Centrum voor Mindfulness

What Centrum voor Mindfulness does

Centrum voor Mindfulness (CVM) is a Netherlands-based training and education organization specializing in mindfulness-based and Acceptance & Commitment Therapy (ACT) programs. Operating as part of StressWise Nederland — described as the largest mindfulness and ACT provider in the Netherlands — CVM delivers an 8-week Mindfulness-Based Stress Reduction (MBSR) curriculum rooted in Jon Kabat-Zinn's methodology, supplemented by Compassietraining MBCL (Mindful Self-Compassion), ACT-based therapeutic training, and specialized programs such as Voice Dialogue and PSBK Psychosociale Basiskennis. The organization employs more than 40 trainers, coaches, and therapists certified under VMBN and VVM, and serves over 20,000 cumulative participants across individual consumers, professional certification candidates, and corporate clients.

The business operates a hybrid delivery model: in-person training across 10 Dutch cities (Amsterdam, Rotterdam, Utrecht, Groningen, Almere, Eindhoven, Leiden, Nijmegen-Lent, Zeist, Valkenswaard) alongside Zoom-based online MBSR capped at 13 participants per group. A digital learning layer (CVM-app, digital workbooks, audio tracks) supports self-directed practice. Pricing for individual MBSR ranges from €445 (online, summer-discounted) to €595 depending on format and location, with corporate MBSR at €795 and professional education programs priced up to €1,950 for the CPION-recognized PSBK. Distribution includes direct-to-consumer website registration, inside sales via service desk, and enterprise sales through a dedicated account manager, with reimbursement facilitated via Dutch health insurers (VGZ, Zilveren Kruis) up to €350.

The go-to-market spans three core customer segments: individual consumers seeking stress reduction and personal development; organizations (notably PwC and Belastingdienst) buying in-company programs under sub-brands such as WorkingMind, TeamMind, and Mindful Werken; and professionals seeking certification as mindfulness trainers, coaches, or ACT therapists. Academic partnerships with University of Amsterdam (Professor Susan Bögels) and Radboudumc (Professor Anne Speckens), plus a 2022 strategic partnership with Awaris for business transformation, anchor the scientific and organizational credibility of the curriculum.

Name

Centrum voor Mindfulness

Legal name

Centrum voor Mindfulness

Website

https://centrumvoormindfulness.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Centrum voor Mindfulness is a Dutch training organization delivering MBSR mindfulness and ACT programs to individuals, professionals seeking certification, and corporate clients across 10 cities and online channels.

Ownership category

akta.pro rank

Product category

Mindfulness Training and Wellbeing Education

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

akta.pro secondary industries

Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Mindfulness training programs
• Acceptance commitment therapy
• Stress reduction courses
• Corporate wellness training
• Professional mindfulness education

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Training Programs: Revenue from individual participants paying for mindfulness MBSR training, compassie MBCL training, and other mindfulness programs. Pricing ranges from €495-€595 for standard programs. Participants can seek reimbursement through health insurers (up to €350) or employers.
2. Professional Education Programs: Revenue from professional training and certification programs including Mindfulness Trainer, Mindfulness Coach, ACT Coach, Voice Dialogue, PSBK (Psychosocial Basiskennis) and other therapeutic education programs. PSBK costs €1950, Voice Dialogue €995.
3. Corporate/Business Training: Revenue from in-company mindfulness training and workshops for organizations. Business rate is €795 for Mindfulness MBSR. Includes workshops, MasterClasses, and tailored programs for specific organizations like PwC and Belastingdienst.
4. Insurance Reimbursement Facilitation: Training can be reimbursed through Dutch health insurers, facilitating payment for individual participants. The company works with insurers including VGZ, Zilveren Kruis, and others.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Centrum voor Mindfulness delivers structured mindfulness training programs based on MBSR, MBCL, and ACT methodologies for individual participants, and tailors these programs for organizational clients. The company also runs professional education pathways that certify new trainers, supported by a network of more than 40 trainers, coaches, and therapists and reaching over 20,000 participants.

Product overview

Centrum voor Mindfulness offers a comprehensive portfolio of mindfulness and ACT (Acceptance & Commitment Therapy) training programs, professional education courses, and organizational services. The core offerings include Mindfulness MBSR (an 8-week scientifically proven stress reduction training available in-person, online, and English), Compassietraining MBCL (Mindful Self-Compassion), and various professional training programs (Mindfulness Trainer, Mindfulness Coach, ACT Coach, ACT Therapeut, Psychosociaal Therapeut, Voice Dialogue, PSBK). For organizations, they provide Mindful Werken, WorkingMind, TeamMind, and Mindful2Work training programs. Additionally, they offer workshops including meditation evenings/days, work-life balance, time management, work happiness, communication skills (Green Zone, Deep Listening), and specialized programs for musicians. The organization operates under StressWise Academy and is part of StressWise Nederland, the largest mindfulness and ACT provider in the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• StressWise Academy: The organization's own training institute that provides professional education in mindfulness and ACT.
• WorkingMind
• TeamMind
• Mindful Werken
• Mindful Leiderschap
• Mindful2Work

Products and services

• MBSR (Mindfulness-Based Stress Reduction) Training Structured Mindfulness-Based Stress Reduction (MBSR) program for individual adult participants in the Netherlands seeking evidence-based stress reduction training delivered at CVM training locations.
• MBCL (Mindfulness-Based Cognitive Living) Compassion Training Mindfulness-Based Cognitive Living (MBCL) compassion training for individual participants seeking to develop compassion, self-compassion, and mindful living practices.
• ACT (Acceptance and Commitment Therapy) Programs Acceptance and Commitment Therapy (ACT) programs for individual participants seeking structured, evidence-based training in psychological flexibility and values-based action.
• In-Company Mindfulness and ACT Programs Customized mindfulness and ACT training programs delivered on-site or in-company to Dutch organizations, companies, and institutions for employee wellbeing, stress reduction, and culture initiatives.
• Professional Mindfulness Trainer Certification Professional education and certification program that trains and certifies new mindfulness trainers, supporting Centrum voor Mindfulness's trainer network expansion.

Quantifiable outcome

• Over 20,000 people have participated in programs through StressWise and Centrum voor Mindfulness
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AwariscoreStrategic or Co-development Partner · 2 June 2022Centrum voor Mindfulness and Awaris joined forces in June 2022 for mindfulness-based business transformation. The partnership focuses on mindsets transformation and competencies strengthening for organizational challenges, combining CVM's mindfulness expertise with Awaris's business transformation capabilities. CVM CEO Wibo Koole is involved in this collaboration.
• University of Amsterdam (UvA) - Prof. Susan BögelscoreStrategic or Co-development Partner · 31 October 2018Professor Susan Bögels from UvA strengthens CVM's programs for Mindfulness for Parents and Children. She brings academic expertise and co-directs scientific underpinning of mindfulness courses and teacher training. She also adds expertise in mindfulness at work programs including Mindful2Work.
• Radboudumc - Prof. Anne SpeckensminorStrategic or Co-development PartnerCollaboration with Radboudumc professor Anne Speckens in organizing the International Conference on Mindfulness at UvA in Summer 2018, contributing to scientific research into mindfulness.
• StressWise AcademycoreStrategic or Co-development PartnerCVM is part of StressWise Nederland, the largest provider of mindfulness and ACT in the Netherlands. StressWise Academy is the company's own training institute for professional education. More than 40 trainers, coaches, and therapists work within this organization.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• OpenUp: Dutch mental well-being platform offering organizational wellness programs including mindfulness components; competes with CVM's enterprise offerings in the Netherlands market.
• Smiling Mind: Australian-origin digital mindfulness organization with employer and education programs; comparable model combining mindfulness curriculum with workplace and institutional wellness distribution, though primarily serving Asia-Pacific markets.

Emerging players

• Insight Timer: Global digital meditation platform with guided meditations, courses and community features; competes with CVM's online MBSR offering through a low-cost, self-serve subscription model targeting the same end users.
• 10% Happier: Online meditation and coaching platform with corporate offerings (10% Happier at Work); competes with CVM's professional trainer/coach education line and corporate mindfulness programs via digital coaching.

Broad incumbents

• Calm: Leading global mindfulness and sleep app with an enterprise offering (Calm Business); alternative channel for the same corporate well-being spend that CVM targets with WorkingMind and Mindful Werken.
• Headspace: Major global mindfulness and meditation app with a strong B2B (Headspace for Work) channel; competes with CVM for both consumer and corporate wellness budgets via scalable digital delivery.

Direct peers

• Breinwijzer: Dutch provider of mindfulness and ACT-based training programs for individuals and organizations, overlapping directly with CVM in MBSR curriculum and corporate wellness offerings.
• SeeTrue Mindfulness: A Dutch mindfulness training organization offering MBSR-based programs and corporate training across the Netherlands, directly competing with CVM for both individual and enterprise customers in the same niche.
• Ivresse Mindfulness Trainingen: A Netherlands-based MBSR and ACT training provider with on-location and online programs, targeting the same consumer and corporate wellness buyer as Centrum voor Mindfulness.
• Radboudumc Centrum voor Mindfulness: Academic mindfulness center affiliated with Radboud University Medical Center offering MBSR research-backed programs; already a partner of CVM but also a direct provider in the Dutch mindfulness training market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/centrum-voor-mindfulness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centrum voor Mindfulness