The Cassina Group
The Cassina Group is a boutique luxury real estate brokerage founded in 2006, headquartered in Mount Pleasant, SC, with 54 full-time REALTORS serving high-net-worth buyers and sellers of luxury, waterfront, and historic residential properties across the Charleston, SC metropolitan area via a traditional commission-based model.
- Company typePrivate
- Founded2006
- HeadquartersMt Pleasant, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Cassina Group does
The Cassina Group is a boutique luxury real estate brokerage founded in 2006 and headquartered at 309 Coleman Boulevard in Mount Pleasant, South Carolina. The firm operates as a traditional full-service real estate brokerage with 54 full-time REALTORS serving the Charleston, SC metropolitan area, specializing in luxury residential properties, waterfront estates, and historic homes. In 2025 the firm closed 391 transactions totaling $624M+ in transaction volume and held the #1 boutique firm ranking in Charleston while consistently placing in the Top 10 of the Charleston Trident MLS.
The firm's underlying technology is built on the BoomTown real estate platform, which provides MLS integration, IDX property listings, map-based search, neighborhood guides, school district search, and lead management. The Cassina Group layers on proprietary content assets including monthly market reports covering 12+ Charleston submarkets (Downtown Charleston, Mount Pleasant, Sullivan's Island, Isle of Palms, James Island, West Ashley, Johns Island, Folly Beach, Daniel Island, Kiawah, Seabrook, and Charleston County) and SEO-optimized neighborhood guides. There is no disclosed proprietary AI/ML technology, in-house engineering team, or product platform — the model is fundamentally a people-led services business enhanced by a third-party technology stack.
The Cassina Group earns revenue through real estate commissions on completed transactions, operating on a transaction-based/take-rate pricing model typical of the industry. The firm represents both buyers and sellers in luxury, waterfront, and historic property transactions, with go-to-market executed through agent-based direct sales supported by digital content marketing and SEO. Customer segments are organized vertically into Luxury Residential Buyers/Sellers (primary), Waterfront Estate Buyers, and Historic Home Enthusiasts. The firm has accumulated 580+ 5-star Google Reviews and earned national recognition from RealTrends Verified (2026), Inc. 5000 (2025), and Who's Who in Luxury Real Estate.
The Cassina Group firmographics
Firmographics- Name
- The Cassina Group
- Legal name
- The Cassina Group, LLC
- Website
- https://thecassinagroup.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Cassina Group is a boutique luxury real estate brokerage founded in 2006, headquartered in Mount Pleasant, SC, with 54 full-time REALTORS serving high-net-worth buyers and sellers of luxury, waterfront, and historic residential properties across the Charleston, SC metropolitan area via a traditional commission-based model.
- Ownership category
- akta.pro rank
The Cassina Group industry classification
Industry- Product category
- Luxury Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where The Cassina Group is headquartered
LocationHeadquarters
- HQ city
- Mt Pleasant
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Cassina Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate brokerage commission on residential property transactions. The firm represents buyers and sellers in luxury real estate transactions, earning a percentage of the sale price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate transaction commissions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Cassina Group product offering
Product offeringCore offering
The Cassina Group is a boutique luxury real estate brokerage that provides full-service residential buyer and seller representation in the Charleston, SC metropolitan area. The firm specializes in luxury, waterfront, and historic property transactions, offering property search, home valuation, marketing, negotiation, and closing support through 54 full-time REALTORS. The firm also produces monthly market reports covering 12+ Charleston submarkets and provides access to international luxury listings.
Product overview
The Cassina Group is a real estate brokerage firm that offers residential real estate services in the Charleston, SC area. The company provides home buying and selling services, home valuation tools, financing resources, international listings access, and market reporting. The firm operates as a single-service brokerage rather than a platform with modular products.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Home Buying Services Full-service buyer representation for residential properties in the Charleston metropolitan area, including property search, market analysis, negotiation, and closing support. Provided through 54 full-time REALTORS serving high-net-worth individuals seeking luxury, waterfront, and historic homes.
- Residential Home Selling Services Full-service seller representation for residential properties in the Charleston metropolitan area, including home valuation, marketing, MLS listing, negotiation, and closing support. Provided through 54 full-time REALTORS for luxury, waterfront, and historic property sellers.
- Home Valuation Services Property valuation service providing homeowners and prospective buyers with market-based assessments of property value, leveraging agent expertise and monthly market reports covering 12+ Charleston submarkets.
- Monthly Market Reports Monthly real estate market reports covering 12+ distinct Charleston area submarkets including Downtown Charleston, Mount Pleasant, Sullivan's Island, Isle of Palms, James Island, West Ashley, Johns Island, Folly Beach, Daniel Island, and Charleston County. Used to inform pricing and valuation recommendations for clients.
- Financing Resources Referral and resource services connecting buyers with featured lenders and financing options for residential property purchases in the Charleston area.
- International Luxury Listings Access
Quantifiable outcome
- $624M+ in real estate transactions in 2025
- +3 more outcomes
Companies that use The Cassina Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
The Cassina Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Cassina Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BoomTowncoreBoomTown provides the real estate technology platform powering The Cassina Group's website, including MLS integration, IDX property listings, lead management, and transaction management tools.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Cassina Group competitors and assessment
Company assessmentBroad incumbents
- Compass: National tech-enabled luxury brokerage with growing presence in Charleston. Competes for top-producing agents and luxury listings, offering scale, technology, and marketing resources Cassina cannot match.
- Sotheby's International Realty: Global luxury real estate network with affiliates competing in Charleston (including Daniel Ravenel). Comparable luxury and international buyer focus; broader geographic and service portfolio than Cassina.
- Coldwell Banker: Major national brokerage franchise with Charleston-area affiliates. Competes for residential listings and agents at a broader price tier than Cassina's luxury focus.
- Keller Williams Realty: Largest US brokerage by agent count with significant Charleston presence. Overlaps with Cassina on residential representation; broader agent base and price-tier coverage.
- Berkshire Hathaway HomeServices: National franchise network with Charleston-area affiliates. Competes for residential sellers and buyers with strong brand recognition but less luxury specialization than Cassina.
Direct peers
- Lois Lane Properties: Charleston-based boutique firm focused on downtown historic and luxury homes. Comparable boutique positioning and submarket overlap with Cassina in the historic district.
- The Beach Company: Long-established Charleston-area real estate firm covering residential, commercial, property management, and vacation rentals. Comparable geography with broader service mix than Cassina.
- Carriage Properties: Charleston-based luxury boutique brokerage serving downtown, Mount Pleasant, Isle of Palms, and Sullivan's Island. Directly comparable size, luxury focus, and submarket coverage to Cassina.
- William Means Real Estate: Historic Charleston luxury brokerage affiliated with Christie's International Real Estate. Direct peer for historic downtown and luxury residential in the same Charleston market.
- Daniel Ravenel Sotheby's International Realty: Direct Charleston-area luxury competitor operating under the Sotheby's International Realty brand. Overlaps with Cassina on luxury residential, historic, and waterfront segments in the same Charleston metro geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Cassina Group social profiles
Digital presenceThe Cassina Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cassina Group leadership team
Management profileNumber of profiles
The Cassina Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cassina Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cassina Group
What does The Cassina Group do?
The Cassina Group is a boutique luxury real estate brokerage that provides full-service residential buyer and seller representation in the Charleston, SC metropolitan area. The firm specializes in luxury, waterfront, and historic property transactions, offering property search, home valuation, marketing, negotiation, and closing support through 54 full-time REALTORS. The firm also produces monthly market reports covering 12+ Charleston submarkets and provides access to international luxury listings.
Is The Cassina Group a public or private company?
The Cassina Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Cassina Group founded?
The Cassina Group was founded in 2006. It employs 11 to 50 people.
Where is The Cassina Group based?
The Cassina Group is headquartered in Mt Pleasant, United States, in the North America region.
How does The Cassina Group make money?
One revenue line is on record: real Estate Commission.
Who are The Cassina Group's main competitors?
Broad incumbents on record are Compass, Sotheby's International Realty, Coldwell Banker, Keller Williams Realty and Berkshire Hathaway HomeServices. Direct peers are Lois Lane Properties, The Beach Company, Carriage Properties, William Means Real Estate and Daniel Ravenel Sotheby's International Realty.
Does The Cassina Group have an API?
No public API is recorded for The Cassina Group.
What industry is The Cassina Group in?
The Cassina Group's product category is Luxury Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 53121 and its SIC code is 6531.