Urban Forager

What Urban Forager does

Urban Forager is an Australian certified organic food manufacturer founded in 2012 by Lou Corteen in Perth, Western Australia. The company produces organic stock concentrates, bone broth concentrates, specialty broths, preserves (jams and chutneys), and cooking fats (organic beef tallow). Core technology centres on a natural preservation system using lake salt and apple cider vinegar to achieve 12-month shelf life without artificial additives, combined with flash cooking for stock concentrates and 18-hour slow cooking for bone broth collagen extraction. The bone broth concentrates are positioned as the world's first certified organic bone broth concentrates, with 42% bone concentrate content. Products hold Australian Certified Organic status (SXC Certificate No. 21002) and select SKUs carry Monash University Low FODMAP certification.

Revenue is generated through a three-channel model: direct-to-consumer e-commerce (urbanforager.com.au with free shipping over $60 AUD), wholesale accounts to stockists, and third-party retail distribution through 988+ stores across Australia and New Zealand including major chains Woolworths and IGA. Products are priced from $4 (sample sizes) to $39.95 (bone broth concentrates), with stock concentrates at $21.95 per 250g jar making 10 litres of liquid stock at $2.20 per litre. The customer base is led by health-conscious home cooks seeking clean-label, additive-free organic cooking ingredients, with secondary segments including professional chefs, FODMAP-sensitive consumers, vegans, and specialty diet followers (keto, paleo).

The company operates with approximately 10 core team members from a manufacturing facility in Fremantle, WA, with a postal address in Bibra Lake. Sourcing relies on ingredient supply partnerships including Inglewood Farms (organic chicken), Australian Organic Meat Co. (organic beef), and local organic farmers across Western Australia. The business is founder-owned and bootstrapped, with no external investment disclosed.

Name

Urban Forager

Legal name

Urban Forager

Website

https://urbanforager.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Urban Forager is an Australian certified organic food manufacturer producing organic stock concentrates, bone broths, specialty broths, preserves, and cooking fats for health-conscious home cooks and specialty diet consumers, distributed through 988+ retail stores across Australia and New Zealand plus direct e-commerce.

Ownership category

akta.pro rank

Product category

Organic Stock Concentrates

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142), Specialty Canning (311422)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Canned Meat, Poultry & Seafood Manufacturing (AFAKACAD)

akta.pro secondary industry

Shelf-Stable/Retort Prepared Meat & Seafood Meals (AFANAFAE)

Keywords

• Organic stock concentrates
• Bone broth concentrates
• Organic food manufacturing
• Cooking stocks
• Artisan preserves

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Products sold directly to consumers through company website. Free shipping for orders over $60 AUD within Australia. International shipping available at higher cost.
2. Wholesale Distribution: Products sold to retailers including IGA, Woolworths, independent grocers, health food stores, and organic retailers across Australia and New Zealand through wholesale accounts.
3. Retail Sales: Products distributed through 988+ retail store locations nationwide including major chains and independent stores. Retail mark-up provides revenue through stockist network.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Urban Forager manufactures and sells certified organic stock concentrates (Chicken, Beef, Vegetable, Mushroom), bone broth concentrates (Chicken, Beef), specialty broths (Vegan Umami, Lemongrass, Turmeric Ginger), FODMAP and Failsafe dietary variants, artisanal jams and chutneys, and organic beef tallow. Each 250g stock concentrate jar yields 10 litres of liquid stock at $2.20 per litre, with 12-month fridge shelf life achieved through natural preservation using lake salt and apple cider vinegar. Distribution is via direct-to-consumer e-commerce and 988+ retail stockists across Australia and New Zealand.

Product overview

Urban Forager is an Australian food manufacturer offering certified organic stock concentrates, bone broths, broth concentrates, preserves, and cooking fats. The core product line includes stock concentrates (Chicken, Beef, Vegetable, Mushroom) that make 10L of liquid stock per jar, and bone broth concentrates (Chicken, Beef) that make 6.25L of broth. Specialty broth concentrates include Vegan Umami, Lemongrass with Lime and Ginger, and Turmeric Ginger with MCT Oil, each making 5L. The portfolio also includes dietary variants (FODMAP certified, Failsafe), preserves (Chilli Jam, Blood Plum Jam, Pear & Vanilla Jam, Mango Chutney, Green Tomato Chutney, Peach and Pepper Jam), and cooking fats (Organic Beef Tallow). Bundles combine products for value: the Vegetarian Broth Trio Bundle and Bone Broth Duo Bundle. All products are certified organic, gluten-free, and free from additives, fillers, and palm oil.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Chicken Stock Concentrate Certified organic chicken stock concentrate made with 22% free-range chicken, vegetables, herbs, spices, apple cider vinegar, and lake salt. Each 250g jar makes 10L of liquid stock at $21.95 per jar ($2.20 per litre). Targets health-conscious home cooks and professional chefs seeking clean-label organic cooking stock.
• Organic Beef Stock Concentrate Certified organic beef stock concentrate made with 20% grass-fed beef, vegetables, herbs, spices, apple cider vinegar, and lake salt. Each 250g jar makes 10L of liquid stock at $21.95 per jar. Sourced from Australian Organic Meat Co. certified organic, grass-fed beef.
• Organic Vegetable Stock Concentrate Certified organic vegetable stock concentrate made with 77% vegetables, herbs, olive oil, and lake salt. Vegan-friendly. Each 250g jar makes 10L of liquid stock at $21.95 per jar. Targets vegan and plant-based consumers.
• Organic Mushroom Stock Concentrate Certified organic mushroom stock concentrate made with 48% mushrooms, vegetables, herbs, apple cider vinegar, olive oil, spices, and lake salt. Vegan-friendly. Each 250g jar makes 10L of liquid stock at $21.95 per jar. High in prebiotic fibre and antioxidants.
• Organic Chicken Bone Broth Concentrate World's first certified organic chicken bone broth concentrate with 42% bone concentrate, slow-cooked for 18 hours to extract collagen protein and amino acids. Each 250g jar makes 6.25L of broth at $39.95 per jar. Supports gut health, immunity, and general wellbeing.
• Organic Beef Bone Broth Concentrate World's first certified organic beef bone broth concentrate with 42% bone concentrate, slow-cooked for 18 hours to extract collagen protein and amino acids. Each 250g jar makes 6.25L of broth at $39.95 per jar. Sourced from Australian Organic Meat Co. certified organic, grass-fed beef.
• Vegan Umami Broth Concentrate Umami-rich miso-mushroom elixir featuring shiitake and Swiss brown mushrooms with Atlantic kelp. Certified organic with 48% mushrooms. Vegan-friendly. Each 240g jar makes 5L of broth at $21.95 per jar. Targets plant-based consumers seeking depth of flavour.
• Lemongrass Broth Concentrate with Lime and Ginger Citrus-forward broth concentrate with 22% lemongrass and 15% lime, MCT oil, and warming spices. Each 240g jar makes 5L of broth at $21.95 per jar. Use as a broth or flavour base for soups, stir-fries, and curries.
• Turmeric Ginger Broth Concentrate with MCT Oil Anti-inflammatory broth concentrate with 23% turmeric and 23% ginger, plus metabolism-boosting MCT oil. Vegan-friendly. Each 240g jar makes 5L of broth at $21.95 per jar. Targets consumers seeking functional, anti-inflammatory ingredients.
• FODMAP Organic Chicken Stock Concentrate Monash University Low FODMAP certified chicken stock concentrate with 20% free-range organic chicken. Uses garlic-infused oil technique to make the product low in FODMAPs while retaining flavour. Targeted at consumers with IBS or digestive sensitivities.
• FODMAP Organic Vegetable Stock Concentrate Monash University Low FODMAP certified vegetable stock concentrate. Low-FODMAP friendly alternative for those with digestive sensitivities. Certified organic with vegetables and herbs.
• Failsafe Vegetable Stock Concentrate Stock concentrate suitable for those on a moderate failsafe diet as recommended by Royal Prince Alfred Hospital and Sue Dengate. Made with certified organic vegetables.
• Vegetarian Broth Trio Bundle Bundle of three vegetarian broth concentrates: Vegan Umami Broth, Turmeric Ginger Broth, and Lemongrass Broth. Makes 15L total. Valued at $65.85 when purchased individually, bundle price $60 (approximately 10% discount).
• Bone Broth Duo Bundle Bundle of Chicken and Beef Bone Broth Concentrates. World's first certified organic bone broth concentrates. Collagen-rich. Valued at $79.90 when purchased individually, bundle price $74.96.
• Chilli Jam All-natural artisanal chilli jam with 10% chilli, capsicum, tomato, apple cider vinegar, ginger, and garlic. Sweet and spicy condiment at $12 per jar.
• Organic Blood Plum Jam Certified organic blood plum jam made with 66% fruit from Donnybrook. 50% less sugar than most commercial jams. Perfect with cheese or as a base for Asian-style plum sauce at $12 per jar.
• Organic Pear & Vanilla Jam Certified organic pear jam with vanilla. Made with wholefood ingredients at $12 per jar.
• Conventional Peach and Pepper Jam Peach and pepper jam condiment at $12 per jar.
• Organic Mango Chutney Certified organic mango chutney condiment at $12 per jar.
• Organic Green Tomato Chutney Certified organic green tomato chutney condiment at $12 per jar.
• Organic Beef Tallow 200g Pure, grass-fed beef tallow slowly rendered to remove impurities. Certified organic with 100% Australian beef. Rich in fat-soluble vitamins A, D, E, and K. High smoke point of 220°C. Keto, Paleo and Carnivore friendly. 200g jar at $19.95.

Quantifiable outcome

• 10 litres of stock per jar at $2.20/litre - cheaper than carton or pouch stock even on special
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Inglewood FarmscoreOthersOrganic chicken supplier providing certified organic free-range chicken. Chickens have 4 times more space than standard free-range (1 bird per 4m2 vs 1m2). Located in Queensland as organic chicken is difficult to source in Western Australia.
• Australian Organic Meat Co.coreOthersBeef supplier providing certified organic, grass-fed and finished beef. Certified Halal. Products include Australian Organic Meat Co. beef for stock concentrates and bone broth.
• Local Organic FarmerscoreStrategic or Co-development PartnerCollaborates with local organic farmers throughout Australia to source farm-fresh certified organic ingredients. Sourcing includes Pemberton (apple cider vinegar), Gingin (olive oil), Gascoyne and South West of WA (vegetables). Supports sustainable farming practices.
• Monash UniversitycoreTechnology or IntegrationFODMAP certification partnership. Monash University developed world-leading testing and certification program for low-FODMAP foods. Urban Forager FODMAP products are certified low in FODMAPs through this certification.
• Activate Tree PlantingminorOthersCommunity support partnership bringing communities together to plant trees for the future.
• Cockburn Community Wildlife CorridorminorOthersLocal community partnership conserving and enhancing local bushland and wildlife corridor in Cockburn area.
• Hamilton Hill Community GroupminorOthersBuilding a dynamic and prosperous local community in Hamilton Hill.
• Saint Pats Community Support CentreminorOthersSupporting people facing homelessness in south metro Perth.
• Second HarvestminorOthersProviding emergency food relief and low-cost food through community food centres.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Continental (Unilever): Mass-market Australian stock, soup, and meal base brand owned by Unilever. Direct competitor on retail shelf in stocks and stock pots; broader incumbent with much larger marketing budget and price-leader positioning.
• Imagine Foods: US organic and natural soup, broth, and stock brand. Overlaps on organic broths and stocks sold through mainstream retail; broader incumbent with multiple soup categories and wider shelf presence.
• Pacific Foods: US organic broth, stock, and soup brand owned by Campbell Soup. Comparable on organic broth/stock category and shelf-stable formats, but operates as a broad incumbent across a much wider soup and beverage portfolio.

Direct peers

• Kettle & Fire: US premium bone broth brand offering shelf-stable broths and soup bases. Directly comparable on bone broth category, premium clean-label positioning, and DTC-plus-retail GTM, though operating in a different geography.
• Massel: Australian specialist manufacturer of liquid stocks, broth powders, and stock cubes. Most direct comparable on product format (stocks/broths), customer base (health-conscious ANZ consumers), and retail distribution (Woolworths, IGA, Coles).
• Nutra Organics: Australian maker of organic bone broth, protein powders, and stock concentrates marketed on gut health. Closest peer in bone broth, organic positioning, FODMAP awareness, and ANZ specialty retail distribution.
• Bonafide Provisions: US-based organic bone broth and soup brand. Comparable on bone broth, organic certification, and shelf-stable packaged format; serves the same health-conscious consumer and competes in similar premium retail channels.

Emerging players

• Osso Good: Niche US bone broth brand focused on organic, pasture-raised bones. Comparable on bone broth category, organic/premium positioning, and DTC distribution, but at earlier scale.
• Broth of Life: Australian bone broth company selling organic, slow-cooked bone broths. Comparable on bone broth category, organic/slow-cook positioning, and ANZ health-conscious consumer; smaller scale and primarily DTC.
• The Stock Merchant: Australian maker of small-batch bone broth and stock products. Comparable on premium bone broth category, clean-label positioning, and ANZ retail/DTC distribution, but operates at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/urban-forager

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Forager