated service packages.
3. Disinfection Services: Hospital-grade disinfectant services for offices, venues, and commercial/industrial facilities. Includes full-surface disinfection, touchpoint cleaning, and sanitiser provision.
4. Specialised Cleaning Services: One-time and periodic specialised services including carpet steam cleaning, window cleaning, hood and duct cleaning, graffiti removal, construction cleaning, and medical/forensic cleaning.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Command51 provides outsourced commercial cleaning, grounds and gardens maintenance, and disinfection services to businesses across Australia. Services are delivered through tailored, sector-specific packages covering hospitality & events, education, retail, commercial buildings, leisure facilities, and specialised cleaning requirements, with 24/7 support and direct access to company directors.

Product overview

Command51 operates as a unified service company offering integrated cleaning, grounds maintenance, and disinfection services across Australia. The portfolio consists of three core service lines—Cleaning Services (encompassing Hospitality & Events, Education, Retail, Commercial, Leisure, and Specialised Cleaning sub-categories), Grounds & Gardens Maintenance, and Disinfection Services—supported by a proprietary technology platform called MYC51. MYC51 serves as the operational backbone, providing clients with real-time reporting, inspection tracking, and workflow management. Services are delivered nationally with 24/7 support, tailored packages, and direct access to management.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Cleaning Services Comprehensive commercial cleaning services delivered nationally across hospitality & events, education, retail, commercial buildings, leisure, and specialised cleaning verticals. Services include daily public-area cleaning, periodic deep cleaning, kitchen and industrial cleaning, carpet and window cleaning, high-pressure cleaning, hood and duct cleaning, sanitary services, and consumables provision, with tailored packages designed to suit each facility's design, materials, fixtures, fittings, and building functionality.
• Grounds & Gardens Maintenance Routine grounds maintenance services for schools, commercial properties, and public areas, including mowing, irrigation system maintenance, turf management, fertilisation, tree work, landscaping, and plant replacement, typically delivered as part of integrated cleaning and grounds packages.
• Disinfection Services Hospital-grade disinfection services for offices, venues, and commercial/industrial facilities using hospital-grade ingredients and Neutral Electrolysed Oxidising Water registered with the Therapeutic Goods Administration, covering full-office and industrial disinfection, touchpoint cleaning, and sanitiser provision.

Quantifiable outcome

• Weekly inspection reports with photographic evidence visible to clients ensuring quality standards
• +2 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Building Service Contractors Association of Australia (BSCAA)coreOthersIndustry membership association for building service contractors. Provides networking, advocacy, and industry standards representation for Command51's cleaning and maintenance operations.
• Australian Cleaning Contractors Association (ACCA)coreOthersNational association representing cleaning contractors in Australia. Supports industry best practices and professional development.
• Club Managers Association (CMD)coreOthersIndustry association for club managers supporting professional development and networking within the club management sector.
• Clubs QueenslandcoreOthersPeak industry body representing clubs in Queensland, providing advocacy and industry support.
• Australian Restaurant & CafécoreStrategic or Co-development PartnerFounding partnership as non-voting member. Supports the hospitality sector and food service industry representation.
• Greenslips4EarthminorOthersEnvironmental partnership for purchasing CTP Green Slips, supporting carbon footprint reduction initiatives. All Command51 CTP Green Slips purchased through this provider.

Scale indicators4 records

Recent moves6 records

Expansion highlights12 records

Regional players

• Cleanaway Waste Management: Cleanaway is Australia's largest waste management, recycling and industrial services provider with adjacent commercial cleaning capabilities. It is comparable in Australian domestic scale but is fundamentally a waste services business rather than a dedicated cleaning contractor.

Broad incumbents

• Sodexo Australia: Sodexo is a global integrated facility services and food services provider with significant Australian operations spanning cleaning, FM and food. It competes with Command51 for enterprise and government cleaning tenders but at substantially larger scale and with broader bundled services.
• Compass Group Australia: Compass Group is a global food and support services giant with Australian cleaning and support offerings. Overlaps with Command51 in hospitality, venues and corporate cleaning, though Compass anchors on food services with cleaning as an adjacent offering.
• ISS A/S (ISS Facility Services Australia): ISS is a global facility services company with Australian operations offering cleaning, workplace and technical FM. Competes with Command51 for large commercial and government contracts and represents the kind of well-capitalized incumbent that pressures pricing on multi-service tenders.
• Spotless Group: Spotless is one of Australia's largest integrated facility services providers offering cleaning, maintenance and integrated FM across multiple sectors. It is the natural broad incumbent peer to Command51 given overlapping service lines and Australian geographic footprint, though Spotless operates at materially larger scale and with broader service scope.

Emerging players

• Cleanoz Cleaning Services: Cleanoz is an Australian commercial cleaning and integrated facility services provider serving offices, retail and hospitality clients. Comparable to Command51 as a domestic cleaning specialist, though smaller in scale and footprint.
• Optimum Cleaning Services: Optimum Cleaning Services is an Australian commercial cleaning provider focused on office, medical and aged care cleaning. It is a smaller, emerging competitor with overlapping healthcare and commercial cleaning exposure but limited national reach compared to Command51.

Direct peers

• BIC Services: BIC Services is an Australian cleaning and facility services provider covering commercial, healthcare, education and government clients. Closely comparable to Command51 in service mix, sector focus, and Australian domestic geographic reach.
• Quayclean: Quayclean is an Australian commercial cleaning and waste management specialist serving venues, stadiums, retail, hospitality and education sectors nationally. It is a direct competitor to Command51, competing head-to-head on hospitality and stadium venue cleaning contracts with comparable service scope.
• JMS (Janitorial Management Services) Australia: JMS is an Australian commercial and industrial cleaning services provider operating across offices, retail and healthcare. It is comparable to Command51 in service offering, customer mix (commercial, retail, healthcare) and Australian-only geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/dMS0weXeFMc
• Facebookfacebook.com/Command51
• LinkedInlinkedin.com/company/command51
• Instagraminstagram.com/command51_cleaningandgrounds

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Command51