What Mau5trap does

Mau5trap is a private electronic music record label operating under the legal entity 720mau5 LLC, incorporated in California and headquartered in Los Angeles. Founded by Joel Zimmerman (the artist known as deadmau5), the label signs and releases electronic dance music from a roster of artists including deadmau5, Kbob, Rinzen, 7 Minutes Dead, Ricey, Lamorn, Mountain, and B-Line. The company maintains registered trademarks on the deadmau5, mau5trap, and testpilot brand identities, with the deadmau5 brand providing the central commercial and reputational anchor for the label.

The label's core product is digital music distribution across six major streaming platforms — Spotify, Apple Music, Tidal, Amazon Music, Beatport, and Deezer — augmented by a direct-to-consumer merchandise storefront at mau5hop.com selling branded apparel and accessories. A Patreon subscription channel under the deadmau5 account adds a third recurring-revenue layer for direct fan support. The company runs a direct-to-consumer go-to-market model, leveraging a multi-channel social presence (Instagram, Twitter/X, YouTube, Facebook, SoundCloud, Reddit, Spotify playlist, email newsletter via Mailchimp) to drive discovery and engagement. Technology infrastructure is minimal and outsourced: the website was built by Rabbit Hole Agency, marketing automation runs on Mailchimp, and no AI/ML, API, or proprietary platform capabilities are documented.

Revenue is generated through three streams: music sales and streaming royalties across platform partners (transaction-fee model), merchandise sales via mau5hop.com, and Patreon subscription income. The label serves two primary segments — electronic music fans (consumers purchasing music, merch, and subscriptions) and electronic music artists (business counterparties seeking label representation, distribution, and brand association with the deadmau5 identity). The company operates with 11–50 employees, has no disclosed external funding or institutional investors, and has not undergone any documented M&A, leadership changes, or restructuring events.

Name

Mau5trap

Legal name

720mau5 LLC

Website

https://mau5trap.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Mau5trap is a private electronic music record label founded by deadmau5 (Joel Zimmerman) that distributes digital music from a roster of signed artists across major streaming platforms, sells branded merchandise via mau5hop.com, and operates a Patreon subscription channel for direct fan support.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Music Sales and Streaming Royalties: Revenue generated from music releases across streaming platforms including Spotify, Apple Music, Tidal, Amazon Music, Beatport, and Deezer. Artists such as deadmau5, Kbob, Rinzen, 7 Minutes Dead, Ricey, Lamorn, and Mountain are released through the label.
2. Merchandise Sales: Sale of mau5trap and artist-branded merchandise through mau5hop.com, including clothing and other branded items.
3. Patreon Subscription: Direct fan support through Patreon subscription model for deadmau5 and associated content.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Mau5trap is an electronic dance music record label that produces, releases, and distributes music from signed and affiliated artists (including deadmau5, Kbob, Rinzen, 7 Minutes Dead, Ricey, Lamorn, and Mountain) across major streaming platforms. In addition to music releases, the label sells branded merchandise through its own e-commerce storefront (mau5hop.com) and offers a Patreon-based fan membership program for direct artist support and exclusive content.

Product overview

Mau5trap is an electronic dance music record label founded by deadmau5 (Joel Zimmerman). The company operates as a unified platform offering music releases distributed across major streaming services (Spotify, Apple Music, Tidal, Amazon, Beatport, Deezer), an e-commerce merchandise store (mau5hop), and a Patreon-based fan membership program. The core offering centers on mau5trap-branded music releases from artists including deadmau5 and associated acts, distributed digitally alongside branded merchandise and community support tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• mau5trap Music Releases Electronic dance music releases from signed and affiliated artists (including deadmau5, Kbob, Rinzen, 7 Minutes Dead, Ricey, Lamorn, and Mountain) distributed globally across Spotify, Apple Music, Tidal, Amazon Music, Beatport, and Deezer for individual listeners and electronic music fans.
• mau5hop Merchandise Store Official direct-to-consumer e-commerce storefront selling mau5trap and artist-branded merchandise including apparel, accessories, and other branded products for electronic music fans and brand supporters.
• deadmau5 Patreon Membership Recurring fan subscription/membership program on Patreon providing exclusive content and direct support options for deadmau5 and the mau5trap label, targeted at highly engaged electronic music fans.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• SpotifycoreTechnology or IntegrationMau5trap maintains an official profile on Spotify with an active playlist for new releases. The platform serves as a primary music distribution channel for the label's artists.
• Apple MusiccoreTechnology or IntegrationMau5trap distributes music through Apple Music, with a curated 'mau5trap New Releases' playlist available on the platform.
• BeatportcoreTechnology or IntegrationMau5trap has a verified label page on Beatport, a DJ-focused electronic music distribution and analytics platform, essential for reaching the electronic music DJ/producer community.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Armada Music: Independent dance music label founded by Armin van Buuren, releasing trance, house, and progressive across global streaming platforms with distribution in 50+ countries. Directly comparable as another artist-founded Dutch/global indie electronic label with broad DSP and merch distribution.
• Anjunabeats: Independent UK-based electronic music label founded by Above & Beyond, releasing trance, progressive house, and downtempo across major DSPs and operating a D2C store. Directly comparable to mau5trap as an artist-founded indie EDM label with multi-channel distribution.
• OWSLA: Independent electronic label founded by Skrillex, releasing bass, dubstep, and house music on Spotify, Apple Music, and Beatport. Closely analogous to mau5trap as a high-profile DJ/producer-founded indie EDM label with strong North American/European streaming presence.
• Monstercat: Canadian independent electronic music label with a multi-genre EDM roster, releasing on Spotify, Apple Music, Beatport, and others, plus an apparel and merch vertical. Directly comparable in business model (indie label + artist services + merch) and BPM/range of electronic subgenre coverage.
• Mad Decent: Independent electronic and global bass label founded by Diplo, releasing EDM, moombahton, and trap across major DSPs. Comparable to mau5trap as another artist-founded indie electronic label with artist services, merch, and broad streaming distribution.
• Revealed Recordings: Independent Dutch electronic label founded by Hardwell, focused on big-room and progressive house, distributed globally via Spotify, Apple Music, and Beatport. Directly comparable in subgenre focus (progressive/EDM) and artist-led indie label model.

Broad incumbents

• Spinnin' Records: Dutch dance label (now part of Warner Music) historically dominating house and EDM streaming; one of the largest independent-turned-major-affiliated electronic labels globally. Comparable to mau5trap in electronic-music focus, but operates at significantly broader scale and major-label back-office scale.
• Ministry of Sound: UK dance music institution operating as both a label and venue/events brand, releasing compilation albums and signed artists across house, dance, and electronic. Comparable as a dance-music brand with label + consumer + merchandise vertical, but at much larger scale and with broader commercial scope than mau5trap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mau5trap
• YouTubeyoutube.com/mau5trap
• Facebookfacebook.com/mau5trap
• Instagraminstagram.com/mau5trap
• LinkedInlinkedin.com/company/mau5trap-recordings

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mau5trap