Coastal Collective Group

What Coastal Collective Group does

Coastal Collective Group is a privately held, founder-led residential real estate brokerage headquartered in Mount Pleasant, South Carolina, serving the Charleston, SC metropolitan area. The firm operates a team-based model built around eight specialized roles, including a president (Stephen McManus), a partner realtor (Matt Sasiene), additional licensed realtors, a director of brand and growth, a visual content producer, a field operations lead, and a transaction coordinator. Service coverage spans buyer representation, seller representation, investment and land transactions across roughly fifteen Charleston-area submarkets, with an explicit focus on out-of-state buyers relocating into the region.

The firm monetizes exclusively through traditional real estate commissions on residential buy and sell transactions. Its technology stack is built on standard third-party real estate infrastructure rather than proprietary systems: a Showcase IDX-powered property search platform connected to the CHS Regional MLS, with supplementary data from Constellation Data Labs and Walkscore. The public website layers a mortgage calculator, a Perfect Home Finder lead-capture tool, and a What's My Home Worth valuation tool on top of the IDX search, alongside blog content and dedicated neighborhood guides. Distribution is sales-led via direct agent relationships, augmented by an active multi-channel organic social media presence on Facebook, Instagram, YouTube, TikTok, and LinkedIn, including personal-branded profiles for individual agents.

Coastal Collective Group is privately held with no disclosed institutional investors, parent company, or funding history. There are no patents, certifications beyond CCPA privacy compliance, or AI/ML capabilities disclosed. The company's competitive positioning rests on local market knowledge across Charleston submarkets, a disciplined team structure with non-agent support functions, and content-driven inbound demand generation targeted at relocating buyers.

Name

Coastal Collective Group

Legal name

Coastal Collective Group

Website

https://thecoastalcollective.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Coastal Collective Group is a privately held, founder-led residential real estate brokerage in Mount Pleasant, SC, serving home buyers, sellers, and investors across the Charleston metropolitan area with a team-based, social-media-driven sales model.

Ownership category

akta.pro rank

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property buy and sell transactions. Agents represent buyers and sellers in residential and commercial property transactions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Coastal Collective Group is a residential real estate brokerage that represents home buyers and sellers across the Charleston, SC metropolitan area. Services span buyer representation, seller representation, relocation support for out-of-state clients, and coverage of residential, investment, and land transactions, supported by a Showcase IDX-powered property search website and area/neighborhood guides.

Product overview

Coastal Collective Group operates as a real estate brokerage offering a unified platform for home buying and selling services in the Charleston, SC metropolitan area. The core product is the property listing search platform, complemented by buyer and seller service modules, area guide content, and tools such as a mortgage calculator and Perfect Home Finder. These components are integrated through the Showcase IDX platform to deliver property search, market data, and neighborhood information to consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Services REALTOR® representation and transaction support for individuals and families purchasing residential property in the Charleston, SC metropolitan area, including property search assistance, virtual tours, offer preparation, negotiation, and closing coordination. Includes documented support for out-of-state buyers relocating from states such as California, Ohio, Arizona, and New York.
• Seller Services REALTOR® representation for homeowners selling residential property across Charleston-area communities, including property valuation, listing preparation, marketing, showings management, and sales negotiation through closing.
• Property Listing Search Platform Web-based property search platform displaying MLS listings for the Charleston, SC area with filtering by price, beds, baths, and property type, powered by Showcase IDX and the CHS Regional MLS. Used by buyers to self-serve property discovery before and during agent representation.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Daniel Ravenel Sotheby's International Realty: Charleston-based affiliate of Sotheby's International Realty serving the same Lowcountry luxury market (Mount Pleasant, Isle of Palms, Sullivan Island, Kiawah). Comparable to Coastal Collective on client profile and geography, with additional luxury brand positioning.
• The Cassina Group: Charleston-based boutique real estate brokerage operating with a team-based model across Lowcountry communities (Mount Pleasant, Sullivan Island, Isle of Palms, downtown). Directly comparable to Coastal Collective on geography, customer segment (residential and luxury), and team-led service delivery.
• Maison Real Estate: Charleston-area boutique brokerage serving residential buyers and sellers in the Lowcountry. Operates in the same geography and price tiers as Coastal Collective, competing for the same inbound relocation and move-up buyer pool.
• Handsome Properties: Independent Charleston-area brokerage covering historic downtown, surrounding islands, and Lowcountry suburbs. Direct competitor for Charleston residential and second-home buyers, with overlapping agent-led service model.
• Pam Harrington Exquisite Properties: Long-standing Charleston-area boutique brokerage focused on historic downtown, waterfront, and luxury properties. Competes with Coastal Collective for the same Charleston metro buyer and seller pool, particularly in higher-priced coastal and historic districts.

Broad incumbents

• Coldwell Banker: Established national real estate brokerage brand with Charleston-area franchises. Overlaps with Coastal Collective on residential buyer/seller representation, with substantially larger brand recognition and franchise network.
• Keller Williams Realty: Large national real estate franchise with local Charleston-area operating units. Competes for the same agent talent pool and residential transaction volume, with established agent-centric culture and training infrastructure.
• Compass: National tech-forward real estate brokerage with a meaningful Charleston-area presence. Competes for the same agent talent and high-net-worth clientele but at much greater scale, with proprietary technology platform and broader geographic reach.

Emerging players

• Realty ONE Group: Fast-growing modern brokerage franchise with a presence in the Carolinas. Comparable on agent-recruitment positioning (commission splits, branding) and residential buy/sell services, with a tech-enabled operating model aimed at competing for productive independents.
• eXp Realty: Cloud-based national brokerage leveraging a technology and agent-ownership model. Has growing agent count in Charleston/SC markets and competes directly with Coastal Collective for recruiter talent and inbound buyers, with lower operating overhead.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CoastalCollectiveCHS
• Facebookfacebook.com/CoastalCollectiveGRP
• LinkedInlinkedin.com/company/coastal-collective-group
• Instagraminstagram.com/coastalcollective.chs
• TikToktiktok.com/@coastalcollective.chs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Collective Group