What Paragon Creative Agency does

Paragon Creative Agency is a turn-key creative development and production firm headquartered at 500 S Victory Blvd in Burbank, California, employing 9 people. Co-founded by Rob Talbert (CEO, Executive Director of Live Media) and James Shaughnessy (CCO, Executive Director of Digital Media) — both veterans of ManiaTV and Machinima — the agency operates as a boutique professional services provider across live broadcast production, esports tournament coverage, commercial and branded content creation, VFX, and post-production. The service catalog is organized around three core pillars (Creative Development, Turn-Key Production, Cinema Grade Post) supported by specialized offerings including Esports Production, Digital Content Production, Branded Content, Influencer Talent Management, Strategic Digital Distribution, and VFX Services. The agency does not develop or market a proprietary technology platform; its offering is built on production expertise, established industry relationships, and the founders' track records.

The firm serves enterprise clients across four primary verticals: gaming and esports companies (Blizzard/Activision, Microsoft Studios/Gears of War, Capcom/Street Fighter, Luminosity Gaming), entertainment and media brands (Warner Bros/The Hobbit, Netflix/Mattel Masters of the Universe aftershow, PCGamer, E3/YouTube/Rooster Teeth, Elton John AIDS Foundation), consumer and technology brands (Macy's, Microsoft Azure, Toyota 2020 Corolla, T-Mobile, Comcast Xfinity, Google, Facebook), and event organizers (Advertising Week New York, Tesla Model Y and Boring Company Tunnel unveilings). Demonstrated scale includes 500+ broadcast spots for Blizzard/Activision, 300+ hours of Hearthstone tournament broadcast, a 36-hour 12-language E3 linear broadcast across 60 distribution platforms, and 19.4 billion+ impressions on the PC Gaming Show.

The business model is project-based professional services revenue, with work delivered through direct sales-led engagement with enterprise clients. Go-to-market relies on the founders' industry reputation, the case-study portfolio on the company website, and referral-driven demand. Pricing is quote-driven and not publicly disclosed, consistent with custom production work. The company is privately held, with no external investors, parent entity, or funding rounds evidenced in the input data, and operates as an independent boutique agency with global delivery capability across the USA, Canada, and selected international events.

Name

Paragon Creative Agency

Legal name

Paragon Creative Agency

Website

https://paragoncreativeagency.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Paragon Creative Agency is a 9-person boutique production firm in Burbank, California, founded by former Machinima executives, offering turn-key creative development, live broadcast, esports, and commercial production services to enterprise clients across gaming, entertainment, automotive, and consumer brand verticals.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Production (512110), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Commercial Production Companies (Live-Action) (MPAAAMAA), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

Keywords

• Live broadcast production
• Esports production services
• Branded content creation
• Creative production agency
• Post-production services

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Development and Production Services: Project-based creative development and production services for live events, esports broadcasts, branded content, and commercial production. Revenue is generated through client engagements for specific projects including event production, broadcast creation, VFX, and post-production services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Paragon Creative Agency is a turn-key creative development and production company that delivers live broadcast production, esports broadcasts, branded content, commercial production, VFX, and post-production services for enterprise clients. It operates as a direct resource spanning creative development through cinema-grade post, with strategic digital distribution and influencer talent management capabilities. The agency combines 60 years of team experience across live events, gaming editorial, esports, digital, branded content, and commercial broadcast.

Product overview

Paragon Creative Agency is a turn-key creative development and production solution offering three core service pillars: Creative Development (content strategy and planning), Turn-Key Production (end-to-end production execution), and Cinema Grade Post (broadcast-quality post-production). These are supported by specialized service offerings including Live Broadcast Production, Digital Content Production, Esports Production, Branded Content, Influencer Talent Management, Strategic Digital Distribution, and VFX Services. The agency operates across multiple content verticals including live events, esports, commercial broadcast, and branded content for clients such as Macy's, Microsoft, Blizzard, Netflix, and Mattel.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Broadcast Production Full-service live broadcast production for concerts, red carpet premieres, cast Q&A events, esports tournaments, and award shows, including creative development, permitting, staffing, transmission, live directing, and broadcast delivery.
• Creative Development

Quantifiable outcome

• 500+ broadcast spots and 300+ hours of live broadcast for major esports events
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tool of North America: Commercial production company for high-end broadcast and digital campaigns. Comparable in serving agencies and brands with director-led live-action commercial production and post-production work.
• MKG: Creative agency specializing in experiential marketing, gaming, and esports content for major brands. Comparable in delivering integrated creative, content production, and influencer/talent services to gaming publishers and entertainment brands.
• Hungry Man: Commercial production company producing broadcast and digital advertising for major brands. Comparable in commercial production services, VFX-capable post, and entertainment/enthusiast brand clients.
• B-Reel: Creative production agency producing branded content, digital experiences, and film/video for major brands. Comparable in turn-key creative-development-through-post-production model serving enterprise clients across entertainment and tech.
• Pulse Advertising: Gaming and entertainment marketing agency with influencer and content production capabilities. Comparable in serving gaming publishers with creative, influencer, and multi-platform content distribution.
• Trailer Park Group: Entertainment and brand-content production agency with deep gaming, film, and streaming clients. Highly comparable in serving entertainment-IP holders and gaming publishers with creative development, content production, and finishing services.
• Sid Lee: Full-service creative agency producing campaigns, branded content, and live experiences for major brands. Comparable in combining creative development, production, and experiential work across entertainment and gaming verticals.
• Allied Esports: Esports production and event company operating dedicated facilities and producing tournament broadcasts. Comparable in providing live esports broadcast production services to publishers and league operators.

Broad incumbents

• Ogilvy: Global advertising holding-company agency with dedicated entertainment and experiential practices. Comparable as a competitor for major brand advertising and content production budgets, with materially greater scale and resources.
• Anonymous Content: Larger production company spanning film, television, and branded content. Comparable in cinematic/post-production capabilities and entertainment brand clients, though materially larger and broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/paragon-creative-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paragon Creative Agency