Fairway Finder

What Fairway Finder does

Fairway Finder, Inc. is a US-incorporated, privately held mobile-first platform that helps individual recreational golfers discover available tee times at public golf courses, receive SMS-based cancellation alerts at oversubscribed courses, and book reservations through a booking-agent model that connects users directly with course systems. The company was founded in 2025 and operates with 1-10 employees as a bootstrapped, founder-owned business, with no disclosed institutional funding. Its product surface comprises a web platform (fairwayfinder.io), a native iOS app, and a native Android app, distributed through Apple App Store, Google Play Store, and self-serve web sign-up with Apple and Google OAuth. The platform aggregates publicly available tee time inventory across 24 major cities in California, Colorado, Texas, and Hawaii for discovery, while the booking functionality itself is currently limited to a Utah beta with stated intent to expand to additional US states. Operationally, the company acts as a booking agent on behalf of users, completing reservations via third-party course booking systems, and supports identity authentication via Sign in with Apple and Sign in with Google.

The company monetizes through two streams: a subscription-based Cancellation Alerts product offered with a 14-day free trial (no credit card required) and billed monthly or annually on auto-renew, and non-refundable per-booking convenience fees applied when the platform completes a tee time reservation through third-party systems. Specific dollar amounts for both the subscription and the convenience fee are not publicly disclosed. The target customer is the individual recreational golfer frustrated by fragmented course websites and phone-based pro-shop booking, with a stated value proposition of eliminating third-party booking fees and capturing cancellation openings at fully-booked preferred courses. Marketing and distribution are executed through organic social channels (Facebook, Instagram, TikTok), app store presence, and email/SMS account communications, with no disclosed paid advertising budget, partnerships, integrations beyond identity providers, or enterprise customers. There is no documented AI/ML capability, no public API or developer ecosystem, no disclosed patents or regulatory filings, and no public management team listed in the source data.

Name

Fairway Finder

Legal name

Fairway Finder, Inc.

Website

https://fairwayfinder.io

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Booking Convenience Fees: Non-refundable convenience fee charged at time of booking through the platform. Acts as booking agent on behalf of users to secure tee time reservations through third-party systems
2. Subscription Alerts: Monthly or annual subscription service for tee time cancellation alerts. Subscriptions auto-renew unless canceled prior to renewal. 14-day free trial available with no credit card required

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fairway Finder is a mobile and web platform that aggregates available tee times at public golf courses across the United States. It surfaces real-time tee time availability, sends SMS cancellation alerts to users when fully-booked courses open up, and acts as a booking agent by connecting users directly with course booking systems to complete reservations without third-party booking fees. The platform is offered as a self-serve product via web, iOS, and Android with a 14-day free trial for the alerts feature.

Product overview

Fairway Finder is a tee-time discovery and booking platform operating as a single, unified product accessible via web browser, iOS app, and Android app. The core offering consists of searching and browsing publicly available tee times at golf courses across the United States. Two key add-on modules extend the core experience: a subscription-based Cancellation Alerts feature (14-day free trial, billed monthly or annually) that notifies users when tee times open at saved courses, and a direct Booking feature through which Fairway Finder acts as the user's agent to complete reservations via third-party course systems. Currently, booking is available in Utah with additional states in development. The platform is legally incorporated as Fairway Finder, Inc. and is designed for users in the United States and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Fairway Finder Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Third-Party Golf CoursescoreStrategic or Co-development PartnerFairway Finder aggregates tee time data from golf courses and facilitates bookings on behalf of users through third-party booking systems. The company acts as a booking agent, not owning or operating any courses. Golf courses provide the actual tee time inventory and services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Golfshot: Apple Design Award-winning golf GPS and stat-tracking app with course database and booking integrations — overlaps with Fairway Finder on consumer golfer tools though focused on tracking rather than booking.
• The Grint: Golf GPS, handicap, and tee time booking app serving recreational golfers — comparable consumer base and booking use case to Fairway Finder, with broader scoring and social features.
• Arccos Golf: Golf performance tracking platform with shot data and course database — adjacent competitor serving the same consumer golfer persona as Fairway Finder.
• 18Birdies: Popular consumer golf app offering GPS, scoring, and stat tracking with tee time booking functionality — overlaps with Fairway Finder on consumer golf booking but with a much broader feature set.

Direct peers

• GolfNow: Owned by NBC Sports, GolfNow is the dominant tee time booking marketplace in the U.S. with the largest inventory of public course tee times — the most direct competitor to Fairway Finder's booking and discovery model.
• TeeOff.com: Discount tee time booking platform operated by GolfNow/NBC Sports; competes head-on with Fairway Finder for golfers seeking available tee times, especially with a discount-led pricing model.
• Lightspeed Golf (Chronogolf): Golf course management software with integrated online booking; comparable to Fairway Finder on the tee-time booking side and a likely future partner or competitor on the course-software layer.
• Supreme Golf: Tee time booking and golf management platform offering tee time deals and course management software — directly comparable to Fairway Finder's booking and discovery focus.

Emerging players

• Golf Genius: Tournament and event management platform for golf clubs with player-facing tools — adjacent to Fairway Finder's booking use case, especially for organized golf events.
• CourseKey: Golf course booking and management software for private and public clubs — overlaps with Fairway Finder on the tee time booking transaction layer with a course-side focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fairwayfinder.io
• Instagraminstagram.com/fairwayfinder.io
• TikToktiktok.com/@fairwayfinder.io

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairway Finder