JENKI
- Company typePrivate
- Founded2020
- HeadquartersWhitechapel, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
JENKI firmographics
Firmographics- Name
- JENKI
- Legal name
- JENKI
- Website
- https://jenki.co.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
JENKI industry classification
Industry- Product category
- Specialty Tea & Matcha
- NAICS
- All Other Specialty Food Retailers (445298)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Matcha Bars (THAFAKAE)
Keywords
Where JENKI is headquartered
LocationHeadquarters
- HQ city
- Whitechapel
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
JENKI business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales of matcha powder, hojicha, tools (whisks, spoons, tumblers), recipe books, and merchandise. Includes both one-time purchases and subscription models with 15% discount for recurring orders.
- Matcha Bar Retail: Physical matcha bar locations serving beverages and matcha GatOS (ice pops) across six London locations including Selfridges, Battersea Power Station, Canary Wharf, Covent Garden, Borough Market, and Spitalfields.
- Subscription Services: Monthly, bi-weekly, bi-monthly, and quarterly delivery options for Uji Matcha and Hojicha with subscriber benefits including free whisk on first order, 15% discount, free express shipping, and flexible pause/skip/cancel options.
- Loyalty Programme: App-based stamp loyalty system where customers earn stamps on matcha beverages and matchagatos, with every 10th drink rewarded free. Generates repeat purchases and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Uji Matcha 100g Pouch - Subscription |
| One time/ perpetual license | Pay-as-you-go | Uji Matcha 100g Pouch - One-time |
| One time/ perpetual license | Pay-as-you-go | Ritual Starter Set |
| One time/ perpetual license | Pay-as-you-go | Saekari Matcha 30g Tin |
| Unit Pricing | Pay-as-you-go | Hojicha 30g Tin |
| Unit Pricing | Pay-as-you-go | Bamboo Whisk (Chasen) |
| Unit Pricing | Pay-as-you-go | Matcha Portion Spoon |
| Unit Pricing | Pay-as-you-go | Iced Matcha Tumbler Set |
| Unit Pricing | Pay-as-you-go | Iced Matcha Latte Tumbler |
| Unit Pricing | Pay-as-you-go | Discovery Set |
| Unit Pricing | Pay-as-you-go | The JENKI Set |
| Unit Pricing | Pay-as-you-go | Matcha At Home Bundle |
| Unit Pricing | Pay-as-you-go | JENKI Tote Bag |
| Unit Pricing | Pay-as-you-go | JENKI Mini Tote Bag |
| Unit Pricing | Pay-as-you-go | Hojicha Starter Set |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
JENKI product offering
Product offeringCore offering
JENKI sources ceremonial-grade Japanese matcha and hojicha from family-run farms in Uji, Kyoto and Yame, Fukuoka, and sells them through a direct-to-consumer e-commerce store, subscription deliveries, branded preparation tools, recipe books, merchandise, and gift cards. The company also operates six physical matcha bars across premium London locations serving matcha beverages and Matchagatos (ice pops), supported by a mobile loyalty app with stamp-based rewards.
Product overview
JENKI is a UK-based matcha company founded in 2020 by Claudia and Otto Boyer, offering a unified product portfolio centred on ceremonial-grade Japanese matcha. The core offering includes three main matcha products: Uji Matcha (first harvest, daily drinking), Saekari Matcha (limited edition single-cultivar), and Hojicha (roasted green tea). These are complemented by ritual preparation tools (Bamboo Whisk, Portion Spoon), recipe resources (Matcha At Home book), and branded merchandise (tote bags, tumblers). JENKI also operates physical Matcha Bars in six London locations and offers a mobile loyalty app. The products are available as individual items or bundled sets (Ritual Starter Set, The JENKI Set, Discovery Set) for gifting and home use. All matcha is sourced from family-run farms in Japan, primarily Uji and Yame regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Uji Matcha First harvest ceremonial-grade matcha sourced from the foothills of Uji, Kyoto, Japan. Available in 40g tin (16 serves) and 100g pouch (40 serves). Stone-milled for vibrant green colour and silky texture, designed for daily drinking as traditional matcha tea or lattes.
- Saekari Matcha Limited edition single-cultivar matcha from the Saekari cultivar, grown and stone-milled in small batches in Yame, Fukuoka. Features floral, toasty, and softly nutty notes. Available in 30g tin (12 serves).
Quantifiable outcome
- 4-6 hours of steady energy (vs 1-2 hours for coffee)
- +4 more outcomes
Companies that use JENKI
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
JENKI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
JENKI partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
JENKI competitors and assessment
Company assessmentDirect peers
- Bird & Blend Tea Co. UK-based specialty tea retailer with a chain of physical tea shops and a strong D2C / subscription business. Most directly comparable UK peer given the combination of branded café-retail locations and e-commerce.
- Encha: Organic Japanese matcha brand selling ceremonial-grade powder and latte-grade blends via D2C. Comparable to JENKI on origin story, single-region Japanese sourcing, and consumer education-led marketing.
- Cuzen Matcha: Premium direct-to-consumer matcha brand built around Japanese-sourced, stone-milled ceremonial matcha. Overlaps with JENKI on ceremonial-grade sourcing, subscription model, and ritual-product positioning.
- Cha Cha Matcha: US-founded matcha bar concept combining physical retail with e-commerce and subscription matcha sales. Closest analog to JENKI's matcha-bar + D2C model in another geography.
Broad incumbents
- Ippodo Tea Co. Long-established Japanese ceremonial tea producer with global retail and online presence. Comparable as the origin benchmark for the ceremonial-grade matcha and single-cultivar products JENKI retails.
- Teapigs: Established UK premium tea brand with broad retail and grocery distribution. Comparable as a larger incumbent in the UK premium tea category, though less specialised in matcha.
- DAVIDsTEA: North American specialty tea retailer with physical stores and a strong e-commerce and subscription business. Comparable in omnichannel tea retail, though focused on the North American market.
Regional players
- T2 Tea: Australia-headquartered specialty tea retailer with flagship stores and D2C. Comparable in store-within-a-store and branded retail model, but geographically concentrated outside JENKI's UK/EU catchment.
Emerging players
- Blank Street Coffee: Capital-backed specialty coffee chain with a small-format café + D2C + loyalty model. Comparable operating model (premium branded retail meets digital ordering) but in the coffee rather than matcha category.
Others
- Marukyu Koyamaen: Centuries-old Japanese matcha producer and wholesaler supplying ceremonial-grade tea globally. Comparable as the upstream supplier category for the Uji/Yame matcha JENKI retails, illustrating the supply chain JENKI partially bypasses.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
JENKI social profiles
Digital presenceJENKI financial estimates
Financial estimateRevenue estimate
Valuation estimate
JENKI leadership team
Management profileNumber of profiles
Profiles2 records
JENKI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JENKI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JENKI
What does JENKI do?
JENKI sources ceremonial-grade Japanese matcha and hojicha from family-run farms in Uji, Kyoto and Yame, Fukuoka, and sells them through a direct-to-consumer e-commerce store, subscription deliveries, branded preparation tools, recipe books, merchandise, and gift cards. The company also operates six physical matcha bars across premium London locations serving matcha beverages and Matchagatos (ice pops), supported by a mobile loyalty app with stamp-based rewards.
Is JENKI a public or private company?
JENKI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JENKI founded?
JENKI was founded in 2020. It employs 51 to 100 people.
Where is JENKI based?
JENKI is headquartered in Whitechapel, United Kingdom, in the Europe region.
How does JENKI make money?
Four revenue lines are on record. E-commerce Product Sales are the primary driver. The others are matcha Bar Retail, subscription Services and loyalty Programme.
Who are JENKI's main competitors?
Direct peers on record are Bird & Blend Tea Co., Encha, Cuzen Matcha and Cha Cha Matcha. Broad incumbents are Ippodo Tea Co., Teapigs and DAVIDsTEA. T2 Tea is listed as a regional player. Blank Street Coffee is listed as an emerging player. Marukyu Koyamaen is listed as an others.
Does JENKI have an API?
No public API is recorded for JENKI.
What industry is JENKI in?
JENKI's product category is Specialty Tea & Matcha. Its primary akta.pro industry code is THAFAKAE, Matcha Bars. Its NAICS code is 445298 and its SIC code is 5810.