Eazy Financial Services B.S.C

What Eazy Financial Services B.S.C does

Eazy Financial Services B.S.C., operating as EazyPay, is a Bahrain-domiciled Payment Service Provider licensed and regulated by the Central Bank of Bahrain since 2016. The company delivers a unified payments infrastructure for in-store, online, and crypto acceptance, serving over 2,000 merchants across Bahrain across restaurants, retail, e-commerce, healthcare, and FinTech segments. Its product portfolio covers POS Acquiring via dual-screen terminals, EazyCheckout hosted page, Direct API for embedded card acceptance, a RESTful Payment Gateway, a POS Remote API for fleet management, and crypto payments with automatic stablecoin settlement through an exclusive Binance merchant partnership. The platform is PCI DSS and ISO 27001 certified and supports 170+ currencies with Dynamic Currency Conversion across Visa, Mastercard, JCB, UnionPay, Amex, Benefit, Apple Pay, Samsung Pay, and Binance Pay.

Underlying the offering is a developer-first architecture: RESTful APIs with webhooks, SDKs, HMAC-signed request authentication, a public sandbox, and ECR integration via RS-232 or TCP/IP LAN. Distribution is hybrid — enterprise field sales, self-serve mobile merchant app on iOS and Android, and developer-led onboarding — with a stated 24-hour merchant approval workflow and 24/7 support at hotline 88887. Founder & CEO Nayef Al Alawi has led the company since inception alongside a C-suite of CFO, CTO, CBO, COO, and Chief HR Officer. The company is privately held with no disclosed institutional investors and has not raised external funding rounds in the available data.

The business model is transaction-fee based on processed card and crypto volume, supplemented by POS terminal hardware provisioning. Pricing is not publicly disclosed and is negotiated quote-by-quote with merchants. With roughly nine years of continuous regulated operation and Forbes Middle East Top 25 FinTech recognition in 2022, EazyPay operates as a mid-scale, regionally anchored PSP rather than a global or GCC-wide acquirer.

Name

Eazy Financial Services B.S.C

Legal name

eazy Financial Services B.S.C.

Website

https://eazypay.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Activities Related to Credit Intermediation (5223)

SIC

Finance Services (6199)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

Crypto Payment Gateways & Checkout APIs (FSADAIAA), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), POS, QR & In-Person Acceptance Infrastructure (Crypto) (FSADAIAI)

Keywords

• Payment processing services
• POS acquiring solutions
• Online payment gateway
• Crypto payment processing
• Merchant acquiring services

Headquarters

HQ city

Sitrah

HQ country

Bahrain

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing Transaction Fees: Transaction fee revenue from processing card payments (Visa, Mastercard, Amex, JCB, UnionPay, Benefit) at POS terminals and online gateway. Merchants receive settlements in fiat (BHD, USD, EUR, GBP, AED) or crypto stablecoins.
2. Crypto Payment Processing: Revenue from processing cryptocurrency payments (Bitcoin, Ethereum, 50+ assets) via exclusive Binance partnership. Crypto transactions converted to stablecoins at point of sale with zero volatility risk to merchants.
3. POS Terminal Provisioning: Provides POS terminals to merchants for in-store payment acceptance. Includes dual-screen terminals with NFC contactless support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

EazyPay is a Bahrain-based Payment Service Provider (licensed by the Central Bank of Bahrain since 2016) offering merchants unified payment acceptance across in-store POS terminals, online payment gateways, hosted checkout pages, and crypto payments. It processes card payments on Visa, Mastercard, Amex, JCB, UnionPay, Benefit, and mobile wallets, plus Bitcoin, Ethereum, and 50+ cryptocurrencies via an exclusive Binance partnership with automatic stablecoin conversion. The company serves 2,000+ merchants through REST APIs, dual-screen POS hardware, and a merchant self-service app.

Product overview

EazyPay is a unified Payment Service Provider platform offering multiple payment acceptance channels under one regulated infrastructure. The core portfolio consists of POS Acquiring (dual-screen terminals for in-store), Payment Gateway (online acquiring), EazyCheckout (hosted checkout), Direct API (embedded card acceptance), Crypto Payments (via Binance), and POS Remote API (terminal fleet management). Supporting services include Merchant App, Stablecoin Settlement option, and ECR Integration. All products share a common PCI DSS certified, CBB regulated infrastructure with unified reporting dashboard.

Differentiator

Problem solved

Functional benefit

Products and services

• POS Acquiring
• EazyCheckout
• Direct API
• Online Payment Gateway
• Crypto Payments
• Stablecoin Settlement

Quantifiable outcome

• Most approvals within 24 hours of application
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature8 records

Partnerships

Nine partnerships are on record, tiered core/flagship, core and primary.

• Binancecore/flagshipTechnology or Integration · 1 January 2016Exclusive Binance merchant partnership making EazyPay the only Payment Service Provider in Bahrain with access to Binance's crypto payment infrastructure. Allows merchants to accept Bitcoin, Ethereum, and 50+ cryptocurrencies with automatic stablecoin conversion at point of sale. Crypto settlements received as USDT, USDC, or RLUSD with zero volatility risk.
• VisacoreTechnology or IntegrationVisa Acquiring Member. EazyPay processes Visa card transactions as an accredited acquiring member, enabling merchants to accept Visa cards in-store and online.
• MastercardcoreTechnology or IntegrationMastercard Member. EazyPay processes Mastercard transactions as a member, supporting card-present and card-not-present payments.
• JCBprimaryTechnology or IntegrationJCB Partner. Enables JCB card acceptance for merchants, expanding international card network coverage.
• UnionPayprimaryTechnology or IntegrationUnionPay partnership for card acceptance, serving Chinese cardholders and expanding international payment options for merchants.
• American Express (Amex)primaryTechnology or IntegrationAmex Channel Partner. Allows merchants to accept American Express cards through channel partnership arrangement.
• Benefit NetworkcoreTechnology or IntegrationNative Benefit network integration — the most-used payment method in the Kingdom of Bahrain. EazyPay supports BenefitPay and Benefit card acceptance natively.
• Apple PayprimaryTechnology or IntegrationMobile wallet integration through EazyCheckout and Direct API. Customers can pay with Apple Pay at participating merchants.
• Samsung PayprimaryTechnology or IntegrationMobile wallet integration through EazyCheckout. Enables Samsung Pay users to complete payments at EazyPay-enabled merchants.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Geidea: Egyptian-headquartered payment service provider offering POS terminals, payment gateway, and merchant acquiring across MENA and Africa. Directly comparable to EazyPay in product offering (POS + online gateway) and SMB merchant focus, though operating at larger geographic scale.
• Tap Payments: MENA-focused payment gateway and acquiring platform headquartered in Kuwait with operations across GCC. Offers REST APIs, hosted checkout, and multi-currency support directly comparable to EazyPay's gateway product set, targeting the same SMB and platform customer base.
• Moyasar: Saudi Arabia-based payment gateway operated by Saudi Payments / SAMA-aligned infrastructure. Offers online payment processing with REST APIs, hosted checkout, and multi-currency support directly competing with EazyPay's core gateway capabilities in the regional SMB segment.
• HyperPay: Saudi-based payment service provider offering online payment gateway, POS, and merchant acquiring with strong GCC presence. Directly comparable product portfolio (online gateway, hosted checkout, APIs) and similar SMB-to-mid-market merchant focus as EazyPay.
• PayTabs: Saudi-headquartered payment service provider offering online payment gateway, POS, and merchant acquiring across MENA. Operates in similar regulatory environments, serves comparable SMB and mid-market merchant segments, and competes directly with EazyPay in the regional PSP space.

Broad incumbents

• Checkout.com: Global payment processor with established MENA presence and DIFC license. Offers enterprise-grade acquiring, gateway APIs, and multi-currency processing directly comparable to EazyPay's Direct API and EazyCheckout products, though serving a much larger global enterprise customer base.
• Stripe: Global payment platform offering payment gateway, hosted checkout, and developer-first APIs. Increasingly expanding into MENA through partnerships and licenses, competing with EazyPay's Direct API and EazyCheckout products for cross-border e-commerce and fintech startup merchants in Bahrain.
• Network International: Largest payment processor in MENA, offering acquiring, issuing, and processing services across UAE, Egypt, Jordan, and other markets. Publicly listed on ADX; broader portfolio and scale make it an incumbent benchmark for EazyPay's acquiring business, though it operates across a much wider footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/eazybh
• LinkedInlinkedin.com/company/eazyintl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eazy Financial Services B.S.C