What Architectural Flooring Resource does

Architectural Flooring Resource, Inc. (AFR) is a privately held, woman-owned commercial flooring contractor and material provider founded in 1994 and headquartered at 114 West 26th Street in New York City. The company is a certified Minority and Women Business Enterprise (M/WBE) recognized by New York State, New York City, and other organizations, and self-describes as one of the largest and most capable M/WBE organizations in the flooring industry. AFR serves architects, designers, and commercial end-users nationwide, executing flooring projects locally in NYC and across the United States.

The company's portfolio spans five core product categories — wood, porcelain tile, soft surfaces (carpet/area rugs), resilient, and concrete — supported by representation agreements with premium wood manufacturers Mafi (Living Product Challenge certified) and Grato (European Oak, US Class A fire-rated for wall use). AFR operates a curated Midtown Manhattan showroom, an e-commerce website with an online sample-request system, and maintains active social media channels (Pinterest, Instagram, TikTok) for top-of-funnel engagement with design professionals.

AFR's business model is project-based and quote-driven, combining two revenue streams: (1) sale of flooring materials and brand-represented manufacturer lines, and (2) professional services for procurement, installation, and design-assist/specification work. Its go-to-market is enterprise field sales targeting architects and designers at the specification stage, paired with project execution for end clients. The pricing model is not publicly disclosed. Strategic partnerships include a recurring collaboration with design firm Ted Moudis Associates on named commercial projects (Alpha Sights, Citgo Event Space, and two confidential clients).

Name

Architectural Flooring Resource

Legal name

Architectural Flooring Resource, Inc.

Website

https://afrny.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Architectural Flooring Resource is a certified M/WBE, woman-owned commercial flooring contractor based in New York City, providing specification, procurement, and installation of wood, porcelain tile, carpet, resilient, and concrete flooring for architects, designers, and commercial end-users nationwide.

Ownership category

akta.pro rank

Product category

Commercial Flooring Supply and Installation

NAICS

Flooring Contractors (238330)

akta.pro primary industry

Flooring Installation & Finishing (Tile, Wood, Carpet, Resin) (IMAFANAH)

akta.pro secondary industry

Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

Keywords

• Commercial flooring supply
• Flooring installation services
• Wood flooring distribution
• Design assist specification
• Resilient flooring solutions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Materials Sales: AFR sells a wide variety of flooring materials including wood (Mafi, Grato brands), porcelain tile, marble, carpet, resilient, and concrete. They are brand representatives with relationships and access to various flooring manufacturers.
2. Installation Services: AFR provides expert installation services for flooring materials, managing the procurement and installation process for clients locally and throughout the United States.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Architectural Flooring Resource provides commercial flooring material sourcing and installation services for carpet, resilient, wood, porcelain tile, and concrete. The company acts as both a flooring contractor and a brand representative for manufacturers such as Mafi and Grato, offering design-assist specification support to architects and designers along with procurement and skilled installation.

Product overview

Architectural Flooring Resource is a certified MWBE flooring contractor and material provider based in New York City with over 30 years of experience. The company offers a unified portfolio of five core flooring product categories—Wood, Porcelain Tile, Soft Surfaces, Resilient, and Concrete—alongside complementary services including Design Assist, Installation, and Sample Request. AFR functions as both a flooring contractor managing procurement and installation, and as brand representatives for manufacturers like Mafi and Grato, providing specification expertise to architects and designers. The company operates an e-commerce platform enabling sample requests and material procurement for projects throughout the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood Flooring

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Ted Moudis AssociatescoreStrategic or Co-development PartnerAFR collaborates with Ted Moudis Associates on interior design projects, executing their vision for flooring solutions. Projects include Alpha Sights (polished concrete), Confidential Client 1 (Grato wood with four elements concept), Confidential Client 2 (herringbone wood), and Citgo Event Space (stained concrete and accent carpets).
• MaficoreChannel Partner/ Reseller/ DistributorAFR represents Mafi wood flooring, a manufacturer known for sustainable, engineered wood products finished with natural penetrating oil. Mafi is the only wood flooring manufacturer certified for the ILFI's Living Product Challenge. AFR features Mafi products in their showroom and project work.
• GratocoreChannel Partner/ Reseller/ DistributorAFR represents Grato wood flooring, a European Oak manufacturer with balanced, engineered construction. Grato offers custom colors, finishes, and millwork, and achieved US Class A rating for 19mm wood flooring for wall use. AFR showcases Grato products in their Manhattan showroom.
• MWBE Certification BodiescoreOthersAFR is certified as a Minority and Women Business Enterprise by New York State, New York City, and various other organizations. This certification provides access to government and corporate diversity programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bentley Mills: Bentley Mills is a premium commercial carpet manufacturer with specification-led sales targeting architects and designers — comparable to AFR as a specification-focused commercial flooring business.
• Parterre Flooring: Parterre is a commercial LVT and resilient flooring specialist with a specification and design-assist sales motion focused on A&D — directly comparable to AFR's resilient-focused design-assist value proposition.
• Mohawk Group (Mohawk Industries): Mohawk Group's commercial division sells carpet tile, resilient, and hard surface through specification reps and dealers — comparable to AFR as a multi-product commercial flooring specification provider.
• J+J Flooring Group: J+J Flooring (a division of Engineered Floors) is a commercial carpet manufacturer with a specification-driven rep network serving A&D — closely comparable to AFR's specification-driven commercial flooring model.
• Shaw Industries Group: Shaw Contract/Patcraft is a major commercial carpet and hard surface manufacturer with full-service specification and project delivery — directly comparable as a vertically integrated commercial flooring provider serving architects and end-users.
• Interface: Interface is a leading global manufacturer of commercial carpet tile and resilient flooring with a specification-driven sales motion selling through A&D and commercial end-users — directly comparable to AFR's commercial floor covering specification business.
• Mannington Commercial: Mannington's commercial division sells carpet, resilient, and hard surface flooring through specification reps and dealers to architects and designers — directly comparable to AFR's multi-category commercial flooring business.
• Tarkett: Tarkett is a global commercial flooring manufacturer with strong specification presence in healthcare, education, and corporate segments — directly comparable to AFR's resilient and broad commercial flooring offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/architectural-flooring-resource-inc
• Instagraminstagram.com/afr_ny
• Pinterestpinterest.com/AFRny
• TikToktiktok.com/@afr_ny
• Xx.com/afr_ny
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Architectural Flooring Resource