SaleHoo
SaleHoo is a New Zealand-based SaaS platform founded in 2005 that provides a vetted directory of 8,000+ wholesale and dropshipping suppliers, product research tools, and Shopify-integrated dropshipping automation for SMB eCommerce entrepreneurs globally.
- Company typePrivate
- Founded2005
- HeadquartersChristchurch, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What SaleHoo does
SaleHoo is a Christchurch, New Zealand-based SaaS platform founded in 2005 by Simon Slade and Mark Ling that provides supplier directory, dropshipping automation, and product research tools for eCommerce entrepreneurs. The core product is a curated database of 8,000+ pre-vetted wholesale and dropshipping suppliers and over 1.6 million products, refreshed daily, with advanced filtering by location, type, sell rate, and competition. Its technology stack is a cloud-based SaaS on Linode (primary) with AWS backups, integrated payments via ClickBank and Braintree, and customer support on Crisp and Help Scout. The platform offers one-click product import into Shopify, real-time inventory sync, automated pricing controls, and a Dropship Dashboard for order management, alongside integrations with WooCommerce, BigCommerce, Magento, eBay, and Amazon.
The business operates a self-serve, product-led GTM model with a 7-day $1 trial, tiered subscriptions (Starter $9/mo, Pro $49/mo, Enterprise $499/mo), one-time lifetime payment options, and a 60-day money-back guarantee. Revenue is generated primarily through recurring subscription fees, with a 137,000+ member community, 150+ educational resources via SaleHoo Academy, and a base of SMB dropshippers, wholesale buyers, and beginner eCommerce learners across North America, Europe, Asia, and Oceania. Distribution is entirely digital, relying on content/SEO, organic social, email (500,000+ newsletter subscribers), live chat, and a ClickBank marketplace presence; the company has been featured in Inc., Forbes, CNBC, HuffPost, and Success Magazine. SaleHoo is bootstrapped, founder-owned, and reports 11-50 employees with no disclosed venture capital or private equity investment.
SaleHoo firmographics
Firmographics- Name
- SaleHoo
- Legal name
- SaleHoo Group Limited
- Website
- https://salehoo.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SaleHoo is a New Zealand-based SaaS platform founded in 2005 that provides a vetted directory of 8,000+ wholesale and dropshipping suppliers, product research tools, and Shopify-integrated dropshipping automation for SMB eCommerce entrepreneurs globally.
- Ownership category
- akta.pro rank
SaleHoo industry classification
Industry- Product category
- Ecommerce Supplier Directory
- akta.pro primary industry
- Dropshipping & Supplier Fulfillment Services (CRAFAMAJ)
- akta.pro secondary industries
- Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO), Cross-border Dropshipping & Sourcing Platforms (CRAFAJAD)
Keywords
Where SaleHoo is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
SaleHoo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Recurring): Monthly or annual subscription fees from tiered plans (Starter, Pro, Enterprise). Annual billing offers significant savings vs monthly. This is the primary revenue stream.
- One-Time Lifetime Access: Lifetime one-time payment option for Starter ($299) and Pro ($1,699) plans, offering savings of ~60% vs annual recurring billing over time.
- 7-Day Trial: Introductory 7-day trial offered for $1, providing low-friction entry point to convert users to paid subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter plan for beginners building their first profitable eCommerce store |
| Subscription | Annual | Pro plan for ambitious sellers ready to scale sales and income |
| Subscription | Annual | Enterprise plan for serious entrepreneurs ready for full-service growth |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
SaleHoo product offering
Product offeringCore offering
SaleHoo operates an online supplier directory and dropshipping platform that connects individual ecommerce entrepreneurs with a manually vetted database of wholesale suppliers and products. It sells subscription-based access to its directory, dropshipping automation, product-research insights, and ecommerce training resources.
Product overview
SaleHoo is a comprehensive eCommerce platform offering a portfolio of integrated products centered around supplier sourcing, dropshipping automation, and product research. The core offering consists of the SaleHoo Directory (8,000+ vetted supplier database), SaleHoo Dropship (Shopify automation with one-click import), and SaleHoo Insights (market research tool with 1.6M+ products). The platform is complemented by SaleHoo Educate providing expert-led eCommerce courses, multiple fee calculator tools, and a Developer Program. Plans include Starter ($9/mo) and Pro ($49/mo) tiers, plus Enterprise full-service options.
Differentiator
Problem solved
Functional benefit
Brands
- SaleHoo Directory: The core supplier directory platform featuring 8,000+ vetted wholesale and dropshipping suppliers with over 1.6 million products.
- SaleHoo Dropship
- SaleHoo Educate
- SaleHoo Insights
Products and services
- SaleHoo Directory A curated, manually vetted online directory of more than 8,000 wholesale suppliers and 1.2 million products, sold by subscription to individual ecommerce entrepreneurs and small online sellers seeking reliable dropshipping and wholesale sources.
- SaleHoo Dropship A dropshipping automation module that connects buyer storefronts to vetted supplier inventory, enabling ecommerce sellers to list products and route orders to suppliers without holding stock.
- SaleHoo Insights
- SaleHoo Educate
Quantifiable outcome
- 137,000+ entrepreneurs have used SaleHoo to build their ecommerce businesses
- +2 more outcomes
Companies that use SaleHoo
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles1 record
SaleHoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability1 record
Feature8 records
SaleHoo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ShopifycoreDeep product integration with Shopify enabling one-click product import from SaleHoo's supplier directory directly into Shopify stores. SaleHoo Dropship system connects to the merchant's Shopify store to sync inventory, import products, and manage orders. This is a primary distribution and product feature partnership.
- ClickBankcoreClickBank serves as the trusted payment processor and retailer for salehoo.com, particularly processing one-time lifetime access plan payments. Customers are redirected to ClickBank's secure portal for payment processing.
- Braintree (PayPal)coreBraintree (a PayPal service) is used as a third-party payment service provider to process credit card transactions on behalf of SaleHoo. Customers provide credit card details directly to Braintree's secure portal.
- Linode (Akamai)coreSaleHoo's primary data hosting provider. Personal information collected from users is hosted on Linode's servers at its data centers in the United States. Linode has committed to GDPR compliance measures.
- CrispcoreCrisp provides customer support chat services integrated into salehoo.com, enabling 24/7 live chat support for customers and visitors.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
SaleHoo competitors and assessment
Company assessmentDirect peers
- CJdropshipping: CJdropshipping is a global dropshipping platform with sourcing, warehousing, and product research tools that competes directly with both SaleHoo's supplier directory and dropshipping automation layers.
- Wholesale2b: Wholesale2b provides integrated dropshipping and wholesale supplier access with ecommerce platform integrations, targeting the same SMB online seller audience as SaleHoo with comparable supplier-database and automation offerings.
- Inventory Source: Inventory Source combines a supplier directory with dropship automation and integrations across major ecommerce platforms, mirroring SaleHoo's combination of supplier discovery and storefront automation for SMB online sellers.
- Dropified: Dropified is a dropshipping automation platform with product research tools and Shopify/WooCommerce integrations, focused on the same merchant workflows (product import, inventory sync, order automation) that anchor SaleHoo Dropship.
- Zendrop: Zendrop is a Shopify-focused dropshipping automation platform offering product sourcing, automated fulfillment, and supplier access, competing directly with SaleHoo Dropship's one-click integration and order automation features.
- Doba: Doba is a supplier directory and dropshipping automation platform that connects ecommerce merchants with vetted suppliers, very similar to SaleHoo's core Directory and Dropship products and target audience of SMB dropshippers.
- Worldwide Brands: Worldwide Brands is a long-standing wholesale and dropship supplier directory that vets suppliers and provides product sourcing to ecommerce sellers, directly competing with SaleHoo Directory's core supplier discovery value proposition.
- AliDropship: AliDropship provides dropshipping automation and product research tools tightly coupled with AliExpress suppliers, addressing the same SMB dropshipper use cases SaleHoo targets with its automated import and inventory sync functionality.
- Spocket: Spocket is a dropshipping marketplace and supplier directory with deep Shopify, WooCommerce, and BigCommerce integrations. It targets the same ecommerce entrepreneur segment as SaleHoo and offers comparable product research and one-click import workflows.
Emerging players
- Sellvia: Sellvia is a US-fulfillment-focused dropshipping platform with curated products and supplier access, representing a newer wave of niche players expanding into the broader salehoo-style dropshipping enablement category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SaleHoo social profiles
Digital presenceSaleHoo compliance and trust
Trust signalCompliance2 records
SaleHoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
SaleHoo leadership team
Management profileNumber of profiles
Profiles2 records
SaleHoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SaleHoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SaleHoo
What does SaleHoo do?
SaleHoo operates an online supplier directory and dropshipping platform that connects individual ecommerce entrepreneurs with a manually vetted database of wholesale suppliers and products. It sells subscription-based access to its directory, dropshipping automation, product-research insights, and ecommerce training resources.
Is SaleHoo a public or private company?
SaleHoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SaleHoo founded?
SaleHoo was founded in 2005. It employs 11 to 50 people.
Where is SaleHoo based?
SaleHoo is headquartered in Christchurch, New Zealand, in the Oceania region.
How does SaleHoo make money?
Three revenue lines are on record. Subscription Plans (Recurring) is the primary driver. The others are one-Time Lifetime Access and 7-Day Trial.
Who are SaleHoo's main competitors?
Direct peers on record are CJdropshipping, Wholesale2b, Inventory Source, Dropified, Zendrop, Doba, Worldwide Brands, AliDropship and Spocket. Sellvia is listed as an emerging player.
Does SaleHoo have an API?
No public API is recorded for SaleHoo.
What industry is SaleHoo in?
SaleHoo's product category is Ecommerce Supplier Directory. Its primary akta.pro industry code is CRAFAMAJ, Dropshipping & Supplier Fulfillment Services, with a secondary code of CRAFAHAO, Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces.