PlusBase
PlusBase is an all-in-one cross-border e-commerce platform from OpenCommerce Group that enables SMB entrepreneurs to run dropshipping and print-on-demand businesses with built-in payments, fulfillment, and 24/7 buyer support, eliminating third-party integrations.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PlusBase does
PlusBase is a cross-border e-commerce platform operated under OpenCommerce Group, Inc., targeting individual entrepreneurs and SMB merchants in the dropshipping and print-on-demand segments. The company provides an all-in-one SaaS solution that bundles a high-converting storefront builder, product catalog (5,000+ SKUs across 28+ categories), built-in payment gateway (ShopBase Payments supporting Visa, Mastercard, PayPal, Discover, and American Express), automated order fulfillment network, 24/7 buyer support, AI-powered marketing and upsell tools, and global multi-currency/multi-language selling — explicitly positioned to eliminate reliance on third-party plug-ins. The platform is supplemented by two sub-brands: PrintBase for print-on-demand services with US/EU production, and CrossPanda for in-house China product sourcing, inventory, quality control, and premium packaging. Official AliExpress partnership enables one-click product import for catalog expansion.
The technology stack is a cloud-based e-commerce platform hosted on Amazon Web Services with CDN, unlimited bandwidth, PCI DSS / PA-DSS compliance, 256-bit SSL encryption, and DDoS protection. APIs are exposed for third-party developers and migration partners, and the platform supports a mobile merchant app on iOS and Android. Distribution is fully digital and self-serve, with a 14-day free trial, freemium onboarding, community-driven acquisition (Facebook groups), and a major ambassador channel program (E.F.E / Ecom Founders Empire) concentrated in Vietnam.
Monetization operates on a three-tier subscription model — Launch (free with 2% transaction fee plus 5% handling fee), Growth ($9.9/month, no transaction fees), and Scale ($29.9/month with priority support and dedicated account management) — augmented by transaction/handling fees, payment-processing spreads, and fulfillment services revenue from CrossPanda and AliExpress-fulfilled orders. While the company reports $700M+ in cumulative merchant GMV through the platform, no company-level revenue, funding history, or ownership disclosures are available; the firm is privately held under OpenCommerce Group with 11–50 employees and an operating headquarters at 548 Market St, San Francisco, with terms-of-service jurisdiction in Singapore.
PlusBase firmographics
Firmographics- Name
- PlusBase
- Legal name
- OpenCommerce Group, Inc.
- Website
- https://plusbase.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PlusBase is an all-in-one cross-border e-commerce platform from OpenCommerce Group that enables SMB entrepreneurs to run dropshipping and print-on-demand businesses with built-in payments, fulfillment, and 24/7 buyer support, eliminating third-party integrations.
- Ownership category
- akta.pro rank
PlusBase industry classification
Industry- Product category
- E-commerce Dropshipping Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Cross-border Dropshipping & Sourcing Platforms (CRAFAJAD)
Keywords
Where PlusBase is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PlusBase business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Subscription Plans: Three-tier subscription model: Launch (free with 2% transaction fee), Growth ($9.9/month with no transaction fees), and Scale ($29.9/month with priority support). Revenue generated through monthly recurring subscriptions and transaction/handling fees on orders.
- Transaction and Handling Fees: Launch plan charges 2% on total order revenue plus 5% handling fee per transaction. Growth and Scale plans have no transaction fees but charge product-specific handling fees (payment fee + order processing fee based on product type).
- Product Fulfillment Services: Revenue from sourcing, packing, and shipping products to end customers through the fulfillment network. Includes CrossPanda China sourcing services and AliExpress integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Launch - Free starter plan with transaction fees |
| Subscription | Monthly | Growth - $9.9/month for growing sellers |
| Subscription | Monthly | Scale - $29.9/month for established businesses |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
PlusBase product offering
Product offeringCore offering
PlusBase provides an all-in-one cross-border e-commerce platform for entrepreneurs to launch and operate dropshipping and print-on-demand businesses. The platform bundles a no-code store builder, a curated catalog of 5,000+ trending products, built-in payment processing, supplier-led order fulfillment, 24/7 buyer support, and conversion/marketing tools into a single SaaS product, eliminating the need for third-party integrations. It is operated as a platform brand under OpenCommerce Group, alongside sub-services PrintBase (print-on-demand) and CrossPanda (China sourcing).
Product overview
PlusBase is an all-in-one cross-border commerce platform from OpenCommerce Group (operating parent brand ShopBase) that provides an integrated ecosystem for dropshipping and print-on-demand businesses. The platform combines a high-converting store builder, product catalogs (Dropshipping and Print-on-Demand via PrintBase), built-in payment gateway (ShopBase Payments), supplier fulfillment services (including CrossPanda China sourcing), analytics dashboard, 24/7 customer support, and marketing/upsell tools—all without requiring third-party integrations. The core PlusBase platform is supplemented by specialized sub-brands including PrintBase for print-on-demand services and CrossPanda for China sourcing, while merchants access the ecosystem through tiered pricing plans (Launch, Growth, Scale).
Differentiator
Problem solved
Functional benefit
Products and services
- PlusBase Platform All-in-one dropshipping and print-on-demand SaaS platform enabling merchants to create high-converting online stores, source trending products, and fulfill orders through integrated supplier networks without third-party tool dependencies.
- PrintBase All-in-one print-on-demand service enabling merchants to create and sell custom-designed products such as apparel, accessories, and home decor through their PlusBase stores with no minimum order quantities.
- CrossPanda China-based product sourcing and fulfillment agent providing premium product sourcing, inventory management, quality control, premium packaging, and fast shipping time for PlusBase merchants.
Quantifiable outcome
- Sellers can create stores without coding or design skills
- +3 more outcomes
Companies that use PlusBase
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
PlusBase technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature7 records
PlusBase partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- AliExpresscoreOfficial AliExpress partner providing one-click product import functionality. Merchants can directly import products from AliExpress to their ShopBase store and automate dropshipping business operations.
- CrossPandacoreChina sourcing agent providing premium product sourcing, inventory management, quality control, and premium packaging services. CrossPanda offers fast shipping times and integrates with PlusBase for seamless order fulfillment.
- E.F.E (Ecom Founders Empire)majorJoint venture ambassador program established in 2021, consisting of experienced MMO/eCommerce professionals in Vietnam. E.F.E refers merchants to PlusBase in exchange for exclusive benefits including cashback, private catalogs, and 1-on-1 support services.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
PlusBase competitors and assessment
Company assessmentDirect peers
- AliDropship: AliExpress-centric dropshipping plugin and turnkey stores. Direct overlap with PlusBase's AliExpress integration and SMB dropshipping onboarding flow.
- SaleHoo: Dropshipping supplier directory and educational platform for SMB e-commerce sellers. Comparable target customer and product discovery use case.
- WooCommerce: Open-source WordPress-based e-commerce platform popular with dropshipping merchants. PlusBase targets former WooCommerce merchants with a fully hosted, all-in-one alternative that removes plugin management.
- Printful: Print-on-demand fulfillment provider with US/EU production and direct integrations. Competes with PrintBase on quality, lead time, and production geography for branded merchandise.
- BigCommerce: SaaS e-commerce platform for SMB and mid-market merchants with multi-channel selling. Directly comparable on cross-border, multi-currency features and target merchant profile.
- Spocket: Dropshipping sourcing marketplace focused on US/EU suppliers, integrating with Shopify and WooCommerce. Comparable on product sourcing and automated dropshipping workflows.
- Printify: Print-on-demand platform integrating with Shopify, Etsy, and others. Direct overlap with PlusBase's PrintBase sub-brand on custom merchandise fulfillment for SMB merchants.
Broad incumbents
- Wix: Website builder with native e-commerce capabilities. Competes for the same no-code SMB merchant segment that PlusBase targets with its 1-click store builder.
- Shopify: Dominant SaaS e-commerce platform for SMBs. Competes directly for the same merchants PlusBase serves, but offers a much broader app ecosystem and tooling; PlusBase explicitly markets against Shopify's reliance on third-party integrations.
- Squarespace: Design-led website builder with commerce features popular with SMB and creator merchants. Overlaps on store-building simplicity and target micro-merchant segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
PlusBase social profiles
Digital presencePlusBase compliance and trust
Trust signalCompliance2 records
PlusBase financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlusBase leadership team
Management profileNumber of profiles
Profiles1 record
PlusBase funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlusBase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlusBase
What does PlusBase do?
PlusBase provides an all-in-one cross-border e-commerce platform for entrepreneurs to launch and operate dropshipping and print-on-demand businesses. The platform bundles a no-code store builder, a curated catalog of 5,000+ trending products, built-in payment processing, supplier-led order fulfillment, 24/7 buyer support, and conversion/marketing tools into a single SaaS product, eliminating the need for third-party integrations. It is operated as a platform brand under OpenCommerce Group, alongside sub-services PrintBase (print-on-demand) and CrossPanda (China sourcing).
Is PlusBase a public or private company?
PlusBase is a private company. It is classified as corporate owned and is currently operating.
When was PlusBase founded?
PlusBase was founded in 2015. It employs 11 to 50 people.
Where is PlusBase based?
PlusBase is headquartered in San Francisco, United States, in the North America region.
How does PlusBase make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are transaction and Handling Fees and product Fulfillment Services.
Who are PlusBase's main competitors?
Direct peers on record are AliDropship, SaleHoo, WooCommerce, Printful, BigCommerce, Spocket and Printify. Broad incumbents are Wix, Shopify and Squarespace.
Does PlusBase have an API?
Yes. ShopBase provides APIs for data migration and integration. Sellers can migrate their data from any platform to ShopBase instantly. Partners can build apps and private apps to add more features to the platform. The APIs allow seamless integration of apps into the platform for customer use. Developer documentation is at developers.shopbase.com/#build-an-app.
What industry is PlusBase in?
PlusBase's product category is E-commerce Dropshipping Platform. Its primary akta.pro industry code is CRAFAJAD, Cross-border Dropshipping & Sourcing Platforms. Its NAICS code is 5132 and its SIC code is 7372.