Vrch

What Vrch does

Vrch (Shanghai Weiqi Technology Co., Ltd. / 上海未亓科技有限公司) is an early-stage Chinese R&D team developing multimodal generative-AI software and hardware for real-time, agentic spatial experiences. The company's stack centers on "Vrch AI," an on-device system that fuses live audio, camera, text prompts, and reference images to autonomously generate and project unified digital content — visual, audio-visual, and lighting-driven — into physical spaces, without pre-rendered assets or internet dependence. Its flagship product, the Agentic VJ System, is a real-time AI music visualizer for live performance that analyses audio and camera feeds and supports controllable autonomy (Full Auto → Semi Auto → Full Manual) plus DMX stage-lighting synchronization; around it, Vrch has productized a line of "Vrch Elements" spatial installations — Window, Table, Mirror, Showcase, and WallDisplay — as localized, plug-and-play hardware modules for venues, galleries, and brands, with an open-source ComfyUI extension for developer-customizable workflows and an upcoming pocket-sized prosumer device called Vibing Synth.

The company makes money primarily through hardware sales of its spatial installations (Window, Mirror, Table, Showcase, WallDisplay) and one-time licensing/customization of the Agentic VJ System for venues, brands, and event organizers, with the upcoming Vibing Synth extending into creator-grade hardware. Go-to-market is hybrid: enterprise field sales and event-based deployment for installations (custom sizing, inquiry-led outreach), and product-led/self-serve motion for the Agentic VJ System and Vibing Synth via ComfyUI and HDMI plug-and-play usage. Customers to date are concentrated in live-music venues (INS LAND), art galleries (G GALLERY), large-format digital-display venues (Outernet London), and curated cultural exhibitions (ORIENTAL ODYSSEY in London), with named deployments across 20+ projects worldwide. The company is headquartered in Shanghai, was originally founded in London, and is incubated by MiraclePlus (formerly YC China); it has been selected into the AI startup programs of NVIDIA, OpenAI, Microsoft, and AWS and showcased at CES, Outernet London, and SIGGRAPH ASIA.

Name

Vrch

Legal name

Shanghai Weiqi Technology Co., Ltd.

Website

https://vrch.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Vrch (未亓科技) builds on-device multimodal generative-AI systems that turn audio, camera, and contextual input into real-time visual content for live performances, exhibitions, and brand activations. It sells plug-and-play spatial hardware installations and an Agentic VJ System to venues, galleries, and brands worldwide.

Ownership category

akta.pro rank

Product category

Immersive AI Installations

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industry

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

Keywords

• AI spatial installations
• Generative visual systems
• Music visualization software
• Interactive display hardware
• Multimodal AI experiences

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Spatial Interactive Installations: Sale of physical installations including Window, Mirror, Table, Showcase, and WallDisplay. These are ready-made hardware products with local deployment and on-device AI operation, sold directly to enterprise clients for brand activations, exhibitions, and venue installations.
2. Agentic VJ System: Real-time AI music visualizer for live performances. The system can be deployed on-device and may include customization options through ComfyUI integration and professional services.
3. Vibing Synth: Pocket-sized AI visual synthesizer hardware product. Users connect via HDMI to generate live visuals from text prompts, music, and gestures. Product is upcoming with waitlist available.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Vrch develops and sells the Agentic VJ System, a real-time on-device AI music visualizer that analyzes live audio and camera input to autonomously generate visual content, along with the Vrch Elements line of spatial interactive installations (Window, Mirror, Table, Showcase, WallDisplay) and the upcoming Vibing Synth pocket-sized visual synthesizer. The core technology is a proprietary multimodal generative AI system (Vrch AI) that orchestrates multiple AI models to observe human activity and create immersive, low-latency spatial experiences without cloud dependency.

Differentiator

Problem solved

Functional benefit

Brands

• Agentic VJ System: Real-time AI-powered music visualizer for live performances that analyzes audio and camera input to generate visual content
• Vrch Elements
• Vrch AI
• Vrch Table
• Vrch Mirror
• Vrch Showcase
• Vrch Window
• Vrch WallDisplay
• Vibing Synth
• Vibing Art

Products and services

• Agentic VJ System Real-time, on-device AI-powered music visualizer that analyzes live audio and camera input to autonomously generate synchronized visual content for live performances. Deployed in 10+ live music and immersive experience projects. Designed for venues, artists, and event organizers without VJ expertise.
• Vrch Window Mixed reality interactive projection device that uses generative AI driven by viewer interaction to redraw outside scenery in real time, projected back onto the actual window. Built on the Vrch AI spatial interactive system.
• Vrch Mirror (AI Mirror) AI-powered mixed reality interactive projection that captures viewer appearance in real time and redraws them into themed characters or artistic scenes with movement-responsive visuals. Supports minimal-data fine-tuning and customizable control buttons.
• Vrch Table Tabletop interactive AI projection device powered by locally-run multimodal AI that automatically recognizes food and drinks on the table and generates matching animations. Supports offline operation with prompt and reference image style customization.
• Vrch Showcase (AI Showcase) AI-powered digital display cabinet that autonomously senses showcase items and customer reactions to generate digital backdrops with strong visual impact in real time. Supports offline operation, prompt/reference image style modification, and custom sizing.
• Vrch WallDisplay AI-driven immersive large-scale intelligent interactive exhibition wall that transforms display in real time by sensing audience movements, blending personal traits with brand themes.
• Vibing Synth Upcoming pocket-sized AI visual synthesizer hardware product. Users connect via HDMI to generate live visuals from text prompts, music, and gestures. Designed for plug-and-play use without code or specialist gear.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• NVIDIAcoreTechnology or IntegrationSelected into NVIDIA's AI startup program, providing access to NVIDIA's technology stack, GPU resources, and technical support for developing AI-powered spatial experiences.
• OpenAIcoreTechnology or IntegrationSelected into OpenAI's startup program, indicating collaboration or access to OpenAI's AI technologies for the company's generative AI spatial experiences.
• MicrosoftcoreTechnology or IntegrationSelected into Microsoft's AI startup program, providing access to Microsoft Azure cloud services, AI tools, and enterprise customer network.
• Amazon Web Services (AWS)coreTechnology or IntegrationSelected into AWS's AI startup program, providing cloud infrastructure credits, technical support, and access to AWS's AI/ML services for developing and deploying spatial AI systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moment Factory: Montreal-based studio producing immersive multimedia installations for public venues, museums, and brand activations. Most directly comparable to Vrch in deploying custom large-scale interactive installations for cultural and commercial spaces.
• teamLab: International art collective building immersive digital art spaces where visitor presence drives generative visuals. Directly comparable as venues/galleries pay for always-on AI-augmented spatial experiences akin to Vrch Elements.
• Derivative (TouchDesigner): Real-time visual development platform used to build interactive installations and live AV shows. Comparable as the underlying creative-coding stack that Vrch's spatial AI System is positioned to displace or augment.
• Refik Anadol Studio: Studio producing AI-generated large-scale installations and data sculptures shown at museums and brand venues. Directly comparable to Vrch's generative-visual installations and live venue deployments.
• Notch (Ninja): Real-time generative visual engine used in concerts, brand activations, and immersive venues. Closely comparable tech stack to Vrch AI, with similar artist/integrator customer base.
• Arkaos: VJ and video-mapping software/hardware used at concerts, festivals, and brand activations. Direct peer in the live-performance visual tooling category that Vrch is reinventing with on-device AI agents.
• MadMapper: Projection-mapping and immersive-installation toolkit used by AV artists and venues. Comparable as a toolchain for building the same kind of spatial / projection installations that Vrch Elements sells as turnkey products.
• Resolume: Long-standing VJ software used in live music and club performances for real-time audio-reactive video. Closest software analog to Vrch's Agentic VJ System, though traditionally composer-based rather than fully AI-agent-driven.

Broad incumbents

• Disguise: Established provider of XR stage and visual production technology for concerts, broadcasts, and immersive events. Comparable as an incumbent supplying the same venues and live-show clients that Vrch targets, though via hardware/operator ecosystem rather than AI-agents.
• NVIDIA (Omniverse / AI): Provides the GPU platform and AI tools (e.g., Omniverse, NIM) underpinning real-time generative spatial experiences. A broad incumbent whose startup program Vrch joined; could move down-market and compete with Vrch's on-device AI spatial stack over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vrch_io
• GitHubgithub.com/vrchstudio
• YouTubeyoutube.com/@vibeliveclub
• Instagraminstagram.com/vrch.io
• TikToktiktok.com/@vrch.io
• LinkedInlinkedin.com/company/vrch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vrch