Empire Window Treatment Center

What Empire Window Treatment Center does

Empire Window Treatment Center is a privately held, New York City-based provider of custom window treatments founded in 2004. The company sells, fabricates to measure, and professionally installs a broad product portfolio spanning shades (roller, solar, blackout, Roman, honeycomb/cellular, silhouette, dual, natural woven, pleated, zebra), blinds (aluminum, wood, faux wood, vertical), drapes (blackout, sheer, motorized), and shutters, with a technology-enabled motorization line covering battery, hardwired, and solar-powered options. Empire differentiates on custom measurement and in-home consultation, offering free quotes and bundled installation rather than competing on price alone.

The technology stack is conventional for the trade: products are sourced or fabricated to specification, with motorization powered primarily by Lutron systems and integrated with third-party smart-home platforms (Amazon Alexa, Google Assistant, Apple HomeKit) and ancillary hardware such as sun sensors and smart thermostats for rule-based automation. There is no proprietary software platform, mobile app, or API; differentiation is operational and service-based rather than algorithmic.

The business model is direct-to-consumer and sales-led, with revenue generated primarily from one-time custom product sales (with installation included) and a secondary stream from repair and maintenance services. Pricing is unit-based per window, ranging roughly from $150 for entry-level battery-powered roller shades to over $2,000 for high-end custom motorized or wooden treatments. Customer segments are dominated by NYC-area residential homeowners and renters, with a smaller commercial segment serving offices and retail spaces; institutional work is pursued via NYC SCA and Port Authority vendor credentials. Geographic reach is concentrated in New York City, Long Island, Westchester, and selected upstate markets (Albany, Buffalo, Rochester). Marketing is largely organic — a 100+ post blog, neighborhood-level local SEO pages, and Google/Yelp reputation (4.9/5 across 76 reviews) — supplemented by phone- and form-driven inbound sales. The company is privately held with no disclosed funding, parent company, or headcount data, and shows a 20+ year operating history as a founder-operated local trade business.

Name

Empire Window Treatment Center

Legal name

Empire Window Treatment

Website

https://empirewindowtreatment.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Empire Window Treatment Center is a privately held NYC-based installer that custom-fabricates and installs blinds, shades, drapes, and motorized smart-home window treatments for residential and commercial customers across the New York metro area.

Ownership category

akta.pro rank

Product category

Custom Window Treatments

NAICS

Window Treatment Retailers (449122), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro industry

PRIMARYCRAIAKAF

Motorized & Smart Window Treatments Retail (Automated, App-Controlled)

Consumer Products & Retail/Home & Furniture Retail/Window Treatments Retail (Blinds, Shades, Curtains)

SECONDARYHSAHADAD

Motorized Shades, Blinds & Curtain Automation

Home & Personal Services/Home Security, Alarm & Smart Home Services/Smart Home Automation Installation & Integration

SECONDARYHSAGAHAC

Curtains, Blinds & Window Treatment Installation

Home & Personal Services/Home Repair, Maintenance & Handyman/Furniture Assembly, Mounting & Installation

Keywords

• Custom window treatments
• Motorized blinds
• Window shades installation
• Smart home shades
• Residential drapery

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Window Treatment Sales: Sale of custom-made blinds, shades, drapes, and curtains. Products are manufactured to custom measurements and sold directly to residential and commercial customers. Includes both the product cost and professional installation, with installation fees included in the total price.
2. Repair and Maintenance Services: Full repair and maintenance services for all types of blinds, drapes, curtains, and shades. Services are billed separately or bundled with new product purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Empire Window Treatment Center designs, custom-fabricates, sells, and professionally installs window treatments including blinds, shades, drapery, plantation shutters, and motorized/smart home-integrated systems for residential and commercial customers in the New York City metropolitan area. The company provides in-home consultation, custom measurement, installation, and repair/maintenance services bundled with product sales, with motorized options powered by Lutron and integrated with Alexa, Google Assistant, Apple HomeKit, smart thermostats, and sun sensors.

Product overview

Empire Window Treatment Center is a custom window treatment provider offering a comprehensive portfolio of blinds, shades, drapery, and motorized window treatments for residential and commercial customers in the New York area. The core product line includes Roller Shades, Solar Shades, Blackout Shades, Roman Shades, Honeycomb/Cellular Shades, Silhouette Window Shades, Dual Shades, and Natural Woven Shades for the shades category; Aluminium Mini Blinds, Wood Blinds, Faux Wood Blinds, Vertical Blinds, and Plantation Shutters for the blinds category; and Blackout Drapes, Motorized Drapes, and Sheer Drapes for the drapery category. The company's motorized offerings—Motorized Window Shades, Motorized Skylight Shades, and Motorized Blinds—represent the technology-enabled segment, powered by Lutron systems and integrating with smart home platforms (Amazon Alexa, Google Assistant, Apple HomeKit). The company provides custom measurement, professional installation, and repair/maintenance services alongside product sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Roller Shades Simple, minimalist window shades that roll up neatly when not in use, available in light-filtering, blackout, and solar fabric options for residential and commercial customers.
• Solar Shades Translucent roller shades that block UV rays while maintaining exterior views, ideal for sunrooms and light-filled spaces.
• Blackout Shades Light-blocking window shades that completely darken rooms, suitable for bedrooms and media rooms.
• Roman Shades Elegant fabric shades that fold into pleats when raised, offering a soft, tailored appearance for living spaces.
• Honeycomb/Cellular Window Shades Energy-efficient shades with honeycomb-shaped air pockets that provide insulation and temperature control, capable of improving thermal comfort by up to 5 degrees Fahrenheit.
• Silhouette Window Shades Sheer window shades with rotating vanes between sheer panels that allow adjustable light filtering while maintaining views; Empire is experienced in restoring Hunter Douglas Silhouette blinds.
• Dual Shades Window shades combining light-filtering and blackout panels for versatile light control in a single treatment.
• Natural Woven Shades Eco-friendly window shades made from natural materials like bamboo, reed, and jute offering an organic, earthy aesthetic.
• Light Filtering Shades Window shades that diffuse natural light while providing privacy, available in various opacity levels.
• Pleated Shades Single-layer pleated window shades with crisp folds that stack neatly when raised.
• Zebra Shades Alternating sheer and solid fabric bands that rotate to alternate between light filtering and privacy.
• Aluminium Mini Blinds Horizontal slat blinds made from lightweight aluminum, offering adjustable light control and durability.
• Wood Blinds Classic horizontal slat blinds made from real wood, providing a natural, warm aesthetic.
• Faux Wood Blinds Durable moisture-resistant blinds mimicking wood appearance, suitable for kitchens and bathrooms.
• Vertical Blinds Vertical slat blinds ideal for large windows and sliding glass doors, available in fabric, vinyl, and aluminum.
• Plantation Shutters Interior window shutters with wide adjustable slats for classic look and precise light control.
• Blackout Drapes Light-blocking drapery that completely darkens rooms while adding elegance to living spaces.
• Motorized Drapes Automated drapery that can be raised/lowered via remote, smartphone, or voice control.
• Sheer Drapes Lightweight translucent curtains that filter light softly while adding subtle texture.
• Motorized Window Shades Automated shades controlled via remote, smartphone app, timer, or smart home integration, available in battery-powered, hardwired, and solar-powered options.
• Motorized Skylight Shades Automated shades specifically designed for skylight windows, controlled via remote or smart home systems.
• Motorized Blinds Automated window blinds controlled via remote control, smartphone, timer, or smart home systems like Alexa and Google Assistant.
• Repair and Maintenance Services Full repair and maintenance services for all types of blinds, drapes, curtains, and shades, billed separately or bundled with new product purchases.
• Custom Measurement and Professional Installation Free in-home consultation, on-site custom measurement, and professional installation services bundled with product purchases for residential and commercial customers across the NYC metro area.

Quantifiable outcome

• Cellular/honeycomb shades can improve thermal comfort by up to 5 degrees Fahrenheit
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LutroncoreTechnology or IntegrationEmpire Window Treatment Center installs and integrates Lutron-powered motorized window treatments and smart blinds. Lutron is described as an industry leader in motorization systems, providing the underlying smart home automation and control technology for Empire's motorized window treatments.
• Hunter DouglascoreTechnology or IntegrationEmpire Window Treatment Center works with Hunter Douglas products. One testimonial references restoration of Hunter Douglas Silhouette blinds. Hunter Douglas is a major manufacturer of window treatments whose products are sold and installed by Empire.
• NYC School Construction Authority (SCA)minorChannel Partner/ Reseller/ DistributorEmpire Window Treatment Center is an approved vendor nominated for the WBE Award of Excellence by the NYC School Construction Authority, indicating they provide window treatment services to SCA projects.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Blinds.com: Large online-first window treatments retailer selling blinds, shades, shutters, and drapery direct to consumers. Competes with Empire in the same product categories but with a self-serve/online model rather than Empire's in-home consultation.
• The Shade Store: National custom window treatment retailer and installer offering made-to-measure blinds, shades, drapery, and motorized solutions with showrooms and in-home consultation. Directly comparable to Empire in product mix, custom-fabrication model, and trade-up to motorized tiers.
• Select Blinds: Online custom window treatments retailer offering made-to-measure blinds, shades, shutters, and drapery. Comparable product mix to Empire but distributed through e-commerce rather than in-home consultation.
• Budget Blinds: Franchise-based custom window treatments provider offering free in-home consultations, measurement, and installation across North America. Closely comparable to Empire in service model, product range, and target customer.
• 3 Day Blinds: Custom window treatments retailer with in-home design consultations and installation of blinds, shades, shutters, and drapery. Comparable to Empire on direct-to-consumer sales model, custom offerings, and motorized options.
• Smith & Noble: Custom window treatments retailer offering blinds, shades, drapery, shutters, and motorized options with design consultation and measurement services. Highly comparable to Empire on custom-fabrication, in-home consult model, and product breadth.

Broad incumbents

• Lowe's Window Treatments: National big-box retailer offering custom blinds, shades, and shutters with installation services across the U.S. Provides a low-friction, lower-cost alternative to Empire's full-service consultation and custom-fabrication model.
• Hunter Douglas: Leading global manufacturer of custom window treatments including motorized shades (PowerView) and a broad dealer/installer network. Empire is a Hunter Douglas installer; Hunter Douglas competes upstream as the manufacturer and through its own dealer ecosystem.
• Lutron Electronics: Manufacturer of motorized shading systems (Serena, Triathlon) and smart lighting controls. Empire installs Lutron-powered motorized shades, while Lutron itself competes by selling directly to consumers through its own dealer network and bundled with home automation.
• Home Depot Blinds & Window Treatments: Big-box home improvement retailer offering in-store and online custom blinds, shades, and shutters with installation services. Competes with Empire on price, accessibility, and brand reach, though less specialized in custom/motorized for NYC residential.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empire Window Treatment Center