Fullriver Battery
Fullriver Battery, founded 1995 in Camarillo, California, manufactures premium AGM and GEL VRLA batteries using pure lead and TPPL technology across 126 SKUs, serving powersports, marine, industrial, mining, oil and gas, renewables, and mobility end markets via a global distributor network and direct e-commerce.
- Company typePrivate
- Founded1995
- HeadquartersCamarillo, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Fullriver Battery does
Fullriver Battery, operated by International Battery Corporation (dba Fullriver Battery) and headquartered at 3823 Mission Oaks Blvd, Suite A, Camarillo, California, designs and manufactures premium Absorbent Glass Mat (AGM) and GEL valve-regulated lead-acid (VRLA) batteries. Founded in 1995, the company controls its entire manufacturing process in-house — grid casting, plate pasting, and final assembly — at its own facility, using 99.99% pure lead plates and Thin-Plate Pure Lead (TPPL) technology. Its 126-product catalog spans six core battery series (DC, Full Throttle, Full Throttle Starting, EGL, Full Force, and DCG) plus integrated PowerVault battery packs, covering 2V, 6V, 8V, and 12V configurations in BCI, DIN, and international sizes for applications including powersports, marine, automotive, oil and gas, mining, renewable energy, mobility, industrial material handling, and backup power.
The business model is primarily hardware sales through two parallel channels: a global network of trusted distributors and dealers (supported by a dedicated dealer login portal at fullriverdealers.com) for B2B volume, and a direct-to-consumer e-commerce storefront at fullriverbattery.com. Pricing is per-unit and ranges from sub-$100 Powersports batteries to $600+ industrial units, with differentiated warranty terms by application (Automotive 4 years free; Powersports and Commercial 2 years free). Alongside its own batteries, Fullriver distributes Delta-Q Technologies chargers (QuiQ, IC, RQ, RC, ICL series) and offers its own FR and FTS charger lines, positioning itself as a one-stop power solution provider. Manufacturing systems are certified to ISO9001, ISO14001, ISO18001, UL, CE, and TUV standards, and products sold into Europe are compliant with EU Battery Regulation 2023/1542 including REACH, RoHS, SVHC, and electrochemical durability requirements.
The company operates as a privately held entity with a stated headcount of 11–50 employees and no disclosed external investors, parent company, or public listing. Customer references cluster around long-tenured distributor relationships (Magnacharge Battery ~15 years, Modesto Battery 10+ years, Powerstride Battery) and end users across off-road, marine, oil and gas, and off-grid solar applications. No revenue, funding events, M&A activity, or leadership transitions are disclosed in the available source data.
Fullriver Battery firmographics
Firmographics- Name
- Fullriver Battery
- Legal name
- International Battery Corporation
- Website
- https://fullriverbattery.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fullriver Battery, founded 1995 in Camarillo, California, manufactures premium AGM and GEL VRLA batteries using pure lead and TPPL technology across 126 SKUs, serving powersports, marine, industrial, mining, oil and gas, renewables, and mobility end markets via a global distributor network and direct e-commerce.
- Ownership category
- akta.pro rank
Fullriver Battery industry classification
Industry- Product category
- Industrial Batteries (AGM/GEL Deep Cycle)
- NAICS
- Battery Manufacturing (33591), Battery Manufacturing (335910)
- akta.pro primary industry
- Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA)
- akta.pro secondary industries
- Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing (IMACAJAJ), Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG), Industrial Material Handling & Warehouse Charging (forklift/AGV chargers, battery swapping) (IMAGAHAG), Battery Pack Manufacturing & Module Assembly (EUAFABAI)
Keywords
Where Fullriver Battery is headquartered
LocationHeadquarters
- HQ city
- Camarillo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fullriver Battery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Battery Sales: Fullriver generates revenue primarily through the sale of AGM and GEL batteries across multiple series (DC, EGL, FT, FTS, FF, DCG) with voltages ranging from 2V to 12V and various amp hour capacities. Products range from small Powersports batteries under $100 to large industrial batteries over $1,000.
- Battery Charger Sales: Revenue from proprietary Fullriver FR Series chargers and distributed Delta-Q charger products (QuiQ, IC, RQ, RC, ICL series) designed for electric drive vehicles and industrial equipment.
- Battery Accessories: Sales of terminal accessories, brackets, metal jackets, and other battery-related components and merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level FT Series batteries for Powersports/ATV applications |
| Unit Pricing | Pay-as-you-go | Mid-range FT Series starting/cranking batteries |
| Unit Pricing | Pay-as-you-go | Full Throttle Starting Series (FTS) for powersports |
| Unit Pricing | Pay-as-you-go | High-performance FT Series cranking batteries for automotive/trucking |
| Unit Pricing | Pay-as-you-go | Premium/large format FT Series batteries |
| Unit Pricing | Pay-as-you-go | Heavy-duty/industrial FT Series batteries |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Fullriver Battery product offering
Product offeringCore offering
Fullriver Battery manufactures premium AGM (Absorbent Glass Mat) and GEL deep-cycle batteries using thin-plate pure lead (TPPL) technology at its in-house facility in China. The company produces 126+ battery models across six series (DC, EGL, FT, FTS, FF, DCG) plus PowerVault battery packs and distributes Fullriver-branded and Delta-Q battery chargers for powersports, marine, automotive, industrial, mining, oil & gas, renewable energy, and mobility applications.
Product overview
Fullriver Battery is a manufacturer of premium AGM (Absorbent Glass Mat) and GEL batteries, offering a diversified portfolio of six distinct battery series plus battery packs and chargers. The core battery lineup includes: DC Series (premium deep cycle AGM with maximum cycle life), Full Throttle Series (high-performance AGM cranking with thin-plate pure-lead technology), Full Throttle Starting Series (powersports-focused starting batteries), EGL Series (supreme AGM with double the life for golf carts/EVs), Full Force Series (dual-purpose budget-friendly option), and DCG Series GEL (deep-cycle GEL alternative). The company also offers PowerVault AGM battery packs for material handling. Complementing the batteries, Fullriver distributes multiple charger series including their own FTS and FR Series chargers plus Delta-Q QuiQ, IC, RQ, RC, and ICL Series chargers. All Fullriver batteries are sealed, maintenance-free designs that can be recharged hundreds of times, with pure-lead construction and AGM or GEL technology across the portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- DC Series: Premium Quality AGM Batteries For Deep-Cycle Applications featuring more lead and heavier plates for maximum cycle life
- Full Throttle Series
- Full Throttle Starting Series
- EGL Series
- Full Force Series
- DCG Series
- PowerVault
- Fullriver FR Series
- Delta-Q QuiQ Series
- Delta-Q IC Series
- Delta-Q RQ Series
- Delta-Q RC Series
- Delta-Q ICL Series
Products and services
- DC Series AGM Batteries Premium deep cycle AGM batteries featuring more lead and heavier plates built with pure virgin lead for maximum cycle life in deep-cycle applications.
- Full Throttle Series AGM Batteries High-performance AGM cranking batteries featuring pure-lead cells and thin-plate TPPL technology built to deliver reliable starting power for demanding applications.
- Full Throttle Starting Series AGM Batteries AGM starting batteries designed for powersports applications, featuring zero-spill format, taller plates, and ultra-low resistance AGM cells delivering high cold cranking amps for motorcycles, snowmobiles, marine, and UTV use.
- EGL Series AGM Batteries Supreme AGM batteries representing the most technologically advanced AGM line, providing double the life for golf carts and other electric vehicles compared to other AGM batteries.
- Full Force Series AGM Batteries Dual-purpose AGM battery built with thick pure lead plates and a tough, leak-proof case, delivering reliable power and cranking performance for marine, RV, and other demanding applications at a budget-friendly price.
- DCG Series GEL Batteries High-quality GEL batteries for deep-cycle applications, offering a sealed, maintenance-free alternative to the AGM lineup.
- PowerVault AGM Battery Packs All-in-one integrated AGM battery packs combining multiple Fullriver battery cells for material handling applications, delivered as ready-to-deploy power solutions.
- Fullriver FTS Series Battery Chargers Fullriver-branded battery chargers designed for charging Fullriver batteries and compatible AGM batteries.
- Fullriver FR Series Battery Chargers General purpose Fullriver-branded battery chargers providing efficient charging solutions for AGM batteries.
- Delta-Q QuiQ Series Chargers High-frequency chargers with IP66-rated sealed mechanical enclosures, distributed by Fullriver for electric drive vehicles and industrial equipment.
- Delta-Q IC Series Chargers Battery chargers providing superior reliability and ease of integration for electric drive vehicles and industrial equipment.
- Delta-Q RQ Series Chargers Delta-Q branded charger series distributed by Fullriver for industrial and commercial applications.
- Delta-Q RC Series Chargers
Quantifiable outcome
- Double the life for golf carts and electric vehicles compared to other AGM batteries (EGL Series)
- +1 more outcomes
Companies that use Fullriver Battery
Customer profileNamed customers4 records
Segments9 records
Ideal customer profiles7 records
Fullriver Battery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fullriver Battery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Delta-Q TechnologiescoreFullriver Battery serves as a distributor for Delta-Q Technologies battery chargers including the QuiQ, IC, RQ, RC, and ICL series. These chargers are offered alongside Fullriver batteries as part of complete power solutions for electric drive vehicles and industrial equipment. Delta-Q chargers feature proven high-frequency electronics and IP66-rated sealed mechanical enclosures.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Fullriver Battery competitors and assessment
Company assessmentEmerging players
- GS Yuasa: Japan-based global battery manufacturer with strong lead-acid heritage (Yuasa) plus growing lithium portfolio for automotive and motorcycles. Direct overlap with Fullriver in powersports and AGM starting batteries, with greater lithium forward positioning.
- Shorai and AntiGravity (lithium powersports alternatives): Emerging lithium-ion battery makers for powersports, motorcycles, and automotive applications. Not a direct lead-acid peer but the most directly threatening substitute competing for Fullriver's largest customer segment (powersports/recreational).
Direct peers
- EnerSys: Global manufacturer of industrial batteries including the Odyssey premium AGM brand for automotive/powersports/marine, plus motive power for forklifts — directly competing with Fullriver's Full Throttle and PowerVault lines. Public company, much larger scale, and expanding into lithium.
- Trojan Battery Company: Leading manufacturer of deep-cycle flooded lead-acid and AGM batteries for golf, floor cleaning, renewable energy, and material handling. Overlaps almost entirely with Fullriver's EGL, DC, and Full Force series in deep-cycle use cases.
- East Penn Manufacturing: Family-owned US manufacturer of lead-acid batteries across automotive, commercial, motive power, and specialty applications (Deka, Duracell Automotive brands). Closest direct comparator to Fullriver in AGM/VRLA manufacturing and global distribution, though materially larger in scale and vertical integration.
- Exide Technologies: Global lead-acid battery manufacturer serving automotive, industrial, and motive power markets. Highly comparable in product breadth, distribution model, and target applications to Fullriver, with significantly larger global footprint.
- Interstate Batteries: Major US distributor and marketer of batteries (largely manufactured by East Penn and others) across automotive, marine, powersports, and industrial. Directly competes with Fullriver in dealer/distributor channels despite being primarily a distribution-led model.
- Crown Battery Manufacturing: US-based manufacturer of lead-acid batteries for industrial, motive power, and renewable energy applications. Private company with comparable product breadth and target verticals to Fullriver, particularly in material handling and deep-cycle.
- Rolls Battery Engineering: Manufacturer of premium deep-cycle lead-acid batteries for renewable energy, marine, and off-grid applications. Mirrors Fullriver's DC and Full Force positioning for premium deep-cycle buyers.
Broad incumbents
- Clarios (formerly Johnson Controls Power Solutions): World's largest automotive battery manufacturer producing Varta, Optima, and other brands globally. A broad incumbent overlapping with Fullriver across AGM, marine, and starting batteries, but operating at vastly greater scale with a lithium transition program.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fullriver Battery social profiles
Digital presenceFullriver Battery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fullriver Battery leadership team
Management profileNumber of profiles
Profiles2 records
Fullriver Battery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fullriver Battery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fullriver Battery
What does Fullriver Battery do?
Fullriver Battery manufactures premium AGM (Absorbent Glass Mat) and GEL deep-cycle batteries using thin-plate pure lead (TPPL) technology at its in-house facility in China. The company produces 126+ battery models across six series (DC, EGL, FT, FTS, FF, DCG) plus PowerVault battery packs and distributes Fullriver-branded and Delta-Q battery chargers for powersports, marine, automotive, industrial, mining, oil & gas, renewable energy, and mobility applications.
Is Fullriver Battery a public or private company?
Fullriver Battery is a private company. It is classified as family owned and is currently operating.
When was Fullriver Battery founded?
Fullriver Battery was founded in 1995. It employs 11 to 50 people.
Where is Fullriver Battery based?
Fullriver Battery is headquartered in Camarillo, United States, in the North America region.
How does Fullriver Battery make money?
Three revenue lines are on record. Battery Sales are the primary driver. The others are battery Charger Sales and battery Accessories.
Who are Fullriver Battery's main competitors?
Emerging players on record are GS Yuasa and Shorai and AntiGravity (lithium powersports alternatives). Direct peers are EnerSys, Trojan Battery Company, East Penn Manufacturing, Exide Technologies, Interstate Batteries, Crown Battery Manufacturing and Rolls Battery Engineering. Clarios (formerly Johnson Controls Power Solutions) is listed as a broad incumbent.
Does Fullriver Battery have an API?
No public API is recorded for Fullriver Battery.
What industry is Fullriver Battery in?
Fullriver Battery's product category is Industrial Batteries (AGM/GEL Deep Cycle). Its primary akta.pro industry code is IMAGAHAA, Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH), with a secondary code of IMAGAHAB, Battery Modules & Packs (Industrial/Commercial pack assembly). Its NAICS code is 33591.