MagoCloud
MagoCloud is a cloud-native ERP platform from Italian software group Zucchetti, serving SMEs across manufacturing, retail, food & beverage, trade, and services with subscription-based industry configurations, delivered exclusively through a certified partner channel.
- Company typePrivate
- Founded2020
- HeadquartersLodi, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MagoCloud does
MagoCloud is a cloud-native ERP software platform developed and marketed by Zucchetti S.p.A., an Italian private software conglomerate headquartered in Lodi with engineering operations in Genoa dating back to 1984. MagoCloud launched in 2020 as the cloud evolution of Zucchetti's Mago ERP family (previously delivered as on-premise Mago.net and Mago4 products). The platform serves small and mid-sized enterprises across six industry-specific configurations: Administration & Services, Assembly & Materials, Food/Beverage & HORECA, Manufacturing, Retail & Fashion, and Trade & Wholesale, plus a customizable MagoCloud à la carte tier.
The platform is built on .NET Core microservices with an Angular SPA front-end, supporting PostgreSQL and SQL Server, and exposes its business logic through a RESTful API layer (MagoAPI) supporting synchronous and asynchronous integration via RabbitMQ. Functional coverage spans financials, sales/purchases, production, warehouse/logistics, and store management, with 50+ companion modules (DMS, EDI, Multicompany, Corporate Group Management, Scheduler, Auditing, Security, Visibility), mobile apps (MagoInStore, MagoWmsMobile, Stock'N Move), and pre-built connectors to Shopify, Magento, Shopware, PrestaShop, TCPOS, Tilby, Epos Cloud, and OmniPOS. Development tools (My Mago Studio, Reporting Studio Designer, TaskBuilder Cloud) allow no-code interface customization and vertical application building.
MagoCloud operates a pure subscription revenue model with no license fees or hardware investment required. Industry plans start at €25.67–€71/month per subscription with unlimited users, 99.95% uptime SLA, 24/7 access, automatic updates, and daily encrypted backups. Distribution is executed exclusively through Zucchetti's certified partner channel, with named partners including BT Datasoft (Platinum Partner since 2006), Measoft, and Technology Partners Italia providing localized sales, implementation, and support across Italy and international markets. The platform supports multi-language, multi-normative, and multi-currency operations.
MagoCloud firmographics
Firmographics- Name
- MagoCloud
- Legal name
- Zucchetti S.p.a.
- Website
- https://mago.cloud
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MagoCloud is a cloud-native ERP platform from Italian software group Zucchetti, serving SMEs across manufacturing, retail, food & beverage, trade, and services with subscription-based industry configurations, delivered exclusively through a certified partner channel.
- Ownership category
- akta.pro rank
Where MagoCloud is headquartered
LocationHeadquarters
- HQ city
- Lodi
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
MagoCloud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Cloud ERP Subscription: Annual subscription model for cloud ERP access. No license fees, no hardware investment required. Pricing varies by industry edition (Administration, Assembly, Food & Beverage, Manufacturing, Retail, Trade) with additional modules available through MagoCloud à la carte customization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Administration & Services - Entry-level ERP for service businesses at €37/month |
| Subscription | Annual | Assembly & Materials - Production-focused ERP at €66/month |
| Subscription | Annual | Food, Beverage & HORECA - Hospitality sector ERP at €71/month |
| Subscription | Annual | Manufacturing - Production planning ERP at €66/month |
| Subscription | Annual | Retail & Fashion - Retail management ERP at €58/month |
| Subscription | Annual | Trade & Wholesale - Distribution ERP at €50/month |
| Subscription | Annual | MagoCloud à la carte - Customizable modular ERP starting at €25.67/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
MagoCloud product offering
Product offeringCore offering
MagoCloud is a cloud-native ERP software platform that helps small and medium-sized enterprises manage financials, sales, purchases, production, warehouse, logistics, and store operations in a single integrated system. It is sold as an annual subscription with industry-specific editions (Manufacturing, Retail & Fashion, Food & Beverage & HORECA, Trade & Wholesale, Assembly & Materials, Administration & Services) plus a customizable "à la carte" option, distributed through a Certified Partner network.
Product overview
MagoCloud is a cloud-native ERP platform for SMEs, part of the Zucchetti Group. The offering consists of a unified core platform (MagoCloud ERP) with modular functional areas including Financials & Accounting, Sales & Purchases, Production, Warehouse & Logistics, and Store Management. Industry-specific configurations are available as pre-built plans (Administration & Services, Assembly & Materials, Food & Beverage & HORECA, Manufacturing, Retail & Fashion, Trade & Wholesale) starting at €25.67-€71/month. For maximum flexibility, MagoCloud à la carte allows customization by selecting specific modules. The ecosystem includes companion products: Mago e-Commerce (Java-based B2C/B2B platform), mobile apps (MagoInStore, MagoWMS Mobile, Stock'N Move), and development tools (My Mago Studio, Reporting Studio Designer, TaskBuilder Cloud, Mago API). Integration modules (Open POS, Open eCommerce, Open WMS, Open MES) enable connectivity with third-party systems. Add-on modules cover EDI, DMS, CRM (Infinity CRM), scheduling, auditing, security, and multi-company management. Mago4 serves as the on-premise ERP alternative.
Differentiator
Problem solved
Functional benefit
Brands
- MagoCloud à la carte: A customizable ERP Cloud solution where customers can select specific features and modules to create a personalized business management system.
- Mago e-Commerce
- MagoInStore App
- MagoWmsMobile App
- Stock'N Move App
- MAGO API
- My Mago Studio
- Reporting Studio Designer
- TaskBuilder Cloud
Products and services
- MagoCloud ERP Cloud-native ERP platform designed for SMEs, providing integrated management of financials, sales, purchases, production, warehouse, logistics, and retail operations. Offers industry-specific editions and modular functionality.
- Manufacturing (Industry Plan) Industry-specific ERP configuration for manufacturing including inventory/WMS, variants, manufacturing, MRP/CRP, tools, and mobile WMS/manufacturing apps. Starting price €66/month.
- Retail & Fashion (Industry Plan) Industry-specific ERP configuration for retail and fashion including POS, store management, e-commerce, and mobile apps. Starting price €58/month.
- Food, Beverage & HORECA (Industry Plan) Industry-specific ERP configuration for food, beverage, and hospitality including store management, POS, recipes, in-store app, and warehouse/lot management. Starting price €71/month.
- Trade & Wholesale (Industry Plan) Industry-specific ERP configuration for trade and wholesale including complete supply chain management and WMS mobile app. Starting price €50/month.
- Administration & Services (Industry Plan) Industry-specific ERP configuration for administration and services including accounting, payables/receivables, balance analysis, fixed assets, and sales. Starting price €37/month.
- Assembly & Materials (Industry Plan) Industry-specific ERP configuration for assembly and materials including financials, sales/purchases, inventory, base manufacturing, bills of materials, lots and serials, and barcode manager. Starting price €66/month.
- MagoCloud à la carte Fully customizable ERP configuration allowing selection of specific application areas (Administration & Finance, Production, Warehouse & Logistics, Store Management). Four edition levels (Standard, Premium, Professional, Enterprise) scale with business complexity. Starting price €25.67/month.
- Mago e-Commerce Java-based e-commerce solution integrated with MagoCloud ERP for B2C and B2B business models. Communicates via API with payment systems, shipping, and CRM. Features modularity and flexibility for various business models and market sectors.
- MagoInStore App Android mobile application for store and warehouse management, designed for sales staff and store managers in fashion retail (clothing, shoes, accessories) and food service (restaurant, chains, large-scale distribution).
- MagoWMS Mobile App Android mobile app for warehouse and logistics operations including picking, packing, inventory, and goods receipt management integrated with MagoCloud ERP.
- Stock'N Move App Android mobile app for warehouse item management, inventory movements, and inter-depot transfers, operating also in offline mode.
- My Mago Studio Web-based interface customization tool allowing users to modify menus, documents, tables, and variables directly in the browser without code changes.
- Reporting Studio Designer Custom report designer with SQL-based data extraction, drag-and-drop object creation, and multiple output formats (PDF, Excel, CSV, JSON, XML).
- TaskBuilder Cloud Development platform for creating vertical applications and custom solutions that work in symbiosis with MagoCloud ERP, using the same tools as the internal development team.
- Mago API RESTful API layer exposing all ERP business logic for external integration, supporting both synchronous and asynchronous communication via message brokers (RabbitMQ). Standard protocols with REST endpoints using JSON payloads; supports Swagger and Postman documentation.
- Mago4 Legacy on-premise ERP software solution that enables companies to manage all business processes optimally; predecessor to MagoCloud offered by Zucchetti for customers preferring on-premise deployment.
Quantifiable outcome
- 43% lower Total Cost of Ownership compared to on-premise ERP over 5 years at equal configuration
- +2 more outcomes
Companies that use MagoCloud
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
MagoCloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature14 records
MagoCloud partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- BT DatasoftcoreBT Datasoft has over 30 years of experience alongside companies in commercial, administrative, logistical, and production processes. Recognized as Platinum Partner for Mago since 2006 and Infinity Competence since 2017. Implemented MagoCloud for Fondazione Housing Sociale with rapid migration from Mago4.
- MeasoftcoreMeasoft is a specialized Mago partner formed in 2014 by merging multiple Mago distributors. The company provides customized ERP solutions for specific business sectors, combining Zucchetti solutions with sector-specific expertise. Measoft offers full-service customer support including training, development, analysis, consulting, and technical assistance. They implemented MagoCloud à la carte for Macario Srl, customizing the solution for beverage industry warehouse and list pricing management.
- Technology Partners ItaliacoreTechnology Partners Italia provides complete business information systems using Zucchetti solutions and custom development. They specialize in ERP, Data Warehouse and Business Intelligence, document management, ICT system integration, and qualified support from installation through post-sale. Implemented MagoCloud for Sapori & Ricordi with Shopify and logistics system integrations.
- ShopifycoreE-commerce platform with native connector to MagoCloud ERP. The integration enables automatic order synchronization, inventory updates, and customer data management between Shopify stores and MagoCloud back-office.
- Magento (Adobe Commerce)coreE-commerce platform connector enabling bidirectional synchronization of products, orders, customers, and inventory between Magento stores and MagoCloud ERP.
- TCPOScorePoint-of-sale system with active connector to MagoCloud. TCPOS integrates with Mago as the backend data and modules hub, enabling complete in-store sales cycle management with full ERP synchronization.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
MagoCloud competitors and assessment
Company assessmentEmerging players
- Dolibarr: Dolibarr is an open-source ERP/CRM with modules for accounting, inventory, POS, and e-commerce, deployed by micro and small businesses. An emerging alternative to MagoCloud in the very-small-business segment of the European SME market.
- Odoo: Odoo is an open-source modular ERP with cloud and on-premise options, covering accounting, manufacturing, POS, e-commerce, and inventory — directly overlapping MagoCloud's à la carte modular approach. Strong community ecosystem and aggressive pricing appeal to European SMEs.
Regional players
- Exact Online: Exact Online is a Dutch-headquartered cloud ERP targeting SMEs in Benelux and Northern Europe with accounting, manufacturing, and CRM modules. Comparable to MagoCloud on SME cloud ERP positioning and European focus, but with a different geographic footprint.
Direct peers
- Epicor Kinetic: Epicor Kinetic targets make-to-order and discrete manufacturers with cloud deployment, strong MRP/CRP, MES integration, and shop-floor functionality. Comparable to MagoCloud's Manufacturing edition with deeper vertical functionality for production environments.
- Sage X3 / Sage Intacct: Sage X3 targets process manufacturers and distributors with cloud or on-premise deployment, mirroring MagoCloud's Manufacturing and Trade & Wholesale editions. Strong in European mid-market manufacturing — same competitive set as MagoCloud.
- Acumatica: Acumatica is a cloud-native ERP with manufacturing, distribution, retail, and construction editions distributed through a partner channel — structurally similar to MagoCloud's vertical editions and certified partner GTM. Comparable target customer (mid-size SME) and unlimited-user pricing model.
Broad incumbents
- Infor CloudSuite: Infor CloudSuite delivers industry-specific cloud ERPs for manufacturing, distribution, and fashion — closely paralleling MagoCloud's vertical editions (Manufacturing, Retail & Fashion, Trade & Wholesale). Broader geographic scale but less SME-tailored.
- Microsoft Dynamics 365 Business Central: Microsoft's cloud-native SME ERP directly competes with MagoCloud across financials, manufacturing, supply chain, and omnichannel retail. Tight integration with Microsoft 365, Azure, and Teams creates a comparable cloud platform play for SME digital transformation.
- SAP Business One: SAP Business One is the most direct global competitor in the SME cloud ERP segment, offering financials, sales, purchasing, inventory, and manufacturing with localization for Italy. Comparable to MagoCloud on target customer (mid-size SMEs) and core functional coverage, though SAP has substantially larger scale and partner reach.
- Oracle NetSuite: NetSuite pioneered cloud-native ERP for SMEs and midsize businesses, with strong financials, manufacturing, and omnichannel capabilities. Comparable to MagoCloud on cloud-first architecture and SME targeting, but with global scale and significantly broader functionality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
MagoCloud social profiles
Digital presenceMagoCloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
MagoCloud leadership team
Management profileNumber of profiles
MagoCloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MagoCloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MagoCloud
What does MagoCloud do?
MagoCloud is a cloud-native ERP software platform that helps small and medium-sized enterprises manage financials, sales, purchases, production, warehouse, logistics, and store operations in a single integrated system. It is sold as an annual subscription with industry-specific editions (Manufacturing, Retail & Fashion, Food & Beverage & HORECA, Trade & Wholesale, Assembly & Materials, Administration & Services) plus a customizable "à la carte" option, distributed through a Certified Partner network.
Is MagoCloud a public or private company?
MagoCloud is a private company. It is classified as corporate owned and is currently operating.
When was MagoCloud founded?
MagoCloud was founded in 2020. It employs 11 to 50 people.
Where is MagoCloud based?
MagoCloud is headquartered in Lodi, Italy, in the Europe region.
How does MagoCloud make money?
One revenue line is on record: cloud ERP Subscription.
Who are MagoCloud's main competitors?
Emerging players on record are Dolibarr and Odoo. Exact Online is listed as a regional player. Direct peers are Epicor Kinetic, Sage X3 / Sage Intacct and Acumatica. Broad incumbents are Infor CloudSuite, Microsoft Dynamics 365 Business Central, SAP Business One and Oracle NetSuite.
Does MagoCloud have an API?
Yes. MagoCloud exposes its business logic as a backend ERP through a rich set of RESTful web APIs, working synchronously and asynchronously. Standard protocols with REST endpoints using JSON payloads. Complete control over access authorization permissions. Retrieval and publication of the most common business documents in each application area. Specialized API modules for vertical sectors: POS, e-commerce, MES. Supports standard worldwide protocols such as Swagger and Postman, with complete documentation and samples provided. Open modules allow integration with any external system through API.