What ROCKEYE does

ROCKEYE is a cloud-based, AI-enabled ERP platform and the flagship commercial product of Hidden Brains Infotech FZCO, a Dubai-based enterprise software and IT services company founded in 2003. The platform is organized as a modular architecture with 26+ modules packaged into four vertical solution suites — Oil & Gas Downstream (fluid terminal management, OMC trade with Kenya TR-800/812/830 compliance, smart station automation, sales and distribution), Manufacturing (production, inventory, warehouse), Supply Chain (transport management, vehicle tracking), and a general Business Suite (financial accounting, HR, procurement, sales & invoicing, contract management). Core functionality emphasizes real-time visibility, predictive analytics, and process automation across multi-location enterprise operations, with industry-specific workflows for oil marketing, manufacturing, and logistics.

The technology stack is delivered as cloud-based SaaS with three-tier support (L1/L2/L3), ISO 27001:2022 and ISO 9001:2015 certifications, CMMI Level 3 development maturity, and compliance with GDPR, DPDPA, and CCPA. AI/ML features are embedded at the module level — predictive maintenance, inventory anomaly detection, NLP-based attendance/visitor management, computer vision for workforce verification, and route optimization — but described at the feature layer rather than as a foundational proprietary model.

Go-to-market combines direct enterprise field sales (driven by "Schedule a Demo" CTAs) with the ROCKEYE Partner Network (RPN), which spans 30+ partners and 100+ affiliates across 9+ countries. Revenue mechanics are subscription-based SaaS (module-tiered) supplemented by professional services (implementation, training, consulting) and managed support tiers (weekend, 24/7), all administered from India in IST. The company operates 11 offices across 6+ countries including UAE (HQ), USA, Norway, UK, Malaysia, India, and Nigeria, targeting mid-to-large enterprises in oil & gas downstream, manufacturing, and supply chain verticals with particular depth in African and Southeast Asian markets.

Name

ROCKEYE

Legal name

ROCKEYE ERP (Product of Hidden Brains Infotech FZCO)

Website

https://rockeye.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB), Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), Industry-Specific ERP for Utilities & Energy (HDAEAEAN)

Keywords

• Cloud ERP software
• AI ERP platform
• Oil and gas software
• Manufacturing ERP
• Supply chain management

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ERP Software Subscription: ROCKEYE operates primarily as a SaaS ERP platform offering modular subscriptions. The platform is cloud-based and subscription-licensed, with pricing likely tiered by modules and user count. Implementation, training, and consulting services are provided as additional professional services.
2. Professional Services: Implementation, training (train-the-trainer, administrator, end-user, process-specific, role-based), and consulting services are offered as separate engagements. Consulting hours can be purchased separately for custom development and integration guidance.
3. Support Services: Tiered support services (L1, L2, L3) with business hours and priority support options. Weekend support and 24/7 dedicated support available as premium tiers. All support is administered from India (IST).

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

ROCKEYE is a cloud-based, AI-enabled ERP platform offering 26+ modular capabilities across Finance, HR, Procurement, Inventory, Production, Sales, Maintenance, and industry-specific functions such as Fluid Terminal Management, OMC Trade, and Smart Station. It is delivered as a cognitive ERP suite by Hidden Brains Infotech FZCO for Oil & Gas downstream, Manufacturing, and Supply Chain enterprises globally.

Product overview

ROCKEYE is a next-generation cloud-based ERP platform organized as a modular architecture with 20+ individual modules organized into 4 solution suites: Oil & Gas DownStream Suite (for oil and gas downstream operations), Manufacturing Suite (for production facilities), Supply Chain Suite (for logistics and distribution), and Business Suite (for general business needs). The platform integrates core business functions into a unified ecosystem, offering modules spanning Financial Accounting, Human Resource (HRMS), Procurement, Inventory & Warehouse, Production, Transport Management, Sales & Invoicing, Maintenance & Service, Remote Assist, Multi Vendor Commerce, Sales & Distribution, Fluid Terminal Management, OMC Trade, Smart Station, Vehicle Tracking, Document Management, Attendance Management, Visitor Management, Asset Management, and Contract Management. ROCKEYE differentiates through AI-powered capabilities across predictive analytics, process automation, optimization, and knowledge retrieval, enabling organizations to transition from fragmented systems to data-driven, intelligent operations with real-time visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• ROCKEYE Financial Accounting Core finance module providing general ledger, accounts payable/receivable, budgeting, and financial reporting for enterprises using the ROCKEYE ERP platform.
• ROCKEYE Human Resource (HRMS) Human Resource Management System module covering employee records, payroll, leave, attendance, and people-management workflows as part of the ROCKEYE ERP suite.
• ROCKEYE Procurement Procurement module for managing purchase requisitions, vendor onboarding, purchase orders, and sourcing workflows across the enterprise.
• ROCKEYE Inventory & Warehouse Inventory and warehouse management module providing stock visibility, warehouse operations, and multi-location inventory control within the ROCKEYE ERP suite.
• ROCKEYE Production Production planning and shop-floor execution module for manufacturers, enabling production orders, bill of materials, and shop floor control inside ROCKEYE ERP.
• ROCKEYE Transport Management Transport management module that handles fleet operations, trip planning, and shipment execution as part of the ROCKEYE ERP suite.
• ROCKEYE Sales & Invoicing Sales order management and invoicing module enabling quotation, order capture, billing, and revenue recognition within the ROCKEYE ERP platform.
• ROCKEYE Maintenance & Service Maintenance and service management module providing preventive and predictive maintenance, work orders, and service operations within the ROCKEYE ERP suite.
• ROCKEYE Remote Assist Remote assist capability that supports remote diagnostics, field service assistance, and collaboration for technicians and operators using the ROCKEYE platform.
• ROCKEYE Multi-Vendor Commerce Multi-vendor commerce module that orchestrates commerce flows across multiple vendors, partners, and channels inside the ROCKEYE ERP platform.
• ROCKEYE Sales & Distribution Sales and distribution module covering order-to-cash, distribution planning, and channel partner enablement for enterprises using ROCKEYE ERP.
• ROCKEYE Fluid Terminal Management Industry-specific module for managing fuel and fluid terminal operations, including tank inventory, terminal logistics, and depot workflows for Oil & Gas downstream customers.
• ROCKEYE OMC Trade Oil Marketing Company (OMC) trade module supporting trading, procurement, and distribution workflows specific to oil marketing companies.
• ROCKEYE Smart Station Smart Station module for fuel retail station operations, including forecourt management, point-of-sale integration, and station-level reporting for downstream fuel retailers.
• ROCKEYE Vehicle Tracking Vehicle and fleet tracking module providing real-time location, route, and status visibility for vehicles integrated with the ROCKEYE ERP suite.
• ROCKEYE Document Management Document management module offering centralized document storage, version control, and workflow automation within the ROCKEYE ERP suite.
• ROCKEYE Attendance Management Attendance management module providing time, attendance, and shift tracking integrated with the ROCKEYE HRMS module.
• ROCKEYE Visitor Management Visitor management module for registering, tracking, and managing visitors at enterprise facilities within the ROCKEYE ERP suite.
• ROCKEYE Asset Management Asset management module enabling tracking, depreciation, and lifecycle management of enterprise assets inside the ROCKEYE ERP suite.
• ROCKEYE Contract Management Contract management module providing contract authoring, tracking, renewal alerts, and compliance management within the ROCKEYE ERP suite.
• ROCKEYE Oil & Gas Downstream Suite Pre-configured industry suite bundling Fluid Terminal Management, OMC Trade, Smart Station, Vehicle Tracking, and related modules for Oil & Gas downstream enterprises.
• ROCKEYE Manufacturing Suite Pre-configured industry suite bundling Production, Inventory & Warehouse, Procurement, Maintenance & Service, and Asset Management modules for manufacturing enterprises.
• ROCKEYE Supply Chain Suite Pre-configured industry suite bundling Transport Management, Vehicle Tracking, Multi-Vendor Commerce, Inventory & Warehouse, and Sales & Distribution modules for supply chain enterprises.
• ROCKEYE Business Suite General-purpose pre-configured suite bundling core ERP modules such as Financial Accounting, HRMS, Procurement, Sales & Invoicing, and Document Management for cross-industry business users.

Quantifiable outcome

• 100% Customer Satisfaction rate
• +9 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability22 records

Feature12 records

Partnerships

One partnership is on record.

• ROCKEYE Partner Network (RPN)coreChannel Partner/ Reseller/ DistributorROCKEYE Partner Network (RPN) is the formal partner program enabling partners to build, sell, or run ROCKEYE solutions. The program has 30+ partners, presence in 9+ countries, and 100+ affiliates. Partners benefit from the integrated suite of products designed to nurture collaboration, inspire innovation, and drive mutual success.

Scale indicators16 records

Expansion highlights5 records

Direct peers

• Infor: Industry-specific cloud ERP vendor with strong positioning in manufacturing, distribution, and process industries. Directly comparable to ROCKEYE's vertical specialization strategy and cloud-based delivery.
• Odoo: Modular open-source ERP with 30+ modules covering CRM, accounting, inventory, manufacturing, and HR. Comparable to ROCKEYE on modular architecture and breadth of business functions addressed.
• Acumatica: Cloud-native ERP with distribution, manufacturing, and project accounting modules. Comparable to ROCKEYE on cloud delivery and mid-market enterprise targeting with similar module breadth.
• IFS: Enterprise software vendor specializing in asset-heavy industries including oil & gas, manufacturing, and service management. Directly comparable to ROCKEYE's Oil & Gas Downstream Suite and asset management modules.
• Epicor: ERP vendor focused on manufacturing, distribution, and retail verticals with AI-enabled modules. Comparable to ROCKEYE's Manufacturing Suite and Supply Chain Suite positioning for mid-market industrials.
• Oracle NetSuite: Cloud-based ERP platform offering financials, procurement, inventory, and supply chain modules targeted at mid-market and enterprise customers. Directly comparable to ROCKEYE on suite-level ERP breadth and subscription SaaS delivery model.

Broad incumbents

• SAP S/4HANA Cloud: Global ERP leader with deep vertical offerings including manufacturing, oil & gas, and supply chain. Comparable to ROCKEYE's vertical specialization play but vastly broader in scale and recognized enterprise footprint.
• Microsoft Dynamics 365: Cloud ERP and CRM suite with finance, supply chain, and operations modules. Overlaps with ROCKEYE's core ERP modules and Azure-based delivery, with stronger enterprise brand recognition and Microsoft ecosystem integration.

Regional players

• Tally Solutions: India-headquartered ERP and accounting software dominant in South Asian SMB and mid-market. Comparable on modular ERP delivery and emerging-market distribution, though primarily serving Indian businesses.

Emerging players

• ERPNext (Frappe): Open-source ERP with manufacturing, retail, and asset management modules gaining traction in emerging markets. Comparable to ROCKEYE on modular architecture and emerging-market distribution, particularly in Asia and Africa.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rockeyegeotech
• YouTubeyoutube.com/@ROCKEYEERP
• Facebookfacebook.com/ROCKEYESolutions
• LinkedInlinkedin.com/company/rockeye-erp
• Instagraminstagram.com/rockeyesolution

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROCKEYE