orderBilly

What orderBilly does

orderBilly is a Ghent-based software company that operates the Billy platform, a cloud-based ordering and payment system purpose-built for hospitality venues in Belgium and the Netherlands. The platform enables customers to place orders and pay through QR-code menus on personal devices, self-service kiosks, or online channels for takeaway and delivery, while venue staff use the Billy for Staff application, orders route to kitchen displays, and managers access consolidated reporting through the Superhost dashboard. The product is delivered as a modular suite covering QR-code menus, kiosks, online ordering, staff applications, kitchen displays, analytics, and an in-house QR-sticker print service (Billy Studio), with multi-language support across seven languages and FAVV-compliant allergen management.

The technology layer integrates bidirectionally with eight major POS systems (Lightspeed, Deliverect, Untill, Trivec, CloudPOS, Touchsystems, Oracle Simphony, Vista) and 35+ payment providers (Adyen, Mollie, Bancontact, iDeal, Apple Pay), positioning Billy as a layer that sits on top of incumbent venue infrastructure rather than replacing it. An AI-powered upsell and recommendation engine delivers personalized suggestions during ordering. Distribution combines direct sales with expert-led onboarding for mid-market and enterprise venues and a self-service motion via QR codes and kiosks for SMB bars, cafés, and restaurants.

The business operates on a subscription-based, quote-priced model with modules billed monthly and additional transaction-based fees on payments processed through the platform. orderBilly serves over 1,000 hospitality venues across at least seven verticals (bars, restaurants, foodhalls, leisure, chains, hotels, pop-ups) with a logo base that skews SMB but includes mid-market and enterprise leisure anchors such as Plopsa, Q Beachhouse, and Jump Square. The company is privately held, with no disclosed external funding, M&A activity, or executive team details available in the source data.

Name

orderBilly

Legal name

orderBilly

Website

https://meet.orderbilly.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

orderBilly operates the Billy platform, a modular QR-ordering, kiosk, online ordering, and payment system serving 1,000+ hospitality venues across Belgium and the Netherlands.

Ownership category

akta.pro rank

Product category

Hospitality Ordering Software

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)

Keywords

• QR ordering platform
• Restaurant POS integration
• Self-service kiosks
• Hospitality payment processing
• Online food ordering

Headquarters

HQ city

Ghent

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform subscription and transaction fees: orderBilly operates as an all-in-one ordering and payment platform for hospitality businesses. The platform likely generates revenue through subscription fees for access to ordering modules (QR, kiosk, online) combined with transaction-based fees on payments processed through the system. Integration with POS systems and payment providers suggests a take-rate or commission model on transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

orderBilly provides a modular cloud-based QR-ordering and payment platform that lets hospitality venues accept orders from customers' own devices, self-service kiosks, and online channels, and route them back to existing POS and kitchen display systems. The platform is sold as a subscription to bars, cafés, restaurants, food halls, leisure venues, hotels, chains, and pop-ups, and is supported by deep POS and payment-provider integrations plus AI-powered upselling.

Product overview

orderBilly is a modular order and payment platform for hospitality businesses, offering a unified ecosystem of products including the core Billy platform, QR-code Menu, Billy for Staff, Kitchen Display, Superhost dashboard, Bestelzuilen (kiosks), and Online Ordering. The products work together seamlessly: customers can order via QR codes, self-service kiosks, or online; staff use the Billy for Staff app to serve customers efficiently; orders appear on Kitchen Display screens; and Superhost consolidates all operational data for reporting and insights. All modules integrate with existing POS systems and payment providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Billy Platform Cloud-based modular order and payment platform for hospitality venues, enabling QR-code ordering, kiosk ordering, online ordering, and staff applications, with integrations to POS systems and payment providers. Sold as a subscription to bars, restaurants, food halls, leisure venues, hotels, chains, and pop-ups in Belgium and the Netherlands.
• QR-code Menu Digital menu module that lets customers view the full menu by scanning a QR code and can be embedded as a widget on the venue's website, with menus dynamically adjustable by time of day.
• Billy for Staff Staff-facing application tailored for hospitality personnel to serve customers as efficiently as possible, supporting table service and bar pickup workflows.
• Kitchen Display Real-time production screens for the kitchen that display incoming orders to boost productivity and reduce manual order handling.
• Superhost Operational analytics dashboard that aggregates all venue data into one view, enabling quick generation of insight-rich reports to elevate business performance.
• Bestelzuilen (Self-Service Kiosks) Self-service ordering kiosks with large screens, video capabilities, multi-language support (Dutch, French, English, Italian, Spanish, German), and complex menu choice handling, with hardware-agnostic software.
• Online Ordering Takeaway and delivery ordering solution accessible via desktop, tablet, or mobile, with built-in upsell tools, customer data collection, and bidirectional product/price sync with delivery platforms via Deliverect.

Quantifiable outcome

• Increase in average purchase value by 19%
• +3 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability2 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• LightspeedcoreTechnology or IntegrationLightspeed POS integration allows bidirectional sync of products and prices between Billy ordering platform and Lightspeed POS systems (Lightspeed-L and Lightspeed-K variants). Orders placed through Billy are sent back to the POS.
• DeliverectcoreTechnology or IntegrationDeliverect integration enables order flow between Billy's online ordering system and food delivery platforms, with bidirectional product and price synchronization.
• TriveccoreTechnology or IntegrationPOS integration with Trivec for bidirectional product/price sync and order routing back to the POS system.
• UntillcoreTechnology or IntegrationPOS integration with Untill for bidirectional product/price sync and order routing back to the POS system.
• CloudPOScoreTechnology or IntegrationCloud-based POS integration for product/price synchronization and order routing.
• Oracle SimphonycoreTechnology or IntegrationEnterprise POS integration with Oracle Simphony for product/price sync and order routing.
• AdyencoreTechnology or IntegrationPayment provider integration offering secure payment processing through Adyen's global payments platform.
• MolliecoreTechnology or IntegrationPayment provider integration offering various payment methods through Mollie's European payment platform.
• InstagramminorGTM or Marketing PartnerSocial media integration for marketing and customer engagement outside of Billy platform.
• FacebookminorGTM or Marketing PartnerSocial media integration for marketing and customer engagement.
• Google ReviewsminorGTM or Marketing PartnerIntegration for collecting and sharing customer reviews to build reputation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Aito: Finnish mobile ordering and payment platform purpose-built for restaurants — emerging European peer overlapping on QR/mobile ordering and payment acceptance in hospitality.

Direct peers

• Olo: US public SaaS providing direct digital ordering for restaurant brands — direct comparable on the digital ordering / SaaS-for-hospitality axis, though focused on enterprise chains.
• Zenchef: Paris-based restaurant marketing, online ordering and payment platform serving European hospitality venues — comparable modular SaaS offering aimed at independent and chain restaurants across continental Europe.
• HungerRush: US restaurant online ordering, marketing, and POS platform serving independent and chain operators — direct comparable in the digital ordering + restaurant-tech category.
• Deliverect: Belgian-headquartered platform that connects restaurants' POS systems to online ordering and delivery channels, with a similar integration-driven, Benelux-rooted go-to-market. Direct competitor for online ordering flow on top of POS systems.
• ChowNow: US online ordering platform built for independent restaurants — comparable SaaS model focused on direct ordering channels without marketplace commission, similar in product positioning to Billy's online ordering module.

Others

• Adyen: Dutch global payments platform integrated with Billy for payment processing — not a direct ordering competitor, but a key infrastructure partner whose commercial relationship materially affects Billy's economics.

Broad incumbents

• Square (Block): Payments-led POS platform with native QR ordering and restaurant modules; a broad incumbent competing for the same hospitality wallet, particularly on the SMB end of the market.
• Lightspeed: Canadian-listed POS provider with deep presence in European hospitality; integrates with Billy but also offers its own ordering and payments modules — an incumbent whose roadmap choices directly affect orderBilly's market.
• Toast: US-leading restaurant POS and digital ordering platform with bundled QR, kiosk, and online ordering — broad incumbent illustrating where category-leading features may consolidate within the POS layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/orderbilly
• LinkedInlinkedin.com/company/orderbilly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about orderBilly