ROSIE ROSE

What ROSIE ROSE does

ROSIE ROSE is a Hanover, Germany-based private e-commerce company that produces and sells edible dried flowers and gourmet decorative toppings for the food industry. Its core products are handcrafted dried edible flowers (pansies, daisies, cornflowers, rose buds, Damask roses with natural rose aroma, and specialty varieties) complemented by sparkling toppings such as glitter sprays, glitter dust, and drink glitter, plus premium items including gold-shimmer salt and pepper sets, 24K gold and 999 silver edible sheet foil, and Easy Gold Drip. The company sells a proprietary 3-year shelf life processing method that maintains color, shape, and visual effect after opening, and all products are marketed as 100% natural, vegan, additive-free, and free from pesticides and dyes. Application accessories include edible glue with integrated brush and precision tweezers.

The business operates primarily through a direct-to-consumer Shopify storefront with multi-currency support and 14+ payment integrations, including Klarna and PayPal with 30-day pay-later options, plus regional wallets for Poland, Switzerland, and the Nordics. A dedicated B2B registration and login flow serves professional food service customers; the company reports 500+ B2B customers and 25,000+ consumers across 27+ countries. Distribution is primarily via DHL parcel shipping, with premium retail placement in KaDeWe providing a physical channel. The company also markets directly via Instagram and WhatsApp, and has earned media coverage on German broadcasters SAT1, ARD, NDR, and HR Fernsehen, plus lifestyle press including Geschmackvoll and HAZ. Revenue is not disclosed, and no funding rounds, headcount, or ownership information is publicly available.

Name

ROSIE ROSE

Legal name

ROSIE ROSE

Website

https://tala-food.de

Company type

Private

Operating status

Operating

Short description

ROSIE ROSE is a Hanover, Germany-based D2C e-commerce company that produces and sells handcrafted edible dried flowers and gourmet decorative toppings (glitter, gold and silver leaf, gold-shimmer seasoning) to home bakers and professional food service customers across 27+ countries.

Ownership category

akta.pro rank

Product category

Specialty Edible Food Decorations

NAICS

Spice and Extract Manufacturing (311942)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Natural Colorants (Plant/Algae/Microbial Extracts: Anthocyanins, Carotenoids, Chlorophyll, Spirulina) (AFAJAEAA)

akta.pro secondary industry

Flavorings & Extracts (Natural & Artificial) (CRADAOAA)

Keywords

• Edible dried flowers
• Gourmet food decoration
• Edible glitter products
• Culinary cake toppings
• Food safe garnishes

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of edible dried flowers, glitter products, and gourmet toppings through e-commerce storefront. Products sold in various sizes from sample packs to bulk quantities for B2B customers.
2. Digital Vouchers: Digital gift vouchers sold in denominations of €10, €15, €25, €50, and €100, generating upfront cash revenue before redemption.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ROSIE ROSE produces and sells handcrafted, 100% natural, vegan edible dried flowers and gourmet decorative toppings for culinary use. Its core product lines include edible dried flowers (pansies, daisies, cornflowers, rose buds, Damascus rose), edible glitter sprays, dusts and drink glitters, premium toppings such as 24K gold and 999 silver edible sheet foil and Easy Gold Drip, gold-shimmer salt and pepper, plus application accessories. Products are sold to home bakers (B2C) and to professional food-service buyers (B2B) via a Shopify storefront and through KaDeWe.

Product overview

ROSIE ROSE is an e-commerce company selling edible dried flowers and gourmet decorations for culinary and aesthetic use. The product portfolio centers on edible flowers (dried pansies, daisies, cornflowers, rose buds, damask flowers with rose aroma, and specialty varieties) as the core offering, complemented by sparkling toppings including glitter sprays, glitter dust, and glitter drinks for beverages. The company also offers premium edible decorations such as gold-shimmer salt and pepper, edible gold and silver leaf, and Easy Gold Drip for cake decoration. Accessories like edible glue with integrated brush and precision tweezers support the application of decorations. Products are sold individually or as curated sets (Sample Set, Bestseller Set, Deluxe Set) targeting both B2C consumers and B2B customers (cafés, bakeries, event planners, restaurants). All products are 100% natural, vegan, free from pesticides and dyes, with a 3-year shelf life even after opening, and are handcrafted in Germany to food safety standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Sample SET (Probier SET) Discovery set of the company's most popular edible dried flowers in sample-sized portions, aimed at first-time buyers (B2C home bakers and B2B professionals) who want to try the product range before committing to full-size SKUs.
• Bestseller SET Curated bundle of the six bestselling products — edible flowers, glitter spray, glitter dust — plus free precision tweezers, edible glue, and a €10 voucher (€25 in gifts total); positioned as the company's most popular set for both consumers and gift buyers.
• Blossom Deluxe SET Premium gift set combining edible flowers and gourmet decorations with bonus gifts worth €50, targeting high-value gift purchases.
• Special Flowers (Special Blüten) Individual special varieties of edible dried flowers — including pansies (Stiefmütterchen), daisies (Gänseblümchen), yellow marguerites, strawflowers mix, globe amaranth mix, and limited-edition primroses — sold in packs of 15 for home and professional decoration.
• Damascus (Damaszener) Edible dried Damascus flowers with natural rose aroma, offered as flower petals, leaves, in colors (Sapphire Blue, Ruby Red), and as rose petal powder, in home and gastro sizes for both consumers and B2B kitchens.
• Cornflower Blossoms (Kornblumenblüten) Edible dried cornflower petals sold in various colors — blue, pink, red, classic mix, and tropical mix — in 20g gastro sizes aimed at professional food service users.
• Rose Buds (Rosenblüten) Edible dried rose buds and petals in varieties including Red Cherry, Vintage White, Pure Pink, Vintage Rose, and Flower Mix, available in 50g gastro sizes for both consumers and professional buyers.
• Glitter Drinks Edible glitter formulated for drinks, cocktails, and beverages to create sparkling visual effects; used by home users and bar/professional drink programs.
• Glitter Spray Edible glitter spray in a pump-spray bottle available in colors including Champagne Gold, Silver Grey, Sparkle Violet, Baby Blue, and Hot Pink, for decorating cakes and desserts.
• Glitter Dust Powdered edible glitter dust sold as Golden Dust and Silver Dust (powdered sugar bases) and Cacao Dust (cocoa powder), used to decorate baked goods and desserts.
• Salt & Pepper Set with Gold Shimmer Gourmet salt and pepper set with edible gold shimmer, packaged in a gift box as a premium culinary decoration product targeted at gift buyers and premium kitchens.
• Salt & Pepper Refill with Gold Shimmer Refill pack for the gold-shimmer salt and pepper product, allowing existing customers to replenish the gourmet seasoning without repurchasing the gift box.
• Edible Sheet Foil (Essbare Blattfolie) Edible sheet foil in 24 Karat Gold and 999 Fine Silver variants for luxury food decoration and garnishing of cakes, desserts, and drinks.
• Easy Gold Drip Ready-to-use gold drip product for decorating cakes and desserts, applied without heating, providing instant elegant golden accents.
• Edible Glue (Essbarer Kleber) Edible adhesive with an integrated brush used to attach edible flowers and decorations to cakes, desserts, and other food items.
• Precision Tweezers (Pinzette) 15cm precision tweezers with silicone coating designed for delicate placement of edible flowers and decorations on baked goods and desserts.
• Digital Gift Voucher (Digitaler Gutschein) Digital gift vouchers sold in fixed denominations of €10, €15, €25, €50, and €100, redeemable against any product on the ROSIE ROSE storefront.

Quantifiable outcome

• 3 years shelf life even after opening
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• KaDeWecoreChannel Partner/ Reseller/ DistributorKaDeWe, Germany's most prestigious luxury department store, features ROSIE ROSE products in their gourmet food sections. This placement positions ROSIE ROSE as a premium brand and provides access to high-end consumer segments in the German market.
• DHLminorOthersPrimary shipping partner for order fulfillment, providing reliable 1-3 working day delivery within Germany and international shipping services.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FunCakes (Dr. Oetker): Dr. Oetker's cake decorating brand selling edible decorations, sprinkles, glitters and toppings to bakers across Europe. Closest direct competitor in the European cake-decoration D2C/B2B channel with overlapping edible-glitter and topping SKUs.
• Specialty Produce: California distributor and retailer of specialty produce including edible flowers. Comparable on product category (edible flowers) and on serving both professional chefs and home consumers, though with a fresher, perishables-led model rather than ROSIE ROSE's dried, long-shelf-life positioning.
• Fancy Sprinkles: U.S. premium edible sprinkles and glitter brand selling directly to home bakers and professionals. Comparable to ROSIE ROSE on edible glitter/sprinkle category and premium D2C positioning, though U.S.-anchored rather than European.
• PME Cake: Specialist cake decorating brand selling edible decorations, tools and accessories online. Directly comparable on product mix and channel model, though with a broader UK/global footprint and a stronger tool-and-accessories assortment.
• CK Products: U.S. supplier of confectionery and baking decorations including edible glitter, sprinkles and toppings to both retail and foodservice. Comparable on product range and B2B foodservice supply model for edible decorations.
• Squires Kitchen: UK cake decorating specialist offering edible flowers, sugar decorations, colors and cake tools. Comparable to ROSIE ROSE on edible flower and decoration assortment with an established D2C/B2B catalog and long heritage in the category.
• Gourmet Sweet Botanicals: U.S.-based supplier of edible flowers, herbs and microgreens to chefs, bakeries and foodservice. Directly comparable to ROSIE ROSE as a specialty B2B/B2C edible-flower brand with overlapping customer use cases (dessert and beverage garnish).

Broad incumbents

• Wilton Brands: U.S. leader in cake decorating supplies, sprinkles, edible glitter and tools. Overlaps with ROSIE ROSE on edible toppings and decoration accessories, but operates as a broad incumbent across a much larger cake-decorating catalog.
• Dr. Oetker: Major German food and baking brand with a wide portfolio including cake mixes, decorations and baking aids. A broad incumbent that competes in adjacent categories (decorations, mixes) with greater scale, distribution and brand reach than ROSIE ROSE.
• Renshaw (Real Good Food plc): UK-based sugar paste, fondant and decoration brand supplying bakeries and foodservice. Comparable on edible decoration SKUs and B2B/B2C channels, with broader scope in fondant and ready-to-use icings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rosierose.de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROSIE ROSE