New York Comic Con
New York Comic Con is an annual four-day pop culture convention held at the Javits Center in Manhattan, operated by ReedPop within RX (RELX Inc.). It serves 250,000+ fans, 1,250+ exhibitors, and major entertainment studios through ticketed events, Artist Alley, sponsor activations, and the Popverse subscription streaming platform.
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What New York Comic Con does
New York Comic Con (NYCC) is an annual four-day pop culture convention held at the Javits Center in Manhattan, operated by ReedPop, a boutique events group within RX (RELX Inc.). Founded in 2006, NYCC is the East Coast's largest pop culture convention and serves four primary constituencies: pop culture fans (250,000+ attendees in 2025), comic creators and artists (the Artist Alley program), exhibitors and sponsors from major entertainment studios and publishers (1,250+ participants in 2025), and industry professionals including librarians, educators, retailers, and press. The event's product surface spans the core convention (panels, celebrity meet-and-greets, photo ops/autographs, cosplay competitions, talent show, and the Crown Championships cosplay qualifier), supported by a proprietary Fan Verification ticketing platform built on Leap Event Technology, an owned Popverse streaming and news platform, and official merchandise.
NYCC's business model is multi-streamed. Consumer revenue comes from tiered ticket sales (single-day, 4-day, professional, and specialty badges), Popverse subscriptions ($5.99/month Fan Monthly; $125/year Superfan with presale access and merch discounts), photo ops and autograph transactions, and official merchandise. B2B revenue comes from exhibitor booth rentals, Artist Alley table fees ($580 per 6' table including two badges), and sponsorships/brand partnerships with major entertainment and consumer brands. The go-to-market motion is event-driven, leveraging Fan Verification profiles, ticket pre-sales, Popverse membership, media partnerships (Screenrant, Collider, CBR, The Illuminerdi, Nerdist), and a multi-channel presence (Instagram, X, Facebook, TikTok, Threads, YouTube, email newsletter, and the owned Popverse site).
The event generated 81.8 billion media impressions and 4,800+ stories/segments in 2025, with an estimated $35 million economic impact to New York City (down from $80M in 2024, reflecting a different measurement methodology or scope). NYCC is part of ReedPop's broader portfolio of pop culture events (C2E2, Emerald City Comic Con, PAX events, MCM Comic Con), and benefits from cross-promotion, shared infrastructure, and group-level partnerships (e.g., NYC Tourism + Conventions). The next edition is scheduled for October 8-11, 2026, celebrating the show's 20th anniversary with a 'Coney Island' theme.
New York Comic Con firmographics
Firmographics- Name
- New York Comic Con
- Legal name
- RX Global
- Website
- https://newyorkcomiccon.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New York Comic Con is an annual four-day pop culture convention held at the Javits Center in Manhattan, operated by ReedPop within RX (RELX Inc.). It serves 250,000+ fans, 1,250+ exhibitors, and major entertainment studios through ticketed events, Artist Alley, sponsor activations, and the Popverse subscription streaming platform.
- Ownership category
- akta.pro rank
New York Comic Con industry classification
Industry- Product category
- Pop Culture Conventions and Live Entertainment Events
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Amusement, Gambling, and Recreation Industries (713), Hobby, Toy, and Game Retailers (45912)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Arts, Culture, Entertainment & Fan Conventions Organizers (THAHABAN)
- akta.pro secondary industries
- Collectibles & Hobby Shows (MPAGAFAN), General Consumer Expos & Trade Shows (MPAGAFAA), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB), Non-Sports Trading Cards Retail (TCG/Entertainment) (CRALAGAB), Comic Books, Graphic Novels & Manga Retail (CRALAAAF)
Keywords
Where New York Comic Con is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New York Comic Con business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: NYCC generates primary revenue through multi-tier ticket sales including single-day, 4-day, and specialty badges, with Fan Verification requirements for purchase access.
- Exhibitor and Artist Alley Fees: Revenue from exhibitor booth rentals and Artist Alley table assignments. Artist Alley tables cost $580 for a full 6' table with two badges.
- Popverse Membership Subscriptions: Monthly and annual membership subscriptions providing streaming access, exclusive presales, and merchandise discounts.
- Photo Ops and Autograph Sessions: Revenue from celebrity meet-and-greet photo operations and autograph sessions sold through Epic Photo Ops.
- Official Merchandise: Sales of exclusive NYCC-branded merchandise through the official online merch store and onsite.
- Sponsorships and Brand Partnerships: Revenue from brand sponsorships and partnerships, including exhibitor fees from major entertainment studios and publishers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fan Monthly Membership |
| Subscription | Annual | Superfan Annual Membership |
| One time/ perpetual license | Multi-year contract | Artist Alley Table |
| Other | Multi-year contract | Professional Registration |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
New York Comic Con product offering
Product offeringCore offering
New York Comic Con operates a four-day annual pop culture convention at the Javits Center in New York City, selling consumer tickets (single-day and 4-day), exhibitor booths, Artist Alley tables, official merchandise, photo ops and autograph sessions, and Popverse membership subscriptions. The event brings together major film/TV studios, comic publishers, retailers, and independent creators with fans through studio panels, celebrity appearances, cosplay competitions, and live entertainment programming.
Product overview
New York Comic Con is a pop culture convention event operated by ReedPop, held annually at the Javits Center in New York City. The company's offerings center on the core NYCC event (featuring celebrity appearances, panels, exhibitors, Artist Alley, and cosplay), supported by the Fan Verification System for ticketing and the Popverse membership program. Popverse offers two subscription tiers: Fan Monthly ($5.99/month) for streaming access to panels and ReedPop archives, and Superfan ($125/year) adding ticket presale access, merchandise discounts, and priority Photo Ops/Autographs. Additional offerings include Artist Alley for independent creators, NYCC Legal Masterclass CLE courses, the Crown Championships cosplay competition, and the Talent Show. The company also provides hotel booking partnerships and parking reservations through third-party services.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 250,000+ attendees and $35 million economic boost to NYC in 2025
- +2 more outcomes
Companies that use New York Comic Con
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
New York Comic Con technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
New York Comic Con partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered support, core and minor.
- Connections HousingsupportOfficial housing company providing discounted hotel rates for NYCC attendees. Manages room block reservations through Connections Housing platform with special group rates.
- Paragon Creative AgencycoreCreative development and production solutions company partnering with ReedPop for livestream of NYCC panels to global audiences via Popverse and media partner channels.
- Disney Lorcana (Ravensburger)minorDisney Lorcana Trading Card Game powered the NYCC Livestream as a sponsor of the live streaming initiative.
- NYC Tourism + ConventionscoreOfficial tourism partner for NYCC, providing economic impact figures and the NYC Delegate Pass program offering discounts throughout the five boroughs.
- ScreenrantminorMedia partner distributing NYCC livestream content and coverage across social channels.
- ColliderminorMedia partner distributing NYCC livestream content and coverage across social channels.
- CBRminorMedia partner distributing NYCC livestream content and coverage across social channels.
- The IlluminerdiminorMedia partner distributing NYCC livestream content and coverage across social channels.
- NerdistminorMedia partner distributing NYCC livestream content and coverage across social channels.
- SpotHerosupportParking reservations app partner offering discounted parking rates for NYCC attendees at the Javits Center.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
New York Comic Con competitors and assessment
Company assessmentDirect peers
- WonderCon: A mid-sized comic and pop culture convention run by Comic-Con International (San Diego Comic-Con's parent). Comparable in exhibitor mix and panel programming to NYCC but smaller in scale and West Coast-focused.
- C2E2 (Chicago Comic & Entertainment Expo): Another ReedPop-run fan convention in Chicago with a similar exhibitor, panel, and Artist Alley structure to NYCC. Operates as a Midwest counterpart to NYCC and shares back-office infrastructure under the same parent.
- Anime Expo: North America's largest anime convention, held annually in Los Angeles. Competes with NYCC for the same anime/manga/gaming fan audience and exhibitor dollars, particularly studios and publishers with overlapping IP portfolios.
- Emerald City Comic Con: A ReedPop-operated pop culture convention held annually in Seattle, directly comparable to NYCC in format, exhibitor mix, and target audience. It serves as a regional Pacific Northwest counterpart within the same parent portfolio.
- Dragon Con: A large multi-genre fan convention held over Labor Day weekend in Atlanta. Comparable in scale (~80K+ attendees) and programming breadth, and competes with NYCC for fan travel and entertainment sponsor budgets.
- San Diego Comic-Con: The largest US pop culture convention and NYCC's primary direct competitor for studio sponsorships, exhibitor dollars, and fan travel. Comparable in format (4-day annual convention, panels, exhibit floor, Artist Alley) but operates on the West Coast and is run by Comic-Con International rather than ReedPop.
- MCM Comic Con: ReedPop's UK/European fan convention brand running events in London, Manchester, and other cities. Directly comparable to NYCC in format and is owned by the same parent, making it a useful operational benchmark.
- Fan Expo: A multi-city pop culture convention brand (Fan Expo Canada, Fan Expo Philadelphia, Fan Expo Chicago, etc.) with a similar celebrity-guests, comic-creators, and exhibitor-floor model. Directly comparable in offering and audience to NYCC.
- PAX (Penny Arcade Expo): ReedPop's gaming-focused fan convention series (PAX West, East, South, Unplugged). Directly comparable as a sibling ReedPop event and a competitor for fan mindshare and gaming/exhibitor dollars that might otherwise flow to NYCC.
Broad incumbents
- Comic-Con International: The non-profit organization behind San Diego Comic-Con and WonderCon. Functions as a broader incumbent in the comic-con space, setting industry programming norms and competing with NYCC for studios' flagship activation budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
New York Comic Con social profiles
Digital presenceNew York Comic Con financial estimates
Financial estimateRevenue estimate
Valuation estimate
New York Comic Con leadership team
Management profileNumber of profiles
Profiles8 records
New York Comic Con funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New York Comic Con M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New York Comic Con
What does New York Comic Con do?
New York Comic Con operates a four-day annual pop culture convention at the Javits Center in New York City, selling consumer tickets (single-day and 4-day), exhibitor booths, Artist Alley tables, official merchandise, photo ops and autograph sessions, and Popverse membership subscriptions. The event brings together major film/TV studios, comic publishers, retailers, and independent creators with fans through studio panels, celebrity appearances, cosplay competitions, and live entertainment programming.
Is New York Comic Con a public or private company?
New York Comic Con is a private company. It is classified as corporate owned and is currently operating.
When was New York Comic Con founded?
New York Comic Con was founded in 2006. It employs 11 to 50 people.
Where is New York Comic Con based?
New York Comic Con is headquartered in New York, United States, in the North America region.
How does New York Comic Con make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are exhibitor and Artist Alley Fees, popverse Membership Subscriptions, photo Ops and Autograph Sessions, official Merchandise and sponsorships and Brand Partnerships.
Who are New York Comic Con's main competitors?
Direct peers on record are WonderCon, C2E2 (Chicago Comic & Entertainment Expo), Anime Expo, Emerald City Comic Con, Dragon Con, San Diego Comic-Con, MCM Comic Con, Fan Expo and PAX (Penny Arcade Expo). Comic-Con International is listed as a broad incumbent.
Does New York Comic Con have an API?
No public API is recorded for New York Comic Con.
What industry is New York Comic Con in?
New York Comic Con's product category is Pop Culture Conventions and Live Entertainment Events. Its primary akta.pro industry code is THAHABAN, Arts, Culture, Entertainment & Fan Conventions Organizers, with a secondary code of MPAGAFAN, Collectibles & Hobby Shows. Its NAICS code is 711 and its SIC code is 7990.