Cha Cha Matcha
Cha Cha Matcha is a New York-founded specialty café and e-commerce brand operating 11 locations across New York City and Los Angeles. It sells ceremonial-grade Japanese matcha, traditional preparation tools, and apparel, serving health-conscious and premium-lifestyle consumers.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Cha Cha Matcha does
Cha Cha Matcha is a privately held specialty café and retail brand founded in 2016 and headquartered in New York. The company operates 11 physical café locations — seven in New York City (Nomad, NoHo, Bryant Park, Madison Ave, Moynihan, Flatiron, and DUMBO) and four in the Los Angeles area (Venice, West Hollywood, Century City, and a Beverly Hills flagship). Each café serves a menu of ceremonial-grade matcha beverages, Japanese cold brew, and an expanded food lineup, with drinks whisked to order using traditional bamboo whisks rather than pre-batched or squeeze-bottle methods.
The company's core product is ceremonial-grade matcha sourced directly from a premier cultivator in Uji, Japan, whose first harvest is sent to the Emperor of Japan. Leaves are hand-picked, shade-grown, and stone-ground, with the Signature Blend ($52 per 30g tin) sitting alongside three single-cultivar offerings — Asahi ($82), Gokou ($72), and Somidori — and supporting products such as Hojicha ($32), a Matcha Essentials Kit ($132), and a Limited Edition Single Cultivar Trio ($182). The Shopify-powered e-commerce store ships nationwide (free over $50) and extends the assortment into traditional preparation tools (whisks, bowls, sifters, spoons, tumblers) and apparel including hoodies, tees, and tote bags. Brand collaborations include Wildflower x Cha Cha phone cases and accessories and a February 2026 limited-time menu partnership with Purely Elizabeth timed to New York Fashion Week.
Cha Cha Matcha generates revenue through two streams: in-store café food and beverage transactions, and direct-to-consumer e-commerce sales of matcha powder, tools, and merchandise. The brand positions itself against mainstream commercial matcha by emphasizing authentic Japanese preparation, single-origin sourcing, and a wellness-oriented lifestyle identity. Target customers are health-conscious wellness consumers, premium tea enthusiasts, and urban Millennial and Gen Z consumers seeking Instagram-worthy, culturally authentic experiences. The company is privately held with no institutional venture backing disclosed beyond a single $325,000 raise from Privcorp Ventures in April 2023, and operates with a lean corporate team of 1-10 employees while running a multi-location retail footprint.
Cha Cha Matcha firmographics
Firmographics- Name
- Cha Cha Matcha
- Legal name
- Cha Cha Matcha
- Website
- https://chachamatcha.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cha Cha Matcha is a New York-founded specialty café and e-commerce brand operating 11 locations across New York City and Los Angeles. It sells ceremonial-grade Japanese matcha, traditional preparation tools, and apparel, serving health-conscious and premium-lifestyle consumers.
- Ownership category
- akta.pro rank
Cha Cha Matcha industry classification
Industry- Product category
- Specialty Tea Café
- NAICS
- Specialty Food Retailers (4452), Other Specialty Food Retailers (44529)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Matcha Bars (THAFAKAE)
Keywords
Where Cha Cha Matcha is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Cha Cha Matcha business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Café Food & Beverage Sales: Revenue from serving matcha drinks and food at 11 physical café locations across New York and Los Angeles. Offers freshly prepared matcha beverages, Japanese cold brew, and food menu items.
- E-commerce Product Sales: Online sales of ceremonial grade matcha powders (Asahi, Gokou, Somidori, Signature Blend, Hojicha), matcha tools (whisks, bowls, sifters, spoons), and merchandise (apparel, accessories, tumblers, tote bags). Free shipping on orders over $50.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Cultivar Trio Limited Edition - Premium single cultivar matcha collection |
| Unit Pricing | Pay-as-you-go | Matcha Essentials Kit - Complete home matcha preparation set |
| Unit Pricing | Pay-as-you-go | Cha Cha Matcha Signature Blend |
| Unit Pricing | Pay-as-you-go | Hojicha |
| Unit Pricing | Pay-as-you-go | Asahi Single Cultivar |
| Unit Pricing | Pay-as-you-go | Gokou Single Cultivar |
| Unit Pricing | Pay-as-you-go | Limited Edition Holiday Mug |
| Unit Pricing | Pay-as-you-go | Pink Glass Matcha Bowl |
| Unit Pricing | Pay-as-you-go | Travel Tumbler |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Cha Cha Matcha product offering
Product offeringCore offering
Cha Cha Matcha operates a chain of 11 premium matcha cafés across New York City and Los Angeles serving freshly prepared ceremonial-grade matcha beverages, Japanese cold brew, and a food menu. The company also runs a direct-to-consumer e-commerce store selling matcha powders, traditional preparation tools (bamboo whisks, bowls, sifters), travel accessories, and branded apparel and merchandise.
Product overview
Cha Cha Matcha operates as a dual offering business combining a chain of 11 premium matcha cafés with a direct-to-consumer e-commerce platform. The core product portfolio centers on ceremonial-grade matcha powders including the Signature Blend ($52), single-cultivar offerings (Asahi at $82, Gokou at $72, Somidori), and the limited edition Single Cultivar Trio ($182). Supporting products include the Matcha Essentials Kit ($132) for home preparation, traditional tools (bamboo whisk, matcha bowl, sifter, spoon), and travel accessories (tumbler, water bottle). The brand extends into apparel and merchandise including hoodies, tees, and tote bags, plus collaboration products like the Wildflower x Cha Cha phone cases and Limited Edition Holiday Mug ($24). Cafés offer freshly milled matcha, Japanese Cold Brew, and a food menu across locations in New York and Los Angeles.
Differentiator
Problem solved
Functional benefit
Brands
- Wildflower x Cha Cha: Collaborative brand line featuring phone cases and accessories with Wildflower brand.
Products and services
- Cha Cha Matcha Signature Blend
Companies that use Cha Cha Matcha
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Cha Cha Matcha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cha Cha Matcha partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Purely ElizabethminorLimited-time menu partnership for the launch of Purely Elizabeth's Purely Glow Salted Vanilla Pistachio Granola. Cha Cha Matcha featured Pistachio Matcha Lattes and a Purely Glow Yogurt Parfait at their Flatiron and Beverly Hills locations, along with pop-up events timed to New York Fashion Week. The granola was available at Cha Cha Matcha locations in addition to PurelyElizabeth.com and TikTok Shop. This partnership targets beauty-conscious and wellness-focused consumers seeking functional food and beverage products.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cha Cha Matcha competitors and assessment
Company assessmentBroad incumbents
- Blue Bottle Coffee: Premium specialty café chain with national footprint; offers matcha drinks as part of broader beverage menu, competes for the same premium-conscious café customer with deeper capital and scale.
- Joe & The Juice: Global premium café chain with matcha and wellness beverages on menu; comparable in targeting lifestyle-driven consumers and operating café formats in urban retail locations.
- Blank Street Coffee: Tech-enabled specialty coffee chain with NYC/London presence and matcha drinks on menu; competes for the same urban Millennial café customer with stronger funding and faster unit growth.
Regional players
- Café Réveille: California-based specialty café brand with wellness-forward positioning and matcha offerings; comparable aesthetic and consumer target, primarily competes in the LA market where Cha Cha operates.
Emerging players
- Ippodo Tea: Heritage Japanese tea company with U.S. retail and DTC; shares Cha Cha's authentic Japanese sourcing narrative and competes for ceremonial-grade matcha consumers online and in-store.
- Jade Leaf Matcha: Direct-to-consumer matcha brand with broad SKU range across ceremonial and culinary grades; competes on online matcha sales though without the café experience layer.
- Mizuba Matcha: Single-origin Uji matcha brand with DTC focus; comparable on ceremonial-grade sourcing story and premium pricing, though lacks the café footprint Cha Cha operates.
- Tenzo Tea: Premium matcha brand emphasizing health benefits and e-commerce; overlaps with Cha Cha on health-conscious consumer positioning and DTC matcha powder sales.
Direct peers
- Chalait: NYC-based matcha café and retail brand offering premium Japanese teas and café fare; overlaps directly with Cha Cha on café format, product range, and Millennial/Gen Z wellness consumer.
- MatchaBar: Pioneer U.S. matcha café brand with multiple locations and a DTC e-commerce platform; directly competes on the same ceremonial-grade matcha positioning, product mix, and target demographic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cha Cha Matcha social profiles
Digital presenceCha Cha Matcha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cha Cha Matcha leadership team
Management profileNumber of profiles
Cha Cha Matcha funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cha Cha Matcha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cha Cha Matcha
What does Cha Cha Matcha do?
Cha Cha Matcha operates a chain of 11 premium matcha cafés across New York City and Los Angeles serving freshly prepared ceremonial-grade matcha beverages, Japanese cold brew, and a food menu. The company also runs a direct-to-consumer e-commerce store selling matcha powders, traditional preparation tools (bamboo whisks, bowls, sifters), travel accessories, and branded apparel and merchandise.
Is Cha Cha Matcha a public or private company?
Cha Cha Matcha is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cha Cha Matcha founded?
Cha Cha Matcha was founded in 2016. It employs 1 to 10 people.
Where is Cha Cha Matcha based?
Cha Cha Matcha is headquartered in New York, United States, in the North America region.
How does Cha Cha Matcha make money?
Two revenue lines are on record. Café Food & Beverage Sales are the primary driver. The others are E-commerce Product Sales.
Who are Cha Cha Matcha's main competitors?
Broad incumbents on record are Blue Bottle Coffee, Joe & The Juice and Blank Street Coffee. Café Réveille is listed as a regional player. Emerging players are Ippodo Tea, Jade Leaf Matcha, Mizuba Matcha and Tenzo Tea. Direct peers are Chalait and MatchaBar.
Does Cha Cha Matcha have an API?
No public API is recorded for Cha Cha Matcha.
What industry is Cha Cha Matcha in?
Cha Cha Matcha's product category is Specialty Tea Café. Its primary akta.pro industry code is THAFAKAE, Matcha Bars. Its NAICS code is 4452 and its SIC code is 5810.