Speedline

Name

Speedline

Legal name

Speedline S.r.l.

Website

https://speedline.it

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Motorsport Alloy Wheels

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)

Keywords

• Motorsport alloy wheels
• Flowformed racing wheels
• Rally race wheels
• OEM automotive wheels
• Competition-grade wheels

Headquarters

HQ city

Santa Maria Di Sala

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Direct-to-consumer wheel sales (e-commerce): Speedline sells alloy wheels directly to consumers and racing professionals through its e-commerce platform (shop.speedline.it), offering personalized limited-edition products (e.g., Turini 50° at €2,000 per 4-wheel kit) and standard racing catalogue products. Orders are placed online with production taking approximately 2 months. The company sells to EU and UK customers, with pricing inclusive of VAT and shipping.
2. B2B / OEM and motorsport team supply: Speedline historically supplied major automotive brands (Ferrari, Lancia, Alfa Romeo, Renault, Peugeot, Opel, Chrysler, Ford) and professional rally/racing teams as an OEM partner. The company maintains a Racing Department ([email protected]) for professional team inquiries.
3. Heritage / Limited Edition Products: Speedline generates revenue through limited-edition heritage products such as the Turini 50° Anniversary (999 car set), sold at premium pricing with extensive personalization options (custom engraving, 11-spoke design with legendary driver names). No right of withdrawal applies due to the customized nature of these products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Speedline designs and manufactures high-performance aluminium alloy wheels for motorsport (Formula 1, World Rally Championship, GT, endurance racing, circuit racing) and sells them through a direct-to-consumer e-commerce shop (shop.speedline.it) and a dedicated Racing Department for professional teams and OEM automotive manufacturers. The portfolio spans a Racing Catalogue of multiple wheel types (gravel/tarmac rally, race, GT, historic) plus limited-edition heritage products such as the Turini Type 2120 50° Anniversary, all powered by the company's proprietary flowforming manufacturing technology.

Product overview

Speedline is an Italian manufacturer of high-performance alloy wheels for motorsport, operating as a single-product-line company specialized in racing wheels. The product portfolio consists of a comprehensive Racing Catalogue featuring multiple wheel types across different racing disciplines (gravel rally, tarmac rally, race, GT, historic). Core products include the Type 2108, 2110, 2111, 2113, 2118, 2128, 434, 2109, and 1970 series, with the flagship Type 2120 TURINI being the world's first Flowformed Motorsport wheel. Special editions include the Turini Type 2120 Limited Edition 50° Anniversario commemorating the company's 50th anniversary in 2025. All products are intended exclusively for competition use and are not approved for road use.

Differentiator

Problem solved

Functional benefit

Brands

• Speedline Corse: Racing division/sub-brand of Speedline focused on motorsport wheels and competition products.

Products and services

• Type 2108 (COMPETITION 1) Cast aluminium alloy wheel designed for gravel rally, tarmac rally, and race applications, featuring a highly recognizable Speedline classic design available in multiple colours. Targeted at professional motorsport teams and racing applications.
• Type 2110 (CHALLENGE) Multi-duty alloy wheel designed for rally and race applications, part of the Speedline Challenge product line. Targeted at rally and racing teams.
• Type 2111 (COMPETITION 2) Competition-grade cast aluminium alloy wheel for rally and racing applications. Targeted at professional motorsport teams.
• Type 2118 (RACING 2000) Professional aluminium gravel rally wheel and snow rally wheel, used by rally teams worldwide and supplied as original equipment by rally car manufacturers. Also offered as CROSS COUNTRY variant. Targeted at professional rally teams and OEM rally car manufacturers.
• Type 2128 (RACING 2001) Cast aluminium alloy gravel rally wheel with specialist design featuring extra protection against ingress of stones and debris on stage. Targeted at professional gravel rally teams.
• Type 2013C (HISTORY) Historic specification wheel for classic motorsport applications, part of Speedline's heritage product line. Targeted at historic racing and classic motorsport.
• Type 2113 (GT-ONE) Cast aluminium alloy wheel designed for tarmac rally and race applications, available in a range of duties to suit rally and race applications. Targeted at tarmac rally and GT racing teams.
• Type 2120 (TURINI) Cast and flowformed aluminium alloy wheel for tarmac rally and race, recognised as the world's first Flowformed Motorsport wheel. Instantly recognisable and iconic, chosen by professional teams worldwide for its ability to absorb brutal impacts without losing precision. Available in a wide range of sizes from 6.5x16 to 13.0x18. Targeted at professional motorsport teams and racing enthusiasts.
• Turini Type 2120 Limited Edition 50° Anniversario Limited edition commemorative wheel celebrating Speedline's 50th anniversary. Features 11 spokes (10 engraved with legendary driver names, 11th customisable with buyer's name up to 40 characters). Cast and flow-formed aluminium alloy, designed for asphalt and track racing. Limited to 999 car sets worldwide at €2,000 per 4-wheel kit (including VAT and shipping). Includes exclusive packaging and certificate of authenticity. Not approved for road use - competition use only. Targeted at collectors, heritage enthusiasts, and motorsport professionals.
• TYPE 434 (PTS) Originally made in cast aluminium for Peugeot GpA 205 application, still manufactured today in cast aluminium version for competition use. Targeted at historic and competitive Peugeot applications.
• TYPE 2109 (8 SPOKES) 8-spoke alloy wheel design available in multiple colours (white, gold, silver, anthracite, matte black, glossy black, bright red) for rally and race applications. Targeted at rally teams and racing professionals.
• TYPE 1970 (STORICA) Historic specification wheel for classic vehicle applications, designed for vehicles from the 13-inch era. Targeted at collectors and historic vehicle owners.

Quantifiable outcome

• 90+ World Titles in motorsport racing
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and moderate.

• Ford USAcoreOEM/ Whitelabel/ Licensing Partner · 1 January 1986In 1986, Ford USA entrusted Speedline with its largest overseas order ever in terms of both volume and value. This represented a major validation of Speedline's technical capabilities and production capacity in the global automotive wheel market.
• LanciacoreStrategic or Co-development Partner · 1 January 1980Speedline crafted wheels for legendary Lancia rally cars including the Lancia Rally 037 and Miki Biasion's Delta Integrale. The Lancia-Speedline partnership achieved the record of 6 consecutive world rally titles, an unbeaten record. The partnership represents a deep technical and sporting collaboration spanning multiple decades of World Rally Championship competition.
• Alfa Romeo, Renault, Peugeot, Opel, ChryslermoderateOEM/ Whitelabel/ Licensing Partner · 1 January 1980Speedline served as an OEM supplier to major European automotive manufacturers throughout the 1980s, helping define the performance and styling of numerous production vehicle models across these brands.
• FerraricoreOEM/ Whitelabel/ Licensing Partner · 1 January 1973Speedline began collaborating with Ferrari's technical office in 1973 to supply experimental wheels. In 1975, Speedline wheels appeared on the iconic Ferrari 312T driven by Niki Lauda, who became Formula 1 World Champion that year. This marked the beginning of a prestigious partnership lasting decades and placing Speedline alongside the top players in motorsport.

Scale indicators4 records

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• Borbet: German wheel manufacturer with broad OEM and aftermarket presence including light-alloy motorsport/performance applications. A broader incumbent that overlaps with Speedline on aluminum alloy wheels but serves a much wider automotive customer base.
• Enkei Corporation: Large Japanese wheel manufacturer supplying both OEM (including motorsport programs) and aftermarket. Overlaps with Speedline in motorsport wheel segments but operates at substantially greater scale and broader product/market scope than the Speedline motorsport-only focus.

Others

• Sparco: Italian motorsport equipment manufacturer (seats, harnesses, racewear, steering wheels). Adjacent to Speedline as a fellow Italian motorsport-heritage supplier to the same professional teams and enthusiast customers, though not a wheel peer.
• Brembo: Italian motorsport braking system and component manufacturer headquartered near Bergamo. Not a wheel peer but a directly adjacent Italian motorsport-components company that shares customer base (F1, WRC, OEMs) and Italian craftsmanship branding.

Direct peers

• RAYS Engineering: Japanese manufacturer of high-performance forged and flowformed wheels (Volk Racing, gramLIGHTS) for motorsport and tuner segments. Closely comparable to Speedline on technology approach, motorsport pedigree, and enthusiast positioning, though stronger in Japan/Asia markets than Europe.
• Fondmetal: Italian manufacturer of motorsport and aftermarket alloy wheels with deep Formula 1 and rally heritage (supplied Benetton, Williams, McLaren). Direct competitor to Speedline in the Italian motorsport wheel niche with overlapping product technology and customer base.
• ATS Wheels: German performance wheel manufacturer with motorsport heritage (F1 supply in the 1980s/1990s) and aftermarket product lines. Closely comparable to Speedline on motorsport DNA, European manufacturing base, and racing-derived product positioning.
• Team Dynamics / Wheel Pros: Manufacturer of motorsport and aftermarket alloy wheels (Team Dynamics, TSW, Rotiform brands). Directly comparable on motorsport product lines and enthusiast customer base, with stronger US distribution reach than Speedline.
• BBS Kraftfahrzeugtechnik: German premium manufacturer of forged and flowformed motorsport and OEM alloy wheels. Closely comparable to Speedline on technology (flowforming), target customers (professional motorsport teams and premium aftermarket), and brand positioning as a motorsport-heritage wheel specialist.
• OZ Racing: Italian manufacturer of high-performance alloy wheels for motorsport and aftermarket, headquartered near Vicenza. Directly competes with Speedline in the same flowformed and cast motorsport wheel categories, supplying WRC, GT, F3/F4 and aftermarket enthusiasts with overlapping product lines and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/speedline-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speedline