The Collision Clinic
The Collision Clinic is a privately-held, locally-owned collision repair facility in St. John's, Newfoundland and Labrador, providing manufacturer-certified collision repair, paint, frame, glass, and ADAS calibration services to individual vehicle owners across two storefronts since 1978.
- Company typePrivate
- Founded1978
- HeadquartersSt. John's, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Collision Clinic does
The Collision Clinic is a privately-held, locally-owned collision repair facility headquartered at 685 Topsail Road in St. John's, Newfoundland and Labrador, Canada, operating continuously since 1978 under founder/owner Glenn Hickey. The company provides structural and cosmetic collision repair, paint, frame straightening, dent removal, glass work, and insurance claim assistance for all vehicle makes and models, and is authorized as a Certified Collision Repair Centre for 14+ major automakers including BMW, Mini, Ford, Toyota, Tesla, GM, Hyundai, Genesis, Volvo, VinFast, Nissan, Infiniti, Kia, and Honda/Acura ProFirst. Its technical stack centers on I-CAR Gold Class-certified processes, pre- and post-collision safety scan tools that verify ADAS and electronic component calibration, ICAR-trained aluminum repair capability (notably for the Ford F-150), and a water-based paint system — Collision Clinic was the first auto body facility in Newfoundland and Labrador to adopt this technology. Each repair is accompanied by complimentary detailing, and customers can book estimates online or by phone and track repair progress via a secure real-time web portal.
The business model is direct-to-consumer across two physical storefronts (the flagship Topsail Road location operating since 1978 and the 2018-acquired Torbay Road location, formerly Garland Auto Body). Pricing is per-job, established following a damage assessment, with the company billing all major insurance and leasing companies on the customer's behalf — emphasizing a "right to choose" consumer positioning. Revenue is supplemented by OEM-referral work driven by the deep certification portfolio and the Nationwide Lifetime Guarantee, which protects the customer's factory warranty for the duration of ownership. The company maintains a long-running community presence through the Enriching Lives Car Giveaway Program, established in 2004, in which technicians volunteer personal time to recondition and donate a vehicle annually to a local family in need. Collision Clinic holds the Consumer Choice Award for 10+ consecutive years and Outstanding Business of the Year recognition.
The Collision Clinic firmographics
Firmographics- Name
- The Collision Clinic
- Legal name
- Collision Clinic Ltd.
- Website
- https://collisionclinic.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Collision Clinic is a privately-held, locally-owned collision repair facility in St. John's, Newfoundland and Labrador, providing manufacturer-certified collision repair, paint, frame, glass, and ADAS calibration services to individual vehicle owners across two storefronts since 1978.
- Ownership category
- akta.pro rank
The Collision Clinic industry classification
Industry- Product category
- Automotive Collision Repair
- NAICS
- Automotive Body, Paint, Interior, and Glass Repair (81112)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)
- akta.pro secondary industries
- Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK), Frame & Structural Straightening (Unibody/Chassis) (TLAKAEAE), Bumper, Panel & Plastic Repair (Composite/Trim) (TLAKAEAG)
Keywords
Where The Collision Clinic is headquartered
LocationHeadquarters
- HQ city
- St. John's
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
The Collision Clinic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Collision Repair Services: Collision Clinic generates revenue through collision repair services for all makes and models of vehicles. The company deals directly with all insurance companies and leasing companies. Services include structural repair, painting, safety scanning, aluminum repair, and complimentary detailing with every repair.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Estimate-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Collision Clinic product offering
Product offeringCore offering
The Collision Clinic provides collision repair services for all vehicle makes and models, including structural repair, bodywork, paint refinishing, dent removal, glass work, frame straightening, aluminum repair, and pre/post-collision electronic safety scanning. The company works directly with all insurance companies and leasing companies and includes complimentary interior and exterior detailing with every repair. Operations are delivered through two physical storefronts in St. John's, Newfoundland and Labrador, with online estimate booking and real-time repair status tracking tools for customers.
Product overview
The Collision Clinic is a locally-owned collision repair facility offering a unified suite of services centered on certified collision repair. Their core product is collision repair services for all makes and models, supported by two physical locations (Topsail Road and Torbay Road). Additional offerings include Safety Scan Technology for electronic diagnostics, Online Estimate Booking for customer convenience, Complimentary Detailing, Repair Status Tracking via an online portal, and the Enriching Lives Car Giveaway Program—a community initiative. The company positions itself as manufacturer-certified and customer-preferred, with a Nationwide Lifetime Guarantee backing all repairs.
Differentiator
Problem solved
Functional benefit
Products and services
- Collision Repair Services
- Aluminum Vehicle Collision Repair
- Pre- and Post-Collision Safety Scanning Electronic diagnostic scanning service that identifies collision-affected electrical systems and verifies proper recalibration of components such as airbags, antilock brakes, cameras, and driver-assistance systems to manufacturer specifications before and after repairs. Used for insured vehicle owners and insurance adjusters requiring documented safety verification.
Quantifiable outcome
- Technicians volunteer personal time every year to fully recondition a vehicle for the annual Enriching Lives Car Giveaway Program — running since 2004 with 22 annual giveaways as of 2025.
- +1 more outcomes
Companies that use The Collision Clinic
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
The Collision Clinic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Collision Clinic partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Enriching Lives Program Sponsors (2022)coreSponsors for 2022 program included: Auto Parts Network, Fleetwood Motors Limited, PPG, Bumper to Bumper, SeeJay Sales, Enterprise Car Rentals, Minute Muffler, Action Truck Caps, Tirecraft St. John's, and Dc Design House. Additionally, a selection committee (Paula Tessier, Darren Martin & Rob Wadman-Scanlon) reviews applications.
- Enriching Lives Program Sponsors (2018)coreMultiple local sponsors support the annual Enriching Lives Car Giveaway Program. Sponsors donate car-related accessories, insurance funding for the first year, anonymous cash donations, and family gifts. Sponsors for 2018 included: Action Truck Caps, Auto Choice Parts & Paints, Auto Parts Network, Cabot Auto Glass, Car Care Specialties, Dc Design House, Enterprise Car Rental, Fleetwood Motors Limited, Freshwater Auto, Norton Abrasives, Minute Muffler Brake & Tire, PPG Automotive Refinishers, Tim Hortons (Ropewalk Lane), and 3M Canada.
- Collision Solutions NetworkminorMember of the Collision Solutions Network, a collision repair industry network.
- Business Association of Newfoundland and Labrador (BANL)minorMember of BANL, supporting local business community relations.
- Canadian Collision Forum (CCIF)minorMember of the Canadian Collision Forum, an industry organization for collision repair professionals.
- Mount Pearl/Paradise Chamber of CommerceminorMember of the Mount Pearl/Paradise Chamber of Commerce.
- St. John's Board of TrademinorMember of the St. John's Board of Trade.
- BMW Canada / BMW and Mini Certified Collision Repair CentrecoreNominated by BMW Canada as the first BMW and Mini Certified Collision Repair Centre in Newfoundland. Collision Clinic can issue BMW and Mini Approved Certificates of Repair, guaranteeing vehicles are fully restored using only original BMW and Mini Parts. Specialized technology, tools, and BMW-trained technicians for luxury vehicle restoration.
- Certified Collision Care / Assured Performance NetworkcoreCollision Clinic Torbay Road is officially Certified by Certified Collision Care (Canadian division of Assured Performance Network), maintaining the right tools, equipment, training, and facilities to repair participating Automaker brand vehicles to manufacturer specifications. Certified by Fiat Chrysler, Ford, Genesis, Honda & Acura ProFirst, Hyundai, INFINITI, Kia, and Nissan.
- Ford Motor Company / Ford National Body Shop NetworkcoreCollision Clinic is Ford Certified and part of the Ford National Body Shop Network Certification. Technicians completed ICAR Ford F-150 Training Program for aluminum repair. The company has invested in training and tools required to repair all Ford vehicles, including the aluminum F-150, to factory standards.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
The Collision Clinic competitors and assessment
Company assessmentBroad incumbents
- Maaco: North American franchised auto body and paint chain under Driven Brands. Overlaps in collision/paint services but operates at much larger scale and less OEM-certification-focused than Collision Clinic.
- Caliber Collision: Largest U.S. collision repair chain. Comparable collision repair services and OEM-certification model but operates at significantly larger scale and primarily in U.S. markets.
- Service King Collision: Major U.S. multi-shop collision repair operator. Comparable business model focused on insurance DRP work and OEM-certified repairs, but U.S.-only and significantly larger scale.
Direct peers
- CSN Collision Centres: National Canadian collision repair network with member shops offering OEM-certified, insurance-aligned collision repair services. Closely comparable to Collision Clinic's certified, insurance-network business model.
- Boyd Group Services (Boyd Autobody & Glass): Largest Canadian collision repair chain operating Boyd Autobody and other banners. Directly comparable multi-location collision repair business model serving insurance-driven demand with OEM-certified capabilities across Canada.
- CARSTAR: Major Canadian franchise collision repair network under Driven Brands. Competes for insurance DRP and OEM-certified collision work; comparable to Collision Clinic's multi-OEM certification positioning.
- Fix Auto: Global collision repair franchise network with strong Canadian presence. Comparable in OEM-certified, insurance-aligned collision repair services and shop-level certification model.
Others
- I-CAR: Industry training and Gold Class certification body for collision repair. Not a competitor but a key enabling partner for Collision Clinic's I-CAR Gold Class credential and ongoing technician training pipeline.
- Certified Collision Care / Assured Performance Network: Non-profit certifying body administering OEM certification programs for major automakers. Not a competitor but a key industry infrastructure participant that validates Collision Clinic's certification positioning and connects it to OEM programs.
Emerging players
- Crash Champions: Rapidly growing U.S. collision repair consolidator backed by private equity. Comparable OEM-certified, insurance-aligned model but at much earlier consolidation stage than Collision Clinic's mature local operation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Collision Clinic social profiles
Digital presenceThe Collision Clinic compliance and trust
Trust signalCompliance18 records
The Collision Clinic financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Collision Clinic leadership team
Management profileNumber of profiles
Profiles2 records
The Collision Clinic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Collision Clinic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Collision Clinic
What does The Collision Clinic do?
The Collision Clinic provides collision repair services for all vehicle makes and models, including structural repair, bodywork, paint refinishing, dent removal, glass work, frame straightening, aluminum repair, and pre/post-collision electronic safety scanning. The company works directly with all insurance companies and leasing companies and includes complimentary interior and exterior detailing with every repair. Operations are delivered through two physical storefronts in St. John's, Newfoundland and Labrador, with online estimate booking and real-time repair status tracking tools for customers.
Is The Collision Clinic a public or private company?
The Collision Clinic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Collision Clinic founded?
The Collision Clinic was founded in 1978. It employs 11 to 50 people.
Where is The Collision Clinic based?
The Collision Clinic is headquartered in St. John's, Canada, in the North America region.
How does The Collision Clinic make money?
One revenue line is on record: collision Repair Services.
Who are The Collision Clinic's main competitors?
Broad incumbents on record are Maaco, Caliber Collision and Service King Collision. Direct peers are CSN Collision Centres, Boyd Group Services (Boyd Autobody & Glass), CARSTAR and Fix Auto. Others are I-CAR and Certified Collision Care / Assured Performance Network. Crash Champions is listed as an emerging player.
Does The Collision Clinic have an API?
No public API is recorded for The Collision Clinic.
What industry is The Collision Clinic in?
The Collision Clinic's product category is Automotive Collision Repair. Its primary akta.pro industry code is TLAKAEAA, Auto Body Collision Repair (Cars & Light Trucks), with a secondary code of TLAKAAAK, Collision Repair, Bodywork & Paint (Light-Duty). Its NAICS code is 81112 and its SIC code is 7500.